The Varsity Shop

Happy Anniversary to us! 70 YEARS in Birmingham! We are celebrating with 50% off sale racks and 30% off all Under Armour all summer long. Come in and join the celebration!

HUGE SALE! 50% off select merchandise. All in stock Under Armour is 30% off! Come see us soon for the best selection!

More UofM Gear has arrived!

𝐌𝐢𝐜𝐡𝐢𝐠𝐚𝐧 𝐁𝐞𝐚𝐭 𝐄𝐯𝐞𝐫𝐲𝐛𝐨𝐝𝐲 (Adult sizes)

𝐌𝐢𝐜𝐡𝐢𝐠𝐚𝐧 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧𝐬 (Youth sizes)

Mon-Wed 9:30-6:00
Thu-Friday 9:30-8:00
Saturday 9:30-5
Closed Sunday

We've got more gear in from your 2023 NFC North Champion Lions!

Mon-Wed 9:30-6:00
Thu-Friday 9:30-8:00
Saturday 9:30-5
Closed Sunday

NATIONAL CHAMPIONSHIP GEAR IS HERE!!
We have 3 different short sleeved t-shirts, 3 different long sleeved t-shirts, hoodies and baseball hats. (Shirts & Hoods are printed both sides.) More items arriving daily.
Thank you for shopping local!

Mon-Wed 9:30-6:00
Thu-Friday 9:30-8:00
Saturday 9:30-5
Closed Sunday

New Lions gear arriving daily!

January Hours:
M-W 9:30-6:00
Th-F 9:30-8:00
Sat 9:30-5:00
Closed Sundays

Go Lions! NFC North Champs! Get your adjustable hat before they're gone!

Rose Bowl bound!
We have shirts and sweatshirts! Come on in!

We have Big 10 Champions gear! Come see us!
M-W 9:30-6:00
TH-F 9:30-8:00
SAT 9:30-5:00
SUN 12:00-5:00

Come shop with us! New merchandise arriving daily!

B1G 10 CHAMPS! We've got short and long-sleeve t-shirts and sweatshirts! Come on in and gear up!

623 S. Adams Rd.
Birmingham
M-F 9:30-8:00
Sat 9:30-5:00
Sun 12:00-5:00

Rest in Peace, Bob Lanier. You will forever be a part of our store history and will be missed.
(These Size 19 shoes were too small for Bob. He needed a Size 22!)

Rep your school! Come on in and check out the gear!

"Locker Room" t-shirts and hoodies are here! Limited quantity....grab one before they're gone!

BIG TEN CHAMPS!! We have sweatshirts and t-shirts in stock now....with "Locker Room" tees and caps arriving in the next couple days. C'mon in before they're gone! GO BLUE!

Ready to start your holiday shopping? New merchandise arriving daily!
How about gear for your high schooler (or future high schooler)? 8th graders LOVE to get gear for their next year's school!

Are you geared up for the big game? We have what you need! Come on in....we're open till 6:00! (P.S. We have ponchos!)

USA! USA! Come on in for your USA gear!