TribalVision

🎉 We're thrilled to announce our partnership with , a leading distributor and installer of mission-critical products for law enforcement, fire, EMS, and other emergency vehicle aftermarket suppliers.

Our first major initiative with Strobes & More was their July 4th sale, which ran from July 4th to July 7th. We supported them by building out email and SMS promotional campaigns that highlighted the sale and provided them with coupon codes.

In addition, we updated their Google Ads campaigns to help promote the sale, leading to a 14x return on ad spend (ROAS) during that time period! 📈

We're proud to be working with Strobes & More to help them grow their business and reach more customers. Stay tuned for more exciting updates!

Big news from LinkedIn! They've just launched Connected TV (CTV) ads, giving brands access to their massive audience of one billion professionals through streaming publishers, devices, and smart TVs. 📺

To get started, simply create a brand awareness campaign in LinkedIn's Campaign Manager and select CTV as your ad type. For best results, stick to 15-30 second video ads, use broad audience targeting, and leverage LinkedIn's brand safety features like allowlists and blocklists. 🛡️

Ready to take your LinkedIn advertising to the next level? Try out CTV ads today! 👉

🚨 Important Google Ads Update! 🚨

Starting August 30th, Google Ads is rolling out a new interface design that will change the way you manage your campaigns and view your data. 🛠️ 📉 Here are the key changes:

1. Campaign and ad group management will now take place at the top of the Google Ads platform, rather than being listed on the left side of the panel.

2. Conversion tracking events are no longer listed under "Tools and Settings." Google has created a dedicated "Goals" button where all conversion events will live.

3. Search term reports are no longer listed under the "Keywords" tab. You can now find your search term reports by clicking on "Insights and Reports."

4. Google has added a new feature called "Dashboards," which allows you to create custom reports within the platform. Dashboards lets you visually create and analyze your data with set time ranges and filters.

Stay tuned for more updates and make sure to familiarize yourself with the new interface to ensure a smooth transition.

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Happy 4th Anniversary to Abhi Mohapatra at TribalVision! 🎉

"As our Chief of Staff, Abhi has been an indispensable partner," says our CEO, Rahul Bansal, "providing top-notch staffing support and issue processing. His extensive skill set and dedication have been instrumental in driving our success."

Here's to many more years of growth and collaboration!

📈 Reddit is on the rise! 📈

According to a June 2024 forecast by EMARKETER, Reddit has experienced the largest increase in average time spent per day by US active users among social networks. While other platforms still lead in time spent, Reddit is quickly catching up.

In fact, Reddit users are expected to increase their time spent on the platform by an average of 11.0% this year. 😮 Have you joined the masses on Reddit yet?

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Introducing Dan Kupper, our newest Content Manager and a seasoned content writer and CRM manager with over 10 years of freelancing experience across various industries. 📝

His expertise spans email automations, nurture sequences, landing pages, whitepapers, blog posts, and more. Dan's diverse background enables him to craft compelling and effective content tailored to different industries and audiences.

Welcome to the team, Dan!

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TikTok has launched the “TikTok Creative Challenge,” offering a new opportunity for businesses to harness the platform’s creative power. Here’s what you need to know:

🎨 Submit creative briefs and receive free creative from TikTok creators.
💼 Advertisers spending $2k/month in ads manager campaigns can participate.
⏱️ Creative delivered in just 7-10 days.
🤝 Streamlined creator sourcing and management through TikTok platform.
💸 Pay based on ad delivery, simplifying cost management.

What do you think?

We are thrilled to introduce our talented summer interns at TribalVision. Swipe ➡️ to meet them!

Mia Covarrubias, Marketing Intern: She's a rising senior at Boston University, majoring in advertising! One fun fact about her is that she has 2 Maltese dogs🐶

Yohan Song, Project Management Intern: Yohan is attending Boston University and entering his sophomore year as a Business Administration & Advertising Major. One thing you should know about him is that he's a huge Celtics fan🏀🍀

Rachel Neil, Social Media Intern: Majoring in advertising and Film & TV, Rachel is also a rising senior at Boston University! Her favorite bands are The Beatles and Twenty One Pilots🎵

Alex Germain, Digital Marketing Intern: In Alex's free time, he loves practicing photography!📸 He's a rising senior at Boston University, also majoring in advertising.

Welcome to the team, Mia, Yohan, Rachel, and Alex! We’re excited to see everything you accomplish this summer.

We are excited to announce that Randi Lucius has been promoted from Director of Digital Marketing to Director of Media! 🎉

With 2.5 years at TribalVision and 15 years of experience in digital marketing, Randi has dedicated 12 years to mastering paid search and digital strategy. Her expertise and leadership have been invaluable to our team. 🙌

Join us in congratulating Randi on her well-deserved promotion!

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We are thrilled to announce that Caitlin Kelley has been promoted from Social Media Manager to Associate Director of Social Media! 🙌

With 4 years of dedication at TribalVision, Caitlin has demonstrated exceptional skills across paid and organic social media platforms, including LinkedIn, Facebook, Instagram, TikTok, and Pinterest. Her expertise as a problem solver, leader, and strategist has been invaluable to our team.

🎉 Join us in congratulating Caitlin on her well-deserved promotion!

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🌟 Welcome to the team, Patrick Adams! 🌟

We are thrilled to announce the addition of Patrick Adams to our team. With over 15 years of experience in scaling operations and boosting revenue through Software as a Service (SaaS) platforms, Patrick is a seasoned problem-solver.

Formerly the owner and CEO of Patch Digital, a digital transformation agency specializing in HubSpot, Patrick has a decade of expertise in mastering Salesforce and HubSpot CRM systems. He excels in architecting, designing, and consulting on sales and marketing processes, ensuring continuous improvement of business processes and automation for clients. Patrick also has a strong background in designing and overseeing the development of mobile and web platforms.

Join us in welcoming Patrick to the team!

At TribalVision, recognizing outstanding contributions that align with our core values is a priority. As part of our Q2 theme focused on "Growth Mindset," we're thrilled to spotlight Kelly Cecora! Kelly consistently goes above and beyond on her accounts and is always willing to help her fellow team members, departments, clients, or vendors.

As our Co-Founder & Partner, Client Services says, "Kelly handles fast-paced accounts with a smile and a growth mindset. Recently, she delivered a highly strategic project plan under tight deadlines, impressing our new client and setting the stage for a successful engagement."

One of our Program Directors adds, "Kelly has shown the TribalVision spirit by maintaining a professional and helpful attitude in all her internal and client-facing dealings. Her collaboration with internal resources and client-facing demeanor have built strong relationships and contributed to successful outcomes."

Congratulations, Kelly!

We're thrilled to unveil a modernized version of our company logo and branding. We are sharpening our edges and entering a pivotal moment in our evolution toward innovation and growth. 💡💪

Behind Our Name: The first half of our name reflects that today’s consumers want to be spoken to like real people, with messages tailored to their interests. As a result, our philosophy is to help you build a “tribe” of genuinely interested prospects and customers. The second half of our name reflects the overarching vision we bring to the picture. This speaks to the way that TribalVision establishes a clear strategic compass and a detailed tactical roadmap for each and every client.

This is the first of several stages in our company evolution that will be major advancements in our brand positioning and service offerings. 🚀

At TribalVision, we believe in recognizing outstanding contributions that align with our core values. For the month of April, and as part of our Q2 theme focused on "Growth Mindset," we're thrilled to shine the spotlight on Ellie Coogan for her exceptional dedication and commitment. Ellie consistently goes above and beyond on her accounts and is always willing to help her fellow team members, departments, clients, or vendors.

As our VP of Project Management aptly puts it, "Ellie approaches every task with a growth mindset, focused on turning a challenging task into an opportunity for learning and a moment to teach those around her." Her ability to transform feedback into exceptional results is a testament to her talent and commitment to delivering excellence. We're proud to have her as part of our TribalVision team! Congratulations, Ellie!

Each quarter at TribalVision, we recognize our employee's achievements as they relate to our internal goals. In Q1 we're celebrating employees who have gone above and beyond to emulate our Core Values and contribute to healthy teams. Here's what our Group Account Director has to say about Elena's achievements this quarter:

"Not only is Elena on top of all work streams that fall under her purview, but she's pushing full steam ahead and proactively managing our internal initiatives. I appreciate her embracing these core goals and values of our firm!"

TODAY IS THE DAY! Join us at 4:30 p.m. to dive into marketing strategies in the home improvement space. 🏠

We're partnering with Vee24 and their client, Blindsonline.com.au, to get the inside scoop about how they've utilized live video chat to drive measurable sales.

It's not too late! Register now: https://bit.ly/3TAXylO

The countdown is ON! ⏰ Tomorrow is our webinar with Vee24 where we'll be talking about growing your home improvement business and making your budget work smarter.

Don't wait! Register now: https://bit.ly/3TAXylO

Only FOUR days left until our webinar! Tune in to hear us speak alongside Vee24, experts in creating Online Digital Customer Experiences.

As experts in marketing strategy, we partner with Vee24 to leverage tools that increase conversion rates and decrease cost per lead for our clients. Join our discussion on 3/19 to learn more: https://bit.ly/3TAXylO

Join us on March 19th as we sit down with Vee24 to discuss how they are revolutionizing the chatbot industry with live video chat! 📹

You'll learn how you can drive measurable sales with this game-changing tool. Plus, you'll hear directly from Vee24's client, Tuiss, on how they've achieved positive results in the Home Improvement space.

Register now: https://bit.ly/3TAXylO

Some of our team gathered at Rochambeau Boston to have an in person New Year's celebration🎉🥂

We had a great night filled with food, drinks and laughs. Here's to another year of growth and continued success with our amazing team!

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