BRANDMOVERS

Navigating the complex world of customer retention? 🔎🗺️ The right provider can turbocharge your strategy, but the wrong one might leave you stranded. Before committing, ensure their platform aligns with your business vision and offers the right features you need by asking yourself a few key questions when evaluating a loyalty program.

Read more here! https://bit.ly/49QehXB

7 Questions To Ask When Evaluating A Loyalty Program If your brand is currently looking to start a loyalty program, here are 7 essential questions for you to keep in mind as you evaluate your options.

Just in time for the Big Game! 🏈 Our client DiGiorno is offering football fans the chance to win free pizza with their newest sweepstakes DiGiorno Doinks. Now through February 11th you can register to enter, and if a field goal or extra point attempt contacts an upright or the crossbar during The Big Game you could win free DiGiorno pizza! 🍕

Visit the site below to learn more and enter to win!

https://bit.ly/49jlPBB

🎄🎁 ‘Tis the Season! 🎁🎄 Looking for ways to grow and maintain strong customer relationships during the upcoming ? Our latest blog post has our top tips for leveraging your loyalty program during the final festive months of the year, from how to make the most out of your customer data to planning out a post-holiday retention strategy to help transition smoothly into 2024.

🎁 Don't miss out on the opportunity to create loyal customers this season!

https://bit.ly/3MsDQof

'Tis The Season - Tips For Growing Customer Loyalty During The Holidays The holidays are a challenging and busy time; with the right pre-holiday planning, your loyalty program can be one of your most helpful tools for driving sales and conversions all season long

Looking for new ways to make your marketing strategy more fun and engaging? Advergames may be the answer! 🎮

Advergames blend entertainment and advertising together by using interactive video games to promote products, services, and brands. When done right, successful advergames can create fun immersive experiences that help capture consumer attention, foster brand affinity, and increase intent to purchase.

Dive into the world of advergames by checking out our recent blog post below and discover what makes a successful advergame, how to use them in marketing campaigns, and how they can help your brand increase customer engagement.

What Are Advergames? Uses & Examples Learn about what advergames are, how to use them in marketing campaigns, and how they can help your brand increase customer engagement

Our new Loyalty Program Guide is here!

How To Create A Strategic First-Year Plan For Your Loyalty Program
https://bit.ly/3YefcMD

Did you know that a powerful loyalty strategy can dramatically boost your customer engagement and give your brand a substantial competitive edge? 🚀

In our latest blog post we explore a few loyalty program best practices that can boost your loyalty game and keep customers engaged for the long haul. Check out the article and discover valuable tips into how you can supercharge your loyalty strategy today.💡

https://bit.ly/3DyPlFP

How Brands Can Determine Their Loyalty Program's Leading Indicators For Success https://bit.ly/3NuHRJL

7 uses for running a digital promotion

7 uses for running a digital promotion Learn how your buisness can boost customer engagement and retention by utilizing digital promotions.

There are a number of different metrics and indicators you can track to judge just how loyal a customer is to your brand. One of the most helpful customer loyalty indicators to track is frequency. And not just how frequently a customer makes a purchase, but how frequently they interact and engage with your brand.

There are several ways customers can show their loyalty that don’t necessarily require spending money, like making referrals, engaging and sharing social media posts, completing product reviews, participating in brand events or surveys, and so on. Focusing on frequency can also help you determine if certain loyalty program campaigns are working and allow you to optimize them if not. Most importantly, knowing and tracking the frequency of both transactional and non-transactional engagements enables you identify who your most loyal customers are and develop more targeted marketing strategies to help keep them coming back!

Sweepstakes, instant wins, giveaways, oh my!

For new, more engaging ways to drive customer acquisition or awareness, consider running digital promotions like sweepstakes or contests. Whether you're looking to acquire brand new consumers, collect email addresses or phone numbers for your CRM efforts, or drive lapsed consumers back to a relationship with your brand, digital promotions can provide that extra spark that your marketing plan needs to capture customer attention.

Looking for ways to spice up your brand loyalty program? Consider adding in gamification! You can easily boost your loyalty program appeal and achieve objectives like the ones below:

Drive Business Goals
From broader goals such as reducing customer churn to something more specific like collecting leads for a new product release, you can use gamification within your loyalty program to achieve different types of brand goals.

Stand Out From Competitors
A unique, easy-to-use, and fun gamified experience is a perfect way to grab the
attention of new and current customers, and can entice them to actions like purchasing more frequently or at a larger scale.

Engage Customers
Gamifying your loyalty program can keep customers engaged and invested in your brand. The opportunity to earn rewards or points for everyday events like opening emails or account logins makes the program experience more entertaining, valuable, and keeps participation rates higher.

Looking for new ways to target your audience?

Dynamic Segmentation increases spend and helps brands identify key desirable customer attributes and behaviors. Try this out in your loyalty program and see how your business thrives!

Make sure your loyalty program is more than just ‘earn and burn’ by implementing some simple tactics that drive user engagement and customer loyalty.

Paying attention to how customers are using your program and your program results is crucial to knowing what areas you need to improve. You don’t want to miss out on big sales due to simple fixes. If you have a clear understanding of what a problem is then you can work on an easy solution!

You’re probably familiar with the phrase “Communication is key” and it’s true! Communication is a key that can unlock more opportunities to connect with customers and grow relationships. Good communication can solve problems, alleviate fears or concerns, motivate action, inspire gratitude, or simply be a source of fun and enjoyment.

During the pandemic transit agencies saw a positive response from ridership when they amped up their communication strategies to keep riders updated on safety measures, new processes, and public health information. Transit agencies can continue along this route of using communication and notifications to build ridership numbers by making the messaging relevant to rider interests and preferences: service announcements, new rider loyalty offers or rewards, “edutainment” that provides travel tips or guides, etc. All are communication opportunities that can help keep riders dedicated to using public transit.

Looking for ways to bring back pre-COVID transit riders and grow their loyalty? Here are a few tips:

1. Improve The Experience - Increasing customer loyalty begins with the customer experience. The goal is to not only encourage riders to use transit but reduce pain points and create an improved experience that is smoother and more enjoyable than before. Making transit fun and enjoyable will not only bring back pre-COVID riders but also new ones!

2. Rewards - It is important to show potential riders the multitude of benefits that using transit can offer them. A loyalty program allows you to incentivize riders with rewards right when they sign up, and allows you to continue delivering perks and benefits that intertwine with their day-to-day lives.

3. Show Them How It's Sustainable - Public transit is a great way to cut back on pollution and make a step in the right direction for the environment. Having a carbon footprint tracker available is a great visual to show riders to motivate them to continue using public transportation.

Who doesn’t love a good partner?

The right partner program can be a major benefit for any type of loyalty program. Incorporating partnerships enhances the customer experience and adds more value for members, whether that’s in the form of additional rewards, points, credits, miles, exclusive offers, member-only pricing, or more. Partner programs also give brands opportunities to meet the ever-changing needs of their customers by giving them access to special services, content, or product deals. More valuable benefits and increased customer satisfaction will go a long way in creating real, long-lasting brand affinity.

Most loyalty programs are designed to help both brands and customers achieve their goals. One goal that transit companies and riders share is committing to better environmental sustainability practices and reducing carbon emissions.

As more transit companies transition to greener transportation and zero-emission services, they can get their ridership involved by showing how the use of bus, rail, or other public transportation services directly contributes to sustainability efforts.

The Carbon Footprint Tracker created by Brandmovers allows riders to do just that. Through their loyalty member account dashboard riders can see how each commute via train or bus reduces their carbon footprint (based on metrics such as usage or miles/distance traveled). From gallons of gasoline saved to pounds of coal burned and everything in between, customers can track their individual environmental impact.

Who doesn’t love playing games? With more brands delving into the realm of gamification (and some doing so extremely well), it’s easier than ever to start getting some ‘wins’ by also incorporating gamification into loyalty programs.

Gamification has a lot of positives in its corner:
1. It’s a major customer engagement driver (important for building customer loyalty) 🎉
2. It helps both brands and customers achieve key goals 💯
3. It enhances the customer experience and promotes brand awareness 🗣️

Put simply, gamification works! Read the full post below to learn more about the benefits of gamification and how to start incorporating gamification into your loyalty program today.

https://bit.ly/3KLUyfz

Ways to Incorporate Gamification Into Your Loyalty Program Loyalty programs can benefit enormously from using gamification to drive member engagement and participation. Here's some tips on getting started with gamification.

Launching a loyalty program is a great achievement but don’t forget a few of the most important contributors to seeing real results—enrollments and engagement.

Customer enrollments are vital for loyalty programs; without participating members loyalty programs have no purpose and contribute nothing towards a brand’s business goals. A few ways to drive loyalty program enrollments are:

- Registration bonuses that prompt a customer to signing up sooner rather than later.
- Referral bonuses that reward word-of-mouth marketing and turn your brand advocates into brand ambassadors.
- Digital promotions that engage your customers, raise brand awareness, and promote your loyalty program to wider audiences.
- Email marketing campaigns that utilize CRM data to send personalized invites and offers to join your loyalty program.
- In-store and digital calls-to-action (CTAs) that provide motivation and methods for customers to join at key moments in the buyer’s journey.

For B2B companies who deal with long buying cycles, complex decision-making processes, procurement issues, and more, finding the right ways to attract and retain B2B customers can be a struggle.

Loyalty and incentive programs provide a number of beneficial factors that help positively impact a business's bottom line and set it up for success. A few B2B benefits include:

-Detailed & actionable data collection
-Offsetting pricing & margin pressure
-Creating two-way communication channels
-Selling more effectively to B2B buyers

Check out the full post to learn more about the top benefits of B2B loyalty and incentive programs.

https://bit.ly/3CZEgw8

Top Benefits Of Using A B2B Loyalty and Incentive Program For B2B companies who deal with long buying cycles, complex decision-making processes, and more, loyalty programs provide a number of benefits that help attract and retain customers.

Want to know one of the key aspects to a successful loyalty program? A defined onboarding process.

A great loyalty program onboarding process helps your new program members start off on the right foot. It also establishes a connection between brand and customer that can eventually grow into a long-lasting loyal relationship.

Emails are an effective and customizable method for onboarding new loyalty program members. Here are four different types of onboarding emails to use:

Welcome email
Complete profile email
First reward earned email
First account summary email

Check out the full post below for more insights and editable email templates to help you create your own onboarding process.

https://bit.ly/3qfjhAr

4 Emails to Successfully Onboard New Loyalty Program Members Email onboarding helps customers get a great start to their loyalty program experience. Here's four different loyalty onboarding email templates to utilize.

Channel loyalty is built by creating meaningful connections across every customer touch point. Using a pending points feature in loyalty programs, B2B brands can develop action-based behavioral series that ultimately increase channel loyalty, such as incentivizing timely invoice payments.

Check out our recent article to see a few examples of pending points in action:

https://bit.ly/3KKq8dc

How to Use Pending Points as a Carrot for Incentives The best approach to driving loyalty is motivating the right actions and behaviors that create meaningful customer connections. Pending points can help.

Loyalty program not showing results? Try fixing any of these 6 potential issues to increase program performance and start seeing the results you want.

https://bit.ly/3MaXRh4

Survey Shows Consumers Prefer Online Shopping And Gift Cards That Give Back This Season By Loyalty360

https://bit.ly/3mtz3FW

Survey Shows Consumers Prefer Online Shopping And Gift Cards That Give Back This Season While consumers are returning to their in-store shopping routines, according to a recent Mastercard survey, 56% of shoppers are continuing to prioritize online shopping this holiday season, citing waiting in lines (72%), finding parking (65%), and items being out of stock (47%) as primary reasons. S...

Loyalty points as currency? How Mastercard sees the next decade of payment technology by MarketWatch

https://on.mktw.net/3ehNXuv

Loyalty points as currency? How Mastercard sees the next decade of payment technology Consumers in the U.S. are becoming gradually more accustomed to tapping their phones or cards to pay for a transit fare, and eventually that experience might...

3 ways to accelerate guest loyalty by

https://bit.ly/3po0DGI

3 ways to accelerate guest loyalty It's critical that restaurants leverage an always-on, omnichannel approach that ensures their messaging is front and center during the customer decision-making process.

Merry Christmas from those of us at Brandmovers! 🎄

MasterCard and Dennis Reardon “Masters” of Loyalty

https://bit.ly/33JHfve

MasterCard and Dennis Reardon “Masters” of Loyalty For many unknowing customers, MasterCard represents a credit card – nothing more, nothing less. But according to Dennis Reardon, Head of Loyalty Solutions at MasterCard North America, MasterCard represents something much more. In his division, it is a “one-stop-shop” of various offerings – f...

B2B sales enablement trends 2022 – Becoming future fit

https://bit.ly/3FmIKNT

B2B sales enablement trends 2022 – Becoming future fit | CustomerThink B2B sales enablement trends 2022 – Becoming future fit By Ole Goehring - December 19, 2021 0 3 views Tweet With the changes that organizations and markets have been subjected to in the past couple of years, it comes as no surprise that B2B buyers’ expectations continue to change too. It’s no l...