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Sephora has signed an agreement with Palamon Capital Partners and other shareholders to acquire Feelunique, a major online prestige beauty retailer in the United Kingdom. In the wake of a recent partnership with Germany’s Zalando, Sephora continues to strengthen its online business and aims further expansion on the British market.
LVMH-owned beauty retail heavyweight Sephora has agreed to buy online cosmetics retailer Feelunique in a deal that marks its first big push into the UK.

The acquisition, which is subject to clearance by anti-trust authorities, is expected to be closed during the 2nd semester of 2021, according to Sephora. The amount of the transaction has not been disclosed, however British media have mentioned a total amount of 132 million pounds sterling (about 154 million euros).