The Pedowitz Group

Are you ready to revolutionize your B2B marketing strategy with AI?

Our latest webinar delved into unexplored territories of AI-powered marketing, and here's a quick recap:
• Unlock the full potential of AI: Discover how AI can improve personalization, enable hyper-targeting, and create stronger consumer engagement.
• Navigate the challenges and cautions: Gain insights into potential pitfalls of AI integration and expert advice on how to avoid them.
• Learn from the pioneers: Hear real-world experiences and success stories from industry leaders who have successfully implemented AI in their strategies.

Don't miss out on this opportunity to gain a competitive edge. Explore the full blog post and be ready to embrace the AI-powered future of B2B marketing. https://hubs.la/Q026BJ850

Is your business struggling to align sales, marketing, and customer success teams?

Here is what you need to know about the superhero of the business world – Revenue Operations (RevOps)!

• RevOps brings together sales, marketing, and customer success teams under one unified strategy to drive revenue growth.
• It fosters a culture of collaboration, breaking down silos and enabling more effective problem-solving.
• RevOps streamlines processes, enhancing efficiency, and enabling quicker, more agile decision-making.
• The right data and technology stack are integral to RevOps, driving data-driven decisions and automating routine tasks.
• The ultimate goal of RevOps is to boost revenue through improved customer experience and operational efficiency.

Harness the power of RevOps and transform your business operations. Dive deeper into the mind-blowing world of RevOps in our comprehensive blog. https://hubs.la/Q026Bz3S0

Spoiler alert – it’s game-changing!

Trying to determine where control of each department's AI tools should reside?

Here are the top 5 takeaways detailing why AI tools should be controlled at the department level:

• AI can revolutionize various business operations, from sales to marketing, by automating tasks, personalizing customer experiences, and generating insightful analytics.
• Each department knows its specific needs best. Allowing them to choose their AI tools can boost efficiency and job satisfaction.
• Leaving AI tool selection to IT might lead to inefficiencies as they may not fully understand each department's unique needs. It could also overstretch their resources.
• IT still plays a crucial role in managing technical aspects of AI tools, from ensuring compatibility & security to providing training and support.
• Success lies in a balanced approach: individual departments choose their AI tools and IT ensures their technical feasibility and compatibility.

Dive deeper into the topic on our blog. https://hubs.la/Q026Bn6L0

Jeff had the privilege of speaking with Lauren Sallata, CMO of Ricoh North America, on the CMO Insights podcast.

They explored her dynamic journey from figure skating to marketing leadership and the pivotal role digital transformation plays in today's business landscape. Lauren's people-first approach, emphasis on a culture of excellence, and proactive adaptation of AI and emerging technologies are awe-inspiring.

Tune in for valuable insights on mentorship, leadership development, and the importance of stepping out of your comfort zone.

Don't miss this episode! https://hubs.la/Q022Ml6l0

🔥Part 2 with Scott Brinker🔥 In the continuation of their discussion on technology in marketing and sales, Scott and Jeff dive into:

✔️The rise of sales tech
✔️The healthy tension between marketing and sales
✔️Gartner's next prediction on marketing's reporting structure
✔️Open ai and GPT-3 and GPT-4...and more

Listen to Part 2 here or where you get your podcasts
https://pulse.ly/kh99xnl1iz

Marketing leaders want to know:

How do we get more value from our tech investments?

In part 1 of this 2-episode special, Scott Brinker joins Jeff to share his insights about the proliferation of technology and how to navigate the growing landscape.

In this episode, you'll hear:

✔️ The upsides and downsides of martech innovation.
✔️ The root cause of integration challenges in many organizations.
✔️ Where to start when thinking about new technology.
✔️ Where AI stands today and how marketers can use it.
✔️ The data challenges that underpin many of our martech issues.

Listen here for Part 1 or where you get your podcasts: https://pulse.ly/iwtjaxd0tl

Being a Salesforce admin lately is a lot like being a circus performer.

If you aren't flexible, quick on your feet, and comfortable working in fast-moving conditions you're probably not going to get too far.

Are you using Salesforce Flow yet?

One of our Salesforce experts, Heather Hendrix shares her experience with this automation-enabling tool.

https://pulse.ly/04w3ieoza3

Why Salesforce Flow is a Critical Step Forward For Your Business Two words: Simplified automation. Sounds wonderful, right? Well, for Salesforce users, migrating to Flows is well worth it.

"This platform has an exciting future – and it’s still underrated as a marketing automation platform ( ).", writes Bill Hooven, one of TPG's Eloqua experts,

See what makes Eloqua a powerhouse ⬇️

https://pulse.ly/drkzvsn8nd

Eloqua is more alive than ever before Eloqua can often bring strong reactions from marketers ... good and bad. I can tell you there's more than you may realize!

It's not that the secret ingredient is something you've never heard of. It's in plain sight, but usually overlook.

Learn what that is, and if it's a hiccup for you, how to right the ship, or stack in this case.

https://pulse.ly/4udy01f0q0

The secret ingredient to supercharging your tech stack? Process. Along with data, people, and strategy, process is often the unsung hero of effectively using your tech stack. Read more!

⭐Dr. Debbie Qaqish illustrates why she thinks the profession and function of marketing operations will have a break-out year in 2023.

https://www.spiceworks.com/marketing/marketing-strategy/guest-article/marketing-operations-trends/

2023: The Breakout Year for Marketing Operations | Marketing Ops can be considered chaotic at the moment Dr. Debbie Qaqish, The Pedowitz Group, why 2023 will be a break-out year for Marketing Ops.

We get that it can be hard optimizing your tech stack to provide the results you expect. Sometimes you just need to get an expert on the phone.

Have a burning question around a specific platform? From AEM to Hubspot, Pardot to SFMC (and more), you’re in the right place.

Schedule a (free) chat with one of our platform experts to gain insights, tips and maybe even a solution or two.

https://pulse.ly/94fzfzam4x

Talk to a Tech Strategist - The Pedowitz Group Get (free!) help on a specific tech-related issue. Try out our expertise, chat with a strategist, and solve a challenge - all at once!

🎄The holidays are officially here, so get, or give, the gift of Revenue with the Revenue Marketing Kit - five powerful (ungated) must have guides to impact your revenue.

https://pulse.ly/qwmamcfouu

The Revenue Marketing Kit: Five must-haves, all in one bundle Jumpstart your journey into revenue marketing with this bundle of must-have documents!

We get that it can be hard optimizing your tech stack to provide the results you expect. Sometimes you just need to get an expert on the phone.

Have a burning question around a specific platform? From AEM to Hubspot, Pardot to SFMC (and more), you’re in the right place.

Schedule a (free) chat with one of our platform experts to gain insights, tips and maybe even a solution or two.

https://pulse.ly/01pna9g1ux

Talk to a Tech Strategist - The Pedowitz Group Get (free!) help on a specific tech-related issue. Try out our expertise, chat with a strategist, and solve a challenge - all at once!

Cirque du Soleil started as a group of artists busking in Quebec 40 years ago. Now they're a global brand.

Ever wonder how a multi-lingual global brand like Cirque du Soleil manages their martech stack? With Sitecore. ⬇️

https://pulse.ly/yjm2lcy60l

Cirque du Soleil spotlights its digital strategy | MarTech The world's largest contemporary circus deploys a composable martech stack with key components from Sitecore.

Do you Eloqua? Skip the generic search results page and check out these ebooks and guides for tactical, applicable takeaways.

https://www.pedowitzgroup.com/platforms-overview/oracle-eloqua/

In this client profile, learn how TPG designed and implemented a multi-channel campaign that positioned Mouser Electronic as a go-to supplier vs. a specialty retailer.

https://pulse.ly/oi5gjw1wdx

Do you Pardot?
You're probably familiar with the most common features, but there is power in less utilized features like

✔️Tagging
✔️Integrating Salesforce campaigns, and
✔️Archiving.

All three are fairly easy to implement and incorporate into your daily Pardot activities and can yield big results. Read on ⬇️

https://www.pedowitzgroup.com/three-pardot-tips/

The Top 3 Pardot Features We See Underutilized From working on dozens and dozens of Pardot engagements with clients, there's a few Pardot features / tips I see clients miss.

🔥An electric future awaits🔥 TPG was thrilled to collaborate with Point B and Lexus on this edgy and electric commercial.

"Black Panther: Wakanda Forever" opens on Nov 11 and is expected to be another mesmerizing experience not to be missed.

https://www.youtube.com/watch?v=U1IQ_y6YdQQ

Lexus & Marvel Studios’ “Black Panther: Wakanda Forever” | "AN ELECTRIC FUTURE" How does one prepare for a speech? Some practice quietly, but legendary warriors take an active, hands-on approach. Watch the fully electric, agile Lexus RZ ...

New research from Ascend2 and Anteriad finds that the majority of B2B marketers at mid-market and enterprise companies feel that their marketing technology stack is currently too complex.

It gets worse...

https://pulse.ly/zwp1bnm5eq

Most B2B Marketers Say Their MarTech Stack is Too Complex - Marketing Charts Most B2B Marketers Say Their MarTech Stack is Too Complex