Goldcast

What do - a candid B2B chat, a photo booth, and a trivia game have in common?!
They're all part of the next episode of Goldcast CMO diaries!

We're super excited to have the amazing Jennifer Johnson,4-time CMO and category designer as our next guest ✨

Register NOW to get actionable insights on B2B marketing 👇
https://bit.ly/338NJDD

How do you get your customers, prospects or even colleagues to spend their precious holiday season socializing at your event?

By making it a virtual holiday party! Increase accessibility and boost your chances of securing their attendance and make it FUN! 🎅

Jump in for 5 cool virtual holiday party ideas to rock your holiday event scene. ✅👇🎉

https://bit.ly/3ordR4Q

Also inside - A rapid-fire checklist for virtual holiday party planning 🥳

www.goldcast.io Not sure what to do for your next virtual holiday party? These can’t-miss tips and ideas will help inspire your most festive virtual holiday celebration yet!

Success metrics at your fingertips ✨

"We can monitor the commercial impact of the event by looking at total attendees, new contacts acquired, quality of leads, the number of meetings booked, MRR closed, etc.” 📈

With data like this at his fingertips, Dino was able to link revenue directly to his events and secure the attribution he and his team deserve 👨‍💻 = 💰

Quick read on how Falcon.io increased their Attendee Engagement Score and did justice to their 2E philosophy with Goldcast 👇

https://bit.ly/3xj7YJL

www.goldcast.io Want to increase your attendee engagement score at virtual events? Here’s how one leading event marketer makes attendees feel their time at the event is time well-spent.

A rockstar marketing team. 😎

The challenge of becoming thought leaders in the low-code space.👩‍💻

A feature-rich platform that went beyond their expectations.🚀

Read to know how Goldcast powered a brand-boosting virtual event for Waylay and provided countless ways to engage for their 100+ motivated attendees! (+ a peek into their super sharp follow-up strategy)👇

https://bit.ly/3BRnVaP 👀

, are you often overwhelmed by the endless options out there for your martech stack?👩‍💻

We’re here to help you with just that! Here’s what the blog will cover:

📌 Should a virtual event platform be part of your MarTech stack?
📌 The top 5 types of MarTech tools for a powerful marketing stack 🛠
📌 Choose integratable MarTech tools to bolster your marketing cred 📈

Off you go to rock that next campaign of yours!
👇

https://bit.ly/2ZsREcN 👀

www.goldcast.io Every B2B event marketer needs powerful MarTech tools to power their tech stack and propel their pipeline forward. Here’s a list of the ones you don’t want to miss.

What NOT to do in virtual events ❌

Just like those in-person event pitfalls you’ve learned to avoid over the years, virtual events come with their own unique set of challenges. 💁‍♀️

We’ve put together the ultimate guide, sharing the most common errors, and some top tips on how to avoid them. ✅

Read here 👉 https://bit.ly/3C3wpg0

“How do I build trust in a 50-word email?” 🤔
“My buyer stopped engaging. How do I know if I lost his or her trust?" 🥲

Hear from Kevin Dorsey, VP of Inside Sales at PatientPop and Josh O’Brien, Co-Founder of RevShoppe as they address these and more at 👇

Salesloft's webinar 'Getting to “Trusted Advisor” Status with Your Buyers', powered by Goldcast ✨

Get your magic link here 👇https://bit.ly/3jtGpYz

A newly challenged aviation industry. ✈️

2 marketing pros tasked with leading brand transformation. ✨

A partnership that ensured a seamless take-off. 🚀

"We had great support throughout planning the event, and on the actual day it went off without a hitch. Goldcast did a really great job. We had an excellent experience." 🥰

- Eric-Jan (EJ) Schmidt on working with Goldcast ❤️✨

Read to know more: https://bit.ly/2ZfQ1iD

Get a year ahead of your competition! 🚀

HAPPENING TOMORROW - Innovation by Design by Sitel Group | Powered by Goldcast ✨

In this special , No. 1 best selling author Erik Qualman shares his insights on building a roadmap for innovation to keep you ahead of your competitors.

Register now 👉 https://bit.ly/3m2Vpyb

What do YOU want your virtual experience to look like? 👀

We had some amazing events at Goldcast this past week with companies like Avalara, Prelay, and Starburst Data 🥳

Found this cool? Check this out guide to help you rock your event branding: (+ Free Checklist)

https://bit.ly/3vugDby 📌

Generate 1/3rd of the pipeline using virtual events! 📈👇

https://bit.ly/3aXfmAq

Hop in to find out how Jess and Cait, the awesome twosome from the event marketing world -

🌟 hosted a phenomenal attendee-first virtual experience 👩‍💻
🌟 captured key revenue insights seamlessly and 💰
🌟 measured event ROI using Goldcast

Buckle up for a terrific tuesday! 😎

Get your weekly marketing fix with episode 6 of Goldcast CMO Diaries! ✨

Super excited to have Alex Ortiz, CMO at Sendoso, join us for a candid chat on the latest trends and tactics in B2B marketing 📈

Join us by getting your magic link here 👇
https://bit.ly/3lx8uq3

Our first ever customer summit! 🥳

So grateful for all your love and support ❤️

Here's to building a world-class virtual and hybrid event platform for our customers to rock all their events 🦸💫

Top tips for acing the Hybrid Event game. 🥳. 👩‍💻 📲

In-person, virtual and hybrid events all have their own roles to play for sure.

But in an ever-changing post-pandemic landscape, there’s no doubt that the era of hybrid is upon us. 🙌

Read our conversation with Lisa Gregory, Owner and Event Strategist at Gregory Event Services, to get insider tips on planning pandemic-proof hybrid events. 👇

https://bit.ly/3mpQEh5 💬

www.goldcast.io Not sure how to plan your next hybrid event? Learn how to ace the game with top tips and awesome insights from event marketing ace, Lisa Gregory.

The ABCs of Virtual Events in your ABM strategy 📌 👨🏻‍💻

Read to know how you can make virtual events ABM-friendly (+ 𝗿𝗲𝘃𝗲𝗻𝘂𝗲-𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗞𝗣𝗜𝘀 that you can track to measure ROI) 📈

www.goldcast.io Find out why virtual events are at the heart of Account-Based Marketing and how to leverage your event marketing skills to create the ultimate ABM strategy.

MQLs are dead (or are they?) 👀

If you’re in event marketing, you’ll have heard this one too many times 🤷‍♀️

While some marketers are convinced it's time to ditch ‘old-fashioned' pipeline metrics in favor of more human-focused sales approaches, others swear by MQLs.

We caught up with 4 awesome field marketers to bust some myths on the good ‘ol MQL (+ insights on how to build a robust Sales Pipeline). 📈

Read here 👉 https://goldcast.io/blog-post/mql-mythbusting

Introducing CMO Diaries by Goldcast - A virtual tête à tête.
Authentic conversations, no frills. 💬

The Goldcast CMO Diaries is a weekly fireside talk series, where we chat with top marketing minds at high-growth companies. 📈

Join us to get their perspective on how to build a great B2B brand and lead a customer-centric marketing team that drives revenue! 💰

Super excited to have Raj Sarkar, CMO at 1Password for the very first session! 🙌 😍

Link to register in the comments.

Goldcast + Drift = It's a match! 🤝 😍

Goldcast is super excited to announce that we've partnered with Drift to power personalized in-event engagement with prospects! 👨🏻‍💻 💬

What does this mean for our clients?

Get in on all the details👇https://goldcast.io/blog-post/drift-bot-integration

Automation 2021 was streamed on Goldcast 🚀⚡

Creating futuristic events that drive revenue. 💫

Giving field marketers a seat at the revenue table. 📈

Event Marketing 3.0 is here and Goldcast is leading it. 🚀💥

Get your free copy of the playbook and join the revolution: https://bit.ly/3qHtLrw

Virtual Events. Real Impact. 📈

Powering online events that feel like streaming your favourite online series. 📺⚡

Learn more 👉 https://goldcast.io/