Neon Moon Marketing

When I first started my business, I remember how confused and fuzzy I was on the details. I knew in a general way what I wanted to help people with and what my skillset was but in my mind it all seemed as vague as a resume.

Enter brand identity work. ✨

Brand identity work is all about substance.
About taking those vague ideas and making them so clear and so strong that they take on a life of their own.

There are so many benefits to doing brand identity work:
👉Clearer articulation of value = more sales
👉Deep understanding of client = more loyalty
👉Strong customer journey = more conversions
👉Good communication of problem and solution = more engagement
👉Streamlined process for visible results = more referrals

If you think that brand identity work is about client IQ and mission statements, you are missing out- on clarity, on impact, on sales.

Branding alone is shiny. Branding with identity work, branding with legs, is transformative, for them and for you.

If you are ready to do the deep work on your business, make sure you hit that follow button because that is what we do here. ❤️

Branding is all about identity, the who the what and the why. Marketing is the how.

They are both important and complementary, and when one isn’t as strong as the other, it can weaken value perception.
For example:
What do people see when you get their attention?
Is your great sales copy readable?
Do you have an awesome logo but a confusing website experience?

When we work together, we make sure that both your branding and marketing are strong and working together for ultimate impact.

Send me a message if you are ready for the next level of your business!

It’s been a while since I introduced myself, and a LOT has changed so I thought it was time to get reacquainted! 🎉

I am many things, but one of my favorite is that I help other businesses build and market strong brands.

I am a Canva Expert, a Squarespace web designer, and certified business coach. I went to school for psychology and business which explains a lot about how I see the world. I am always learning and growing and I have a special place in my heart for introverts and business owners with mental health challenges because often times they have the most to offer and share with the world.

For the longest time I was so afraid of showing up and taking up space. As I’ve learned to accept who God made me to be, my desires to make an impact by using my gifts have grown. I am a problem solver, a challenger, and always looking for the bright side to everything. I am creative and strategic, which makes being a marketing strategist something that feels just as natural as breathing to me!

I think that building a strong brand helps us harness our unique gifts, allowing us to serve the people who can benefit from these gifts while providing for the people we love most.
I believe making enough noise to matter is one of the most courageous things we can do, and that is what I’m here to help YOU do too.

Some fun facts about me:
👶🏻👶🏻 I’m a single twin mom. When I’m not working, I’m dancing to Disney music and getting cuddles. I love being a boy mom!
☀️☀️I am in recovery and just celebrated five years of freedom from alcohol.
💪🏼💪🏼 I am the typical oldest “bossy” sister turned entrepreneur, but I’m introverted and have to work hard to put myself out there!
📖📖I try to read 52 books every year. Last year didn’t come close but this year I’m on book 12 so far! Maybe I should start sharing what I’m reading in my stories.
✨✨ I believe faith should apply to all areas of our life, and my Spiritual life greatly influences who I am as a business owner.

Well that’s a little bit about me. I would love to know what fun facts you have that don’t always get shared on social media. Comment one interesting fact about you in the comments below! ❤️

If I had to pick ONE… my social media fear would be this:
That as soon as I figure out the newest “thing” or how to get the algorithm on MY SIDE, everything will change again.

You see, I’m the A+ or failed, perfectionist, slightly OCD individual who likes to know how to get it right every time. I used to feel like what I put into my social media is what I got out of it.

You too, may feel very out of control of social media growth and staying on top of what works in this second. You may not have a team that can engage for you for hours. You may have nap time to get as much done as possible before you are chasing toddlers again.

What I have learned with fear though is that it usually showing me one of three things:
👉 I have a perspective that needs reframed
👉 I need support from a resource, a person, or a new skill
👉 I have a mindset block and am trying to fix things outside of my control

Lets take this back to the algorithm.
👉 Instead of being frustrated that I can’t keep up with changes, I see an opportunity to always be learning new ways to engage with my audience and potential audience
👉 I can find ways to streamline my process and implement changes in a way that fits with my business and I can follow accounts that specialize in keeping up with changes
👉 I can remember that even though I can’t control viewership all the time, I can make sure that when my content DOES get seen, it is freaking GOOD content. I can focus on consistency, quality, and nurturing my audience through my own customer journey that I do have some control over.

I want to know, what scares you about social media? Use the three points above and see if you can unlock some new ideas and a different mindset to take into the next week.

And don’t forget: WE NEED YOU HERE! Keep it up! ✨

Shine on.

Katie

NOT YELLING, promise. All caps are for some emphasis. 😂
But if I WAS yelling it would be because it is sooo disappointing when I think a reel or carousel post is great and then I go to the creator’s page and am not impressed, slightly confused or skeptical. Ugh. 😑 Next. ✌🏼

Don’t be another entrepreneur that will invest in marketing and branding when their business gets to “x followers” or “x $ amount”. Do it now!

[SWIPE ABOVE ⬆️ OR SCROLL BELOW ⬇️ TO READ FULL POST]

This post will AGE WELL, because what I’m about to say is going to become MORE relevant over the next year, and beyond.

The number one reason marketing and branding will grow your business is because they CONFIRM your BUSINESS IDENTITY.

Consumers are presented with more options and more business content screaming for their attention. They may get hooked in by original content or eye-catching reels. But there is NOTHING MORE DISAPPOINTING then a consumer getting excited from a first impression than looking deeper, and being....
UNIMPRESSED.
In fact, the first feelings a consumer will feel is...
DUPED.
SCAMMED.
DISAPPOINTED.
SKEPTICAL.
It is instant validation for them to keep moving.
On the flip side, imagine that same consumer looking into a business and they see...
VISUAL CONFIRMATION THAT YOU TAKE YOUR BUSINESS SERIOUSLY…
AND THEY SHOULD TO.
-Your visuals are consistent
-It is easy to see how you can add value
-You have built a real brand, and they can trust you
Just like that little blue checkmark on Instagram lets consumers know “this person/business” is the real deal, your marketing and branding does the EXACT SAME THING.
At the end of the day you can entertain and hook consumers all day long, and do it well, but IT DOESN’T MATTER, IF —>
They get hooked just to get disappointed.
So ask yourself- once someone has a good first impression of your business, what happens next? How will they feel when they dig a little deeper? Will they find confirmation, or leave disappointed?

I hope this was helpful! If you want your business to stand out and get taken seriously, make sure you follow me for more content like this! ✨

One of the biggest mistakes I see business owners make is fragmenting their marketing strategy. The consequence? Marketing tactics that don’t align with values, audience confusion and worst of all… blending in and getting lost in the crowd.

Marketing is easy to over-complicate, and the strongest marketing strategies are often the most simple.

If your current marketing strategies aren’t working, ask yourself:
👉 How does my marketing tie in to the rest of my business? 👉Am I using marketing tactics that align with my message, values, and vision?
👉Does my marketing strengthen my overall message, or is my audience confused?

When you hear “marketing”, what is your first thought? Let me know in the comments below! ⬇️

Agree or Disagree? 🤔
Let me know in the comments below! ⬇️
One of the biggest mistakes I see business owners make is fragmenting their marketing strategy.
The consequence?
Marketing tactics that DON’T ALIGN with values, audience CONFUSION and worst of all… BLENDING IN and GETTING LOST in the crowd.
Marketing is easy to over-complicate, and the strongest marketing strategies are often the most simple.

If your marketing strategies aren’t working, ask yourself:

1️⃣ How does my marketing tie in to the rest of my business?

2️⃣ Am I using marketing tactics that align with my message, values, and vision?

3️⃣ Does my marketing clarify the rest of my business, or confuse my audience?”

When you start integrating marketing into the rest of your business, it will all start to feel more CLEAR, COHESIVE, and CAPTIVATING.

How many times have you been asked “what do you do?” And you answered with a nervous description of your business instead of your value proposition? ☀️✨

If we don’t know how to effectively and simply communicate our business’s value, then how is our audience supposed to remember us (besides as another coach, trainer, designer etc.)?

If you had to boil how you help and what difference your company makes into three sentences, what would it say?

In one sentence?

As a tagline?

Take time to get clear on, simplify, and articulate your messaging, and you will be the one they remember, refer to, and work with. 💵 🌙

Ready to unlock the secret to communicating your market value effectively? Message me today and let’s clarify and integrate your messaging together! 📩

If you want to create clear, strong campaigns, you need to know the difference between branding and marketing. ✨

When I work with business owners, the first thing we do is audit their current brand identity and look to see how that message is being perceived through their offerings and services. 🔎🤓

Breaking things down this way gives us a very clear snapshot of their business and allows us to pinpoint how we can strengthen their value to clients and potential clients. 💸

Is this way of looking at branding and marketing new to you?
How does it differ from how YOU think about it? 🤔

Let me know in the comments below! 👇🏼 🎙️

Simplify your marketing strategy with these four essential elements!

By breaking down your approach and getting a zoomed-out view you gain a powerful way to troubleshoot your strengths and focus your efforts where they matter most.

🌟 **Business Identity**: Define what sets your brand apart from the rest. From your core values to your unique selling propositions, this is where your brand’s essence shines brightest. Clarifying your identity provides a clear roadmap for all your marketing endeavors, ensuring consistency and resonance across every touchpoint.

🎨 **Customer Identity**: Dive deep into the hearts and minds of your target audience. Understanding their demographics, behaviors, and pain points allows you to craft experiences that truly connect. By knowing who your customers are, you can tailor your marketing messages to speak directly to their needs and desires.

📣 **Business Communication**: It’s not just what you say, but how you say it that matters. From advertising to social media, your communication channels should reflect your brand’s voice and values. Consistency is key in building trust and driving engagement, so ensure your messaging remains aligned across all platforms.

💫 **Customer Experience**: From the first click to post-purchase support, prioritize creating memorable experiences that exceed expectations. By optimizing every touchpoint along the customer journey, you foster loyalty and advocacy, turning satisfied customers into loyal brand ambassadors.

🔍 Simplifying your marketing strategy into these four elements helps you align your marketing efforts with your values and capabilities. It’s about finding the sweet spot where your brand shines brightest and resonates deepest with your audience. 🚀✨

📤 Share this with another entrepreneur friend and make sure to click the FOLLOW button for more marketing and branding tips!🌟🔄

Saying I'm excited is an UNDERSTATEMENT.
I AM BACK!
Last year I used this space to post that I was closing the doors on my branding company, brxnd co. I was juggling post-partum health, newly single motherhood to TWINS who had been born at 28 weeks, and building life back from scratch.
Over this last year I have continued to help a few businesses behind the scenes with social media, building a few websites, and compiling pages on pages on notebooks of all my notes, research, experience and thoughts on business through the lens of marketing and branding. And I realized something... This is right where I am supposed to be, this is my world, and I LOVE helping other entrepreneurs shine; there is no work more fulfilling to me than this.
So here I am, with a new name and a renewed passion for being their for my entrepreneurial friends looking to make their mark on the world.
I have the two dreamiest jobs in the world... I am a full-time twin mom moonlighting (get it) as an executive coach, helping others entrepreneurs grow their businesses. I am so grateful to be back, here with you.

And now I want a brownie.

Comment below how you want people to feel when they come into your world. 👇🏼🤍

It’s the little things.

The little check ins when our energy is off. The little shifts in attitude when we can think something better.
The little attentions to detail to make something special.
The little effort to go the extra mile.
The little choices that cause a behavior shift over time.

In the moments of “I’ll choose this/say this/ do this later”, remembering those “little” opportunities are the ones that count can push us to own that moment, for now and for later.

These are the moments where the most friction and resistance occur. If we already know before hand what choice we are going to make, the resistance dissipates because we have already decided.

I learned this in recovery and have applied it everywhere in my life. When a choice comes up, I already know how I will respond. And sometimes I choose to do it the old way and remind myself the hard way that the decision I make that aligns with my values is always the right one. Always.

Little by little we grow a legacy, we transform our bodies, we build our relationships.

So why not start “the little” today?

My bet is on you. ❤️
# # # Katie
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h

Energy work is only part of the growth equation, and isn’t complete or manifested until it is followed by action.

Putting yourself in a position of power is simply being a person who moves fast and acts in alignment with their values and desires.

Do your potential power and your actual power match up? Being capable and having the capacity to do something is very different than putting in the work to manifest that power.

Action is where your power lies. Sure you may “feel good” with your expanded capacity, but the truth is the fulfillment of your purpose and the miracle takes place when you use that capacity and act on it for the good of you and for the good of others. ❤️

Tell me your thoughts in the comments!

In February I took a break. Because I wanted to quit. I wanted to be done and I was over the game of social media. But wisdom kicked in and I knew that I just needed a break. Rest not quit right?

During that month my eyes were open so much as to my personal responsibility for not only what social media means to me, but what kind of place I am creating with the gift that I have been given in this day and age.

To not be on social media would be to not allow myself to be used to serve others.

But I realized that I had been treating social media and online business like a science not an art.

I had been trying to do everything so that a specific outcome would happen not doing it because it was the next right step. Not because it was what I wanted to do, and the outcome could take care of itself.

So I strengthened my worldview and my own personal narrative around social media and why I’m here.

I simplified the rules of the game.

I fell back in love with playing the game.

Not necessarily winning or losing.

And THAT is the key to winning, over time, for a long time.

Today, my social media is simply about expressing myself and serving the people who come into my world.

It is that simple, because I decided it is.

Let’s play.

# # # Katie

h

PART ONE

You aren’t JUST on social media.

There are a thousand ways to be on social media. To share, to teach, and to connect.

Social media is a perfect example of how reality works for us. You aren’t just in your reality. There are thousands of realities lived by the people around you… and there are multiple realities available to you in this moment.

I didn’t understand this truly until I got sober. Every time I drive past a bar I used to go to, a liquor store I used to frequent, there is still a version of me in that reality. She was, I was there. I loved and breathed that reality, almost to a physical death.

Today I am in a completely different reality. A reality that the me in my past reality couldn’t even comprehend. And I know there is a version of me, a choice or two away, that is right back in that reality.

How did I bridge these two realities? How did I enter into the one I am now? The way we all do:

New choices.
New beliefs.
New thoughts.
New narratives.
New actions.

Over and over again. Until the old reality doesn’t feel like it fits and the new one is just who you are.

To be continued…

Moving forward with my fitness goals .

Creating more space in my schedule.

In love with my clients.

Discovering what sustainability and scaling looks like for me.

Aligning to it all and letting the transformation evolve things naturally.

Listening to and honoring my needs more than ever. And somehow more successful.

Being good to me. To my loved ones. To the world as best as I can.

There was a time last year that I didn’t know how we would make it.

But we are here. And I am the person who is ready for it all. I wasn’t then. I am now.

The journey. The destination. All good. All just as it is meant to be. So grateful.

Wife. Ex-Wife. Woman. Entrepreneur. Recovering Alcoholic. Step-Mom. Sister. Friend. Anxious.

So many identities. Some influenced by society. Some written in my past. All battling some times to want to encompass all of me.

Enter identity work.

★ Of all these things, which do I show up as in my business?

★ Which identity do you show up as in YOUR business?

We get to choose, from ALL the identities placed on us by the world, by our loved ones, by our peers and competitors… we choose what gets to stick.

What gets to shine.

Where we decide to live from.

Because how we live is the only actual identity that really matters.

★ How we live. ★

★ What we believe. ★

★ What we value. ★

These are the true marks of identity. ★★★

And you get to decide exactly what that is.

I felt so lost my first six months of business.
Trying to figure out which parts of me to show and which weren’t good enough and needed to be hidden.
Trying to convey who I was when I was so many things.

And then I took myself on a journey through identity-based business and applying that work to my brand.

And it changed everything for me.

More certainty. More confidence. More passion.

Less confusion. Less fear. Less burnout.

This week we will be diving into what identity-based branding looks like.

How to build a foundation that your branding enhances and expands.

Who are you today?

Who do you desire to be?

Who will you decide you are through your beliefs, mindset and actions? ★★★

Swipe for tips, and make sure to save for when you want to give them a try!
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Mmmm okay. Y’all this should have been a masterclass. It’s that detailed and it is that powerful.

If you want your vibe to attract, if you are interested in going even deeper into your identity and how that reflects in your branding, make sure you swipe through these slides.

It’s so easy to get overwhelmed about all the things you “should” be doing.
We need to know our specific strategy.
Our specific plan.
Our specific design.
Our specific identity.

You should never ever worry about getting to narrow on who YOU are.
The more you know you the more your clients will know you.

One of the most beautiful ways to discover yourself is through learning and developing your aesthetic.

Your vibe.

This is an ART. Not a SCIENCE.

Let it develop over time and fall in love with discovering who you are.

Your people have the same emotions, the same values.

The goal of your aesthetic is;

1. To solidify and visually represent YOU
2. To call THEM in and CONNECT with them at a deeper, emotional level

I can’t wait to hear how this exercise works for you.

Please make sure you like and share!
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Aesthetic.

Where your values, your senses and your unique desires collide.

This post was meant to be a carousel post explaining how you can use aesthetics in your business and why this part of branding is so important.

But the deeper I went into preparing and writing a post, the more content flowed through and the more important this topic became.

The energy behind your aesthetic, when done intentionally, is meant to shift, evoke, elicit some sort of emotion and response.

It is a primary form of magnetism that has the potential to propel you and your clients forward, quantum style.

After my writing session this afternoon I decided that for the next 3-5 days we are going to deep dive into aesthetics, a microclass via Instagram, if you will.

I want you to get this. I want you to understand this from an energetic standpoint. I want you to learn how to use aesthetics in a spiritual and holistic way in your businesses… in a way that calls you up into your leadership and calls in all the impact that is meant for you.

Let’s do this.

The format of this will be varied! Let’s have fun with it together. ♥︎
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Happy Monday friends!

Momentum is one of those power words, a buzz word that we all want.

But a lot of us aren’t willing to do the primary actions that support it- MOVE. And move CONSISTENTLY.

Swipe for just a few of the ways you can solve for more momentum in your life and business.

As always, I’m right here cheering you on.
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Everything I do in my business is based on values.

This last week I did a deep dive audit on my business and how I can align even more to my values.

The action points that came out of those sessions have me so excited.

In 2022 I will be doing a lot more pulling back the curtain and actually showing you the HOW and the reasons WHY I do things the way I do.

I will be showing you my processes in action. My offers will focus even more on helping you step into your leadership power as the CEO of your life and business.

And we will be focusing even more on embodiment. Embodiment in the form of branding, embodiment as a strategy, and embodying the frequencies that you desire.

We are amplifying the great.
We are focusing. We are getting so intentional.

And we are rising to the occasion with bold leadership.

Are you ready?
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Yes. You actually can.

Amen?

Amen.
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Do you agree? Comment 🔥if we are on the same page!

Here’s the deal: even if other people believe in you and your abilities, it you don’t, you will self-sabotage. You will keep yourself small.

In contrast, if you believe in your ability to help others, you will show up like you believe, in them and in you.

And that, my friends, makes you a powerful magnet.

How is your self belief? Do you know beyond a shadow of a doubt, not just that you are meant to impact, but that you CAN?

It all starts with you.
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