Griffin & Co. Strategic Marketing Methods

Psychology Says You Can Actually Sell Anything, So Long as You Use These 4 'Hidden' Switches Mastering the art of persuasion is a necessity when it comes to setting up a successful business. Here's how to tap into the human psyche and turn potential customers to actual ones.

Want to Get Your Name Out There With Zero Budget? Do What Chipotle Did. A lack of cash can breed loads of creativity.

"Consumer expectations for new experiences, services, and ways to shop are on the rise, with growing searches for 'late night shopping,' '24 7 customer service,' 'dog friendly restaurants,' and 'next day flower delivery.' People are looking forward to seasonal activities and holidays, with an increase in searches for 'figure skating,' the 'winter olympics,' 'winter vacation in,' and 'valentine’s day nails.' https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/new-experience-searches/

Global Insights: Searching for new experiences - Think with Google Google’s Official Digital Marketing Publication. At the start of 2022, we see search interest in new experiences, ways to shop, and ways to get out.

"Expert Social Media Marketing Predictions For 2022" via Search Engine Journal
https://www.searchenginejournal.com/expert-social-predictions/425319/

Expert Social Media Marketing Predictions For 2022 Social media marketing experts to share their best predictions as to where marketers should focus your attention for 2022.

Google finally adds continuous scrolling to Search on mobile, eliminating the jokes about appearing on page 2:
https://blog.google/products/search/continuous-scrolling-mobile/

Continuous scrolling comes to Search on mobile We’re making browsing search results more seamless and intuitive with the introduction of continuous scrolling on mobile devices.

How do brands tell if a Super Bowl ad was successful? It’s complicated
https://www.morningbrew.com/marketing/stories/2021/09/20/brands-tell-super-bowl-ad-successful-complicated

How do brands tell if a Super Bowl ad was successful? It’s complicated There are many ways marketers try to prove the hefty price tag was worth it.

"Consumers are expected to spend an average of $220 each on Mother’s Day this year, totaling a whopping $28.1 billion, according to the National Retail Federation." via Morning Brew https://nrf.com/media-center/press-releases/mothers-day-spending-total-281-billion

Mother’s Day Spending to Total $28.1 Billion Mother’s Day Spending to Total $28.1 Billion