Geniee International Group

Is Your Website Reaching Its Full Earning Potential?

Ad revenue is a crucial income stream for publishers, but how can you optimize it?

Our latest blog post dives into:
▶️ How to calculate Ad revenue?
▶️ Factors influencing Ad Revenue
▶️ How to Improve Ad Revenue

Ready to turn your website into a revenue machine?
Click here to unlock the secrets of ad revenue! ➡️

What is Ad Revenue and How to Improve it? In 2023, Google's ad revenue increased by around 60%, reaching $225 billion, compared with 2020. Let's explore the potential of ad revenue and how to improve it with Geniee!

Feeling overwhelmed by ad network options?

Our latest blog breaks down the key differences between AdSense and AdX, helping you decide:

▶ What Is Google AdX?
▶ What Is Google AdSense?
▶ Google AdX vs Google AdSense: What Are the Key Differences?
▶ Which Generates Greater Returns?
▶ Which Should Publishers Choose?

Unlock your full ad revenue potential!
Click here to navigate the AdSense vs. AdX landscape

AdSense vs AdX, Differences for Publishers? Discover the key differences between Google AdX and AdSense to maximize ad revenue and find the best platform for your needs.

Frustrated by Ad Blockers Eating Away at Your Revenue?

Don't let ad blockers silence your profits! Our latest blog post explores creative ways to turn ad-blocking traffic into a valuable revenue stream.
Discover how to:

- How do Ad Blockers work?
- Challenges for Publishers In the Ad Block Technology
- Smart Strategies For Monetizing Ad Block Traffic
- AdBlock Recovery

Stop losing revenue and start winning back your audience!

How to Convert Ad Block Traffic into Revenue for Publishers? Learn effective strategies to monetize ad block traffic and maintain a sustainable revenue stream [for publishers]

Boost User Experience & Revenue with Native Ads!

Tired of disrupting reader flow with intrusive ads? Native Ads offer a seamless solution!

Our blog post explores how Native Ads can:

▶ What are Native Ads?
▶ Formats of Native Ads
▶ Differences Between Native Ads and Display Ads
▶ Why Native Ads Matter for Publishers?
▶ How to Choose Your Best Native Ad Networks
▶ Top 5 Native Ad Networks

Ready to unlock the power of Native Ads?

Native Ads: A publisher's choice Native ads are advertisements designed to feel and appear like the surrounding content on the website, providing a more engaging and effective advertising solution for both publishers and advertisers.

Unlocking the Power of Mobile Apps: In-App Advertising 101

Are you looking to maximize your app's revenue potential? In-app advertising offers a powerful solution!

Our latest blog post dives deep into the world of in-app advertising, covering:
▶ Understanding App Advertising
▶ Creating Effective App Ads
▶ App Advertising Strategies
▶ Future Trends in App Advertising

Ready to turn your app users into a valuable revenue stream?

www.genieegroup.com

Get to Know the Power of Your Ad Inventory: A Publisher's Guide

Do you understand your most valuable asset? Your ad inventory is crucial for publisher success. Our latest blog post breaks it down:

- What is Ad Inventory?
- Types of Ad Inventory
- Ad Inventory Pricing Models
- Why is Managing Ad Inventory Important for Publishers?

Ready to optimize your ad inventory for maximum ROI?

What is Ad Inventory and Why Managing It is Important for Publishers? Ad inventory refers to the amount of digital space publishers have on their websites, embraceing a wide range of digital environments, such as desktop, mobile websites, as well as mobile apps and video platforms.

GENIEE IS PROUD TO BE A GOLD SPONSOR AT THE GLOBAL COMMERCE SUMMIT 2024 ORGANIZED BY PINGPONG PAYMENTS

As one of the leading AdTech and MarTech company, GENIEE is committed not only to delivering the best products and services to our customers and partners but also to fostering a robust and healthy digital advertising community. Our goal is to help Vietnamese sellers and businesses expand their reach to global markets.

GENIEE is joining forces with PingPong Payments to bring you the "Global Commerce Summit 2024" with:
- Over 3,000 event attendees
- More than 70 product and service exhibitors
- Over 15 successful sellers and experts, both local and international
- More than 10 discussion topics and practical case studies

We believe this is an opportunity for you to quickly integrate into the fast-paced digital advertising landscape. This event will also help you:
- Quickly establish and grow your network of partners.
- Effortlessly find and compare top-quality products and service providers.
- Gain insights from successful case studies of industry experts and sellers.
- Ignite the inspiration to think boldly, act decisively, and succeed on the international stage.

Register for your free entry ticket quickly at the link in the comments. We look forward to seeing you in September!



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GENIEE HÂN HẠNH LÀ NHÀ TÀI TRỢ HẠNG VÀNG TẠI SỰ KIỆN GLOBAL COMMERCE SUMMIT 2024 DO PINGPONG TỔ CHỨC

Là một trong những nhà cung cấp dịch vụ hàng đầu trong lĩnh vực Công nghệ tiếp thị và quảng cáo, Geniee không chỉ mong muốn mang đến những sản phẩm, dịch vụ tốt nhất đến các khách hàng, đối tác. Chúng tôi còn nỗ lực trong việc xây dựng cộng đồng Công nghệ tiếp thị và quảng cáo phát triển mạnh mẽ, lành mạnh. Từ đó giúp các Nhà bán hàng, các Doanh nghiệp Việt Nam vươn mình ra thị trường toàn cầu.
GENIEE chung tay cùng PingPong Payments mang đến cho Quý khách hàng, Đối tác sự kiện “Global Commerce Summit 2024”với:
- Với hơn 3,000 người tham dự sự kiện
- Với 70+ Nhà trưng bày sản phẩm, dịch vụ
- Với hơn 15 Nhà bán hàng thành công, Chuyên gia trong và ngoài nước
- Với hơn 10 chủ đề thảo luận, Case Study thực chiến
Chúng tôi tin rằng đây là cơ hội giúp Bạn nhanh chóng hòa nhập với nhịp phát triển như vũ bão của ngành Công nghệ tiếp thị và Công nghệ quảng cáo, cũng là Sự kiện giúp Bạn:
- Kết nối, xây dựng mạng lưới đối tác nhanh nhất
- Tìm kiếm và so sánh Nhà cung cấp sản phẩm, dịch vụ chất lượng dễ dàng nhất
- Học hỏi từ kinh nghiệm thực chiến thành công từ các Chuyên gia, Nhà bán hàng
- Đốt cháy nguồn cảm hứng để dám nghĩ, dám làm, dám thành công trên trường quốc tế
Nhanh chóng đăng ký vé vào cửa miễn phí tại link dưới comment. Và hẹn gặp bạn vào tháng 9!

Are You Striking the Right Balance with Ad Density?

Too many ads can overwhelm users, but too few can hurt your revenue.
Our latest blog post dives deep into the world of ad density, exploring:

- Why Ad Density Matters
- What is the 30% Ad Density Rule?
- Best Practices for Ad Density

Ready to find the sweet spot for your ad placements?

What is Ad Density and Why Does It Matter? Ad density refers to the ratio of advertisements to the overall content on a webpage, typically expressed as a percentage or numeric value.

In the rapidly evolving landscape of online advertising, as a publisher you need to continually listen to the market to make informed decisions. One of key approaches is the use of the Floor Price - the minimum bid amount set for which an ad can be sold in an auction.

Our latest blog will break down the complexities of floor prices, including the different types and strategies, in the most understandable way. This will also help you as a publisher select the appropriate approach for your site.

What is Floor Price in Programmatic Advertising and How to Improve It In programmatic advertising, a floor price (or price floor) is the minimum bid amount that a publisher sets for their ad inventory.

Are you a publisher looking for new ways to monetize your content and enhance user experience? Native Ads might be the answer!

Our latest blog post dives deep into this powerful ad format, exploring its benefits for publishers and best practices for implementation.

Discover:
▶ Differences Between Native Ads and Display Ads
▶ Why Native Ads Matter for Publishers?
▶ How to Choose Your Best Native Ad Networks

Ready to learn more?

Native Ads: A publisher's choice Native ads are advertisements designed to feel and appear like the surrounding content on the website, providing a more engaging and effective advertising solution for both publishers and advertisers.

Did you know that most media buyers and sellers misunderstand auction dynamics?

Our latest blog breaks down the key differences between first-price and second-price auctions and what they mean for publishers. Whether you're navigating the shift from second-price models or adapting to Google's first-price auction, this blog is your go-to guide for staying ahead.

Don’t miss out on this valuable insight?

First-Price vs Second-Price Auction, Difference for Publisher? In a first-price auction, the highest bidder pays their bid amount, while in a second-price auction, the highest bidder pays the price of the second-highest bid plus a small increment.

Are you struggling to navigate the complexities of Prebid Header Bidding?

Don't worry, our latest blog post provides a comprehensive guide to understanding and implementing this powerful ad monetization technique.

Maximize your ad revenue potential with Prebid Header Bidding. Our guide dives deep into everything you need to know, key components, features, pros and cons of prebid, and insights to help you have a strategic monetization plan with Prebid Header Bidding.

A Definitive Guide for Prebid Header Bidding Prebid provides a standardized and efficient way to implement website header bidding and ensure seamless integration with various demand partners and ad exchanges.

Confused about Exchange Bidding in Dynamic Allocation (EBDA)? You're not alone! This innovative technology is transforming the ad tech landscape.

Discover how EBDA works, its benefits for publishers, and best practices for EBDA implementation

Jump into our latest blog post to learn more about EBDA!

What is EBDA (Exchange Bidding in Dynamic Allocation)? EBDA is a feature offered by Google Ad Manager that allows multiple ad exchanges and SSPs to compete in a unified auction.

Google’s shift to Multi-Channel Monetization (MCM) marks a significant improvement in its advertising platform. While this transition offers exciting revenue potential, accessing MCM can be challenging and time-consuming for publishers who are not yet familiar with this feature.

Therefore, skip the wait by partnering with Geniee, a Google Certified Publishing Partner, we’ll help you navigate Google MCM and unlock optimal ad revenue strategies.

Ready to get started? Learn more about navigating Google MCM with Geniee on our blog

Google MCM: A guide for Publishers Google MCM is a feature in GAM 360 that allows parent publishers to access and perform yield management for child publishers

Heads up, publishers!, Google recently released the Spam Update 2024 with noteworthy changes. Many major publishers have reported a significant drop in their visibility, some by even 40% since Google aims to tackle low-quality and spammy content, focusing on enhancing user experience.

Therefore, publishers should focus on improving on-page content and carefully consider the strategies below to avoid being negatively affected.

Strategy to Survive through the Google Spam Update 2024 Google Spam Update 2024 addressed low-quality content and implemented fresh spam regulations aimed at deceptive tactics.

It’s a great week during the fantastic event in ATS Singapore Event by ExchangeWire and we would like to share some of our pictures with our incredible partners.

Thank you for Magnite, Pubmatic, InMobi, Teads, and more partners for the insightful discussion about the innovations and trends in the Ad Technology industry.

Are you looking to maximize your website's monetization potential? Diversifying your advertising platforms can significantly boost your revenue streams. In our recent blog post, we delve into the benefits of Google AdSense alternatives and how they can help you optimize your website's ad revenue.

Read the full blog post and take the first step toward optimizing your website's ad revenue.

Best Google AdSense Alternatives for Your Website in 2024 Google AdSense alternatives can provide publishers with diverse avenues for monetizing their website content.

Exciting News! Geniee Strengthens Marketing Solutions with Social Wire Alliance

Geniee is thrilled to announce a strategic capital and business alliance with SOCIALWIRE CO., a leader in digital public relations (PR). This collaboration will unlock new possibilities for our clients by combining:

- Geniee's expertise in advertising platforms, marketing SaaS, and OOH advertising.
- SOCIALWIRE's strength in press release distribution, influencer management, and digital PR strategies.

Together, we'll develop innovative solutions and leverage synergies to:
- Offer a comprehensive one-platform marketing solution.
- Drive client success through cross-selling and joint marketing initiatives.
- Expand our reach in the "awareness" stage of the marketing funnel.

This alliance is a major step forward in our mission to empower businesses with cutting-edge marketing tools. Stay tuned for exciting developments to come!

Are you looking to maximize your website's monetization potential? Diversifying your advertising platforms can significantly boost your revenue streams. In our recent blog post, we delve into the benefits of Google AdSense alternatives and how they can help you optimize your website's ad revenue.

Read the full blog post and take the first step toward optimizing your website's ad revenue.

Best Google AdSense Alternatives for Your Website in 2024 Google AdSense alternatives can provide publishers with diverse avenues for monetizing their website content.

Seeking to optimize your ad spend?

The world of Google Ad Manager can be as complex as it is powerful. But don’t worry, we've created the ultimate guide to navigating Target CPMs like a seasoned pro!

Click the link below to discover the potential of your ad inventory with precision and insight. Don't just aim for good; target greatness!

Read our full blog at: https://bit.ly/4anwUlz

Target CPM in Google Ad Manager: An Ultimate Guide Target CPM helps you to specify the average cost you are willing to pay per thousand impressions across all the selected inventories.

🏆 Congratulations to our Most Valuable Team - Most Valuable Manager - Most Valuable Player awards in H2 2023 🌟

CPM is an essential metric that represents the revenue publishers can earn per every thousand ad impressions. Understanding this concept is crucial as it directly impacts your earnings potential and overall success.

To help you unlock new levels of ad revenue, we've put together an in-depth guide that reveals proven strategies to improve CPM and enhance performance on the publisher side.

Ready to take your publishing revenue to new heights? Leveraging this must-read blog will equip you with the knowledge and strategies you need to thrive in the competitive world of online publishing.

👉 Read the full article here:

What is CPM and How to Improve it for better performance CPM stands for "Cost Per Mille" or "Cost Per Thousand," with "mille" being the Latin word for "thousand"

🚀 Outstream Video Ads have taken the digital advertising world for a good reason! They offer publishers a powerful and innovative way to monetize their content, without disrupting the user experience.

According to Statista, video ad spending is projected to reach US$191.3 billion in 2024, marking one of the fastest-growing segments in the ad market.

Click the link below to uncover the secrets to Outstream Video Ad success and take your publishing strategy to the next level! Don't miss out on this opportunity to maximize your revenue potential.

🔗Read now: https://bit.ly/3VEnJcA

Outstream Video Ads Decoded: Strategies for Publishers Outstream video ads are in-content or native video ads, work differently from the usual video ads you might see while watching videos.

In today's fast-paced advertising world, traditional methods don't cut it anymore. That's where programmatic advertising comes in, automating your efforts for better results.

So, are you curious about programmatic advertising? Dive into our latest blog to uncover its transformative power! Whether you're an advertiser chasing ROI or a publisher boosting ad revenue, programmatic advertising has your back.

Learn how it works, its benefits, and how it can revolutionize your digital marketing strategy.

🔗 Link: https://bit.ly/3IYAHdC

What is Programmatic Advertising? Programmatic advertising streamlines the buying and selling of digital ad space by leveraging real-time bidding (RTB) technology.

In today’s dynamic programmatic advertising landscape, have you ever pondered over the distinct nuances that set Ad Networks and Ad Exchanges apart?

Whether you’re an advertiser, publisher, or agency, this blog will help you make the most informed decision to choose which medium best suits your specific goals. Check out our latest post where we break down the key differences and similarities between these two components.

Read the full blog here to optimize your ad revenue and efficiently manage your inventory.👇

Ad Exchange VS Ad Network: What’s The Difference? Ad networks and ad exchanges are both components of the digital advertising ecosystem, but they differ in their structures, functions, and the ways they connect advertisers with publishers.