PRLab - PR Agency - PR Firm

How can Public Relations help startups? 👇

1. Securing funding or investment
2. Attracting the best talent
3. Growing a user or customer base
4. Scaling the business across borders and reaching new target audiences
5. Generating trials of its products or services
6. Educating the public about a new product, service or ideas
7. Staking out its place amongst the competition
8. Becoming a thought leader and sticking out from your competition

The Ultimate Guide to Public Relations for Startups This practical guide to PR for startups includes advanced techniques & insights from industry experts that will help you to grow your business with PR.

Why is PR important for corporations?

❶ Building a consistent reputation: Corporate PR is ideal for etching a permanent and strong opinion of a company in people’s minds. Through well-planned and thought-out communication, businesses can successfully resonate with people and enjoy the benefits of a good reputation. Word gets around quickly, and a positive reputation attracts curious parties, investors, and maybe even people looking for opportunities to work with or for you.

❷ Brand awareness: Corporate public relations plays a crucial role in ensuring your target audience hears about your offering. Through an array of tactics, they’ll get to know about what makes you unique, and how you can make their life easier. Also, establishing your corporate executives as industry leaders through the sharing of opinions, insights, and expertise allows corporations to distinguish themselves from other corporates.

❸ To combat negative events: When a crisis strikes, you’ll need the power of PR behind you. An effective PR strategy should cover the ‘what-ifs.’ What if my product has a flaw? What if the firm suffers a data breach? It is the role of PR professionals to understand, plan, and navigate these. Only then will you be able to protect your company’s reputation.

❹ Strategy building: Knowing what works and what doesn’t is key to any future strategizing for corporates. This is where PR lends a hand. It can show what messages were most positively received, what strategies worked well, and what communication could be improved. This can inform your strategy going forward, making it more effective and receptive to your target audience.

❺ Stakeholder management: What you do on the inside also counts, and employee motivation, loyalty, and investor relationships can all be boosted by effective PR. It concerns itself with building positive and productive relationships between organizations and stakeholders. Engaged employees reflect well on your organization. It can enhance a company’s image, thereby lifting its image in the eyes of its people, the public, and external investors. Use Corporate PR to inspire staff and engage other relevant parties.

Corporate PR: the Definitive Guide ⭐️ PRLab This article examines corporate public relations, its purpose, and how Corporate PR differs from consumer PR and B2B PR.

📢 Exciting News! 📚 Just dropped our brand new PR Glossary to decode the world of Public Relations . No more feeling lost in PR conversations! Dive in and become a PR pro! 🚀📝

A Public Relations Glossary | PRLab Over one hundred useful definitions to know

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We’re celebrating our recent accomplishments and the start of the weekend with a team off-site 🥂🍕 What’s better than pizza, friends & a slow cruise down Amsterdam’s canals ?

from the PRLab team

Come and enjoy a delicious breakfast with us and the Swedish Chamber of Commerce for the Netherlands!

Our exclusive PR breakfast series is specially designed for PR and communication professionals to exchange experiences, tips, and tricks — ultimately uncovering the role of PR in scaling up and expanding into new markets.

🗓7 April 2022
⏰08:30 - 10:30
📍Swedish Chamber of Commerce, Roeskestraat 115, Amsterdam

PRLab founder and CEO Matías Rodsevich will be hosting the breakfast, leading an interactive discussions about how you measure ROI and determine the success of your PR initiatives, what role PR plays in scaling up and expanding into new markets, as well as answer any other questions you have

Register via our website -> events.

We look forwards to having a coffee with you!

🚀 Hot off the press!

The agency is welcoming new clients and new co-workers as we continue to grow and expand our PRLab community!

At the start of 2022, we've already rebooted our hit PR breakfast series and hosted an after work session with Meltwater, with much more to come!

As we're progressing deeper into the first quarter of 2022, the agency has also enjoyed some press coverage in the Dutch market. Here's what the media has to say:

Together with the Swedish Chamber of Commerce for the Netherlands, PRLab founder and CEO, Matías Rodsevich, will be stepping in as speaker and inspirator at the next Breakfast Meeting.

🚀 Scaling across borders with PR
🗓 7 April 2022
⏰ 08:30 - 10:30

Let's chat about how you measure ROI and determine the success of your PR initiatives? What role does PR play in scaling up and expanding into new markets?

For more information and to sign up, click the link in our bio and head to events!

In today's day and age, with the rate at which news circulates, multiple trends and events are influencing the orientation of the media landscape on a daily basis.

The issue most companies run into is staying relevant when newsworthy stories circulate and get replaced so quickly. Another issue is finding the right outlets and audiences to target.

That's why media monitoring tools are especially helpful when it comes to PR related activities - staying in the loop of what's trending, what other brands are sharing and even what's being said about your own brand in the media.

Read more on our blog (link in bio)

The PR landscape has seen a lot of change recently. The growth of digital PR was fast tracked by the pandemic and businesses had to get creative with their online strategies to make sure they stay in the game!

We've also experienced a shifting consumer market in terms of how they interact with digital and offline content. Naturally, new PR trends emerged.

👉 link in our boi. Have a look at the hottest PR trends to follow right now.

🚀 Together with , we are super excited to host our FIRST community after-work in Stockholm.

Following a series of very insightful breakfast events, we now feel that it is about time that we allow a relaxed networking focus to take over the steering wheel for a night.

Afterall, the core focus of the PRlab community is arguably to provide a platform that encourages personal connections within the industry - and what better way to do so than over some funky glasses of wine, Fred’s food truck and some groovy, yet mellow tunes from a DJ.

In line with some of the topics addressed during our previous breakfast events, we will once again focus on what’s trending. And when it comes to the wine world - nothing seems to be more trending than what is being referred to as natural wine. 

👉 Learn more and register via our website!

🚀 You can now register for our first breakfast session of the year, hosted with Meltwater at the Norrsken House.

These breakfasts bring together PR professionals from a diverse range of tech companies, who over a healthy & delicious breakfast, share strategy and discuss the latest trends.

They're incredibly valuable sessions for those who attend, providing energy & inspiration while strengthening connections within the communications network.

Register for our session on the 23rd of February through the link in our bio!

Our team is growing and, as always, we’re excited about the fresh energies that brighten up our offices! As we’re continuously expanding our business, new opportunities open up for you to join our team. Visit our careers page to learn more about our business culture & to find out how you could become part of the action.

Link in bio for more.

Ever consider why you click a specific link on Google or why you’re drawn to a certain article, based on first impressions? Most likely, the title tag drew you in.

Although they seem small, titles have a huge impact on SEO! In this article, we'll give you the ultimate guide to writing a title tag and what to pay attention to.

Visit our blog for more!

At PRLab we enjoy a good breakfast!

We’re back with our exclusive PR breakfasts, bringing together a range of professionals, all with unique experiences, challenges and solutions within their industry. With the opportunity to discuss PR over a warm cup of coffee, we seek to strengthen the PR network, providing a space for feedback and growth. In order for members to continue engaging with each other and to promote discussion and learning, we are asking members to reflect on their experiences with PR. Our first entry is from Filippa, Global Communications Manager for Klarna, a Swedish FinTech company that’s offering new alternative payment options for online shoppers.

🚀 link in our bio!

Monday reminder: You can now register for our first breakfast session of the year, hosted with Meltwater at the Norrsken House.

These breakfasts bring together PR professionals from a diverse range of tech companies, who over a healthy & delicious breakfast, share strategy and discuss the latest trends.

They're incredibly valuable sessions for those who attend, providing energy & inspiration while strengthening connections within the communications network.

Register for our session on the 23rd of February through the link in our bio!

As part of the holistic Marketing and Communications strategy, Digital PR can be defined as a promotional tactic, implemented by marketers and PR specialists to increase a business’s online presence. This also assists with driving brand awareness, prompting website traffic, creating links to boost organic rankings, online (or offline) sales, social following and engagement - all in a measurable way.

In this guide, we cover all there is to know about Digital PR and how it works together with SEO to support your Marketing and Communications strategy.

🚀 Follow the link in our bio to read the full article!
Resources -> blog