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Very demure, very mindful🌟

Get ready to be inspired by the stars of the Paris 2024 Olympics! 🏅

📊 From Simone Biles, who garnered a jaw-dropping 91,000 mentions, to international sensations like Algeria's Imane Khelif making waves with 36,300 mentions, athletes are stealing the spotlight in unexpected ways!

Curious about who made the top 20 in American internet chatter? Check out our carousel for all the nitty-gritty details, including medal breakdowns for the top five.

Explore the buzz and celebrate the triumphs that captured our hearts. Did the results surprise you in any way?

🥇 🥈 🥉 & 🗳️ 🇺🇸 📊 — Can you guess the topics of our newsletter based on these emojis?

Caught up on the most important things that happened in while you might be chilling under a coconut tree. Enjoy!

This month in PR 👀 This newsletter is all about the buzz around the Paris Olympics 🏅 and the fresh dynamics of the U.S.

Spam? No thanks! 🙅‍♂️ We’ve sifted through the noise so you don’t have to, bringing you the top 18 newsletters that actually ✨add value✨ to your PR game.

Ready for some enlightening reads? Check out the full list and let us know if we missed anything!

Visit our blog for the detailed information about each PR newsletter 📧 https://bit.ly/4fwkVpc

Silly season + Olympics = a PR nightmare! But hey, at least the client will understand why it's not easy getting coverage, right? RIGHT?

✦ Inside a Winning PR Strategy ✦

Imagine admitting what went wrong—publicly 👀 Today, we’re wrapping up our KISS framework analysis of the highlighted PR case study by focusing on the final element: STOP 🛑

Identifying weaknesses is crucial for enhancing the impact of future campaigns. Instead of dwelling on mistakes, it’s more productive to set clear action points for improvement. Can you relate to any points from this case study?

A big thank you to Sabina Covo Communications for their bravery in sharing every aspect of their campaign 🤝 Your openness is invaluable to the PR community!

🔍 Be sure to catch up on our previous posts and materials for a comprehensive view.

✦ Inside a Winning PR Strategy ✦

When the dust of a successful PR campaign settles, it's always time for some afterthoughts. 💭 Could we have done something more? Let’s try to answer this question with Sabina Covo Communications, whose case study we’re breaking down with the KISS framework.

Time for the first S: START! 🆕 Browse through their ideas to make a sustainable PR campaign even more impactful.

Need the full picture? Don’t miss the final part tomorrow! Meanwhile, catch up on our previous posts and rewatch the special edition of the PR Episodes 📺 https://www.linkedin.com/events/7219701859135979521/

✦ Inside a Winning PR Strategy ✦

Always thinking about what could be improved in your campaign, even if it was quite successful?

Today, we're diving deeper into the international campaign run by Sabina Covo Communications! After covering the 'Keep' section (check out our previous post 🔍), we’re now focusing on areas for improvement. Admitting these isn’t easy, but it’s all about making future campaigns even more successful, right?

✦ Inside a Winning PR Strategy ✦
What makes a PR campaign successful? Evaluating the project is one of the best practices, but not everyone is brave enough to utilize the KISS format (Keep, Improve, Start, Stop) publicly. A big shout-out to Sabina Covo Communications for sharing their insights on a campaign run with three strategic partners across two continents!

Let’s dive into this case study and uncover what worked, what needs tweaking, and what won’t be repeated. Invaluable insights await you in our social media posts this week 📌🗓️

✦ This Week’s Highlight: Inside a Winning PR Strategy ✦

Get ready to dive into how Sabina Covo Communications pulled off a successful PR campaign that revolutionized McDonald’s sustainable packaging across Argentina! 🌿

Curious how they transformed a bold idea into major media buzz and attracted top investors 📈 for their client in just 5 months? We’re breaking down their strategy, sharing insights into J&J Green Paper’s innovative packaging, and exploring their collaboration with Arcos Dorados, the world’s largest McDonald’s franchisee.

🔔 Stay tuned for additional insights and lessons from this campaign throughout the week. To delve deeper into the case study, join our 30-minute live LinkedIn discussion this Wednesday (link in the previous post).

Sabina Covo PR Leads J&J Green Paper’s Sustainable Campaign Learn the secret behind PR Agency Sabina Covo’s success in their PR campaign promoting McDonald’s new sustainable packaging.

Can PR help sustainable brands gain coverage and investors? The answer is short - YES! 🌱📈

Join our online discussion on July 24 to discover HOW to do it 📺 https://www.linkedin.com/events/7219701859135979521/

Save your time for exclusive insights!

📺 This edition of the PR Episodes features a dedicated PR case study highlight and special guests:

Sabina Covo, Owner of Sabina Covo Communications LLC

Benjamin Carr, Associate Director at MHP Group, expert in Sustainable Finance & Climate Change PR

With our invaluable host, Jim James.

Go big or go home? Not always! 💡 82% of consumers trust recommendations from smaller creators more than big names.

Explore more insights and examples: https://bit.ly/3xTtaLj

💬 Have you already leveraged this opportunity, or do you prefer to work with established players as part of your PR strategy?

Friends and family tired of hearing about your PR job? 🙅
Your pet is the best but doesn’t offer much constructive support? 🐶
Need to talk with people that truly get your daily wins and challenges?

Look no further! Join other PR stars in the PR Collective, the first community created by Prowly to meet all these needs and deliver some extra value!

Here's what you can expect: https://bit.ly/4csEZae

Find your PR Mates: Join PR Collective by Prowly - Prowly Looking for a PR Community worth joining. PR Collective should be your first choice. Meet other pros and keep up to date with news.

🟧 Attention, Ruby enthusiasts!
Prowly is thrilled to sponsor the upcoming Ruby Warsaw Community Conference. Join us in Warsaw for an event featuring not just a vibrant community but also international speakers and valuable workshops. Will we see you there?

Can you feel these moments? It’s a sign to forget mass blasts ❌ Your story deserves the proper attention, doesn’t it?

Leverage our advanced media database filters to connect with the relevant reporters and maximize your chances of coverage.

Explore how it works with sample use cases: https://bit.ly/4chgywz

Feeling frustrated with questions like, “How will this article boost our sales?” or clients demanding, “We want you to report in Advertising Value Equivalent”? 😤 You’re not alone.

We’ll cover these topics during a special edition of PR Episodes! 📺 Sign up and learn how to master the art of showcasing PR’s true value and managing stakeholder expectations.
➡️ https://www.linkedin.com/events/7209902143376420864/

See you on Linkedin!

Remember those hidden object games? PR pros are still playing them when trying to find the relevant media contacts for their stories. Such fun, isn't it? 😄

Spending more time on research than on pitching isn't always the most optimized solution. But don't worry, Prowly has your back.

Stay tuned!

🏳️‍🌈 Proud every day, not just this month! At Prowly, our DEI group drives initiatives year-round. This June, we’re taking a moment to celebrate their incredible impact with a not-so-small summary.
It’s hard to measure their amazing activity in numbers, but just look at these impressive figures! Especially the webinars and workshops where we had even 100 attendees per session 🙌 We're truly PROUD to be at Prowly 💜 And we’re confident that we have many Diversity, Equality & Inclusion projects ahead of us.

Let's celebrate together by creating an empowered workplace where everyone feels valued. What does an inclusive workplace look like to you? 💬 We'd be happy to see your thoughts below!

Celebrating 1 year of our Employee Advocacy Program this month! 🎂 Get ready for some big numbers ⬇️

In just 12 short months, our mighty around 20-person team has:
✦ Published 354 social media posts with a reach of 843,119! (And yes, all crafted by our ambassadors themselves)

But wait, there's more! Our crew also:

✦ Participated in 12 workshops and panels as speakers
✦ Contributed to 8 expert articles
✦ Mentored in 2 mentorship programs
✦ Appeared in 2 podcasts

Altogether, these efforts generated an additional 29,245 in reach, plus a sprinkle of positive vibes from potential candidates (thanks, everyone!).

However, it's not just about metrics, is it? Our program ambassadors benefit greatly from the program, gaining personal development, knowledge from webinars, a sense of community, shared goals, and mutual support.

Here's a standing ovation to the Team! 👏👏👏

Too many messages to write, so many recipients to interest in your emails, and so little time? Let AI help you shine! ✨

While we can't promise to replace your writing skills, Prowly can definitely make your PR life easier.
Introducing Pitching Assistant! Here's what it can do:
✍ Craft emails from scratch: Just provide a few keywords, and our AI will generate a personalized draft for you.
🌟 Sparkle up your existing draft: Need a little extra something? Pitching Assistant will suggest improvements to your existing copy, from single sentences to opening lines.
🎯 Optimize your messages for delivery: Receive smart alerts regarding potential spam issues to double-check your email content and guarantee that your emails reach journalists' inboxes.

Ready to write amazing, error-free PR emails in a flash?
➡️ https://prowly.com/pitch/ ⬅️

🔍 Looking for ways to handle PR stress? The latest Prowly Magazine’s article not only unveils the top challenges but also offers practical solutions💡Discover strategies for predicting outcomes, securing media coverage, and more: https://bit.ly/How-to-manage-stress-in-PR

What Stress Looks Like When You Work in PR (and How to Manage It) Did you know that 92% of PRs feel stressed on a daily basis? Dive in to find out how to turn your mindset around to have a healthy work-life balance.

🚨 Public Relations ranks among the most stressful jobs. The pressure is beyond doubt. That's why it's so important to raise the topic and talk about the everyday struggles we face, regardless of career level. Today, we're sharing real-life stories. Stories you may find painfully relatable.

Shout out to our ambassadors who shared their experiences:

👏 Corina Stoica Leslie, ZeroBounce
👏 Sara Ward, CareQuest Institute for Oral Health
👏 Mike Mejer, Green Lane Communication
👏 Tricia Payer, Microsoft
👏 Avery Hand, BLASTmedia

Thank you for your input!

Read more about mental health in PR: https://bit.ly/_Perfectly_Imperfect

We asked you, the PR pros, about the stress related to your work. According to PRWeek, the results are ‘staggering’.

💬 What findings from the research surprised you the most?

https://www.prweek.com/article/1875195/whats-stressing-pr-pros-out

What’s stressing PR pros out? What’s stressing PR pros out?. From PR Week