Orchidea

We won the SILVER trophy 🏆 in the Health & Beauty category at with our branding and packaging. Additionally, at the same category another our project took a Finalist badge! We simply captured some places with all of our submissions.

The ceremony took place in marvelous Napoli (Italy), however we stuck at home with covid and missed opportunity to have photo at the stage. Still, a few shots from the red carpet hall.

We are hiring 🖤 Brand Designer and Brand Strategist!

Friends, please share our post or tag someone who might be interested in these positions.

◾️Brand Designer:
— Full time / Part time
— Junior - Middle - Senior
— Branding, Graphic, E-commerce design experience
— Passion for Beauty & Wellness
— Remote & office in Kyiv
— Figma, Adobe Suite, AI
— English B2 (ideally fluent)

◾️Brand Strategist:
— By project / Part time
— Deep interest in Beauty & Wellness industries
— Creative & Strategic
— Remote & office in Kyiv
— Fluent English

If you want to be a part of our team, please:

1. Write (only!) to [email protected] and include the tag «Brand Designer» or «Brand Strategist» in your subject line.

2. Tell us about your experience and include a motivation letter.

3. Add your portfolio.

Waiting for your emails 💌

CRYSTAL is all about pure, transparent, true beauty. That’s why our bottles are made of frosted glass, and the print on the packaging has a semi-transparent gloss, conveying that shine and clarity.

Additionally, our branding features a signature diagonal line that unifies the design across bottle bottoms, paper packaging, and our logotype’s angled construction.

This intentional design choice ensures coherence and harmony within our visual identity, blending creativity with structural consistency.

See entire case in the website!

CRYSTAL / Next-gen nail care brand concept that combines futuristic & science-backed approaches.

WHAT STANDS BEHIND / The global nail care products market is projected to grow at a CAGR of 5% from 2023 to 2033, reaching an estimated $38.5 billion in revenue by 2033. Fueled by rising trends in nail care, along with a demand for personalized nail kits and products enriched with vitamins and minerals to enhance nail health, we decided to create a brand concept based on this upcoming trend.

SPECULATION / In the augmented reality of the future, physical colors or designs on nails become unnecessary, as you can select any style you desire in the digital realm. This evolution prioritizes nail health above aesthetic look. To align with this shift, we have developed an essential kit dedicated to nurturing healthy nails.

What we did:
1. Foresee possible future in nail care niche
2. Develop idea concept & naming
3. Reshape form and packaging design
4. 3d modeling and visualization
5. Art-direction of AI campaign creation

Team
Valeria Shaposhnikova — / Creative direction
Alexandra Romanenko — / Concept & Brand design
Nikita Bukoros — / Modeling & Visualization

Waiting for you in the blooming future!

Everyone likes Before/After results, that’s why we prepared a case study for you to see our journey. Behind this project were many logical rules and rational solutions packed into a visually pleasing look.

New Case ✺ Microkhim, a pharmaceutical company pioneering innovative ideas in the field. We played a key role in a successful rebranding, propelling the company to new heights with an upgraded packaging and design system. Our visual strategy boasts geometric compositions, blending simple shapes and a refined palette of three colors. To enhance clarity, each pharmaceutical category boasts its own distinctive color scheme. We’ve implemented a robust typographic system, ensuring easy comprehension for pharmacists in identifying medicine type and dosage.

Many thanks to for productive collaboration.

Creative Director
Brand Designer
Graphic Designer

We are thrilled to share our interview on media 🖤find full article at the the-brandidentity.com

Gaptuvalnya is ethno-inspired fashion brand, that sharing Ukrainian rich culture with the world.

Natalia, founder of the brand, came to us with a task to jump to a new level and inspire the whole world with Ukrainian cultural clothes — modern vyshyvanka.

We created a strong condensed logotype with Cyrillic-inspired A letter to show the connection with our cultural aspect. Additionally, we developed a set of icons in a cross-stitch style, reflecting the brand's primary type of embroidery.

After the rebranding, Gaptuvalnya's products started being sold in the largest and most respected store, TSUM. This move elevated the brand into the upper-middle level market, drawing in a new target audience.

Did you guess which packaging belongs to whom?
Success in this game hinges on a company's ability to cut through the noise. However, no matter what you do, there are likely over 50 brands using the same packaging from the same factory. So, how do you win this competition?

We’ve identified three levels of authenticity:

◾️Custom Packaging:
Yes, it demands both time and financial investment. However, the potential outcome could be legendary.

1.
2.
3.

◾️ Signature Color:
Take a look at your competitors and pinpoint a color that hasn't been used extensively before. In the oversaturated beauty market, this can be quite challenging. But remember, consistency and choosing something trendy are key.

4.
5.
6.

◾️ Visual Language:
In cases where customization isn't an option, start focusing on building a community, creating a unique brand concept, and establishing a strong visual design.

7. .earth
8.
9.

Do you have any other remarkable brands in mind? Leave in comments.

Branding, Packaging and website for 🫧 We've developed multiple logo variants to ensure flexibility and consistency across various applications. From vertical and horizontal orientations to a distinct geometric option, our branding evolves and breathes life through these versatile elements.

As part of SÚKNJA's identity, we have created a collection of magical symbols, evoking an enigmatic mood that can be applied across various mediums, from digital platforms to printed materials and even embroidered onto clothing.

SÚKNJA's magic is metaphorical and playful. We do not claim to practice "true magic." Rather, we believe that getting dressed allows us to summon desired states of mind, harness alluring power, and exert influence over our own lives.

The Ukrainian word “SÚKNJA” means “a dress,” reflecting brand’s focus on clothing. SÚKNJA showcases both an in-house clothing brand and a curated selection of emerging Ukrainian designers, providing them with the opportunity to present their work to a global audience.

While working on the brand identity, it was important for us to differentiate SÚKNJA’s existing offerings and create a versatile platform for future ventures, including jewellery, lingerie, and even home decorations. Therefore, we have designed a dynamic logo that could accommodate numerous sub-brands under the same umbrella.

imagine(if) mascara brushes, hair combs, mirrors and other beauty accessories in fantasy-shaped manner. Created with

/imagine(if) nail polish is mixed in natural symbiosis with the aesthetics of the fungi kingdom. This is what we generated this week with

/imagine(if) lipstick form could be thorny, wavy, fluffy or even flowerish. We generated shapes to see how the form could change without any limitations of the production. Curious to know what is your favorite one, leave in comments ✨

All these ideas were generated in

Superfungi is experimental concept of beauty product that is based on magical activities of mushrooms.

This is our inside project that we imagine and trying to reflect through the form. Shapes, naming, idea of the product and of course design were created inside of Orchidea team.

Tools:

Together with .io we are launching the course “Identity”, where our art director and founder Lera Shaposhnikova () will be a curator.

In the course, Lera will share her approach to creating an identity, to make brands both aesthetic and functional at the same time. You will receive a step-by-step guide for working with the concept, fonts, color, printed and digital media. After that, you can take these skills to a freelance or agency.

As a result, you will develop an identity for a D2C brand and receive feedback from the founder of ORHIDEA.

The course is suitable for students with knowledge of graphic editors: Adobe Illustrator, Photoshop, Sketch or Figma. It will be held in Ukrainian only.

Link to the course in bio 🔗

First of all, we are looking for someone who is ready for growth and challenges, no matter what skills you have at this stage of your career. Secondly, we are looking for a team member to just have fun during the design process. It can be client’s projects, inside ideas, t-shirts, photo shoots or Friday wine in the studio.

If you would like to be part of our team, please send your portfolio and motivation letter to [email protected] and we will contact you back (but give us time to deal with all letters :)

Friends, we would be grateful if you share this post 🖤

Branding identity for posture apparel brand 💚

Orchidea updated their address.

It's now easier to contact Orchidea.

We created a brand identity for feminine fashion brand Marianna Senchina, that's already known in the whole world for its puffy shoulders and polka dot prints. A lot of celebrities love to wear them 💫

Outstanding letters were created for three variations of the logo. This variety gives a lot of ways how to make beautiful identity collaterals. Also, we created a special way how to use them and determine the elegant and sophisticated look of Marianna Senchina's appearance.

Art-direction Lera Shaposhnikova
Typography designer Даша Левчук
Graphic designer Kristina Govorukha

Photos from collection Marianna Senchina

Описали в статті все що стоїть за пакуванням, яке ми розробили для бренду Perla Helsa. Читайте за посиланням у першому комменті 🍥

Для нас це дуже важливий проєкт, бо ми зробили стільки усього щоб отримати такий результат. Бренд Perla Helsa — це сучасна компанія харчових добавок із сировини усього світу із сучасним майндсетом. Вони прийшли до нас, щоб провести глобальний ребрендинг, змінити смислову складову та візуальний вигляд у кожному проявленні бренду.

Ми провели години на дослідження, пройшовши через етапи Інтерв'ю, Дослідження, Стратегії та Айдентики, нам вдалося якісно змінити цільову аудиторію бренду та розробити відповідний дизайн упакування та комунікативний гайд для Інстаграму.

Дуже вдячні команді Perla Helsa за таку круту колаборацію, ви супер 🤍💜

Команда Orchidea:
Стратегня Natasha Gubenko
Арт-директорка та бренд-дизайнерка Lera Shaposhnikova Дизайнерка Kristina Govorukha
Фотограф Аким Карпач
Ретушерка Daria Chervona

Many thanks Alex Badovsky за розумні поради під час розробки проекту.

Кейс можна подивитися на сайті в першому комменті цього поста:)

Шукаємо бренд-дизайнера/ку до нас в команду, працювати з Direct2Clients брендами з естетичним напрямом. Шукаємо на довго та на фуллтайм.

Якого саме дизайнера/ку ми шукаємо:
• Стратегічне мислення. Думати про бренд, а не про окремий елемент;
• Системність в айдентиці. Не картинка і навал, щоб було, а продумані рішення, які зав’язанні на загальній системі;
• Софт скілли та адекватне сприйняття часу. Навіть якщо будуть крутi хард скілли, ми не зможемо працювати на довго строк, а для нас це важливіше;
• Типографіка, UI/UX, ілюстрація, 3д, анімація. Добре якщо частину з цього набору ти вмієш, але всьому можна навчитися по дорозі.

Відправляйте на [email protected] портфоліо та трохи про себе. Відпишемо усім!

Навіть якщо зараз не можете перейти до нас, пишіть й давайте знайомитись ✨

Sculptor — майстерня масажу обличчя. Це новий напрям у велнес індустрії, який створює підтримуючий догляд за м'язами шкіри лиця. А оскільки це майстерня й усе ліпиться за допомогою рук майстринь, то ми створили айдентику яка передає відчуття вільної скульптурної студії 🤍

Опішня — це кераміка, галушки, гончарне коло, корівка на полянці, свіже повітря, чудові люди, орнаменти на глечиках, опочинське пиво, у Ворсклі покупатись та просто так на вєльчику ганяти. В Опішні кльово, а про неї мало хто знає. В Опішні є жива природа, є живі традиції, та є живі ремесла, й це все можна ще й пощупати. Тому закладену у стратегію ідею живого життя, ми передаємо через айдентичний прийом — колаж з природних та тактильних текстур (деревини, каміння, листя, кераміки, тощо), які складаються в абстрактну художню композицію. А ілюстрації з експресивними патернами передають прикладне мистецтво, яке й досі живе.

Це все про повнотіле життя, яке ми хотіли передати через брендинг для Опішнянської громади, який створили разом з Місто-сад. Дивіться проєкт та приїжджайте ліпити глечики до Опішні, усім лав 💚💛🧡

Дякуємо Опішнянська територіальна громада та Микола Різник.

Усі хто працював над проектом:
Lera Shaposhnikova Natasha Gubenko Kristina Govorukha Anastasiia Daniliuk Женя Кулеба Mariia Borysova Elena Orap Ирина Мазур Iryna Bilokonska

http://www.opishnya.misto-sad.com.ua/

Opishnya Brand

Уиии, Telegraf.design написали про наш новый кейс Say No Mo ✨🥂

Айдентика салону-коктейль бару. Кейс від Orchidea Це поєднання манікюрного салону та коктейль-бару в одному просторі.

Нас опубликовали на Sight Unseen в подборку с очень клёвыми дизайнами. А ещё более, эту подборку сделали ребята из The Brand Identity, что тоже очень приятно 💙💜

Ccылка в первом комменте:)