Pacesetter Enterprises, Inc.

Do you manage literature for a team of salespeople? Or maybe supplemental marketing materials for franchisees? Instead of a constant stream of emails and phone calls with requests, imagine an automated, trackable system that give your team the materials they need, when they need them. That's the beauty of collateral management and on demand production.

Read more about the benefits and how it can help save your organization time and money: pacesetterglobal.com/live-support-key-of-an-endless-satisfaction/

Tapping into an existing event gives any marketing campaign a leg up. They happen throughout the year, but this time of year is the perfect time to plan your strategy for the popular fall and winter holidays. Not included on this list, but very beneficial to many of our clients is Giving Tuesday!

Ideas for Seasonal Marketing Tactics Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Marketing with a small team and limited budget can have its challenges. But for non-profits whose operating costs rely heavily on donations, it's essential. Check out our take on approaching the marketing challenges faced by non-profit organizations:

pacesetterglobal.com/marketing-shouldnt-be-a-bad-word-for-nonprofits/

Creative matters! Running digital ads is effective, but what you run is an important as how. Check out these stats from Meta:

"According to Nielsen, creativity drives 56% of a campaign’s sales ROI, and Google reports that 70% of a campaign’s success is determined by the creative. Earlier this year, Meta partnered with global market research firm Nepa to take a deep dive into how creative ex*****on in Facebook and Instagram advertisements drives long- and short-term sales. The results confirmed that following creative best practices can drive a 1.2–2.7-times increase in long-term sales and a 1.2–7.4-times increase in short-term sales."

When working with Alumni Relations, we often have ongoing strategies that build over years. However sometimes, an emergent need in a particular segment requires a specialized, individual campaign. Learn how we helped Rosemont College improve their data and relationship with young alumni:

pacesetterglobal.com/rosemont-college/

When considering higher education social media strategy, general marketing and alumni connection require different mindsets. We work closely with our clients on both, carefully monitoring the differences. Check out this CASE breakdown of effective social media strategy for alumni outreach:

case.org/resources/5-steps-effective-social-media-outreach-alumni

Improving and streamlining customer communications not only boosts efficiency, but your bottom line. What improvements could your team make to ensure you're communicating most effectively with customers? Check out this post for some ideas:

pacesetterglobal.com/how-much-is-poor-customer-communication-costing-your-business/

Google processes 8.5 billion searches every day. That means 99,000 searches every single second and 594,000 every single minute. Combined with powerful targeting and remarketing abilities, it's an incredible spot to spend ad dollars.

Marketing and advertising are an ever-changing world. These nine members of Young Entrepreneur Council share their predictions for the coming year. What trends are you excited for, preparing to take advantage of, or even apprehensive about?

Council Post: Nine Ways Advertising Could Change In 2023 (According To These Entrepreneurs) With new platforms, changing regulations and evolving user preferences, advertising is likely to experience a few changes in the coming new year—but to what extent?

If you build a healthy strategy, email marketing can be one of the most cost effective solutions available, with the greatest impact. Are you integrating email marketing into your campaigns? We would love to hear how it's helping your organization!

Is your sales team operating as efficiently as possible? For years, we've been helping our clients streamline their sales materials process and get the most out of their marketing efforts. Learn more about collateral management and its benefits to your team.

pacesetterglobal.com/72-of-your-sales-force-may-be-costing-you-money/

Trade show season is in full swing, and there's no doubt that the goal and purpose of trade shows has shifted over time. This robust dive into today's trade shows gives some insight on reinforcing their value, even in unexpected ways.

Get More Out of Your Trade Shows To many managers, trade shows are, at best, a necessary evil, to be endured rather than exploited. Consider these observations: From the senior vice president of a $200 million industrial company: “Trade shows are terribly expensive and of limited value for the business you do versus the dollars s...

Logistics may mean different things in different walks of life, but it is always important. Often overlooked, poor logistical planning can lead to excess waste and confusion. Pacesetter was established to help our clients tackle these problems, and for almost 4 decades we have been helping a variety of clients thrive!

Direct mail enters your customer or potential donor's home. That means it typically stays with them, making more than one impression in its lifetime. Combined with a holistic digital strategy, direct mail still makes a meaningful impact on your audience.

Social media is an integral part of any marketing strategy but it's ever-changing. Read about how we approached a year of growth for our client, Saint Francis University. And stay tuned for more about how we've evolved their social presence since!

pacesetterglobal.com/saint-francis-university-alumni-social-media/

Check out this deep dive into Hootsuite's Stories to Reels experiment. You may be surprised by the results!

Experiment: Does Turning Stories Into Reels Actually Work? Instagram's making it easy to turn your Stories Highlights into Reels. But how does that content perform compared to starting from scratch?

How should millennials factor into your fundraising strategy, and what's the best way to communicate to them? Check out some of these top tips for communicating with this generation of donors!

pacesetterglobal.com/millennials-the-next-big-generation-of-philanthropists/

Has your company explored SMS as a marketing tool? In the right circumstances, it can be an incredible way to add to your marketing mix.

Digital marketing is important for all businesses, but it can have unique benefits and hurdles depending on your marketing goals. This article will help you begin to understand the different avenues available and when they're most beneficial.

Advantages and disadvantages of digital marketing | nibusinessinfo.co.uk Understand the benefits and downsides of digital marketing over traditional marketing methods including global reach, lower costs, measurable results and high competition

Our award winning solution for Mack Trucks helped this global organization deliver a premium customer experience! Through the integration of our robust collateral management system + print on demand technology + exceptional fulfillment solutions, we were able to help Mack Trucks develop an online hub for dealers to order materials meant to enhance the experience for customers when receiving a new truck.

Read more about the handover process and how Pacesetter worked with Mack trucks to build out their vision:

pacesetterglobal.com/how-mack-trucks-delivers-a-premium-customer-experience/

Have you thought about converting your company's marketing materials to an on-demand solution? Over 10 years ago, Pacesetter began offering this option to our clients with great success. Since then, we've built a robust offering of supportive products and services to streamline and enhance collateral management options!

Read more about the benefits and how it can help save your organization time and money: pacesetterglobal.com/live-support-key-of-an-endless-satisfaction/

Business identity items can make a big impact! Available items and methods of delivery have come a long way and there are so many options beyond a simple pen with a logo. Imagine being able to personalize the items a customer receives along with the packaging itself!

If you're part of or direct a sales team, you're probably familiar with the challenges of training the team in a simple, user friendly way. Especially if your team is spread across counties, states, or even nationwide.

One of our specialties is helping teams like this become more successful. This can mean centralizing and streamlining marketing materials or providing a custom platform for training, like in the instance of Volvo Penta. Check out a quick view of the training portal we created for their team!

pacesetterglobal.com/volvo-penta-sales-academy/

Collateral management of marketing materials can help your company maximize its existing assets with minimal resources. We believe its one of the most effective tools in a marketing strategy. Ask us about PaceLink, our customizable collateral management tool.

If you're evaluating giving potential in the upcoming fiscal year, this Inside Higher Ed article gives a thorough and positive view of the landscape. Check it out!

Donations to higher ed had biggest boost in 20 years Donations to higher ed institutions rose by 12.5 percent last fiscal year—the largest increase in over two decades. Experts say philanthropy is stepping up to fill other funding gaps.

How can a cohesive brand and marketing strategy help your organization? We've worked with companies of all sizes and types. How can branding best practices help you? We're sharing our insight!

pacesetterglobal.com/the-benefits-of-a-brand/

How are you preparing to kick off the 2024 fiscal year? Check out our blog post, where we review some strategies to help you develop a fundraising plan and make next year a success!

pacesetterglobal.com/how-to-kick-off-the-fiscal-year-strong/

How can you use customer or donor data to improve outcomes? By delivering a personalized, relevant ask that resonates, reducing the need for multiple blanket messages and ultimately, saves your organization money.

This project with the University of New Hampshire identified and achieved some specific goals for segments of their alumni. Learn about how we helped them improve their alumni communications!

pacesetterglobal.com/university-of-new-hampshire/

A Mediterranean style restaurant franchise was seeking a way to streamline how their locations ordered printed and digital materials. Pacesetter was able to provide them with a custom solution that alleviated hours of work per week for their corporate team. Click here to see some of the custom pieces Pacesetter was able to produce for them, eliminating their corporate teams' need to facilitate!

bit.ly/SimpleGreek_Portfolio