Humankind Design

We are looking for a creative mind and curious soul to join our team in discovering what this contribution can mean for yourself through a role in creative conceptualisation and development, graphic design and artwork production support.

Visit our link in bio to learn more!

We are looking for a creative storyteller to join our team! 👀

Be our explorer in discovering new perspectives and ways of being, and translate them into thought pieces for our website, social media and various other touch points.

Start a conversation with us at [email protected]

Are you loyal to any brands? Or do you purchase products purely based on prices?

Brand marketing is the promotion of your brand as a whole, while product marketing typically focuses on the selling of products.

When starting a new brand, business owners might not know the right approach to market themselves and their products.

In this short article, we would be looking at both approaches of marketing brands vs product. Visit the linked article to read it :)

https://lnkd.in/gNfGgUzH

Marketing Product vs Marketing Brand Do you have a brand that you are fiercely loyal to in purchasing their goods or services? Or do you make your purchases solely based on price and function? In this article, we would be looking at both approaches of marketing brands vs marketing products.

Brand personality is the personification of a brand. A strong brand personality would display recognizable and consistent traits unique to the brand, differentiating itself from its competitors; It is created as part of the brand strategy process, based on a deep and thorough understanding of the target audience.

In this article, we are sharing some easy ways you can express your brand personality. Do share your thoughts with us!

Read our article here: https://commune.humankind.design/articles/5-easy-ways-to-express-your-brand-personality

5 easy ways to express your brand personality 📑All Articles🏷️All TopicsTopics🏷️Topics🏷️Branding🏷️DMS Contact Us5 easy ways to express your brand personality5 easy ways to express your brand personalityBrand personality is the personification of a brand. A strong brand personality would display recognizable and consistent ...

Brand strategy: Oeteo, fuss-free baby wear

Visit this link below to view the full project:
https://humankind.design/work/oeteo

Brand strategy for an innovative baby apparel brand making headway in the market.

The OETEO story began with the founders themselves wrestling with unruly rompers and an upset child, figuring there has to be a better way to design these tiny apparels for their bundle of joy.

Their creation of fuss-free and thoughtfully designed baby apparel was one-of-a-kind, and their challenge lay in strategically positioning themselves against a global landscape of mass produced baby apparel.

How might we discover and communicate an aspirational brand for expecting parents that puts the joy back in parenting?

Despite having innovative products and an ambitious vision for the future, the OETEO team lacked alignment in what they stood for and where they wanted to go. It started with looking into what OETEO as a great brand would sound like.

Brand strategy might seem like a daunting word, at the very most, you just need a logo and a couple of collaterals to communicate your business, right?

Let’s take a few steps back - Why do you need a logo? What should the logo say about your business? How will the logo look like on your collaterals? What should the collaterals say?

Every touchpoint that reaches your intended audience is a chance to communicate and connect who you are and what your business strives to do for them, and planning this strategically is the process of Brand Strategy.

Read on for a list of areas that Brand Strategy can value-add to your business.

Ready to explore the full potential of what brand strategy can do?
Connect with us at [email protected] to start a conversation!

Can you recall a brand’s story that converted you into a loyal customer?

A well-written brand story can engage your audience on a deeper level, and transfer information and values more effectively. This is because the brain loves stories, and when someone is invested in a compelling story, it triggers a biological response in their brains. This is why an engaging brand story is essential for brand loyalty, purchase willingness etc.

If you need extra pairs of eyes to look through your brand story, do reach out to us!

Sources:

https://www.researchgate.net/publication/235985084_The_impact_of_storytelling_on_the_consumer_brand_experience_The_case_of_a_firm-originated_story

https://www.marketsmiths.com/2017/roi-brand-story/

Yakult was first introduced to Singaporeans in 1979, and has been a household name for digestive health since then.

Their philosophy of contributing to the health and happiness of people around the world through pursuit of excellence in life sciences resonated with Singaporeans, and their cultured milk was a beverage to look forward to.

When competition from similar brands soon came into play, they diluted Yakult’s share of the market and even lost their original brand colour to a prominent competitor. Our goal was to re-introduce Yakult’s signature red colour and re-establish them as the incumbent probiotics milk drink with longstanding research and experience in the field.

A re-alignment of Yakult’s packaging was required to consolidate the products under the Yakult brand, and for customers to easily navigate their range of offerings on the retail shelves.

Since the packaging refresh, sales numbers increased due to better visibility of the product on the shelves and clearer communication of the brand’s key selling points, giving them a competitive edge in the market.

2021 was full of ups and downs; We are so so thankful for the good moments, and made it a point to learn from our mistakes.

The pandemic has brought us new ways of working and gave us the opportunity to examine the way we have been living. We learned many painful lessons along the way but the only forward is to keep going.

In 2022, we hope to work on more sustainability-related projects, do reach out to us if there are any opportunities to collaborate!

May good things come your way in 2022! Do share with us your proudest moments of 2021 in the comments below :)

#2021 #2022

Happy holidays from Humankind Design! May your season be full of love & light ✨

"No one gets up in the morning and says, 'I'm going to wreck the environment” - Lewis Akenji (Hot or Cool Institute, a Berlin-based think tank)

Amidst the alarming climate crisis, predictions that only seem to worsen, and the glacial pace at which decision makers and the largest carbon emitting companies are effecting change, can we actually believe we can do anything as mere individuals?

Doesn’t it seem like we’re always caught in between reevaluating our consumption heavy lifestyles and feeling like individual actions are meaningless. But individual choices matter—especially if we are affluent. We’re allowed to languish at the futility of opting out of ordering plastic cutlery, yet we cannot stop there. It isn’t fair to resign our individual agency to push for bold outcomes, especially when we’re coming from a place of comfort.

Here’s how the individual choices, values and lifestyles of the affluent matter. The world's wealthiest 10% created about half the global emissions in 2015 (a 2020 report from Oxfam and the Stockholm Environment Institute). The top 1% were responsible for 15% of emissions, while the poorest 50%, who were responsible for just 7%, will experience the brunt of climate impacts despite contributing the least to the climate crisis.

Here’s how the individual choices, values and lifestyles of the affluent matter. The world's wealthiest 10% created about half the global emissions in 2015 (a 2020 report from Oxfam and the Stockholm Environment Institute). The top 1% were responsible for 15% of emissions, while the poorest 50%, who were responsible for just 7%, will experience the brunt of climate impacts despite contributing the least to the climate crisis.

The wealthy are also responsible for perpetuating a value system that upholds the culture of over-consumption. We might exclude ourselves when we think of “the rich”, but being able to afford activities like flying does include one in this group.

“People consume for many reasons: to meet their needs, to show affection, to feel good or because they feel pressured into it by advertising or social expectations. Very few people ever really question their consumption. These are pretty deep questions: 'Who am I and what do I need for a good life?' I mean, how many people want to sit down and actually ask that question?” - Halina Szejnwald Brown (Professor emerita of environmental science and policy, Clark University)

At the end of the day, the only way through this crisis is together. We’ll definitely need each other to shift the demand away from carbon heavy lifestyles. Faced with a culture built on overconsumption and an extractive economy that exploits our climate, coupled with the devastating effects of climate change striking closer and closer to home (if they haven’t already hit home), we’ll also need each other for, well, support, strength and solidarity. Individual choices are not meaningless. Put together and compounded, an empathetic and empowered collective will demand bold change and take care of each other along the way.

References

https://www.bbc.com/future/article/20211025-climate-how-to-make-the-rich-pay-for-their-carbon-emissions](https://www.bbc.com/future/article/20211025-climate-how-to-make-the-rich-pay-for-their-carbon-emissions)

https://www.cdp.net/en/articles/media/new-report-shows-just-100-companies-are-source-of-over-70-of-emissions](https://www.cdp.net/en/articles/media/new-report-shows-just-100-companies-are-source-of-over-70-of-emissions)

https://medium.com//when-climate-change-broke-my-heart-and-forced-me-to-grow-up-dcffc8d763b8](https://medium.com//when-climate-change-broke-my-heart-and-forced-me-to-grow-up-dcffc8d763b8)

Have you heard about the SG Green Plan? What do you think are some actions that organisations and individuals can take against climate change?

The SG Green plan, which is led by the Ministry of Education (MOE), the Ministry of National Development (MND), the Ministry of Sustainability and the Environment (MSE), the Ministry of Trade and Industry (MTI) and the Ministry of Transport (MOT), states Singapore’s green targets over the next 10 years with 5 key programmes. Although there is a need for more concrete numbers and claims, we are hopeful that these measures will touch on every dimension of an average Singaporean's life.

This is something we should all care about because climate crisis is something that affects us all. In his 2019 National Day Rally Speech, PM Lee said that climate change is one of the ‘gravest challenges facing humankind.’ We think it is helpful to understand what is being done on a national level, as individual action alone is not enough to combat the climate crisis. If we, as individuals, are able to get on board, we can do our part for climate change!

We will share more in our next post, so do look out for it!

For more readings and resources about the Green Plan, you can visit:

https://www.notion.so/humankinddesign/555eee854fcb4038809c23782e68ecd5?v=c9fa182ce53147bf8f5bd20d6bd83826&p=a38b5c74acba4938b250166a2dafd4ab

Sources:

https://www.greenplan.gov.sg/

https://www.channelnewsasia.com/singapore/ndr-2019-climate-change-impact-singapore-greatest-threat-sea-1338381

Brand Sprint Introduction
17th December 2021, 4-5pm, online (free)

Depending on who you ask, each person's idea of your brand is slightly different. While it's healthy to have dynamism in the team's ideas and perspectives, unmanaged misalignment might result in unpleasant surprises when it comes to visualising your brand later on. You don't want to realise that all this while, everyone had a completely different idea about what the brand is and where it should be going.

The Brand Sprint process helps make the abstract ideas of "your brand" into something concrete. You'll get to work on all the important intangible features of your brand, such as its personality, values, goals, etc. Thereafter, all discussions and decisions about the tone and voice of the brand would be much smoother and quicker. Take note of the areas of agreement and disagreement, because these are opportunities to have meaningful discussions, share insights and synthesise the team.

Want to embark on a Brand Sprint with us? Get in touch with us at [email protected].

**Want to learn more about the Brand Sprint process to see if it's right for you? Sign up for our Brand Sprint Introduction!
https://humankind.design/event/brand-sprint-intro-1

Finding our authentic voice is not easy, we are always listening to society shaping us into who we should be or should not be.

But take a moment and put aside all the noise, who do we REALLY want to be without the fear of being judged? What do we REALLY want to do without the fear of failure? What do we REALLY want to say without the fear of being wronged?

When we share ourselves authentically, we inevitably resonate with others who share this authentic voice. This is how we find our tribe and community.

And it is no different in the world of branding, where brands express themselves with a voice.

Read on for our list of brands with an authentic and unique expression that have gathered their very own tribe of loyal audiences over time.

[https://humankinddesign.notion.site/Finding-your-authentic-voice-Brand-Expression-3abe58b9580c4b8b8fa12bd737a5c6f1](https://www.notion.so/Finding-your-authentic-voice-Brand-Expression-3abe58b9580c4b8b8fa12bd737a5c6f1)

What brands resonate with you the most? Are you a part of the loyal following of any brand? Let us know in the comments below!

If a customer was asked what your brand was about, what would they say? How would they remark about you to someone else? How do they remember you?

What if you asked a partner who worked on the brand alongside with you, what would they say? Would they say the same thing you say?

These questions don't have a right or wrong answer—instead, they are an invitation to have a look at the reality of your brand in comparison to what you want to achieve when communicating your value to your customers.

This reality-check is what we call a Brand Audit, to know where your brand stands with facts and not assumptions.

We've prepared a Brand Audit for you to assess your business internally (it's completely free). Here you go!
https://humankind.design/resource/brand-audit

Get in touch with us for the next step of the process or if you have any insights to share!

Humankind Design updated their business hours.

Do you think that sustainability is a collective effort? How can we be aligned with other individuals and organisations that share the same purpose?

We need more well-designed, sustainable relationships and systems instead of the profit-oriented ones we have with our resources and environment. If we want to have nourishing relationships and systems, we need to first believe that it is possible to operate in a non-extractive way. When we recognize that this is not simply an individual's work, we can align ourselves with these organizations and initiatives to harness our collective power in building a more sustainable way of life. We can then start to design and practice our visions into real systems and relationships that are built to last.

Let us know your thoughts in the comments below! We would love to hear from your perspectives.

What makes us human? What does this understanding bring to our connections and relationships? Why do we ask this question?

Being a part of humankind, we wonder about this complex question. So, each of us in the team reflected and recognised the unique qualities that make us human.

We would love to hear your definition of being human as well. No right or wrong answers, tell us in the comments below!

Let’s design better lives.

Humankind Design is a design community. Our purpose is to solve meaningful problems that improves the quality of lives.

We want to build a diverse, authentic & compassionate community.

We want to build a sustainable environment that nurtures.

We strive to Have Curiousity that leads to Creative Exploration.