Smith & Jones
Smith & Jones is where healthcare brands come to get better. We know healthcare marketing, and how to get results. Learn more at https://smithandjones.com/
We help our clients create meaningful and desirable healthcare brands, align their internal teams, engage new and existing patients, and drive downstream revenue. Founded in 1985, Smith &Jones has worked with hospitals, health networks and physicians practices for nearly 30 years. The agency has achieved positive outcomes through creative brand building programs and integrated messaging to help cl
05/08/2024
This morning Paul Fahey presented at on the role of patient journey in brand perception. It's not just the job of your marketing department to drive your brand—It's the job of every single employee and each touchpoint (digital and physical) the patient goes through.
Mid-Atlantic Society for Healthcare Strategy and Market Development
05/08/2024
Good morning from ! Attendees can stop by our table to grab a copy of our book, Under the Influence - Second Edition, plus our 2024 Trends Report and Healthcare Marketing Plan Workbook tool.
We'll see you out there in Richmond!
Mid-Atlantic Society for Healthcare Strategy and Market Development
03/29/2024
Eager to identify and evaluate the essential factors influencing a patient's overall experience? Join Paul Fahey of Smith & Jones for an engaging session titled "Beyond Advertising: the Role of the Patient Journey in Brand Perception."
Register for the 2024 Annual Conference today: https://buff.ly/45E9Q0l
03/26/2024
Spring is here and conference season is right around the corner! We're excited to speak at the Mid-Atlantic Society for Healthcare Strategy and Market Development Annual Conference this May!
VP Paul will be speaking on the role of the patient journey in brand perception.
Register for the conference now: https://brnw.ch/21wIfdp
03/19/2024
Howdy from Nashville! Content Strategists Katie and Caitlin are reppin' the Overit and Smith & Jones teams at the Healthcare Marketing 360 Conference, learning disruptive strategies to engage modern healthcare consumers.
02/13/2024
We're excited to return to NESHCo this year!
Learn about the conference here: https://neshco.org/2024-conference
Healthcare marketing consultants are invited to attend and sponsor our annual conference! Network with healthcare communicators across New England. Check out the Prospectus now!
A big thank you to our current sponsors: Jennings, Smith & Jones, Unlock Health, Brkthru, Care New England Health System, Compulse, Hartford HealthCare, Last Minute Productions
https://neshco.org/sponsors-%26-exhibitors
12/19/2023
If you missed last week’s webinar on Healthcare Consumerism, you can access the full webinar on-demand now! Paul and Katie cover:
- What’s fueling consumerism?
- How technology and information are empowering patients
- Implications for marketers
Watch now!
2024 Healthcare Marketing Trend #1 - Patient Empowerment and Consumerism Are you ready to drive in the fast lane of patient consumerism?Watch this insightful webinar that explores the rapid acceleration of healthcare consumerism a...
12/12/2023
There’s still time to register for this Thursday’s webinar on the acceleration of patient empowerment and consumerism in the healthcare industry.
Is your marketing patient-centric? Learn strategies to appeal to the empowered consumer and stand out in the crowded marketplace.
Join us: https://brnw.ch/21wFfum
12/07/2023
Great article from our friends at NESHCo (New England Society for Healthcare Communications) on the importance of visual identity for healthcare brands. Is your organization's brand recognizable and memorable?
Need help auditing your brand? Learn how we can help: https://brnw.ch/21wF7aF
The Importance of Visual Identity for Healthcare Brands A strong brand can be invaluable to any business; healthcare is no different. Think about it: Someone can recognize a product or service simply by looking at a symbol, noticing two colors paired together, or hearing some...
12/05/2023
Don’t miss our live webinar happening next Thursday on the acceleration of patient empowerment and consumerism!
The rise of digital technology (accelerated by COVID), along with high-cost health plans have contributed to Americans seeing healthcare as a commodity, and therefore having different expectations than in the past. Is your organization living up to those expectations? Let’s talk about it. Register now!
2024 Healthcare Marketing Trend: Patient Empowerment and Consumerism Join the healthcare marketing experts at Smith & Jones for a webinar exploring the acceleration of patient empowerment and consumerism.
11/30/2023
We’re excited to kick off our 2024 Healthcare Marketing Trends Webinar Series with a deep dive into patient empowerment and consumerism!
We’ll guide you through the shift from traditional patient roles to the new era of empowered and informed consumers.
Register now!
2024 Healthcare Marketing Trend: Patient Empowerment and Consumerism Join the healthcare marketing experts at Smith & Jones for a webinar exploring the acceleration of patient empowerment and consumerism.
11/28/2023
RESCHEDULED! There's still time to register for our upcoming webinar with NESHCo (New England Society for Healthcare Communications)!
Now happening this Thursday, November 30th.
Learn how we increased brand awareness for Bellevue Woman's Center's maternity services using SEO-led content and email marketing.
Sign up here: https://brnw.ch/21wEPWy
11/21/2023
Have you gotten a chance to download our Healthcare Marketing Trends Report yet? 2024 is right around the corner…
If you want a quick overview, check out our article on the SHSMD - Society for Health Care Strategy and Market Development blog that gives a brief summary of each trend plus takeaways for marketers.
Read now: https://brnw.ch/21wEDw7
11/17/2023
Anyone in an organization comprised of multiple entities understands how frustrating brand confusion can be. In this case study, see how we helped rebrand Frederick Health and establish its brand architecture.
Health System Branding | Mid-Atlantic This health system marketing strategy needed to make the complicated simple with a new brand position and architecture.
11/14/2023
Attracting patients is harder than ever. Healthcare organizations must ramp up their lead generation strategies to generate more patient interest. Seven experts (including our VP Paul Fahey!) offer their forward-thinking patient acquisition tips.
7 Expert Patient Acquisition Tips Attracting patients is harder than ever. Healthcare organizations must ramp up their lead generation strategies to generate more patient interest. Seven experts offer their forward-thinking patient acquisition tips.
11/09/2023
Register now for our upcoming webinar with NESHCo (New England Society for Healthcare Communications)!
Learn how we increased brand awareness for Bellevue Woman's Center's maternity services using SEO-led content and email marketing.
Sign up here: https://brnw.ch/21wEiBW
11/07/2023
We're excited to be coming back to sponsor next year's MASHSMD Conference taking place in Richmond, VA!
Get details here: https://brnw.ch/21wEeER
Mid-Atlantic Society for Healthcare Strategy and Market Development
10/26/2023
Shout out to our friends at NESHCo (New England Society for Healthcare Communications) for featuring an overview of our Healthcare Marketing Trends Report!
Read now to learn the top takeaways.
Looking ahead: Healthcare Marketing Trends for 2024 It’s hard to believe 2024 is approaching! The healthcare landscape has changed drastically since 2020, and although many people have returned to “normal life,” the disruptions accelerated by the pandemic are there to sta...
10/20/2023
How did a small, regional healthcare system differentiate its women’s care services from larger, urban competitors? Read the case study now to find out!
Women's Health Marketing | Arnot Health How did a small, regional healthcare system differentiate its women’s care services from larger, urban competitors? Arnot Health knew the way to promote better care was to acknowledge the target audience for what they were—experts on the topic.
10/11/2023
Our Marketing & Content Strategist Katie was recently featured in Swaay.Health, on the importance of brand for healthcare providers! She discusses some situations when it might be time to start a brand audit. Check it out!
Brand is Critical to Stand Out in Healthcare We asked the Swaay.Health community for their opinion on the importance of an organization’s brand. The overwhelming consensus, well executed brands are critical to stand out in the very crowded healthcare market. Here are five excellent comments.
10/05/2023
Missed last week's webinar breaking down our 2024 Trends Report? Watch it on demand now!
2024 Healthcare Marketing Trend Report: The Year of Disruption The webinar starts at 2:39 Disruption is here and as we navigate the healthcare landscape together, it has become increasingly clear that the industry is see...
10/03/2023
Thank you Jared for having us back on the Healthcare Rap Podcast! VP Paul discusses our new Healthcare Marketing Trends Report and the acceleration of healthcare consumerism. Listen now!
2024 Healthcare Marketing Trends - Shift Forward Health Paul Fahey returns to share highlights from Smith & Jones’ 2024 Healthcare Marketing Trends Report. When he says it’s the Year of Disruption, what does he mean, and what should we be paying attention to? All that, plus the Flava of the Week about Best Buy Health expanding its home health partner...
Join us for a webinar breaking down our brand new Healthcare Marketing Trends Report, The Year of Disruption.
09/28/2023
Our 2024 Healthcare Marketing Trends Report is here!
The healthcare landscape has changed. Patients are no longer passive recipients of care; they are empowered individuals who actively engage in their health journey, demanding more transparency, personalization, and control. Learn how you can compete in this new era of patient-centric care.
Download our brand new Trends Report NOW: https://hubs.ly/Q02367Q_0
Get a sneak peek into our brand new Trends Report releasing this Thursday! This year’s topics include patient empowerment, the patient journey, AI, continuing workforce challenges, and more.
Sign up here: https://hubs.ly/Q022qtXX0
09/21/2023
Disruption is here. Are you ready? Reserve your copy of our brand new Healthcare Marketing Trends Report: The Year of Disruption, now!
https://hubs.ly/Q022r32M0
09/19/2023
Exciting news! Our 11th annual Healthcare Marketing Trends report will be released next Thursday, September 28th!
Centered around consumer empowerment, consumerism, and disruption, this year’s report willl dive into how traditional hospitals and health systems can stay competitive in the new consumer-centered landscape.
Reserve your copy now.
Smith & Jones 2024 Healthcare Marketing Trends Report Our 11th Annual Trends Report is full of takeaways to help your organization compete in the dynamic healthcare landscape.
09/14/2023
Thank you again to everyone who stopped by our SHSMD booth this week to pick up a book, Trends Report, or to chat about all things healthcare marketing!
SHSMD - Society for Health Care Strategy and Market Development
09/11/2023
We're here at SHSMD - Society for Health Care Strategy and Market Development! SHSMD attendees can grab a special early release of our 2024 Trends Report.
08/29/2023
MASHSMD Members have access to the replay of our recent webinar, Recruitment, Retention, and What To Do Now! Not a MASHSMD member? Go check them out!
https://hubs.ly/Q01ZvFly0
Mid-Atlantic Society for Healthcare Strategy and Market Development
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Our Story
Smith & Jones is where healthcare brands some to get better. We are a healthcare marketing agency that specializes in treating brand reputation, service line volume and organizational alignment conditions.
We are unique for three reasons:
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24 4th Street
Albany, NY
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