Raison d'Etre

Wellness, Spas & Hotels are our passion, and Raison d’Etre is what we live for. But its position in the industry speaks for itself.

OUR STORY
In a crowded spa industry, Raison d’Etre stands alone, providing unique continuity as creator, owner and manager of luxury spas for prestigious hotel clients around the world. Raison d’Etre has traditionally maintained a discreet profile, being deliberately selective regarding where the brand is promoted. The company is based in Sweden. Since its foundation in 1998 we have consulted to,

15/08/2024

A dream work location 💭

By completing our Spa Business Education course, you could work for leading spas around the world!

We may be a little biased, but we can’t think of many better offices 🌟

Sign up here: https://spabusinesseducation.com/

08/08/2024

If you’re looking to master your skills in spa marketing, human resources, sales, finance, leadership, customer service or business planning in the spa and wellness industry, we are here to help!

Sign up to our spa business management course with Spa Business Education and we will give you all the tools you need to become an exceptional spa manager or run your own wellness centre.

Sign up here: https://spabusinesseducation.com/

01/08/2024

Have you completed our spa management course and are looking to take the next step in your education?

Don’t forget, you can enrol onto the CIDESCO course and elevate your experise and knowledge!

The next CIDESCO exam will take place at the end of September.

Find out more here: https://spabusinesseducation.com/

25/07/2024

It’s always lovely to hear that our graduates had a good experience with the Spa Business Education courses, and that it helped them progress in their careers!

Enrol onto our course today and take the first step in advancing your career: https://spabusinesseducation.com/

18/07/2024

We are proud that our brand, Spa Business Education has a community of 350+ graduates, from 70+ countries from all 5 continents!

Our graduates, and mentors, continue to support each other throughout their careers, long after they graduate from our courses.

If you want to improve your spa management skills, enrol onto our Spa Management Course and become part of this vibrant community 💖

Join us here: https://spabusinesseducation.com/

11/07/2024

Running a successful spa business is all about building relationships. Starting with your staff and customers, to your vendors and partners.

As a Spa Manager, it's essential to have the right leadership and managerial skills to support and develop both your relationship with your team and the wider industry.

Spa Business Education’s Spa Management course is designed to equip you with the tools you need to manage conflicts, support staff development, and create a thriving business.

Check out our Spa Management course to take your spa management skills to the next level!

Enrol today:
https://spabusinesseducation.com/

04/07/2024

When enrolling onto Spa Business Education’s Spa Management Course, graduates unlock not just the secrets to successful spa management, but also boost their confidence along the way.

And to top it all off, graduates receive a prestigious diploma recognised worldwide, an impressive distinction on any CV!

Enrol today: https://spabusinesseducation.com/

27/06/2024

Have you seen our brand Spa Business Education’s new website yet?

The sleek and simple layout makes discovering Spa Business Education opportunities a breeze!

Check it out here: https://spabusinesseducation.com/

20/06/2024

If you’ve already completed our Spa Business Education course, consider going on to take the CIDESCO exam with us for the Beauty & Spa Management Diploma.

The CIDESCO Diploma is a mark of excellence recognised by employers worldwide!

This is a great course for boosting your CV and your confidence.

The next CIDESCO exam will take place at the end of September.

Find out more here: https://spabusinesseducation.com/

13/06/2024

Are you wondering how you can grow your spa business so that it will succeed amongst existing competitors in the market?

We offer the market's only comprehensive online spa management course which will give you all the tools, knowledge, strategies and inspiration you need to run your spa with confidence and ease!

Enrol today:
https://spabusinesseducation.com/

06/06/2024

A lovely testimonial from our Spa Business Education graduate Tania Balasch!

If you’re looking to progress your career in the spa industry, enrol onto our Spa Management course today: https://spabusinesseducation.com/

30/05/2024

Last week we had a lovely company development day hosted by Global Warriors, discovering what we can learn about leadership and development from horses.

Having been around for 60 million years, horses are masters at leading through uncertainty, and can teach us a lot of valuable lessons about patience, and working in unison with others, be it riders or others in their herd.

We found this experience to be truly transformational and look forward to implementing the tools and lessons we learnt for our next sessions on leadership and teamwork, as well as in everyday life!

23/05/2024

If you’re looking to master your skills in spa marketing, human resources, sales, finance, leadership, customer service or business planning in the spa and wellness industry, we are here to help!

Our brand Spa Business Education offers spa business management courses which will give you all the tools you need to become an exceptional spa manager or run your own wellness centre.

Find out more about our courses here: https://spabusinesseducation.com

17/05/2024

It’s wonderful to hear such positive feedback from our Spa Business Education graduate, Sara Paolicchi!

If you’re also looking to progress in your spa career, sign up to one of our courses today!

Find out more about our courses here: https://spabusinesseducation.com

09/05/2024

Are you looking to excel in the spa industry?

Here's just some of the things you can gain from our brand Spa Business Education’s Spa Management courses:

🔸 Master the essentials of marketing, sales, finance, leadership, HR, customer service, and business planning.

🔸 Acquire the skills and confidence to successfully run a spa or wellness centre.

🔸 Discover insider secrets on team management, leadership, and inspiration that usually come from years of trial and error.

Click here to see all the other benefits of taking our course: https://spabusinesseducation.com/

02/05/2024

Are you looking to progress your career in the spa industry?

Our brand Spa Business Education has a selection of courses that can help you do just that!

Here is what one of our graduates, Tania Balasch, had to say about the course:

“I loved the course. I recommend it because it is very complete, and the teachers are so supportive. It includes everything you need to be confident as a spa manager and become outstanding in this field.”

25/04/2024

When designing treatment rooms, it is important to think about all the different aspects such as space, lighting and therapist set up.

What do you consider to be the most important design element in your spa?

At Raison d’Etre our spa consultants understand the industry along with key trends to implement into spa design and will work with you to get the most out of your space.

Contact us today to find out more [email protected]

’Etre

18/04/2024

Cold plunging is one of the wellness trends that has taken the world by storm.

Our Raison d’Etre spas all feature Nordic bathing - the art of experiencing both high and low temperatures to invigorate the body.

The process starts in the dry sauna, followed by a dip in the cold plunge-pool.

Would you try it?

’Etre

11/04/2024

If you’re a graduate from any of Spa Business Education courses, please help us learn more about you, by filling in the questionnaire linked below.

We are keen to learn about your experience with the course and see what you are up to now.

Click this link for the questionnaire:
https://t7ku9n2op2j.typeform.com/to/zs6v2oiW

04/04/2024

We believe the key to spa business success is the perfect balance between three simple factors:

• A strong, inspiring, creative concept
• A sensibly planned and operationally supportive layout
• A systematic, sustainable business approach together with steady and heartfelt leadership

These steps will allow you to create and achieve an award-winning spa business!

Go to our website to find out more information: https://raisondetrespas.com/

28/03/2024

Being true to our core values is essential in guiding us whilst we work with spa businesses across the world.

We firmly believe that these principles are integral to assisting your business in reaching its objectives.

Our core values are:
- Integrity
- Innovative Creativity
- Productivity & Quality
- Love & Passion
- Growth & Empowerment

Check out our website to find out more about our values and how they’ve supported spa businesses:
https://raisondetrespas.com/who-we-are/

21/03/2024

Are you a spa therapist looking to take the next step in your career?
Do you know about our brand ?

Spa Business Education is an award-winning online education company whose courses will give you everything you need to master marketing, sales, finance, leadership, human resources, customer service and business planning in the spa and wellness industry.

Find out more about the online courses which can fit around your busy schedule, here: https://spabusinesseducation.com/

14/03/2024

How can businesses introduce or expand their wellness offerings?

We were fortunate enough to have the opportunity to interview the talented Andrew Gibson, one of the leading wellness industry experts in the world.

One interesting take away was the importance creating curiosity and movement within your hotel:

“The obvious main focus areas for wellness design are spa, guest rooms, food and beverage service and the inclusion of wellness activities and events. The more subtle inclusion of wellness extends to thinking about lighting, spaces and energy around the building (one could describe this as feng shui) or the ability to create curiosity and movement by creating pathways and flows around the hotel.”

To read more on what Andrew has to say check out the interview on our blog!

https://raisondetrespas.com/interview-with-andrew-gibson-the-changing-face-of-spa-wellness/

07/03/2024

Did you know our brand Spa Business Education have launched their revamped website?

The sleek and simple layout makes discovering Spa Business Education opportunities for Spa Managers a breeze.

Check it out here: https://spabusinesseducation.com/

29/02/2024

We are proud to share that our brand Spa Business Education won Best Online Education Company of 2023 in Europe at the prestigious Best of Best Awards!

This celebrates its commitment to delivering excellence in spa and wellness education.

Find out more about the spa management programs here: https://spabusinesseducation.com/

22/02/2024

How important is it to incorporate wellness in the design process of your hotel or spa?

We had the chance to interview Sophie Mir from Sophie Mir Design, which caters hospitality clients across North America, Europe, Asia and the Middle East.

One interesting takeaway was the importance of a bespoke solution for each client:

“Wellness is very important and the trend is growing. Previously you had few hotels that focused on wellness but nowadays with more stress in our everyday most ultra-luxury hotels look at this as a necessity rather than a niche…. as wellness is very individual, it is important to find a bespoke solution for each client.”

Find the complete interview here
https://raisondetrespas.com/interview-with-sophie-mir-interior-designer/

15/02/2024

Why should you work with Raison d’Etre to help create your new wellness concept?

When we interviewed Andrew Gibson for our blog, he explained why he thinks it’s important to work with a qualified spa consultancy like Raison d’Etre;

“Having witnessed the evolution of the spa industry… I believe we are now in a new era of evolution from spas to wellness. As with any period of transition, there are trials and errors that lead to success and failure. Raison d’Etre has been through these evolutions and has the experience combined with the expertise to distinguish between a great marketing fad and a genuine benefit to the client.”

You can read Andrew’s fascinating insights on the wellness world on our blog here:
https://raisondetrespas.com/interview-with-andrew-gibson-the-changing-face-of-spa-wellness/

08/02/2024

The Global
Wellness Economy Monitor 2023 predicts that the global wellness tourism market will surpass $1 Trillion in 2024, with wellness tourism growing significantly faster than tourism over all!

It is so exciting to see the wellness industry progress so exponentially, we can’t wait to see what 2024 has to bring for wellness.

Read more here: https://www.wellspa360.com/news/industry-news/news/22884858/global-wellness-institute-global-wellness-tourism-market-projected-to-reach-1-trillion-in-2024

01/02/2024

It’s important for spas to always be adapting and evolving within the industry!

Our brand LivNordic, embraces constant growth and progress in the wellness industry, as well as championing sustainability, wellness, and innovation!

To find out more, visit https://raisondetrespas.com/brands/livnordic-hotels-wellbeing/

25/01/2024

When we collaborate with spa and wellness businesses, we highlight the importance of ensuring the customers know exactly how each treatment works. This is vital for the customer to achieve all the benefits from their treatment.

Martin Goldmann, the Chief Wellbeing Officer at ASPA International, also values the importance of this

“I believe people aren’t told how to use sauna and steam cabins properly, no one tells you how to properly use the ice in the ice basin! I think the focus has been on up-selling cosmetics and skincare for too long and actually we should be training staff to teach guests how to get the most benefits out of their sauna and steam experience, for the best health benefits. I’m very passionate about it!”

We combat this issue by enforcing quality staff training with the spas we work with. When the whole team are fully informed about their services, they provide the customers with a far better experience.

https://raisondetrespas.com/interview-with-martin-goldmann-chief-wellbeing-officer-at-aspa-international/

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