AppsFlyer

Exciting News!📰📣

📢 What:
Introducing the first-of-its-kind solution using the Privacy Sandbox Attribution API for precise ad measurement, developed with close engagement from the Android Sandbox team at Google.

💡 Why:
Opening doors for advertisers to overcome data challenges and enhance campaign performance metrics.

Learn more about it on AdExchanger:
https://www.adexchanger.com/mobile/appsflyer-and-unity-integrate-with-the-android-privacy-sandbox-to-avoid-another-att-style-disaster/

And join us for our Playing in the Sandbox webinar, with Unity & Playtika to dive deeper:
https://event.appsflyer.com/playinginthesandboxadeepdive?afc_campaign=social&afc_medium=social&afc_source=facebook&utm_campaign=social&utm_medium=social&utm_source=facebook

Actionable tips that will upgrade your ads?
YES‼️
5️⃣ strategies you must try:

When you find the perfect creative for your audience👌📈

Gogii Games's goal is to consistently provide the best possible experience to loyal and new customers.
They needed to trust their data, rely on the best creatives, and save crucial time to focus on what they do best!

"If I do not trust my data, I cannot make good business decisions".

This is precisely why our platform was created, and hearing it from Diogo Martins of Jackpocket is amazing!

Apps like Jackpocket rely on having full visibility into their user acquisition efforts, and thus funnel their budgets into the right campaigns, mediums, platforms, and creatives.

Watch Diogo's breakdown into how they do it and why AppsFlyer is a game changer for them:

We are excited to be on the 2024 Cloud 100 list alongside the top 100 biggest private cloud companies in the world for the fourth time!💯☁

For more than a decade, we have led the industry with cutting-edge technology and deep insights in the attribution and optimization space.

In the past several years, our expansion into data collaboration and AI has enabled us to support our customers' data-driven decisions, enhance user experiences, and maximize their marketing ROI on a whole new level.

Thank you for the recognition Forbes, Bessemer Venture Partners, and Salesforce Ventures.💚

For the full story:
https://www.appsflyer.com/company/newsroom/pr/forbes-cloud-100-4th/?afc_campaign=cloud100&afc_medium=social&afc_source=facebook&utm_campaign=cloud100&utm_source=facebook&utm_medium=social

Marketers, if someone deserves a medal, it's you.🥇

Cookie crumble? Apparently not.🍪
ATT coming to Chrome? Not really.

Google’s major announcement about the plan to give users the choice to consent to cookies on Chrome sent shockwaves across the ecosystem.

In the context of user-level data signal loss, this means some loss is actually mitigated. But the picture is still extremely vague:
Opt-out or opt-in mechanism?
Dual consent yes or no?
Strict/fixed or flexible use of language and UX functionality?

Time will tell.🔮

But regardless of whether user level data is or will be limited or deprecated across iOS, Android, and the Web, the story remains the same: signal loss is a major challenge for marketers, which is why a new data reality must be created.

How so?
Read more here:
https://www.appsflyer.com/blog/measurement-analytics/overcome-signal-loss/?afc_campaign=social&afc_medium=social&afc_source=facebook&utm_campaign=social&utm_medium=social&utm_source=facebook

Retail Media Networks are the next big thing in , and for marketers who want to ride the wave, measurability for smart budget decisions is key.🗝

Check out our new eCommerce report and what Edik Mitelman, General Manager of Privacy Cloud has to say about the growth of Retail Media and Data Collaboration Platforms:
https://bit.ly/3zQTjLf

With the first Digital Markets Act ( ) obligations coming into effect, we wish to calm the waters and assure you that your marketing campaigns are safe.🛡️

https://www.appsflyer.com/hubs/dma/?afc_campaign=dma_3&afc_medium=social&afc_source=facebook&utm_campaign=dma_3&utm_source=facebook&utm_medium=social

Winning in the privacy era with AppsFlyer and Snap Inc👻🛡

The evolving landscape means that advertisers often struggle to get a complete view of their marketing campaign performance and results, leading to reduced revenue and rising media costs.

This changes with AppsFlyer and Snap's Advanced SRN measurement solution.

Advanced SRN measurement represents a decisive step in assembling the disconnected measurement puzzle, ensuring advertisers have the clarity they need without compromising the privacy that users deserve.

Dive deep into how it works and read about the massive impact it had on top brands like inDrive and Ladbrokes.be/Entain:
https://www.appsflyer.com/blog/measurement-analytics/advanced-srn-measurement/?afc_campaign=snap_advanced_srn&afc_medium=social&afc_source=facebook&utm_campaign=snap_advanced_srn&utm_source=facebook&utm_medium=social

We're worried about what he'll do in the Fall 2024 round... 🫣

G2

Catching breath 😮

4 MAMA events 🎤
3 continents 🌎
4 countries ✈️
8 days 📆
1,000+ attendees 🤝
Countless incredible moments ♾️

And we are just getting started:

Your top 3 highlights from Apple's brought to you by our own Brenda Chen:

1️⃣ AdAttributionKit - An expansion to the SKAN system with improved capabilities - don't worry, your AppsFlyer usage will remain the same.😅

2️⃣ Apple Buy Now Pay Later service - A potentially impactful change on the industry.

3️⃣ AI (of course) - Apple Intelligence - A seamless transition between apps using Siri, could favor Apple's native apps.🤔

Watch here👇