Founders Beauty

As the season comes to a close, let us not forget our skin. Just as you prepare for next season’s events, from choosing the finest outfits, to selecting hairstyles, end it all with our noble collection to enhance your natural glow!

With all our affection ❤️
The Founders Beauty Family

Ever wonder how to keep your skin glowing naturally? Unlock the secrets to perfectly hydrated and nourished skin with our easy lifestyle swaps.

Hydration vs. Moisture: What's the Difference? What Do I need? Reach out to us to learn more about the two, and build the right routine for your skin type.

Ahead of World Ocean Day, remember it's the little things that count. Stay tuned, as tomorrow we’ll share simple actions we can all take to protect our environment and oceans. 🌊

Founders Beauty has chosen to undergo ESG+ certification to fortify its holistic sustainability commitment. This mirrors the brands’ ethos of transparency, empowerment, lasting quality, and love for one and all, and the planet. It also aligns with the brands’ principles to create products that are clean, vegan, and cruelty-free, all while embedding environmental social, and governance principles into the company’s operations. We may not be 100% yet, but I can assure all members of the Founders Family, that we will never stop working to be better, to consume less, and to reduce the footprint that we make." - Sonam Uttamchandani, CEO of Founders Beauty.

Wishing you all an incredible World Environment Day!

When an array of power-packed ingredients come together, you know your skin is in for a treat! 🥰

Click the link in bio to learn more about us. About our ingredients. About our processes and more!

Discover the beauty of taking it slow with Founders Beauty. 🌿 In a world where speed is now our middle name, and ticking off that next item on your list is our top priority, we’re here to remind you of the magic in slowing down, especially when it comes to your mornings and skincare routine.

Mindful techniques can help reduce symptoms of skin conditions like psoriasis, eczema, and acne. A study published in the journal “Psychosomatic Medicine” found that psoriasis patients who meditated regularly and used light therapy healed four times faster than those who only used light therapy. This indicates that incorporating mindfulness into skincare routines can, not only enhance skin health but also accelerate recovery in some dermatological conditions.

✨ This month, we celebrate the gentle power of slow mornings and slow skincare. Embrace a lifestyle that values quality time and quality care, enhancing both your mental well-being and skin health.

Slow down to speed up—join us in nurturing a calm start to your day and a skincare routine that truly cares for your skin.

We too got all dolled up for The Met Gala this year! ✨ We celebrated beauty and all things that bloom at Founders! See you all there next year 🥰

Our best-kept secret: Nature, at Founders we cherish Nature and its ability to heal.

Swipe through this informative (and fun) series of carousels to discover why skipping moisturizer in the summer is a no-go. Trust us when we say this, even though you apply that sunscreen, without a moisturizer, your skincare is half-baked. And so, before summer's here in full swing, we're presenting our hero product, the Moisturizing Milk, to keep your skin singing (read hydrated) all summer long. 🎶

With temperatures rising each day, it’s important to understand what your skin needs. From increased humidity and intense exposure to the sun, your skin’s hydration levels can be severely impacted, thus hampering its moisture barrier. 🔆

A lightweight moisturiser packed with soothing, calming, and especially hydrating ingredients is what we recommend you choose.

It helps to:
💦 Absorb quickly, leaving no residue on the skin. A heavy moisturiser in the summer can make your skin more oily and sweaty.

🌸 A lightweight moisturizer hydrates without adding extra weight or greasiness, keeping your skin feeling fresh and breathable.

🥰 Post all the sun exposure, your skin may need the extra TLC. Ingredients commonly found in lightweight moisturizers, like aloe vera and hyaluronic acid, can help soothe sun-stressed skin and support skin’s natural barrier.

Step on to a journey with the ancient beauty ritual of Gua Sha, a practice rooted in a.k.a Traditional Chinese Medicine that goes beyond modern skincare trends and offers a holistic transformation. This technique not only treats the skin on the surface but over consistent use lifts the skin naturally and promotes various skin benefits also.

On using it regularly, it:

😊 Boosts Circulation: Enhance blood flow for a natural, healthy glow that doesn’t fade.

😨 Relieves Tension: Smooth away the day’s stress and fine lines, revealing a serene and rejuvenated complexion.

💪 Promotes Lymphatic Drainage: Gua Sha aids in the lymphatic system’s natural detoxification process, efficiently reducing fluid retention and puffiness.
Result? A refined, sculpted appearance with distinctly defined features.

💦 Enhances Product Pe*******on: The massaging action of Gua Sha not only relaxes the skin but also helps your product go deeper into the skin. Simply put, it ensures that your serums and moisturisers work more effectively, delivering maximum benefits.

Challenge Starts Tomorrow! Calling all Skinthusiasts, join us for some G&T, no not the drink, the 7-day skincare challenge!

For the next 7 days, we’ll guide you through a series of steps, each aimed at enhancing your skin’s natural radiance and bringing out its natural glow. From hydration hacks to glow-inducing secrets, get ready to explore and journey on Instagram Story and share it with an amazing community of skincare lovers on the internet!

💋

Water you waiting for? Give your skin the drink it deserves. Stay hydrated to avoid those 'dry' spells. 😉

Embrace the elegance of hydration with a touch of grace. Quench your thirst and nourish your skin, crafting a canvas of radiance and vitality. In the pursuit of beauty, let water be your muse and gentle care your guiding light.

As you get done for the day, the route to relaxation is via your dresser where all your skincare rests, waiting to work its magic! There's indeed no better way to say 'I love you' to your skin than with a nightly ritual incorporating your best products. 🌙💧 Every night is an opportunity to cleanse away the day's stress, nourish your skin, and prepare for a restful sleep.



journey

Upcoming: The Skincare Plot Twist you never expected!
Tell us your skincare routine’s name - Friends, The Office? 📺
We cannot wait to hear! 🤭

Radiant skin isn't a chore, it's a mood, it's a vibe! Indulge in our natural, sustainable skincare range and let your skin do the happy dance. Slowly moving out of February and into March with this energy. 😁

As the last part of Q1 comes to an end tell us how your year has been so far in 1 word!

These are three of the many reasons to use our Creamy Clay Concentrate.

Sleeping on clouds? Waking up to better skin and hair? Yes, that's exactly what we worked so hard for! 🛏️

If you haven't experienced the magic of our eco-friendly, ultra-soft pillowcases yet, it's time to see what the buzz is all about. Dive into a world of sustainable comfort and wake up with refreshed skin and good hair days every day. 🌞

This Chinese New Year, indulge in the luxury of our skincare, crafted to elevate your beauty rituals and empower your skin to thrive throughout the new year. Together, let's step into a year brimming with prosperity, serenity, and luminous skin.

We're welcoming the Year of the Dragon with warmth and joy at Founders Beauty! ✨ This Chinese New Year, let's draw inspiration from the dragon's legendary power and magnificence to nurture our inner and outer beauty. It's a time for renewal, making bold moves, and embracing the transformative journey ahead.

This Chinese New Year, immerse yourself in the rich heritage of traditions that have been passed down through generations.

At Founders we work to empower one and all to better understand nature and its ability to heal, we learn about beauty, its roots, and timeless rituals, and we then study them with a science-backed lens.

Bringing you only the best ❤️

Check out our Valentine's Day Gift Guide to promote self-love, wellness, and the importance of skincare amongst your loved ones this year. Click on the link in our Bio to gain access to our guide.