Alpha & Omega

1980s. Great memories😎

617 Redlyne Charlie Customs for one of our amazing Roxbury community activists. Thank you for your decades of service & Let’s Go!🚗😎

Red Snow Customs. Thank you & Let’s Go!🚗😎
Designer: Kat

617 C’s Customs. Thank you & Let’s Go! 😎🚗

A peak…Thank you & Let’s Go!
😎🚗

Save the date: 06.17.25 Adidas Day, 3:33pm
Location: Roxbury, Ma
It will be 3 years & 3 months after our father’s passing. We would love to take a 617 Adidas group picture in Mr. Kim’s memory. ///💝

Surprise! 🥳
Alpha & Omega is donating 100 pairs of “infant/ toddler” sneakers (Fila, Tim’s, Adidas, Nike, Puma) today at the Access MA Back to School event. First come first serve. You must have a child present. TYIA & Access Ma for having us!

Some designs from when we started in 2022.
Thank you to all that have been a part of our A&O Customs program & Let’s Go!🚗😎

*Stay tuned for the Alpha & Omega Customs portfolio coming soon & a peak at some of our summer customs. Waiting list is 3-4 weeks.
Place your orders by email to get on the list.
TYIA.///

TBT. We sold all of these jeans back in the day along with Calvin Klein and Lee. Thank you & Let’s Go!😎🚗

Happy 75th Anniversary to Adidas!///
Alpha & Omega was the leading independent retailer in the country for decades right out of Roxbury! Thank you & let’s go! ///😎🚗

This is how Dudley still looked when we got there in the early 1970s. So many mom & pops then and now so many nonprofits. Times have changed. Alpha & Omega was originally in the Blair’s Lot that took over Barton’s Shoes in 1975.

5 Years.🥳
Congrats to Exit Fame!
Thank you & Let’s Goooo!😎🚗

We donated a $500 Alpha & Omega Gift basket to this amazing event by Follow Suit. Share & Support this amazing program. Congratulations Ruby! Thank you & Let’s Go!😎🚗

Last night we were able to donate sneakers to the 2024 LiFT Reentry Graduates at Haley House. Welcome home & Congratulations!
Thank you & Let’s Go! 😎🚗

WILD Joe😎

617 Adidas Park/ Jonesy Customs. Thank you & Let’s Go!😎🚗

Another Jak-l Customs…Thank you & Let’s Go!😎🚗

“Jak-L Foundation is a non-profit organization founded in memory of Julie Lulu, a beloved daughter, sister, mother, niece and friend. We lost Julie to su***de in 2017 after a long battle with her own mental health struggles. Julie was a fierce, loving and goofy person and that got lost in the midst of her battle at times…”
https://jak-l.com/

#18 Dougy Fresh Samoa Customs. Thank you & Let’s Go!😎🚗

Peak at some #18 Customs…Thank you & Let’s Go!😎🚗 #18

Happy 617 Adidas Day! Represent Boston and wear your Adidas TODAY///. Thank you & Let’s Go!😎🚗

Go Celtics!💚

K Wash Customs…Thank you & Let’s Go!🚗😎

Yellow Dev Muzik Customs…Thank you & Let’s Go!😎🚗

Peak at one of our many next 2024 summer designs...Thank you & Let's go!///😎🚗

Shaquera Story/ MOVA* Customs.
Thank you & Let’s Go😎🚗
“Congratulations Shaquera Story on your MOVA award. Thank you for your amazing work in domestic violence coaching & consulting.” 💕
Designers: Killacass & Kat

“Massachusetts Office for Victim Assistance
MOVA is an independent state agency governed by the Victim and Witness Assistance Board. MOVA strives to advance victim rights by ensuring all victims and survivors of crime across the Commonwealth are supported and empowered through access to high-quality services that are trauma-informed, culturally-responsive, and reflective of diverse communities. MOVA achieves this through survivor-informed work, advocacy for enhanced victim rights and services, partnerships with agencies and individuals, and a commitment to providing funding and services for underserved and marginalized communities.
https://www.mass.gov/orgs/massachusetts-office-for-victim-assistance

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