Funnel

Data this, data that... It's confusing, we know, but it doesn't have to be! Check out our latest video and channel where we demystify all these topics and help you shortcut your way to being a better marketer.

On todays menu, data transformation 🤗

What is Data Transformation? (Types of Data Transformations and Examples!) In this video, Leah provides a clear and insightful explanation of what data transformation is and why it's important. You'll learn about different types of ...

Exciting news!
Here's a great article listing some handy resources to learn Google Analytics 4.

Whether a beginner or a seasoned pro, here you will find essential resources for every level.

Check it out here: https://hubs.la/Q01Lh9xl0

Learn Google Analytics 4 with this list of top resources Do you want to master Google Analytics 4? We collected the best resources to learn GA4 here, with resources for both beginners and advanced GA users.

If you want to succeed in digital marketing, launching campaigns is just the first step. To get great results, you need to learn how to optimize.

https://hubs.la/Q01F4wZw0

Ad campaign optimization: six strategies for success Are you looking to optimize ad campaigns and improve your ROI? Read this article to learn the top 6 marketing optimization strategies.

Are you still confused about Google Analytics 4 and how it's different from the good, old Google Analytics?

https://hubs.la/Q01F4s_k0

The key differences between UA vs. GA4 As you likely know, UA is queued up to be sunset in the summer of 2023. That means digital marketers like yourself should be actively transitioning to the ne...

Hear us out: moving to Google Analytics 4 might be actually a good thing.

https://hubs.la/Q01F4bcT0

Give us 9 minutes to convince you that GA4 is better than UA The world of Google Analytics 4 is here. Discover the main difference between GA4 and UA, and learn why GA4 is such an improvement.

Google Data Studio is now Looker Studio, but what is Looker Studio, Looker Studio Pro and Looker?
Confused? We got you covered.

https://hubs.la/Q01F49g10

Google Data Studio is now Looker Studio, but what is Looker Studio, Looker Studio Pro and Looker? Google Data Studio recently changed name to Looker Studio. This comes a few years after a huge Google acquisition of business intelligence software and big d...

Curious to know where the performance marketing space is headed? Check out this inspiring and insightful Q&A with our VP of growth, Juuso Lyytikkä! 💡🚀

https://hubs.la/Q01F4mQ-0

Discovering the state of digital marketing, and questioning where it’s going Discover the evolution the performance marketing industry has gone through in the past several years, and learn where it's headed.

Data is the lifeblood of digital marketing.

Working proficiently with data is vital if you want your business (and career!) to thrive.

Still, many of us lack the proper training and some even avoided it altogether in their studies.

So what do you need to know to become a data-guided marketer?

Discover the 3 most crucial skills every digital marketer needs, according to us:

✅ Mathematics
✅ Spreadsheets
✅ Data visualization

Three critical skills every performance marketer needs What does a modern performance marketer need in their toolbox in 2023? We've identified the three most critical skills.

If you made the jump to and use for your reports, your dashboards are probably breaking a lot right now.

It is not your fault: it’s Google’s. Recently, it started enforcing a limit of requests you can make to a property, and if you have a dashboard used by several people, you are certainly hitting the quota.

If you want to fix this and get your reports running again, this is for you.



https://hubs.la/Q01wyhYy0

How to solve 'Data Set Configuration Error' from GA4 in Looker Studio If you are getting GA4 quota related errors messages in Looker Studio, read this blog post to figure out different solutions you could use.

Once upon a time, the only way for companies to tap into their target audiences was by interrupting them with paid media. Fortunately, the marketing landscape evolved, and permission marketing ushered in a new era. With this, models such as the PESO framework in digital marketing emerged as north stars for modern-day marketing professionals. https://hubs.la/Q01vJjVr0

How to use the PESO framework in digital marketing PESO stands for Paid, Owned, Earned, and Shared Media and is often used in digital marketing. This blog post describes what it is and how to use it.

Peak season marketing allows you to generate higher revenues before the year ends. You can also use it to attract lifelong customers. Is your approach as effective as possible? Learn the best practices for peak season marketing reporting to find out.

Best practices for peak season reporting While marketing reporting is always important, it may be even more so during Black Friday and Christmas. Read our tips and best practices here.

Woah, less than 50% of marketers trust their data. 😲 No wonder digital marketers lack confidence when working with data. Learn more from our latest study, and discover what you can do.
https://hubs.la/Q01tKX0H0

Our very own Walter McHugh graced us with his presence this month on Let's Talk Marketing! But First, Fika.
He gives practical tips and tricks for making your dashboards look better, and getting your message across clearly.

So check it out!
https://bit.ly/3QZmYG3

(There is also a quick interruption by Megan Lozicki's dog walker calling, but they still made it through the episode!)

How to be better at data visualization

☕️ 🎥 It's time for another episode of Let's Talk Marketing! But First, Fika! https://www.youtube.com/watch?v=uk3ImErMDlw

This month we're joined by Loic Jeanjean, Head of EMEA Marketing at Pleo.

He talks about one of their recent brand campaigns in Sweden, and about the importance of focusing on brand experience even when talking about driving pipeline growth.

He talks about building long-term brand afinity rather than tracking every lead and converting every website visitor.

Why do this?

“Not everyone arriving at the website is ready to buy today, nor should they.”

Which we all know, right? But it can be easy to forget some days.

So take a fika break, and join us!

Grab your ☕️ and cinnamon buns (why is there no cinnamon bun emoji yet?)

It's time for another 'Let's Talk Marketing! But First, Fika' episode!

This month we talk to Clare McDermott about conducting original market research. A powerful way to elevate your thought leadership, brand, and content marketing.

And this all, of course, impacts your overall strategy.

So listen in, and let us know what you think!
https://youtu.be/nhfDoyE4DVI

Market research tips from an industry expert Market research can take many forms and provide lots of rich data. Understanding how to execute that research and maximize the insights can be tricky though....

“It’s very common that companies are stuck [at ground zero with their data] because they don’t even know how to take the steps into becoming more automated and data-driven. At the same time, they are using part of the data. They are still data-driven, in a sense, but not to the full extent."

🎥👉https://bit.ly/36AenaE

Watch our latest episode of Let's Talk Marketing! But First, Fika with Viktor Bovallius, Head of Business Intelligence for Bauer Media Sverige. He offers some tips for how companies can start becoming more data-driven.

Becoming a data-driven company: How to start your journey Viktor Bovallius, head of business intelligence for Bauer Media, offers some tips for how companies can start becoming more data driven.

Data visualization communicates the value of your work as a Digital Marketer. So make sure to use every tool in your toolbox to create dashboards that convey your message.

We've created a guide to help you improve the communication power of your dashboards and reports. We want to give you a few more tools to add to your toolbox. 😊

https://bit.ly/3FDRcrk

How to improve your marketing dashboards In this guide, you'll get tips and tricks you can apply to your marketing dashboards today. Or any dashboard for that matter!

Complex. Unclear. Confusing.
3 words you don’t want used to describe your marketing dashboards!

Data visualization is a critical skill for any marketer, but it can be hard to learn and get right. Luckily, we've got an expert in data visualization and communication at Funnel to share his knowledge.

And we mean expert - Walter McHugh is a lecturer at Northeastern University!

Watch his crash course below and be on your way to better data visualization.

https://bit.ly/3rQ3vxu

The end of cookies and the move to first-party data has been looming on the horizon for some time now.

We’ve seen responses to this shift in the industry with Apple’s iOS 14.5 update and with Facebook’s Aggregated Events Measurement.
But all of these changes have left us, marketers, wondering what it means for us. How will we measure and report on our marketing activities?

Join us as we discuss this with Janos Moldvay, CEO and founder of Adtriba.

https://bit.ly/2YwKpjj

Friends in the UK 🇬🇧 ! Have you figured out how to add the Digital Service Tax to your advertising cost?

Most ad platforms are absorbing this cost for advertisers, but Google has chosen to pass this additional 2% tax on.

Read Harry Bryars's blog about how he adds this additional 2% to the cost using Funnel.
https://bit.ly/3w9EHjC

How to add UK Digital Service Tax to your advertising spend Harry Bryars, from Journey Further, walks you through how to add the Digital Service Tax from Google to your overall advertising spend with a custom metric in Funnel.