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Did you know? This one often overlooked SEO practice can significantly impact your university's visibility this fall.

Meta Tags: The Overlooked SEO Strategy for Universities | iFactory Maximize clicks to your higher ed site with meta titles and descriptions. Understand meta tags, best practices, and improve your university’s SEO strategy.

From all of us at iFactory, we're wishing you a safe and happy Labor Day! Our offices are closed today in observance. See you tomorrow! 🇺🇸

An effective site is about more than just having a beautiful design! (Although, that does help. 😉)

Learn the three simple components of a strategically-built site for higher education institutions:

3 Keys to Effective Higher Education Web Design | iFactory Craft an effective higher ed website design with our expert guide. Showcase your brand, connect with your audience, and inspire action effortlessly.

Have you checked your Google Local Service listings lately? may be playing a role in which photos display first for your prospective customers.

Google's AI Now Chooses Your Local Ad Photos Google introduces AI photo selection for Local Services Ads, potentially impacting ad rankings and engagement.

In higher education, our central mission is to improve access and opportunity for all students. This means that your institution needs a website that will provide a clear and logical path to the right information at the right time.

3 Keys to Effective Higher Education Web Design | iFactory Craft an effective higher ed website design with our expert guide. Showcase your brand, connect with your audience, and inspire action effortlessly.

Tomorrow is ! Our work that helps mission-driven organizations thrive is among our proudest work. Check out some of our favorites: https://bit.ly/3yunFD8

Have you been keeping up with iFactory Insights? Take a scroll through the archives and see what you may have missed:

Insights Blog | Marketing for Higher Education | iFactory Improve your higher ed institution's online presence with iFactory's blog. Explore innovative strategies for design, content, SEO, and more—all tailored for academia.

Some new visual features are coming to the world's most popular browser. See how this can impact your site's content and search strategies:

Google Chrome Adds Visual Search, Tab Compare, & Smart History Google Chrome introduces new features: desktop visual search, product comparison tool, and natural language history search.

Even though graduation season is behind us, the content it produced remains invaluable to higher ed marketers. Plus, it's never too soon to start planning for next year!

Beyond Commencement: Using Graduation Content to Engage Your Audience | iFactory Boost engagement and highlight your institution through graduation content. Discover strategies for selecting and sharing impactful stories, photos, and videos.

Have you heard? AI-enhanced search features are reportedly boosting user satisfaction. Here's what this means for your digital strategy.

Study Backs Google's Claims: AI Search Boosts User Satisfaction An independent study finds that AI boosts search satisfaction. Google leads, but competitors gain. Social media also sees modest improvements.

What are academic pathways, and how can they connect students with real-world outcomes and drive enrollment? Check out our team's latest insights:

A guide to using academic pathways to drive enrollment | iFactory Explore how academic pathways connect students with real-world outcomes, driving enrollment. Optimize your higher ed website strategy with our comprehensive guide.

It’s more than a redesign: it’s a new opportunity for your organization. Learn about our unique, data-driven approach to website projects here:

Market Research & Strategy | iFactory Our research and strategy is the cornerstone of our digital solutions for higher ed. We get to know you, your institution, and your goals to shape the project ahead.

Did you know? Summer melt is a common challenge that colleges face each year, where students who have been accepted to a college fail to enroll and attend in the fall.

Student retention strategies to combat summer melt | iFactory Reduce summer melt with tailored communication, multi-channel engagement, and effective monitoring. Keep students engaged and ensure a smooth transition to college.

The product of a strong team effort: a beautifully-designed website, bringing new personality to this institution! Check out our latest site launch at https://www.sdsmt.edu!

When it comes to accessibility, it's our mission to promote access to education, health, and opportunity for all. Not sure where to start? That's what we're here for!

Website Accessibility | Web Design Services | iFactory Overcome accessibility hurdles and create a seamless user experience for all. From design to testing, we prioritize accessibility at every stage of development.

This college had been struggling with declining enrollment over the last decade, without a clear understanding of why. Our UX research uncovered opportunities to help them grow. See it for yourself:

Lane Community College - IFACTORY Our case study of Manhattanville College illustrates iFactory’s ability to synthesize and illustrate one college’s branding strategy into an engaging user experience.

Our team spans from coast to coast, but we all have one thing in common: we're wishing you a safe and happy ! The iFactory offices are closed today in observance.

We can help you meet your audience where they are. Explore our library of work for higher education here: https://bit.ly/3rrqoFF

Did you know? Over the past few months, Google has placed more emphasis on user experience, including website speed, in search rankings. Here's what it means for your site.

260k Search Results Analyzed: Here's How Google Evaluates Your Content [Data Study] Dive into an analysis of the SERPs to understand how Google evaluates content with the recent Helpful Content Update.

Can a college really improve enrollment through their SEO strategy? All signs point to yes! See how we did it for North Hennepin Community College here:

NHCC - IFACTORY Increasing organic search traffic after a site launch isn’t always easy. See how we worked with a community college outside of Minneapolis to bring more users to their site.

In 2024, online privacy is of the utmost importance. Does your site have a solid privacy policy in place?

Why Do I Need A Privacy Statement? Discover why having a privacy statement is essential for businesses that use personal data. Learn how GDPR regulations trigger the need for a privacy policy.

Together, the RDW Group family of companies has consulted for over a hundred organizations! Explore more of our work:

Pioneering Digital Excellence in Health & Medical - iFactory Case Studies Driving digital transformation in the health & medical sector, with successful partnerships including prominent healthcare organizations. View our case studies.

What goes into a successful website redesign? We've completed quite a few, and Pete has some insights! Learn more: https://bit.ly/4aMxZVr

What's the best part of working with a team like ours? We offer customized digital support for the unique needs of your institution! From research and strategy to implementation and analytics, we have you covered. https://bit.ly/3wGGMZI

Today is National Higher Education Day – a day that's all about championing the accessibility of higher education. Now, that's a mission we can get behind! We've spent the last 30 years helping institutions reach new students in unique and accessible ways. Learn more: https://bit.ly/3rrqoFF

Could this be your next big career move? We're hiring a Digital Producer / Project Manager. If leading cross-functional teams in the ex*****on of client projects from concept to completion excites you, this could be the role for you. Check it out: https://bit.ly/3WQgqPt

Migrating your site data from Drupal 7 to Drupal 10 this year? Here are some common issues you should know about before you get started.

Migrating Your Data from Drupal 7 to Drupal 10: Known issues Migration How To: In the previous article, we talked about avoiding entity ID conflicts which is one of the primary known issues when migrating to Drupal 10. In this section, we will discuss other issues that might arise and some limitations of the API

From site design, to writing, to ongoing SEO services, our team has the skills you need to help your website be found, and track your users' journeys. Discover the difference in our approach to SEO and analytics: https://bit.ly/3UDd8wo

At iFactory, we believe that there is no one-size-fits-all solution. We will meet you where you are and define right-fit digital marketing solutions to meet your specific needs. https://bit.ly/3wGGMZI