Bleeding Edge

I had an experience with airport security that was so abysmal and frustrating earlier this year that it finally got me to fill out the application for Global Entry and TSA PreCheck. I’ll talk about Heathrow security another time. It’s too painful now. But pretty hysterical in retrospect.

So…if you’ve gone through the application process, it moves a little slow, and my wife and I have a lot of overseas travel coming up over the next few months. Our conditional approval came through, but you have to do an in-person interview. Alas, the Atlanta office had no appointments for months.

Got me thinking. I checked all the other locations in the U.S. and two offices, Miami and Niagra Falls, had quick appointments, so we booked a quick flight to Miami on a Thursday night a couple of weeks ago, did the interviews Friday at the airport, and spent the weekend in South Beach in a condo over The Palace – a rather famous establishment known for its drag shows and entertainment, which often spill out onto the street. Good times, and South Beach is a cultural experience.

Approval came through quickly, in plenty of time for a trip to Iceland in a couple of days. Mission accomplished.

I have a business to run so I should be talking about marketing. So how do you tie TSA PreCheck & Global Entry to marketing?

Regular security lines are like most marketing campaigns. Slow, clunky, and full of unnecessary steps. You may get to your gate, but you’ll be a stressed out hot mess.

TSA Precheck is a streamlined, efficient campaign. Just like skipping the long lines, a well thought out and optimized marketing strategy from a savvy marketing team gets you to your goal faster, with less hassle.

Global Entry? Think of this as your global outreach game. It’s about getting there faster and arriving with all the right credentials to make an impact whether you’re entering a new market or a new country.

So don’t be the one who forgets to take off their shoes, has a 3.4 oz container, or neglected to take that tic toc out of their pocket when it comes to marketing.

Invest in strategies that let you breeze past the competition. Because just like in travel, in marketing, time is money—and we’re all trying to get to our destinations with as little turbulence as possible.

BTW, we were able to get our credentials added to our boarding passes coming back from Miami. Three people in line, tossed our bags on the conveyor, no stripping, and were through in 60 seconds. Joy filled my heart.

Now, if I can just get an upgrade to Delta One for Iceland this weekend…

hashtag hashtag hashtag hashtag

Google's new Search Generative Experience (SGE) is having a big whopping effect on the SEO world. (And yes, whopping is a real word.) As in ˈ(h)wäpiNG. Used in a sentence we have: "companies will lose a whopping amount of money if they don't adapt their SEO strategies to the latest shift to AI-powered search."

Key highlights from my latest article:

1. AI Overviews provide quick, concise answers at the top of search results

2. Content quality and relevance are more critical than ever.

3. Diverse content formats, like videos and images, are even more important.

4. Focus is shifting from keyword-centric to user-centric content.

Learn how to adapt your SEO strategies to stay ahead in this new AI-driven era. Don't lose a whopping amount of traffic and business!

🔗 Read the full article here: bleedingedge.tv/googles-search-generative-experience-is-changing-the-seo-game/

Feel free to connect and share your thoughts on this shift! 👇

Google’s Search Generative Experience is Changing the SEO Game Google's new AI-powered Search Generative Experience is transforming SEO. Learn about AI Overviews, content quality, and the shift towards user-centric content.

Have you noticed more of your emails, both outbound and inbound, going to spam folders recently? Particularly if you're sending out eBlasts or Newsletters?

Google, Yahoo, and MS365 have updated their rules for email deliverability. 😐

Here’s what you need to know to make sure your emails land in the inbox and not the spam folder!

🔑 Key Changes:

Authentication: Use SPF, DKIM, and DMARC to verify your emails.

Content Quality: Avoid spammy language and ensure your content is relevant and engaging.

User Engagement: High open rates and low bounce rates are crucial. Clean your email lists regularly.

Reputation Management: Maintain a good sender reputation by avoiding spam complaints.

💡 Tips to Meet the Requirements:

Authenticate Your Emails: Implement SPF, DKIM, and DMARC. This helps email providers verify that your emails are legit.

Segment Your Audience: Send targeted emails to specific groups.

Personalized content leads to better engagement.

Optimize Your Content: Keep your emails concise, use a clear call-to-action, and avoid excessive links and images.

Monitor Your Metrics: Keep an eye on open rates, click-through rates, and bounce rates. Adjust your strategy based on these insights.

Regular List Hygiene: Remove inactive subscribers and invalid email addresses from your list.

By following these tips and you won't run afoul of the email gatekeepers. You’ll improve your email deliverability and ensure your messages reach your audience. Let’s keep those inboxes happy and healthy! 📬

I've talked to more and more people lately that are using ChatGPT 4 for search more often than Google and other search options. I was curious about the relative numbers regarding volume of search.

ChatGPT has had spectacular month over month growth in the last year. However, if you look at January as an example, ChatGPT had 1.639 billion visitors, Google had 86.57 B and Bing 1.359 B. Even if Chat GPT maintained its current ridiculous growth rate, Google is also growing. And it would take a long, long time to catch up.

So…why would you choose one of the platforms over the other for search? I'll tell you! Here's a more detailed look at when to use Google Search vs. ChatGPT 4:

Google Search offers access to a vast array of information through its indexing of billions of web pages, including real-time news and academic research. It provides varied perspectives on any topic, essential if you're doing research and digesting diverse opinions. It is particularly effective for specific searches that require detailed data like statistics or historical facts, making it a great tool for tracking down precise information.

ChatGPT 4 is great at providing conversational interactions with human-like text responses, making it effective for dialogues and detailed explanations. It maintains context over conversations, aiding in-depth exploration of topics through ongoing dialogue. Additionally, ChatGPT can manage complex queries requiring the synthesis of ideas, and can create detailed explanations, summaries, and a range of content forms.

I use them both and others on a range of searches, depending on the type of info I'm looking for. How about you? Have you been using AI like Chat GPT, Bing, or Google SGE or one of the newcomers like Andi Search, Metaphor, or Brave more often for searches?

An excellent post yesterday from TrueLanguage on accessibility has me thinking about the purchasing power of that demographic.

Did you know that over 1 billion people worldwide live with a disability?

This group represents an astounding $13 trillion in annual disposable income.

Yet, many businesses are missing out on this significant market due to a lack of accessibility in their marketing efforts

An excellent post yesterday from Uli Dendy on accessibility has me thinking about the purchasing power of that demographic.

In fact, 71% of online shoppers with access needs will click away from a website that isn't user-friendly. This is a clear call to action for marketers. We need to ensure our strategies are inclusive and accessible to everyone.

By focusing on accessible marketing, we're not just ticking a box for corporate social responsibility. We're tapping into a vast and diverse market, enhancing our brand reputation, and most importantly, we're making a positive impact on people's lives.

Let's make our marketing strategies more inclusive. Accessibility matters.

I’m always stunned and amazed at how many businesses don’t take advantage of their Google Business Profile. (Formerly known as Google My Business.)

It’s free and user-friendly, takes up a lot of real estate on a search results page, and allows businesses to manage their online presence on Google, the world’s largest search engine.

A well-optimized and regularly managed GBP page can lead to increased visibility, customer engagement and conversions, enhanced reputation, and ultimately, higher revenue.

Let’s take a look at the key advantages of managing your business’s Google Business Page, backed by supporting statistics. I'll give you a complete step-by-step easy-peezy action plan at the end!

https://bleedingedge.tv/google-business-profile-benefits-statistics-and-a-plan/

The Tony Bennett has passed away at 96. 😥 He released more than 70 albums, and garnered 19 competitive Grammys — all but two after he reached his 60s.

If you have been managing a website for some time, chances are you have accumulated a lot of content. Some of it may be outdated or underperforming, while other pieces may have the potential to drive traffic and engagement. Rather than starting from scratch, repurposing old content can be an effective way to breathe new life into your website and boost your search engine optimization (SEO) efforts.

In this article, https://bleedingedge.tv/simple-seo-tips-for-the-lazy-and-impatient/ we’ll explore some tips and strategies for repurposing old content to get an SEO boost!

Are you guilty of these social media no-no's? 😱

👉🏻Sounding too salesy
👉🏻Ignoring comments on your posts
👉🏻Buying followers
👉🏻Forgetting your target audience
👉🏻Not building a relationship with your audience

Don't make these mistakes with your online presence!
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Seems that TikTok is not the only platform attempting to retain its content makers through incentives 😉💸
Are you excited of this new feature?
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Organic vs. Paid: which one is the best fit for your business? 🤔

While organic marketing relies on valuable content and building a strong online presence, paid marketing utilizes targeted ads and strategic promotions to reach potential customers🎯

The 🔑 is finding the right balance between the two to maximize your marketing efforts and drive business growth.

Let our expert team help you navigate the world of marketing and find the perfect strategy for your unique business needs🚀
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If you're a business owner, you know that your website is one of the most important tools you have for attracting and retaining customers. But what makes a website great? Here are 10 qualities that a great website will need.

Navigation: Your website needs to be easy to navigate, with a clear hierarchy of pages and a well-designed menu system.

Visual Design: A great website needs to look great too. It should be visually appealing, with a consistent style and design that reflects your brand.

Content: Content is king on the internet, and your website is no exception. A great website needs to have compelling and engaging content that keeps users coming back for more.

Web Friendly: Your website needs to be optimized for the web, with fast loading times and a responsive design that works on all devices.

Interaction: A great website should engage users and encourage them to interact with your brand. This can include everything from social media integration to chatbots and interactive quizzes.

Information Accessibility: Your website should provide users with easy access to important information, such as contact details, pricing, and product descriptions.

Intuitiveness: Your website should be intuitive and easy to use, with clear calls to action that guide users towards the next step in the customer journey.

Branding: Your website should reflect your brand identity, with a consistent color scheme, typography, and tone of voice.

Turnaround Time: Your website should load quickly, with minimal lag time. Slow-loading websites can be frustrating for users and can cause them to abandon your site altogether.

Conversion: Finally, a great website should be designed with conversion in mind. Whether your goal is to generate leads or sell products, your website should be optimized to convert users into customers.

If you're not sure whether your website meets these 10 criteria, it might be time for a redesign. A great website can help you attract more customers and generate more revenue, so it's worth investing in getting it right.

Let us help!

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Ready to level up your graphic design skills? 🎨💻 Check out these 7 vital tips for beginners:

1️⃣ Keep it simple
2️⃣ Use a consistent color palette
3️⃣ Choose the right font
4️⃣ Use high-quality images
5️⃣ Create contrast for visual interest
6️⃣ Pay attention to alignment
7️⃣ Don't be afraid to experiment

With these tips, you can create stunning designs that grab attention and communicate your message effectively. Whether you're creating graphics for social media or designing a website, these tips will help you create designs that stand out. Get started today and see the difference in your designs! 🚀

When your client has a lot of design suggestions, but you're a web design expert 👨💻😅

Don't worry, we've got you covered! Our team of experienced designers will work with you to create a website that meets your needs and exceeds your expectations. We're here to guide you every step of the way, ensuring that your website not only looks amazing but also performs at its best.

Let's collaborate and create a website that truly reflects your brand! 💻

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As we step into 2023, the influence of artificial intelligence (AI) in marketing is only going to become more prominent. With the ability to automate tasks and analyze data faster than humans, AI has already revolutionized many aspects of marketing, including personalized recommendations, chatbots, and predictive analytics. Here are 10 AI marketing trends you need to know to stay ahead of the game:

👉🏻Hyper-personalization: AI can analyze consumer data to create highly personalized and relevant experiences, from product recommendations to messaging.

👉🏻Chatbots: AI-powered chatbots can provide customer service 24/7, answering common questions and resolving issues in real-time.

👉🏻Predictive analytics: AI algorithms can analyze data to make predictions about future trends, helping businesses make strategic decisions.

👉🏻Voice search optimization: With the growing popularity of smart speakers and voice assistants, AI can help businesses optimize their content for voice search queries.

👉🏻Visual search: AI-powered visual search allows users to search for products using images, improving the accuracy of search results.

👉🏻Augmented reality (AR): AR technology powered by AI can create immersive shopping experiences, allowing customers to "try on" products before buying them.

👉🏻Behavioral targeting: AI can analyze user behavior and target them with personalized ads, improving the effectiveness of advertising campaigns.

👉🏻Content creation: AI can assist with content creation, including writing and designing, making it easier and faster to create high-quality content.

👉🏻Video marketing: AI-powered video marketing can analyze data to improve engagement, optimize video content for different platforms, and personalize video recommendations.

👉🏻Ethical AI: As AI becomes more pervasive in marketing, it's important to consider ethical concerns, such as privacy and bias, and implement responsible AI practices.

As we move further into the digital age, AI will continue to shape the future of marketing. By staying up to date on these trends, businesses can leverage the power of AI to create more personalized, effective, and ethical marketing strategies. 😉🙌🏻

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Social media is constantly evolving, and it can be hard to keep up with all the latest trends and changes. But if you're looking to stay ahead of the curve in 2023, there are a few key social media trends that you should definitely be aware of.

👉🏻Authenticity 2.0
Instagram’s video-first strategy shift took us all by surprise…or did it, really? We all know that video has been appearing on trends lists for a while now but 2021 really felt One of the most overused words in social media (though not without cause) authenticity is the super power behind the channel.

👉🏻TikTok…but better
TikTok is hardly a new player in the market nowadays but that isn’t stopping it from making headlines and breaking records. Previously derided as a dance app, then as a voiceover app, the app’s 30.8 million daily users are now a force to be reckoned with and brands need to step up their game if they want to make their mark on this still fertile terrain.

👉🏻Interactivity is a must
Engagement was one thing, now the algorithms want interaction. Putting the social back into social media, platforms are introducing new ways for brands and creators to create a two-way dialogue with their followers – and will reward those who deploy them well.

👉🏻The human touch
While brands will generally continue to recognise the importance of a presence on social media, in 2023 we’ll see them finally embrace a more human approach to the channel. This will manifest in two different strategies and the smartest brands will incorporate both, deploying a seamless combination of UGC (user-generated content) or IGC alongside a fresh take on brand content.
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Marketing is not just a tool, it's the fuel that ignites the fire of business growth. Without it, your business may struggle to reach its full potential. From building brand awareness to creating customer loyalty, effective marketing strategies are essential to driving sales and staying competitive.

So don't let your business fall behind - invest in the power of marketing and watch your business thrive! 🔥🚀
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Want to build a memorable brand on social media? Here's the secret: be authentic, consistent, and engaging. 🤝 Your brand should reflect your values, personality, and mission, and communicate them clearly to your audience. Use consistent visuals, messaging, and tone of voice across all your channels to create a cohesive and recognizable brand identity. And don't forget to engage with your audience by asking questions, responding to comments, and sharing user-generated content.

📣 By building a strong, authentic brand on social media, you'll not only attract more followers and customers, but also earn their loyalty and trust.

So, what are you waiting for? Let us build your brand today and let it shine on social media. ✨
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First impressions matter! Did you know that website visitors form an opinion of a site in less than two-tenths of a second? That's why it's crucial to make sure your website design is not only visually appealing but also easy to navigate and user-friendly.

At Bleeding Edge, we specialize in creating stunning websites that are optimized for both desktop and mobile devices. Let us help you make a lasting impression on your website visitors. Contact us today to learn more! 💻🌐
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Are you tired of posting on Instagram and not getting the engagement you deserve? It's time to level up your game! Here are 5 hacks to help you boost your Instagram engagement: 🤯🤯

👉🏻Use hashtags strategically: Hashtags are a powerful tool to increase your reach and get your content in front of a wider audience. Use relevant hashtags that are specific to your niche and add them in your captions or in the comments section.

👉🏻Post consistently: Consistency is key when it comes to Instagram. Post at least once a day to keep your followers engaged and interested in your content.

👉🏻Engage with your audience: Engaging with your followers is crucial to building a strong community on Instagram. Respond to comments, ask questions, and show your audience that you care about their opinions.

👉🏻Use Instagram Stories: Instagram Stories are a great way to increase your engagement and connect with your followers. Use polls, questions, and other interactive features to encourage engagement.

👉🏻Collaborate with other accounts: Collaborating with other accounts in your niche can help you reach a wider audience and increase your engagement. Reach out to other accounts and see if you can work together on a project or collaboration.

By implementing these hacks, you'll be on your way to boosting your Instagram engagement and building a strong, loyal following. Give them a try and see the difference it can make! 👏🏻
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Looking to establish your business in the minds of your customers? It's important to understand the difference between branding and marketing. 😉

Branding is all about creating a lasting impression - it's the "why" behind your business. By developing a unique brand identity and messaging, you can build trust and loyalty with your customers over the long term.

Marketing, on the other hand, is all about promoting your products or services in the short term. It's the "how" of reaching your target audience and generating responses to your messaging.

While branding builds loyalty and creates value for your business, marketing is focused on extracting that value through targeted campaigns and promotions. And while branding is all about the being of your business, marketing is all about the doing.

By understanding the differences between branding and marketing, you can create a comprehensive strategy that builds your brand over the long term while generating short-term results through targeted marketing campaigns. 👏🏼👍🏼
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Are you a business owner struggling with a big challenge? If so, we'd love to hear from you! Share with us in the comments what the biggest problem your business is currently facing.

At our agency, we specialize in helping businesses overcome digital challenges and grow their online presence. So whether you need help with website design, social media management, or anything in between, we're here to assist you.

Don't let your digital struggles hold you back any longer. Let us help you tackle them head-on and succeed! 💪
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Believe it or not, the first listicle ever discovered was from 4200 b.c. and had tips for surviving wild boar attacks! 🐗
Let us know your thoughts!!!
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Whether you're just starting out or looking to grow your digital presence, all you need is a digital push. Our team has the expertise and experience to help you achieve your goals and succeed in the online world. 👏🏻🙂

Contact us today and let's make your digital dreams a reality!

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Every business begins in pieces before becoming a whole. 🧩

Remember that a "Strategy" is what completes this picture. 👏🏻
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With the majority of social media platforms shifting to a video-first format, it's no surprise that brands are devoting more time and resources to creating short-form videos.

So, what are you waiting for if you aren't incorporating videos into your strategy? 🤔
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The process of selecting your brand's color palette is exciting, but it also requires careful consideration.

When done correctly, your brand identity can thrive and attract the attention of your target audience.✨

Don't forget to check out our creative services.
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Do you remember the last time you saw an advertisement for Tesla, Rolex, or Rolls Royce? The chances are slim, but not because you have a bad memory. Rather, once a brand has established itself in the market, it can decide to reduce its advertising budget to as little as zero.

The important thing to remember here is that you must first invest in yourself in order to reach such heights.

If you want to know how, please contact us.

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What is required to create a visually appealing and functional eCommerce website?

Good eCommerce website designs are immediately noticeable, and they usually rely on five key elements:

✅Established brand aesthetic
✅Clear navigation
✅Effective information architecture
✅Optimized product landing pages
✅Easy checkout

Each of these five elements is interdependent in order to build a high-quality eCommerce site.

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