Atlas Rosetta

✨ Our team at Atlas Rosetta wishes everyone celebration a Happy National Day! 🇸🇬 🎇

In the realm of all things digital and AI, 🌐 it’s easy to think that you can just spend some money 💸 and run a bunch of ads online, and potential clients will come knocking on your door. But in reality, it is not that simple. 😮 How do you successfully leverage performance marketing to boost sales and conversations for your business? 📈

Read our new resource to learn how we can help you with your marketing plan 🚀
https://atlas-rosetta.com/getting-leads-with-performance-marketing/

✨ Our team at Atlas Rosetta wishes everyone celebration a Happy National Day! 🇸🇬 🎇

✨Our team at Atlas Rosetta wishes everyone celebrating, a Happy Fourth of July 🇺🇸

We started out simply trying to adapt our work schedules to fit our personal lives. This has slowly transformed into a model with a much greater impact than we imagined. A year ago, we decided to offer our services in the various fields we were trained in and that led us to start Atlas Rosetta. We each had our individual reasons to have the flexibility of working from home and the Covid pandemic gave us just the opportunity to do that. Soon enough, we discovered that we weren’t the only ones who could benefit from a remote office. This gave us renewed cause in designing a business that not only enables remote work but also redefined efficiency, flexibility and empowerment in the workplace.

As we carry on in our journey, we hope to impact more lives through our unique work arrangements while continuing to provide only the best service for our clients.

https://beststartup.co.uk/?p=28393

As a company owned, managed and staffed with an entirely female team, International Women’s Day is of particular importance to us. This year however, we felt that we wanted to dedicate this day to the women of Ukraine. We want to uphold the women who have been torn from their homes, have had to leave husbands behind and have to be strong as they take the elderly and young in search of safety. Not forgetting the women who have bravely stayed behind to defend their land and stand up to those who have decided that the lives and freedoms of others are beneath them. Happy International Women’s Day everyone.

And that’s it! Pretty simple right?

Now that you know what a search engine is, stay tuned for our next post to find out how to optimize search engines to boost your websites ranking on Google!

Congratulations to our Chair of the Board of Directors, Tanu Chellam, for her achievement in making it to this year's Inspiring Fifty in the UK! You’re an inspiration to us all!

The Product Strategy Pyramid

A target audience is the demographic of people most likely to be interested in a company's product or service.
# language

The aim of promotion is to make the consumers aware of the product and service and encourage them to buy the product and service. Promotion includes advertising, personal selling, sales promotion, and publicity.

The four Ps of marketing are the key factors that are involved in the marketing of a good or service. Often referred to as the marketing mix, they are the product, price, place, and promotion.

In our previous post, we talked about how successful leaders know how to network and which types of networks to build.

If you don’t like the notion of networking consider these points for why networking can work wonders:

- Networking effectively and ethically can help you accomplish goals as your purview widens through conversation with diverse sets of people
- Master the art of delegation to reallocate time through cultivating networks
- Address strategic concerns through social interaction based on established connections
- Constantly give and take to maximize opportunities to help people in your network and vice versa

Still not convinced? Tell us your concerns about networking in the comments below.

A wonderful session presented by Tanu Chellam on product-market fit to the current cohort of London startups in the IoT Tribe accelerator program.

What separates successful leaders from the rest of the pack?

Successful leaders have a nose for opportunity and a knack for knowing whom to tap to get things done. Networking creates a tissue of personal contacts to provide support, feedback, and resources that are needed to get things done.

Build three types of networks:

1. Operational—people you need to accomplish your assigned, routine tasks

2. Personal—kindred spirits outside your organization who can help you with personal advancement

3. Strategic—people outside your control who will enable you to reach key organizational objectives

Interested in strengthening your leadership brand?

Here are five steps to building your personal leadership brand:

1. What results do you want to achieve in the next year?
Identify your strengths that would interest potential customers, investors and organizations.

2. What traits do you wish to be known for?
Consider traits such as collaborative, deliberate, independent, innovative, results-oriented or strategic, and decide which 6-8 words you want to stand for.

3. How would you want to define your identity?
Try combining the words you chose into phrases that reflect your desired identity. E.g. strategically results-oriented.

4. What is your leadership brand statement?
Connect your brand position and your desired results to create value for key stakeholders and iteratively improve through real-world tests.

5. How do you make your brand identity real?
Self-aware leaders who constantly evolve their leadership brands are more likely to be successful in the long term.

Reach out to us if you’d like to work with us to define your personal leadership brand to convey your identity, distinctiveness and value more effectively.

To Sound Like a Leader, Think About What You Say, and How and When You Say It

- Understand the context
- Be a visionary
- Cultivate strategic relationships
- Bring solutions, not just problems
- Stay calm in the pressure cooker

The graph showcasing - Goals and Constraints - Financial Outcomes

Marketing plans help companies identify ideal target markets and plan for how to reach them.

What are some essential elements to a successful marketing plan?

- Market research delineates consumer buying habits in the industry, market size, market growth, and any trends
- A well-designed target market identifies your most likely buyers
- Positioning deals with the ability to influence consumer perception and establish brand identity
- Competitive analysis to differentiate products and services from related companies

After consolidating research, create a strategy to reach potential customers with an established timeline and budget. Ensure that your promotional plan covers your unique selling points (USP) and track them with measurable metrics to evaluate the effectiveness of your marketing campaigns.

Congratulations on your win Tanu Chellam!
Keep the celebration going!

In our last post, we covered how to use the Directional Policy Matrix (DPM) to evaluate your business. Once you’ve done that exercise, here are some tactics based on the sector you
find your company to be in currently.

● Leader – Focus your resources on segments in this sector
● Growth leader – Grow by focusing just enough resources here
● Cash Generator – Milk segments in this sector for expansion elsewhere
● Phased withdrawal – Move cash to segments with greater potential
● Custodial – Do not commit any more resources to segments in this sector
● Try harder – Determine if there are ways in which you can build your capability for
segments in this sector for low levels of cash
● Double or quit – Invest in your capability or get out of segments in this sector
● Divest – Liquidate or move assets used in segments in this sector as fast as you can

The Directional Policy Matrix (DPM) helps companies classify and categorize business activities to determine preferred market segments.

Evaluate market segments by looking at its

1. Size and growth rate
2. Profit margins and ongoing purchasing power
3. Promotional budget
4. Market fragmentation
5. Competitor’s promotional expenditures

Evaluate capabilities against

1. Competitive capability against the marketing mix
2. Access to distribution channels
3. Current/forecasted market share
4. Capital
5. Human resource investment
6. Brand association

The 5Cs is a situation analysis framework that helps marketers make informed business decisions. Due to its effectiveness and simplicity, the 5C framework is often a preferred marketing evaluation tool for small- to medium-sized businesses.

Similar to the SWOT analysis framework, the 5Cs dives deep into different aspects of a company and helps to identify what's working well and what isn't. For a well-defined marketing plan, a review of the 5Cs should be done at regular intervals, such as every six months or on an annual basis.

An industry cost curve is a strategic tool analyzing the strategic decisions about capacity and production that companies in heavy, high fixed cost industries use. The curves on the microeconomic graph are fundamental in understanding the dynamics of pricing and inform players on price setting.

Depending on production capacity and total demand, the industry cost curve maps a product's available capacity incrementally in order of increasing cost, analyzed by demand and supply shifts.

Any changes in underlying factors that determine what quantity people are willing to buy at a given price (product quality, price of substitutes, etc) will cause a shift in demand. Supply shifts when cost and technology components change.

There are three types of competitive benchmarking and, hence, three ways businesses can gain market advantage.

- Process benchmarking: Understanding internal processes and finding ways to optimise them and increase efficacy

- Strategic benchmarking: Comparing business models and business approaches to strengthen their strategies

- Performance benchmarking: Measuring outcomes, also referred to as functional performance benchmarking – e.g. from competitor traffic generation strategies to social media performance

Competitive benchmarking is a method to compare company metrics against competitors and the overall market. It helps businesses evaluate their performance through the use of standardized metrics, or KPIs, to pinpoint best industry practices and determine the best strategies to keep an edge over the competition.

Here are a few steps to take in competitive benchmarking:

1. Choosing KPIs (key performance indicators) - what to measure and how

2. Identify relevant competitors to benchmark against

3. Look at industry trends and growth potential

4. Analyze competitors’ traffic sources

5. Find and start benchmarking competitors’ top products and services

As part of the Rosetta Digital Spotlight series, we will be showcasing business quotes from a diverse range of leaders.

Lalaine is an empathetic leader, an innovative thinker, and passionate about data and the luxury sector. She graduated with honors from Rutgers University with a degree in Industrial Engineering. Previously employed by Credit Suisse and J.P.Morgan, Lalaine has extensive digital product and project management experience with international clients in APAC, North America, and Europe. She is currently an MBA Candidate at HEC Paris where she is President of the Women in Leadership Club.

As part of the Rosetta Digital Spotlight series, we will be showcasing business quotes from a diverse range of leaders.

Dr. Jun is a financial economist working in consumer financial protection. She holds a Ph.D. in Finance from the Kellogg School of Management.