JIN Design

Vicplas International Ltd. is an SGX Mainboard-listed global manufacturer of heavy metal-free plastics solutions and uPVC pipe systems. They are also renowned in the medical devices industry through their subsidiary, Forefront Medical.

We were delegated to design and develop a revamped official website that aligns with the dynamic and forward-looking nature of Vicplas.

- A Bold Hero Section to Create Strong First Impressions

The experience begins with a catchy title that is associated with the energetic and innovative technologies Vicplas creates. Live share price updates are displayed right below, further invoking a sense of dynamism.

- Highlighting Vicplas’ Global Footprint Through Animation

We used animated map elements to present the international scope of Vicplas’ activities, including their offices and manufacturing locations. Additional information is provided for more context on each location.

- Building Trust Through Professionalism

We established a consistent and well-crafted professional aesthetic for the layout and colours of the site. This gives a more appealing and trustworthy impression to visitors, along with accessible design and navigation.

Developing a backend model for Broader Perspectives presented us with complex challenges, especially when it came to planning the paid user journey. However, we successfully overcame those challenges to construct a comprehensive backend subscription model, with WordPress as our CMS of choice.

1. Custom subscription checkout

- Users can easily choose and subscribe to their preferred yearly publication.
- This system provides flexibility for customers to decide on pricing options.
- Users can now enjoy a smooth subscription checkout flow.

2. Convenient payments with HitPay integration

We ensured that users could pay for their subscriptions with PayNow and other payment gateways accepted in Singapore.

3. Dynamic publication content organised by issues and categories

Users can view all unique content from Broader Perspectives, accessible through convenient categorisation.

All content is viewable on any device—desktop, tablet or mobile.

4. Tailored Skills Bank and Topic Library pages

We also helped develop custom category pages for Broader Perspectives’ Skills Bank and Topic Library, allowing them to organise their content more efficiently.

5. Advanced membership features

- Member login
- Gated content for paid users only
- Member profile
- Restricted content
- Dedicated school subscription plan
- Custom invitation link

Chain Debrief Nexus was developed to be a hub and learning platform for cryptocurrency enthusiasts, with a range of courses and learning materials made available for users.

We designed a beautifully animated homepage for this venture by Chain Debrief, and implemented the following features:

- Incorporated animation on the homepage and site graphics
- Crafted a minimalistic yet visually appealing style
- Ensured full integration with the primary Chain Debrief site
- Provided informative content supported by a clear and compelling copy
- Designed easy-to-understand pages with convenient navigation

Learn more at https://jin-design.com/portfolio/cryptocurrency-program-chaindebrief-nexus/

We’re proud to support Chain Debrief in achieving its goal as a cryptocurrency knowledge hub for all members of the industry. Here’s a quick breakdown of what we accomplished in the website revamp project for Chain Debrief.

- Designed a new homepage to host learning materials in multiple formats, including publication articles, video and podcast series, research reports, Learn and Earn courses and insightful crypto tools.

- Set up improved mega menus for more convenient site-wide navigation, streamlined content categorisation for efficient consumption and crafted scalable templates to enable easy implementation of future content.

- Redesigned the site to accommodate 3 main user groups:
- Beginners who want to learn about crypto
- Mid-level members who want to study protocols
- Advanced users who wish to stay updated on the crypto world

Vulcan Post Label is a Singaporean online shopping platform with a focus on local products and brands. With over 60 partners nationwide, VP Label strives to offer a new shopping experience for buyers. We were responsible for analysing and understand their customers’ behaviour. These results helped us structure and design a website that would optimise conversion rates. Here are our main contributions:

1. A Checkout Session with Applicable Voucher Codes

We implemented a system where customers are provided with a selection of voucher codes that can be used for their items. This feature is applied during the cart, making the experience more convenient and rewarding.

2. A Review Section to Build Credibility in Customers’ Eyes

We set up a section dedicated to product reviews from customers in order to build social proofing. Users trust feedback from other buyers, and positive testimonials boost trust and brand credibility.

3. A Brand Filter to Easily Find Favourite Products

It’s vital for e-commerce websites to make the shopping experience as smooth as possible for users. We helped ensure this by inserting a brand filter function, allowing customers to find products by their favourite brands with no hassle.

Vulcan Post is a popular knowledge-sharing hub with almost 1,000,000 readers per month. They publish a range of insightful content to inspire business people and educate consumers including topics that cover startups, e-commerce, electric vehicles and more.

An Infographic Snapshot
- We created a section to display statistics and fun facts related to the page category. This style of bite-sized information engages visitors and prompts them to keep exploring the site.

A Stylish View of the Big Picture
- We designed a grid listing all of Vulcan Post’s partners, along with an overview of each. This lets readers choose which items they would like to click through and read more about.

One-Click Navigation
- We implemented a sidebar with different navigation options, giving users a hassle-free way to move around between pages.

We are proud to have been commissioned on multiple occasions by Lion Global Investors. LGI is a member of OCBC Bank, which is a notable asset management company based in Singapore. We were tasked with designing a website to host comprehensive information that will help potential investors learn about market conditions and funds.

- Clear Direction

We crafted a simple and directed page flow, where information is presented to the user through simple and easily-digestible card components. Additionally, a contact form is provided in order to effectively convert leads.

- Information at a Glance

We ensured that each section card displayed a preview of content so that users can decide which pages are relevant enough to them to click through. Full content will be shown only after the user has clicked on a card, allowing them to save time on navigation.

- Advanced Search Feature

We implemented a comprehensive search feature that lets potential investors filter through specific requirements and information. The search section is also built to continuously update and present trending investment opportunities.

Quickloan is a financial aid agency established in Singapore, offering accessible financial advice for individuals and businesses. Just three simple steps are needed to obtain loans or a consultation.

We were assigned to revamp the Quickloan website to make the user journey as convenient as possible.

Here’s what we successfully implemented:

- A Simplified Process
We crafted a convenient three-step assessment process to allow users to find the loan product which best meets their needs.

- Convenient Navigation for Users
We presented all available loan options in a clean and consolidated menu bar, allowing users to efficiently find relevant loan categories.

- Access to Information to Keep Customers Up-to-Date
We designed a section to feature the latest news, updates and content to ensure customers can easily find information about Quickloan services.

Learn more about our portfolio at https://jin-design.com/portfolio/

Actual website at http://quickloan.com.sg/

Founded as a social enterprise, SoundEye established itself as a provider of monitoring technology solutions to aid healthcare workers and caregivers of the elderly. Today, they operate internationally in countries like Japan, Thailand and more.

We were tasked with designing SoundEye’s new website—here’s what we accomplished.

- A Helpful Design to Identify Users’ Needs

We placed SoundEye products in cards side-by-side, allowing visitors to get a quick view and decide which device best meets their requirements.

- An Urbane Look and Feel

We crafted a modest and classy style for the website, with cool and relaxing complementary colours to sustain the theme across the site.

- Information at a Glance

We presented SoundEye products via a gallery of images and a well-organised display of technical information. Users can quickly learn key details about the product’s design and specifications on one convenient layout.

Keen on having a compelling but still user-friendly design for your own website? Talk to us today!

EnlightenedRats is a collection of NFTS generated on the Ethereum blockchain, showcasing 888 unique and random visual variations. This project was initiated by the prolific cryptocurrency blog, ChainDebrief.

These are the web design choices we made to help EnglightenedRats reach sold-out status:

- Prioritising Visuals
An NFT project relies heavily on aesthetics, so we predicted that customers would expect an organised and user-friendly experience with strong visual appeal. We implemented such a style in order to facilitate a smooth sales flow.

- Helping Users Navigate to Key Pages
Modern users are super savvy and want the context of all available information before making a purchase. We structured a clean and logical flow of pages to allow visitors to access these important details first.

- Daring Web Design
We worked to make sure that the website reflected the signature aesthetic and brand image of EnlightenedRats, in order to strengthen brand connection and establish a strong visual impact.

Learn more at https://jin-design.com/portfolio/nft-collection-website-enlightened-rats/

Actual website: https://enlightenedrats.com/

Founded in Silicon Valley, GreenPacket is a global corporation that aims to improve lives around the world through innovative telecommunications hardware.

We were assigned to build a sleek and futuristic design to give their new website an impression of trust, authority and professionalism. Here’s what we accomplished:

- Designed a grid view for a convenient and user-friendly experience
- Crafted a simple and attractive content flow
- Employed a tech-centric aesthetic and sleek, clean design

Designing an Impactful Landing page for a Human Resources-bases SAAS

X0PA Room is an AI-powered human resources platform, allowing hiring managers to conduct virtual interviews and assessments with applicants. We were tasked with creating a compelling and effective landing page.

Here’s what we achieved:

- Ensured that the copy communicates directly with the target audience.
- Optimised the landing page for a smooth and guided user experience.
- Reworked content flow to enhance and simplify the browsing function for users.

One of our most notable projects is our work with PhilipCapital, known to be among the leading financial institutions in Asia with a strong presence in 15 countries worldwide.

We were entrusted with the design of a financial institution website for their Australian branch. Here’s what we accomplished on this task:

- Emphasised trust and improved content flow to allow visitors to navigate easily around the site.

- Implemented a simple and direct visual direction across the website that remained consistent with the PhilipCapital brand.

- Organised the content to effectively communicate with the target audience.

PropertyGuru is a leading platform for property seekers, providing up-to-date prices and information on projects from developers.

PropertyGuru wished to enhance its content to complement its strong branding and online presence. We were tasked in 2018 with designing a streamlined and content-driven website with a focus on accessible information that stays consistent with the PropertyGuru brand.

- Tailoring our Approach to Fit the Scope
- Understanding Users’ Perspectives
- Simplifying Information with Visuals

Thomson, a leading expert in healthcare services, established their subsidiary Thomson-X on a mission to create innovative technologies that will strengthen the healthcare industry.

We were assigned to design the Thomson-X website with an eye on simplicity and giving visitors an easy, approachable impression. Here are the elements we successfully executed:

- Developed a vertical slider to improve readability and flow
- Incorporated cool colours for a comfortable look
- Inserted a sticky header for ease of navigation
- Set up a ReCaptcha function to prevent bot spam in the site’s form submissions

Tots and Teddies is a multi-award winning early education and childcare centre based in Singapore. Their services are available for infants and children in the preschool age range.

To help boost their business, we were assigned to improve their existing website to offer a better overall user experience. Here’s what we achieved:

- Developed the online appointment booking system to keep a smooth flow of applications.

- Redesigned the overall look and feel to present a cheerful and professional impression.

- Featured a comprehensive series of pages to highlight the environment, curriculum, food and available facilities at the centre.

SLEB Smart Hub is a centralised national database of green technology which strives to achieve energy efficiency in buildings across Singapore.

In 2019, we were assigned the task of revamping their website to ensure more effective communication with users. We implemented a trendy, clean style and a more direct content structure.

SLEB Smart Hub is now an easy-to-navigate touchpoint for the target audience which includes building owners, researchers, technology developers and policymakers. Here are other improvements we successfully incorporated:

- Established a compelling look and feel that aligned with the brand identity

- Crafted the industry-standard tone of voice

- Introduced infographics to represent information for optimising conversion rate

Learn more at https://jin-design.com/portfolio/slebsmarthub/

Kitchen Hands is a meal kit service that prioritises simple, nutritious and fresh food. They deliver pre-prepared ingredients for restaurant-quality dishes to your doorstep, according to your personal meal requests.

We were commissioned to design a website to provide a great user experience that improved their conversion rate. Here's what we accomplished:

- Designed the website with a simple & straightforward layout to present their meal kit plan
- Featured a clear production process to ensure transparency for a safer customer experience
- Developed custom post types for them to manage their weekly and festive meal kits
- Implemented a discount pop-up feature in their newsletter to promote subscriptions

Learn more at https://jin-design.com/portfolio/kitchenhands/

FeetCare is a Singapore-based SME committed to helping its clients find solutions and relief for issues with their feet.

In early 2020, we were commissioned to redesign their website in order to more effectively highlight the products and services they offer. Here are the improvements we successfully executed for the FeetCare site:

- Revamped the website copy to be more customer-oriented
- Crafted illustrations to better explain various foot issues and their solutions
- Added e-commerce pages with categories for convenient searching
- Developed the site on WordPress so that the client can easily add and edit content as needed

Learn more at https://jin-design.com/portfolio/feetcare/

Yachtly is an affordable yacht rentals platform known for providing fast, user-friendly service.

We designed a fresh and more accessible website to help Yachtly increase its non-assisted bookings. Here's what we accomplished:

- Users can make a booking in under 10 minutes.

- Rebranded with a fresh and vibrant look while maintaining a hint of elegant and cheerful sentiment traditionally associated with sailing

- Custom illustrations were introduced to highlight the platform as modern, convenient and tech-driven

Learn more at https://jin-design.com/portfolio/yachtly/

LGI Direct is a renowned Singapore asset management company. It is brought by Lion Global Investors Limited. Lion Global Investors Limited, a member of the Oversea-Chinese Banking Corporation Limited (OCBC) Group, is known as one of the largest asset management companies in Southeast Asia.

LGI Direct commissioned us to redesign their website with the below purpose:

- Through the new avenue, investors can learn more about our funds and subscribe to these funds directly through our online unit trust distribution partners

- A more organised website layout for investors to consume the fund information

- A unique look & feel for each of the funds

- An optimised mobile experience

EZYSWAB is a Covid-19 testing kit developed by Forefront Medical. Their Nasopharyngeal Swabs are registered with the HSA, USFDA & CE, and boast state-of-the-art biocompatible technology.

Forefront Medical commissioned us to craft a landing page to drum up engagement and conversions.

Here are the elements we successfully incorporated into the design:

- Clear product display to show the potential buyer how the product will look and work

- 360º product animation to showcase the product design and benefits

- A simple form directly embedded to easily spark interest

- An optimised mobile viewing experience

Learn more at https://jin-design.com/portfolio/forefront-medical-ezyswab/

Philip Futures, a licensed trading platform with a presence across Asia countries that was established in 1983. It is one of the best brokerages.

Philip Futures enlisted our help to drive more engagement and create a more friendly experience. Here are some improvements we implemented

- Introduced a cleaner web design layout.

- Designed easy-to-navigate product categories.

- Crafted dedicated pages for different investment types.

- Inserted compelling and effective calls to action across the site.

Hello all! The SEO Solutions is a dynamic digital marketing agency specialising in SEM, content marketing and social media marketing. They offer their services and expertise to businesses across Southeast Asia.

We crafted new website features for The SEO Solutions, with a focus on enhancing needs recognition for their clients. We also improved site elements that would optimise conversion. Here is what we accomplished:

- Created a compelling and effective landing page experience which helped ensure a low bounce rate

- Incorporated a hover interaction feature to encourage engagement

- Introduced a section to highlight the agency’s proven statistics in order to generate trust

Learn more at: https://jin-design.com/portfolio/theseosolutions-seo-agency-website/

Yugene Lee, veteran UX designer and founder of JIN Design, is here to share his insights on crafting great websites that will optimise conversion.

Book your seat at this exclusive virtual event today!

https://generalassemb.ly/education/how-to-get-more-conversions-by-optimizing-your-website-ux/singapore/193866

The Visual Team is a versatile group of designers based in Singapore. They are committed to creating dynamic and impactful visual designs for clients using their signature fun and immersive style.

We were chosen to create a new website for them, with the concept of taking every visitor on a visual adventure. Here's what we accomplished:

- Crafted a landing page with a strong visual storytelling experience

- This creative and engaging landing page succeeded in winning multiple web design awards

- Provided consistent and thorough web maintenance services to ensure the site continued to operate at a top-notch performance level

Learn more at: https://jin-design.com/.../the-visual-team-design-agency.../

Green Packet, the leading telecommunications equipment company, celebrated its 20th-anniversary last year.

In these two decades, the firm has remained committed to the goal of transforming human lives through accessible and innovative technology.

We were assigned to craft a dedicated landing page to showcase Green Packet’s growth and major achievements over the years. Here are the elements we put in place:

- Established a clean yet compelling design for the landing page.

- Highlighted Green Packet’s accomplishments and contributions towards various individuals and groups in multiple fields.

- Constructed a section to spotlight the organisation’s most notable milestones.

Visit more at: https://jin-design.com/portfolio/green-packet-20th-anniverssary-website/

SafetyCare has been in the business of providing affordable and dependable safety products for six years.

We were assigned to improve access to information for visitors to their website.

Here’s what we accomplished:

- Created a product comparison feature
- Introduced a search and filter feature
- Built all e-commerce necessities
- Designed easier navigation for product categories
- Crafted a custom requirements section to ease buyer communication
- Created a wish list feature to bookmark and encourage future purchases

Learn more at: https://jin-design.com/portfolio/safetycare-safety-equipment-website/

ChainDeBrief is a Singapore-based blog on all things cryptocurrency, connecting investors around the world with up-to-date news, trends and guides.

We were engaged to enhance their website's content flow and general user experience. Here are some improvements we put in place:

- Redesigned the post preview section to be more engaging

- Developed a streamlined content flow for different content categories to ease navigation

- Helped users by including estimated reading times for individual posts

Find out more in https://jin-design.com/portfolio/chaindebrief-cryptocurrency-blog/

As an AI-powered recruitment platform, it's important for a company like X0PA to present a site that can consistently attract partners and clients.

We were commissioned to craft a website that offers a personalised experience in order to strengthen the effectiveness of X0PA's messaging.

Here are the improvements we put in place:

- Simplified the site features and ensured that content was focused on effective communication with visitors to the site.

- Improved the content flow.

- Reorganised the content and categories to better appeal to the target audiences.