XMP

ONE-STOP CROSS-CHANNEL MEDIA BUYING PLATFORM

XMP by Mobvista is the ultimate solution for app marketers looking to simplify their multi-channel advertising efforts. With cross-channel media buying, multi-dimensional data analysis, and bulk creative management capabilities, XMP makes it easy to manage campaigns across global media platforms and SDK ad networks. XMP provides detailed reporting and analytics, allowing marketers to track performance across all channels within the platform.

22/07/2024

๐Ÿš€ Smart Campaign 101 is Back! ๐Ÿš€

Discover expert tips on optimizing performance, managing budgets, and staying ahead of the competition.

๐Ÿ” Decode complex data fluctuations with pinpoint accuracy
๐ŸŽฏ Unearth hidden growth opportunities in SDK Ad networks
๐Ÿ’ฐ Optimize budget allocation with real-time monitoring
๐ŸŽจ Combat creative fatigue using intelligent insights
๐Ÿ† Stay ahead with competitive CPM bidding strategies

๐Ÿ”— Read more: Campaign Performance Optimization For the Highest ROI: 5 Tips - XMP https://xmp.mobvista.com/en-blog/docs/Smart-Campaign-ROI

25/06/2024

๐Ÿ“ฑ Unlock the Power of TikTok Ads for Your App!

๐Ÿš€Are you ready to take your app marketing to the next level? Our latest blog in the "2024 Multichannel App Ad Guides" series is here to revolutionize your TikTok advertising strategy!

๐Ÿ”Discover advanced techniques for:
โ€ข Optimizing ad formats
โ€ข Precision targeting
โ€ข Smart bidding strategies
โ€ข Tailored approaches for IAP and IAA apps

๐Ÿ”ง Learn how XMP's cutting-edge features can supercharge your TikTok campaigns:
โ€ข Cross-channel campaign automation
โ€ข Real-time data integration
โ€ข Automated optimization

Don't miss out on this game-changing guide! Click the link to unlock the secrets of TikTok advertising success: https://xmp.mobvista.com/en-blog/docs/The-Advanced-Guide-To-TikTok-Ads-For-Apps-2024

12/04/2024

We're thrilled that XMP has been recognized as the Bronze winner in the "Award for Innovation in Paid Media Planning & Management" category at the prestigious 2024 Asia-Pacific Stevieยฎ Awards! ๐Ÿ†

This industry accolade is a testament to our mission of simplifying app advertising through XMP's powerful cross-channel capabilities. Our work with clients like , , and , helping them achieve global growth, has been highly recognized. ๐ŸŒ

Some key features that set XMP apart:

๐Ÿ“Š Integrated dashboard to manage all campaigns, creatives, and data in one place
๐Ÿ“ˆ Holistic performance visibility and smart optimization through advanced analytics
๐Ÿค Streamlined creative collaboration between media buying and design teams
๐Ÿค– Automated campaign management to eliminate repetitive tasks

๐Ÿ’ชTo learn more about revolutionizing your app marketing, visit XMP.mobvista.com.

07/03/2024

XGame Studio's Success Story: Unleashing the Power of Collaboration with XMP ๐Ÿš€

XGame Studio, a leading Vietnamese gaming company with over 100 titles under their belt, has partnered with XMP to revolutionize their campaign management and user acquisition process. In a recent interview, CEO Quyet Phung Van shares valuable insights into their successful collaboration ๐Ÿค that resulted in:

โšก Faster and more efficient campaign creation across all channels
๐Ÿ“ˆ Increase in ROAS by 30% and reduction in CPI by 15%
๐Ÿ’ก Enhanced ability to evaluate and improve campaign performance

Discover how XGame Studio faced challenges head-on through their partnership with XMP and what creative strategies they used to boost performance. ๐ŸŽฎ

Read the full interview to learn more about their journey and get inspired. https://bit.ly/48JEwO4

Ready to take your campaigns to the next level?๐Ÿš€ Try XMP for FREE by contacting our team today! https://bit.ly/4c6DwH2

Photos from XMP's post 07/02/2024

๐ŸŒŸ Boost Your App's Success with XMP's 2024 Multichannel App Ad Guide Series - Part 3: Advanced Techniques for Mintegral! ๐ŸŒŸ

๐Ÿ“š Harness the power of Mintegral in our latest guide: https://bit.ly/3SOey7p

โœ… Master Different Campaign Types within Mintegral
โœ… Discover Tailored Bidding Strategies (Target-ROAS Bidding, CPI Pricing Model)
โœ… Learn Best Practices for Creative Production and Optimization
โœ… Adapt Your Ad Strategies in Real-Time for Improved Scale and Quality

Why choose XMP's guide series? We provide comprehensive knowledge on platforms like , , , and , along with expert tips to elevate your app advertising strategy.

Stay tuned for our next blog post on and unlock even more potential with XMP!

Photos from Mintegral's post 25/01/2024

๐Ÿ“ขLast chance to participate in the AppXcelerate: Pakistan Pioneer Connect event with XMP! Join us and industry experts as we delve into data-driven strategies for scaling your app in global markets.

Secure your spot now! ๐Ÿ‘‰https://lnkd.in/g-ZJBbGy

Photos from XMP's post 18/01/2024

๐ŸŒŸ Skyrocket your app's success with XMP's 2024 Multichannel App Ad Guide Series - Part 2: Google Ads for Apps! ๐ŸŒŸ

๐Ÿ“š Unlock the power of Google Ads with our latest guide: https://bit.ly/4b1373q

Discover valuable insights and strategic techniques to effectively manage your campaigns on XMP's platform:

โœ… Mastering UAC & ACe for Effective Campaigns
โœ… Navigating Campaign Layers for Targeting Precision
โœ… Adopting Google Ads Structure Best Practices
โœ… Optimizing Bidding Strategies for Maximum ROI
โœ… Enhancing Creatives for Superior User Engagement

Why choose XMP's guide series?

We provide in-depth knowledge on platforms like , , , and , along with expert tips to elevate your app advertising strategy.

Stay tuned for more guides to harness the full potential of XMP's capabilities and navigate the ever-evolving digital advertising landscape with ease.

18/01/2024

Let's meet at AppXcelerate: Pakistan Pioneer Connect!๐Ÿ˜€ Our very own Yoyo Lin will be joining to share valuable insights. Reserve your spot now, and we look forward to meeting you there!

AppXcelerate: Pakistan Pioneer Connect is just around the corner!

Location: Lahore, Pakistan
Date: Feburary 2, 2024

Don't miss out on this exclusive event! Click the link below to reserve your spot!
https://forms.gle/iVbVdEnx6cehquyC9

Dive deeper into what awaits you:
๐ŸŽค Insightful Talks: Deep talks dedicated to unleashing the potential of local mobile game developers, followed by an engaging panel discussion for further inspiration and dynamism.

๐ŸคGo-Global Experts: Engage with top minds from Game District, Hazel Mobile, Mintegral, XMP, Playturbo, CAS, and SolarEngine!

๐Ÿต Networking: Connect over Hi-Tea & explore collaborations.

We look forward to seeing you there!

12/01/2024

โœจ Check out insightful sharings from our own Marc Bearman on how Alictus achieved an incredible 39% boost in campaign performance with XMP! ๐Ÿš€

Alictus, the dynamic Turkish gaming studio, is rewriting the rules of success in the hyper-casual gaming space, achieving a remarkable 39% boost in campaign performance with the groundbreaking XMP platform! ๐Ÿš€

Facing the challenge of optimizing user acquisition without drowning in manual oversight, Alictus found its solution in XMP's real-time UA optimization. With features like stop-loss initiatives and proactive scaling, they've fine-tuned campaigns on the fly, reducing manual labor and skyrocketing efficacy.

In essence, Alictus isn't just playing the game; they're changing how it's played. Ready to join the revolution? ๐ŸŽฎโœจ

Learn more: https://mobidictum.com/game-industry/game-changer-alictus-boosts-campaign-performance-by-39-with-xmp/

Photos from XMP's post 04/01/2024

๐ŸŽ‰ New Year, New Growth! Ready to skyrocket your User Acquisition in 2024?

๐Ÿš€ Introducing XMP's 2024 Multichannel App Ad Guide Series!

๐Ÿ“˜Step into the future of digital marketing with our expertly crafted guide series, beginning with a focus on Meta Ads for apps.

Explore the first guide: The Advanced Guide To Meta Ads For Apps 2024. https://bit.ly/4aUBPMe

Ready to boost app installs, engage valuable users, and optimize ad spend? XMP's insights got you covered:

โœ… Custom ad objectives for solid impact
โœ… Campaign structures for peak engagement
โœ… Bidding, budgeting, and targeting mastery
โœ… Eye-catching, convincing ad creation
โœ… MMP integration for tracking & performance

Why XMP's series is a game-changer?

We offer advanced skills for platforms like , , , and , plus hands-on tips for marketers. Discover how XMP's versatility elevates your advertising strategy.

Photos from XMP's post 27/12/2023

With SDK ad networks like now offering Target ROAS Bidding features, could this spell the end for traditional CPI campaigns? Dive into our latest blog to uncover the nuances between ROAS and CPI strategiesโ€”unlocking the potential for optimal performance. ๐Ÿ’ก๐Ÿš€

โ‘ CPI vs. ROAS: Understand their core to make informed choices.๐ŸŽ“
โ‘กContrast & Compare: Identify how their objectives and management differ.๐Ÿ”
โ‘ขHarmonize Tactics: Learn how XMP merges both approaches for stronger results.๐Ÿค

Embrace XMP's precision tools for a dual strategy that combines the targeting prowess of ROAS with the vast reach of CPI, ensuring high-quality user acquisition at scale. ๐Ÿ› ๏ธโœจ

Blend CPI with ROAS for a tailored approach to different platforms and channels. Check out our blog for a comprehensive guide and start optimizing intelligently today!
โžก๏ธ Read Full Blog: https://bit.ly/47eutzV

Photos from XMP's post 21/12/2023

As the festive season twinkles on the horizon, it's time for you to deck the halls of your user acquisition strategies. ๐ŸŒŸ

With the right approach, the holiday season can unwrap impressive growth ๐ŸŽ for your apps and games.

Here are XMP's expert tips for leveraging cross-channel media buying to jingle all the way to successful UA during the most wonderful time of the year! ๐ŸŽ„โœจ

Don't miss out on the opportunity to supercharge your growth this holiday season. Apply now for a free trial with XMP and let us help you make your festive campaigns merry and bright! ๐Ÿš€๐Ÿ”” https://bit.ly/3tsqkKY

19/12/2023

๐Ÿš€ How Alictus Achieved Phenomenal Growth in the Hyper-Casual Gaming Arena with XMP

In the cutthroat world of hyper-casual gaming, standing out is the only way to win. ๐ŸŽฎ Turkey's premier game studio, , joined forces with XMP and the results? Nothing short of revolutionary. ๐ŸŒŸ But what exactly did they do to propel viral hits like and into the stratosphere?

๐Ÿ”— Click here to read the full blog post and unlock the growth blueprint responsible for catapulting Alictus to gaming glory. https://bit.ly/4749vUn

14/12/2023

๐Ÿš€ Revolutionize Your SDK Ad Network Marketing with XMP's Subchannel Upgrades ๐Ÿš€

Attention Marketers using SDK ad networks like Mintegral!
๐ŸŽฏ XMP's latest feature upgrade is a game-changer for your ROI optimization efforts.

๐Ÿ“ˆ Subchannel New Feature Alert! Gain unparalleled insights with XMP's newest capability: Coverage Rate of Similar Apps. This powerful tool allows you to precisely pinpoint and capitalize on high-performing subchannels, driving up your ROI like never before.

๐Ÿ” Want to dive deeper? Check out our latest blog โ€œSmart Campaign 101: Competitor Insights to Unlock Quality Ad Trafficโ€ ๐Ÿ”— https://bit.ly/3ThU73A

And thatโ€™s just the beginning...
๐Ÿค Join the ranks of savvy marketers who are already leveraging these insights to stay ahead of the competition. Plus, take advantage of our FREE trial offer at XMP and experience firsthand the power of strategic optimization.
๐Ÿ”— https://bit.ly/3uUdSnv

08/12/2023

Exciting news! ๐Ÿ† Our collaboration with Supercent, aimed at efficient cross-channel user acquisition, has won a prize in the Globalization category at the 2023 Morketing Award.

The Morketing Award is a renowned accolade established in 2017 and is presented by the global marketing business media service platform "Morketing" and its research consulting arm, the "Morketing Research Institute."

A heartfelt thank you to Supercent for their valuable partnership and contributions to this award-winning achievement! ๐Ÿ™ Supercent increased ROI by 33% after adopting XMP.

Check out the full Supercent case here: https://lnkd.in/gE6CxsE2

05/12/2023

In the evolution of User Acquisition, automation is not just a trend but a necessity. We're all familiar with Meta ads (Facebook Ads) automation tools, and their capabilities have indeed paved the way for streamlined digital advertising.

However, let's shift our focus to something even more powerful: XMP's advanced automation features. Hereโ€™s how XMP is changing the game:

โš™๏ธ Multi-Platform Management: Go beyond Facebook with XMP's ability to manage ads across various platforms.
๐Ÿ–ฑ๏ธ Effortless Setup: Forget the one-by-one hassle. XMP enables a one-click setup for multiple accounts and campaigns.
๐Ÿ“ Enhanced Flexibility: With XMP, apply multiple conditions for precise automation that aligns with your strategy.
โฑ๏ธ Customizable Intervals: Tailor your monitoring intervals with XMPโ€”choose from half-hourly to specific times.

Unlock even more efficiency and efficacy with our 6 powerful automated rules that are ready for immediate use. ๐Ÿ‘‰https://bit.ly/47EpEkH

Welcome to start your free trial of XMP. Get started now. ๐Ÿ‘‰ https://bit.ly/3Nd1hSP

29/11/2023

Ever wondered how top marketers seamlessly juggle multiple ad channels and markets? ๐Ÿค” They've discovered a game-changing approach that's about to be revealed.

With XMP, you can implement powerful automated rules that not only save time but also significantly enhance the performance of your campaigns. Here's how:

1๏ธโƒฃ Bid Smartly: Thanks to XMP's integration with MMPs and monetization platforms, you can increase bids by 10-20% when ROAS is high, propelling successful campaigns even further.

2๏ธโƒฃ Control Costs: Automatically pause ads when spend hits your limit, protecting your budget from being drained on underperforming ads.

3๏ธโƒฃ Optimize Spending: Decrease bids by 5-10% if the cost goes above your set budget and ROAS isn't meeting your KPIs, ensuring you're not overpaying for what's not working.

4๏ธโƒฃ Weekend Boost: Use XMP's Smart Assistant to up your bids by a set percentage on weekends, capitalizing on times when your audience may be more active.

5๏ธโƒฃ Link Monitoring: Get auto-alerts for any issues with your AppStore or GooglePlay links.

6๏ธโƒฃ Funds Notification: Avoid campaign halts due to low balance with timely notifications that prompt you to top up your account.

๐Ÿ” Check out our latest blog to learn about the best practices for these automation rules. ๐Ÿ‘‰ https://bit.ly/3sSZ345

๐Ÿ› ๏ธ Set your rules, save time, and enhance performance. Start your XMP free trial now! ๐Ÿ‘‰https://bit.ly/3Rhn7XO

28/11/2023

In an era where time is as valuable as currency, professionals across diverse sectors are realizing the undeniable benefits of embracing automation. ๐Ÿš€

Elevate your campaign management with XMP's Smart Assistant, offering tailored automation designed for the intricacies of media buying dynamics. Join industry leaders who have experienced a remarkable 33% boost in ROI with XMP. ๐Ÿ“ˆ

โœ” Automate for Efficiency: Say goodbye to manual tweaks and constant monitoring.
โœ” ROI Amplified: Direct MMP integration means real-time ROAS optimization.
โœ” Instant Impact: With select automated rules, take immediate control.

Begin your journey towards smarter, faster, and more effective media campaigns. Discover the power of strategic automation in our latest blog: https://bit.ly/47Tqvh6

Photos from Mintegral's post 13/11/2023

๐ŸŒŸ We are thrilled to have been a part of the incredible event, AppXcelerate: APAC Pioneer Connect, where we had the opportunity to gather and connect with old friends and partners. It was truly a memorable experience!

๐Ÿ“ฑ During the event, our Product Operations Manager, Edwin Chan, shared valuable insights on how mobile marketers can accelerate their growth through effective media buying strategies.

๐Ÿ™Œ Thank you again for all the efforts that made this event possible! We look forward to future collaborations and continued growth together.

Photos from XMP's post 01/11/2023

๐Ÿ™ A heartfelt thank you to our amazing clients in Vietnam for the warm welcome and hospitality during our recent business visit. Your trust in our services and the valuable partnerships we've built together mean a lot to us.

โœจ We are excited to continue our collaborations and build even stronger bonds.

Photos from XMP's post 25/10/2023

That concludes the App Leaders' Growth Camp 2023!

We were glad to have our Senior Product Operations Manager, Edwin Chan, represent XMP at this event. He generously shared invaluable insights into the dynamic world of cross-channel media buying by introducing XMP to empower gaming apps' media buying workflow in an effective and efficient manner.

๐Ÿ“ˆStay connected for more exciting updates and initiatives from XMP in the near future.

If you missed out on securing a free trial during the event, fret not! Sign up here: https://lnkd.in/gBZArUk7

24/10/2023

๐Ÿš€ Unlock Global Growth Opportunities with XMP! Discover How Utility Apps are Thriving. ๐ŸŒ
Utility apps are taking the digital world by storm, with revenue projections exceeding $55 billion in 2023. But, how do developers handle global expansion challenges? In this article, we explore how XMP is changing the game for utility apps.

Learn from industry leaders SHAREit Group and Sinozo, who've harnessed XMP for:
1๏ธโƒฃ Fine-tuning ad networks for efficient growth
2๏ธโƒฃ Automating media buying with smart rules
3๏ธโƒฃ Enhancing creative conversion for superior results
Don't miss these success stories! Read the full article here: https://lnkd.in/gFaYC6YV

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