Spec Haus

Your audience wants to hear from you. Learn how to navigate sensitive topics on social media the right way.

It’s not easy knowing how to talk about certain topics appropriately, so here are a few pointers:

👂Listen to your audience
✅ State the Facts
⛔️ Use Trigger Warnings

We were tasked with updating a mature brand and drawing in a younger target audience, while retaining their signature style.

How do you want to spend your retirement? 🤑

🤚 Things People Want From Brands

Brands can no longer be just “brands”.

Consumers hold brands to a much higher standard nowadays.

Which one of these things have you found to be most true in your business? 🤔

Mood. Design & Events Web Design Sneak Peek

Your content is more important than your aesthetic 😬

It’s easy to buy generic social media & content strategy templates/calendars, but in order to grow your brand authentically, it’s important to not just rely on these. 🙅

Yes, you need to keep up with the trends, but that doesn’t mean you can’t be original. ✔️

Because of the incredible community and engagement they normally have, microinfluencers can be more useful to a brand than macroinfluencers.

Know your worth and charge it!

🥐

Personal Branding at its finest.

Yeah, Twitter & Instagram are funny. Yeah, we know It’s tempting to repost trendy memes you see online, especially when you want to be consistent on social media. But tell us, what does that have to do with your business?

One of the most effective ways to generate traffic and engagement is creating/sharing aspirational visual content.

Is it a quick fix? No. Will it take time and effort? Yes.

But the peaks far outweigh the pits.

This You?

You’ve got a great idea, product, and/or service. You’ve been told the best thing to do for your business is to create a quick website online to get your name out there.

We get it. We’ve been there.

These 7 things may seem small, but they aren’t. They could be what’s keeping you from building your business and making money.

Need assistance getting your website to where it should be?

DM us “HELP” for a Free Discovery Session.

website

You can't tell us 2022 isn't the year of the podcast!

One thing about us, we love a good mockup. 😌

Concepts for the client 🖥

Love is Blind taught us good branding.

Attraction is important but not most important.

A nice logo, typography and colors may attract clients, but will that get them to the altar?

As we said yesterday, emotion is what makes someone buy.

But how can you create emotion in your branding? That’s where brand strategy comes in.

Here are a few quick tips.

Research Your Audience
Think about what makes your brand different
Ask yourself how your differentiator can solve your audience’s problems
Explain it to them in a way that will resonate with them

Your Turn. Comment with your thoughts!

When considering how to get someone to buy your product or service the first thing that many brands think about is what features can I offer.

More features = better product = more buyers = more money.

The problem with this equation is that it ignores a very simple fact about the way people make decisions.

People don’t buy because of features. People buy because of emotions and perceived value.

So the better question is, “Does the way I present my product or service trigger an emotion that will help my target audience see its value in their lives?”

When considering how to get someone to buy your product or service the first thing that many brands think about is what features can I offer.

More features = better product = more buyers = more money.

The problem with this equation is that it ignores a very simple fact about the way people make decisions.

People don’t buy because of features. People buy because of emotions and perceived value.

So the better question is, “Does the way I present my product or service trigger an emotion that will help my target audience see its value in their lives?”

More assets we completed for Mood Design & Events. This one might just be our favorite!

Stationary 🤌

Optimizing your social media profile doesn’t need to be difficult. Repurposing your content and giving it a fresh overhaul, you can easily increase community engagement. Keep it simple and allow your work to speak for itself.

“Branding is the process of connecting good strategy with good creativity.”

Would you show euphoria to a child?

You wouldn’t. If you would, we are judging you.

Before you can tell a story, you need to understand your audience.

Are they parents, business owners, extreme kayakers? Maybe all of the above.

Do they work from home or do they commute to different cities?

After you understand them, you can start to understand their pain points.

Finally, you must show them how you can transform their lives and bring them to their ideal state.

Strategy helps you understand your brand and your audience better. This lets you tell better stories.

Was that helpful? Let us know in the comments!

Often times, we hear people saying that they need a new logo, website, cooler colors, etc. But what some fail to realize is those aren’t really solutions…on their own.

If you aren’t reaching your target audience then the solution is actually a proper brand strategy. Research your audience. Try to understand their pain points and how your product or service resolves the problem.

Then make sure that you carry over those findings into your logos, websites and whatever other touch points you have with your audience.

The design process can only solve problems once you’ve effectively diagnosed the problem.

A sneak peek into brand assets that were created for . 🍸

Guess what? Your business can stand out! You just need to FIND THE GAP.

A careful competitive analysis provides insight into potential gaps and opportunities in the market where your audience is underserved.

This is where you swoop in and save the day…

Ask Yourself:
In what areas do my competitors fall short?
How does their audience feel about them?
In what areas can I differentiate my brand? Price? Quality? Customer Service?

Guess what? Your business can stand out! You just need to FIND THE GAP.

A careful competitive analysis provides insight into potential gaps and opportunities in the market where your audience is underserved.

This is where you swoop in and save the day…

Ask Yourself:
In what areas do my competitors fall short?
How does their audience feel about them?
In what areas can I differentiate my brand? Price? Quality? Customer Service?

Guess what? Your business can stand out! You just need to FIND THE GAP.

A careful competitive analysis provides insight into potential gaps and opportunities in the market where your audience is underserved.

This is where you swoop in and save the day…

Ask Yourself:
In what areas do my competitors fall short?
How does their audience feel about them?
In what areas can I differentiate my brand? Price? Quality? Customer Service?