Reading the box

The history of the Volkswagen brand began with the “Käfer”; development work on this N**i prestige project began in 1934. On May 28, 1937, the “Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH“ (Company for the Preparation of the German Volkswagen Ltd.) was formally established. The name was changed to “Volkswagenwerk GmbH” in 1938, and the company built its main plant in what has become Wolfsburg. However, the outbreak of war and integration in the arms industry prevented mass production of the Volkswagen (“people’s car”) – instead, military vehicles and other armaments were produced using forced labor.

Die Antwoord is a South African hip hop group that represents the South African Zef culture. This paper deals with the semiotics used by Die Antwoord in one particular song, called ‘Fatty Boom Boom’. The main objective is to provide more insight into Zef culture and how different signs, symbols and cultural references are used to represent it.

The influence of Native American culture on Colorado has been strong. Native American place-names have enriched the English vocabulary; Native American folktales, music, and dances have been adopted as aspects of American culture; and Native American food and artwork have made valuable and unique contributions to Colorado’s sense of identity. The cliff dwellings of the Ancestral Pueblo culture (Anasazi) in Mesa Verde National Park are among the significant physical remains of early Native American communities.