Flair Boston

Flair offers stylish, modern gowns for the bride as well as the bridal party! Welcome to the personalized and positive shopping experience you deserve.

In 2003, Flair started as a place where people in Boston could discover cute and stylish bridesmaids dresses. We’ve since grown to sell bridal gowns alongside our bridesmaids dresses, and all with a passion for meeting brides, hearing their stories, and helping them find the perfect dress. Our team is here to make you feel confident and happy with attentive, respectful service in a fun atmosphere.

Photos from Flair Boston's post 09/20/2024

Flair Bride Friday: Our bride is a 4th generation florist, so when she chose a gown covered in three dimensional blooms - it just made sense. Jackie’s blossoming wedding day was one for the books. ✨💕🦋🌸💐

(psst… apologies if you see this post twice - there was a photo we NEEDED to add! 🫶)

Photog:
Gown:
Floral:
Venue:
Second Shooter:
HMUA:
Bride:

Photos from Flair Boston's post 09/16/2024

Oscar de la Renta owned the carpet last night 🏆♥️ They dressed some of the most iconic, powerful women in television. Metallics and liquid organzas combined with old Hollywood glamour. Who had your favorite look of the night?

Photos from Flair Boston's post 08/24/2024
Photos from Lindsey Topham's post 08/15/2024
Photos from Flair Boston's post 08/07/2024

Added a new Kelly to the collection, Penelope 💞

Photos from Flair Boston's post 08/04/2024

It’s all in the details… 🌸 closeups of some floral & lace favorites ✨

1. Delilah
2. Afida
3. Chapelle
4. Mimosa
5. Violette
6. Avril

Photos from Flair Boston's post 08/03/2024

soon soon soon 🤍💭✨

Patiently awaiting our first gowns from 🌟

Photos from Flair Boston's post 08/02/2024

Flair Bride Friday: Ashley was breathtaking all dressed up in Jane Hill Huntleigh 🤍🌟☁️

Photos from Flair Boston's post 08/01/2024

Sculpted & Timeless, Spencer is a Jane Hill dream 💭 🫶🤍

Photos from Flair Boston's post 07/27/2024

This just in… 3 Jane Hills from the newest collection announced YESTERDAY ✨🤍🫶

Meet Brayshaw, Spencer, & Melrose

Photos from Flair Boston's post 07/26/2024

Flair Bride Friday: Jenn’s picturesque wedding day was a coastal New England dream 🌊🧡✨🌼

Photography:
Venue: .events
Bride: 🫶

Photos from Flair Boston's post 07/24/2024

Wedding day photos in Eva Lendel LIKA worth saving to your Pinterest boards 🤍🌸🧚‍♀️

Photog:
Boutique Creds:

07/20/2024

The perfect floral aline gown - the butterfly petals of Penelope 🌸🦋💘

Photos from Flair Boston's post 07/14/2024

Patiently waiting on our Mariana Hardwick collection in-store soon! Ruby will be amongst the selected gowns ❤️✨

Photos from Flair Boston's post 07/11/2024

You’re so golden in Goldie ✨🤍💫

Photog:
Floral:
Hair:
MUA:
Gown:
Planning: .events
Video:
Band:

07/08/2024

Congrats to our TWO Flair brides, Erika & Mia! ✨💞👰🏼‍♀️👰🏻‍♀️

Photos from Flair Boston's post 07/07/2024

Some Floral Details for your Sunday 🌸🤍✨

Photos from Flair Boston's post 07/05/2024

Flair Bride Friday: Melanie chose a summery, modern Kelly Faetanini gown for herself and classic latte bridesmaids dresses for her gals 🤍🌊 A beautiful seaside wedding day 🌤️

Photos from Flair Boston's post 06/27/2024

easy, breezy, beautiful… flair girl 🫶✨🩷🌸

Photog: .schilke
Planning & Design:
Venue: .events
Florals:
Hair:
Makeup:
Dress: us!
Cakes: .flour
Invites & Stationary:
Luxury Tabletop Rentals:
Rentals:
Tablecloth Rentals:

Photos from Flair Boston's post 06/26/2024

In case you missed our announcement yesterday, is coming to Flair! 🤍

Our hand selected gowns from our newest designer will be in-store store late summer / early fall. For the romantic, cool bride - these dresses will have you swooning. Stay tuned for a full stock list and arrival dates 🤍

Photos from Flair Boston's post 06/22/2024

You give me butterflies 🦋🤍🪻

Photos from Flair Boston's post 06/21/2024

Flair Bride Friday: Elizabeth was a showstopper in the modern Wellsley Reese gown 🤍💐

Photos from Flair Boston's post 06/14/2024

Flair Bride Friday: Alessandra was breathtaking in her timeless Jane Hill gown paired with our ethereal Miss Allaneous veil ✨

Photos from Flair Boston's post 06/13/2024

incoming… on the edge of our seat waiting for our Jane Hill Heritage 03 Trunk Show to arrive ✨6/21-6/23

Get 10% off our entire in-store selection along with the newest collection for one weekend only 🤍

Photos from Flair Boston's post 06/12/2024

Built this love brick by brick 🤍🌆✨

Want your business to be the top-listed Clothing Store in Boston?
Click here to claim your Sponsored Listing.

Videos (show all)

happy engagement szn 🥰✨🤍🌄💍ft our bride, @j9_elizabeth_k 🙌#engaged #sayyestothedress #engagementring #engagementphotos #m...

Category

Address


140 Newbury Street
Boston, MA
02116

Opening Hours

Tuesday 11am - 7pm
Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 6pm
Saturday 10am - 5pm
Sunday 9am - 2pm

Other Bridal Shops in Boston (show all)
Borrowed by La Jolie Bride Borrowed by La Jolie Bride
Boston

I am Lorella, the founder of Borrowed by La Jolie Bride, my second company. I first founded La Jolie Bride, a bridal concierge service. Working with many brides made me realize t...

Pronovias Pronovias
100 Huntington Avenue, Unit G018A
Boston, 02116

PRONOVIAS creates luxurious wedding dresses for brides, along with bridal accessories, and glamorous cocktail dresses that will make your dream come true.

Newbury St. Bridal Rack Newbury St. Bridal Rack
143 Newbury Street, 2nd Flr
Boston, 02116

We offer off-the rack bridal gowns, veils and accessories. Book your private appointment today! Phone: 857-449-2353 Email: [email protected]

Grace Loves Lace Grace Loves Lace
Suite 102, 25 Thomson Place
Boston, 02210

Daniel Faucher Couture Daniel Faucher Couture
Boston

Providing Women’s Special Occasion Apparel- Bridal ensembles,Evening Wear, cocktail dresses, Dinner dresses and Suits and accessories. The perfect ensemble for the perfect special ...

Eclu Eclu
Boston

Gifts for Mother of the Bride. Gifts for Mother of the Groom. Bride to be.

L'elite Bridal L'elite Bridal
137 Newbury Street, 2nd Floor
Boston, 02116

L’elite Bridal is dedicated to providing couture designer gowns for brides, mother of the bride/groom, bridesmaids, galas, prom, debutantes, bridal accessories and alteration servi...

Dress Again Dress Again
Boston, 02119

Dress Again is an on-line wedding gown retailer dedicated to taking that which has been forgotten and abandoned and using it to bring Joy, Healing and Hope

Firas Yousif Originals Bridal & Evening Firas Yousif Originals Bridal & Evening
35 Newbury Street
Boston, 02116

One of a kind bridal gowns and evening wear, custom-designed on Boston’s Newbury Street and hand-c

L'elite Occasions & Bridesmaids L'elite Occasions & Bridesmaids
143 Newbury Street, 2nd Flr
Boston, 02116

L'elite Occasions and bridesmaids is dedicated to providing couture designer gowns for mother of the bride/groom, bridesmaids, galas, prom, debutantes, bridal accessories and alter...

Musette Bridal Musette Bridal
137 Newbury Street
Boston, 02116

Musette Bridal brings to the Boston area the latest in the bridal fashion from around the world: Paris,NY, London, Rome and Barcelona.

Wedding Trunk Show Wedding Trunk Show
Boston

Bridal Jewelry & Accessories