Mutant Communications

We've been shortlisted for the PRovoke Southeast Asia PR Consultancy of the Year award! 🎉

We last won this award in 2020, and it really is a meaningful one that reflects the hard work and dedication of all our Mutants. Being shortlisted is always an honour, thank you to the PRovoke team.

Looking forward to the big night!

Driven by a curious mind, Mus has dabbled in many things. Rumour has it, he once acted in a movie. His goal is to strengthen his strategic PR skills with us at Mutant.
“The sui generis nature of PR and its nuances has always fascinated me. I’m looking forward to unpack and discover what’s installed in the regional PR industry with Mutant,” he said.

During his spare time, Mus enjoys cooking, trying out new cafes, taking in nature, and catching up on his favourite TV shows.

JINRO Indonesia wanted to strengthen its positioning as the #1 Korean Soju brand in Indonesia. The Mutant team worked strategically to engage media and utilise social media publicity. Through this collaboration, we successfully amplified the brand's messaging and elevated its presence in Indonesia. Swipe to read how we did it!

Meet Luka, our new Public Relations Associate in Thailand. With experience in the aviation and tech industries, Luka's infectious enthusiasm and endless curiosity shines through, helping her build strong relationships with clients and Thai media.

"I am excited for opportunities to learn and grow, as well as work with a variety of clients across different industries to broaden my experience," Luka said about her new Mutant journey.

After a busy day at work, Luka loves roaming through Bangkok's streets, seeking out the best street food finds to share on IG!

SEEK (ASK:SEK) successfully merged its APAC employment marketplaces, including those in SG, MY, and ID. Powered by SEEK's world-class AI technology, this integration connects millions of talents and employers, matching the right people with the right jobs.

The challenge? Mutant needed to secure coverage and execute media launches across the different markets, and convey how this enhances the employment experience for both employers and job seekers throughout the region.

At Mutant, we stand with the Thai LGBTQ+ community and proudly support Thailand's move towards marriage equality and inclusivity.

As a regional organisation with offices in Singapore, Malaysia, Indonesia and Thailand, we empower everyone to be their best self, regardless of gender identity, presentation, or sexual orientation. We are committed to fostering an inclusive culture where every individual is valued and respected.

Join us in celebrating this milestone for Thailand and the continued journey towards a more inclusive world! Happy Pride from the Mutants! 🌈

Shake Shack wanted to create buzz and build an active online community ahead of its inaugural opening in Malaysia.

Mutant collaborated with Shake Shack on a strategy focused on generating anticipation, engaging local influencers and media, and building an active online community to sustain excitement and nurture a sense of community.

TikTok is one of the fastest-growing social media platforms. How can you create content that helps your brand stand out? Read on to learn tips to help you ace the algorithm.

We asked our Mutant Dads to share their best jokes and how they juggle parenthood with work.
Happy Father’s Day to all the amazing dads who show up every day! Your commitment to family inspires us to be better. 💚

Aina joins Mutant Malaysia as a PR Associate with four years of experience under her belt.
“I'm excited to dive into the vibrant culture at Mutant Communications, where creativity and innovation thrive. I can't wait to collaborate with talented individuals and contribute to groundbreaking projects that push the boundaries of PR and communication.”
When she’s not working, she enjoys exploring new hiking trails and experimenting with videography, capturing life's moments through a lens of creativity and adventure.

VAST Data, a data infrastructure company, chose Singapore as its regional HQ to serve the APJ region. They needed a PR agency to announce their launch, boost brand awareness, and establish their role in the regional landscape. At Mutant, we provided strategic counsel and oversight, delivering impressive results! Dive into our approach to navigating the AI landscape.

Our achievements include:
✅ Reaching a total audience of 27.4M
✅ Securing 18 earned media hits
✅ Receiving 12 media RSVPs

These successes demonstrate our impact in promoting VAST Data's presence and influence across APJ.

Our team has been shortlisted for THREE awards at this year’s Agency of the Year Awards Malaysia! We are honoured to be recognised in the following categories:
✅ Independent Agency of the Year
✅ Public Relations Agency of the Year
✅ Agency Team of the Year
A huge shoutout to our incredible Mutants!

It's Mental Health Awareness Week!
At Mutant, mental health is a priority that extends well beyond this week's spotlight; it's an ongoing journey to support our team in caring for their wellbeing. Learn more about why mental health discussions are important and how you can work to destigmatise mental health and empower everyone to prioritise their emotional needs.

https://mutant.com.sg/pushing-mental-health-conversations-beyond-october/

Love public relations? Want to join a team of like-minded professionals? We're hiring at Mutant! If you're ready to drive real business results and thrive as a collaborative communicator, apply now at www.linkedin.com/company/wearemutant.

We asked some of our Mutant Mums to share their experiences juggling work and family.
Happy Mother's Day to all the amazing mothers out there! Your love and commitment to both your families and work truly inspire us. 💚

Earlier this month, Mutant Thailand’s Vorasit Turongsomboon (Gigg) served as an honorary opening spokesperson for the long-awaited Digital Growth PR 2024 conference in Bangkok.

A collaboration between Digital IQ and Marketing Oops!, the event’s theme was PR Forward: Charting the Next Wave of Communication.

During the event, Gigg shared his thoughts on the six fundamentals of PR that are driving this year’s trends.

Check out his tips below!

✅ Engaging third-party voices needs to be part of a long-term strategy
✅ Storytelling to provide depth and nuance to content
✅ Using martech to bolster honesty, integrity, and transparency
✅ Involving PR teams in creative campaign planning
✅ Doubling down on strategic ex*****on
✅ Ensuring brand reputation is holistic across an entire business

What a wonderful way to conclude the week — being shortlisted for THREE awards at this year’s Agency of the Year Awards!

✅ Best Agency-Client Partnership
✅ Best Agency Culture
✅ Agency Team of the Year

As always, a big shout out to our incredible team at Mutant!

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Unlock the vibrant potential of Songkran with Mutant. 🎉 🥳

Dive into our insights that can help you captivate a local Thai audience and elevate your brand's presence during this iconic festival. 🔫 💦



รังสรรค์แคมเปญสุดปัง สุดฉ่ำ รับสงกรานต์ไปกับ Mutant 🎉🥳

พร้อมเผยข้อมูลเชิงลึกที่สามารถดึงดูดผู้บริโภคชาวไทย เพื่อยกระดับแบรนด์ของคุณในช่วงมหาสงกรานต์นี้! 🔫 💦



https://tinyurl.com/4wpua8nn

Happy Songkran from the Mutant team!

We wish you all a joyous festive season and a prosperous new year ahead! 🎉 🔫 💦

สุขสันต์วันสงกรานต์จากพวกเราชาว Mutant!

ขอให้ทุกท่านสุขสำราญใจ เบิกบานถ้วนหน้า สมปรารถนาในทุกสิ่ง สวัสดีปีใหม่ไทย! 🎉 🔫 💦

Selamat Hari Raya Aidilfitri! 🙌

This year, we keep in our prayers those who may not be able to celebrate and hope for a kinder, loving world. We wish you and your loved ones a safe and healthy festive season.

Pada saat kita merayakan Hari Raya, ingatlah juga untuk mendoakan mereka yang tidak dapat menyambutnya seumpama kita. Kita harap dunia akan menjadi lebih indah buat mereka.

Semoga anda bersama keluarga sentiasa dalam kesejahteraan di Eidul Fitri.

Selamat Hari Raya Idul Fitri 1445H! 🙌

Pada tahun ini, kita juga mendoakan bagi mereka yang tidak dapat merayakan Hari Raya; dan berharap untuk dunia yang lebih baik dan penuh kasih.

Semoga Anda dan orang-orang yang Anda cintai dapat menikmati perayaan Hari Raya yang indah.

While Marissa started her career in healthcare PR at a boutique agency, she wanted to branch out and try something different. This led her to Mutant, where she joins us as Malaysia’s newest Associate in the Lifestyle team.

“I’m having a lot of fun, and I’m definitely eager to learn more. I loving sharpening my PR and writing skills, and coming up with some great out-of-the-box ideas,” Marissa said of her time at Mutant so far.

Outside the office, when she's not quoting The Devil Wears Prada and Modern Family from memory (we’ll quiz her), she can be found lounging around with her three cats.

Welcome to the team, Marissa!

Mutant is hitting the ground running in 2024 with the launch of our newest office in Thailand!

After successfully expanding to Malaysia and Indonesia in the last couple of years, Mutant is planting its flag in the Thai market under the leadership of Vorasit Turongsomboon, a PR and communications expert whose 15-year resume includes MSL Thailand, Procter & Gamble Thailand, Nestlé, PTTEP, Arcelik Hitachi, and Hong Kong Tourism Board.

With Vorasit in charge, our team of seven in Bangkok have been tasked to bring Mutant’s integrated PR, content, social and brand offerings to this dynamic, evolving market. Read more about our Thailand expansion here.

Mutant makes foray into Thailand, names new country manager PR and communications agency Mutant has made its foray into Thailand, expanding its regional capabilities with Vorasit Turongsomboon at the helm to scale its operations locally.

Kicking off April with some great news - Mutant picked up the Large Consultancy Award (Highly Commended) at the 2024 PRCA APAC Awards on Friday!

This is the first time Mutant has entered under the 'Large Consultancy' category, and we're so thrilled to celebrate our growth with a win like this.

Our extremely talented and dedicated Mutants have weathered a slew of challenging situations over the past year, going above and beyond to earn excellent results for clients.

We are extremely thankful to them, and to our clients who continue to partner with us to do amazing things together.

A huge thank you to PRCA APAC for the recognition. Here’s to many more wins! 🥳

Songkran, Thailand’s water festival, is a highly auspicious time for the Thai community.

Check out our strategies for Western brands looking to meaningfully engage with Thai consumers in a mindful and culturally conscious way.



https://mutant.co.th/what-western-brands-need-to-know-about-songkran-in-thailand/

Ramadan — one of Indonesia’s most significant religious events — presents a wonderful opportunity for brands to build solid media relations.

In this piece, we examine how businesses can create content centred around compassion and community, building genuine relationships. Check out our tips and strategies now.

Nurturing Media Relations During Ramadhan Month: A Guide to Culturally Effective Media Engagement - Mutant Communications In this piece, we delve into the strategies and approaches that can help businesses effectively build media relations during Ramadan.

While this year's International Women’s Day celebrations purportedly calls for inclusion, Mutant’s Brand Strategy Director, Rebecca Lewis, argues that this is inherently meaningless without intersectionality.

Women from different backgrounds and situations continue to face a unique mix of gender, racial, and class-based prejudices, depending on their allotted circumstances.

Brands have a unique opportunity to reckon with these scenarios and go beyond the performative — read more on Campaign Asia-Pacific.

You cannot 'inspire inclusion' without intersectionality | Opinions | Campaign Asia There appears an untapped opportunity for brands to understand and recognise the unique values, lived experiences, and causes of the communities they purport to engage with, argues Mutant’s Rebecca Lewis.

Torn between where to spend your tighter-than-usual marketing budgets?

Here are four things to consider.

PR Versus Content Marketing: Putting Your Budgets to Work Most marketers are struggling under pressure to outperform, even as they navigate budget cuts. They’re unable to hire more people, but are expected to produce more content and media coverage than …

A warm welcome to Genice, our newest Senior Consultant for social media!

After initially starting out as a creative, Genice eventually found herself falling in love with the process of achieving great social media results.

“I’m so glad to be working alongside people who are amazing at their jobs, and learning from them. I look forward to expanding my knowledge about social media,” she mentioned, when asked about how she envisions her Mutant journey.

When not at work, Genice can be found playing with her four cats, or dabbling in polymer clay creations.

A warm welcome to Charmaine and Renny, our newest directors for Malaysia and Indonesia respectively.

We're stoked to have them both on board, and can't wait to see them in action. Collectively, they bring over 30 years of experience to the table, and have worked with some of the biggest brands in the world, like X (formerly Twitter), Diageo, Sony Pictures, Heineken, Singapore Airlines, and more.

Renny and Charmaine's appointments reflect Mutant's commitment to the Malaysia and Indonesia markets, which have grown significantly in the past year.

In our CEO Joseph Barratt's words, “Delivering world-class work takes world-class people and that’s exactly who Charmaine and Renny are."

Read more about our new appointments in Marketing-Interactive.

Mutant names new Indonesia and Malaysia directors PR agency Mutant has appointed Renny Rengganis and Charmaine Goh as directors in Indonesia and Malaysia, respectively, growing the agency's leadership team and capabilities across the region.