Drift

2024 predictions are in!

Here's what our CEO, Scott Ernst, has to say 👇

Do you agree? Let us know in the comments!

That's a wrap on CONVERGE!

Thank you, Matt Tippets, Jam Khan, Katie King, and Danilo McGarry for presenting on Day 2.

Missed a session? Catch all the recordings on-demand here: https://drift.ly/3NhIo0S

We had so much fun at Day 1 of CONVERGE! Thank you to Paul Roetzer, Meghan Keaney Anderson, Don Simpson, and Dr. Ayesha Khanna for joining us on stage.

Lucky for us, the fun is far from over. We've got a whole afternoon of AI to enjoy starting at 1 PM ET today. See you there! https://drift.ly/CONVERGE

What converges better than marshmallows and chocolate?

Very few things, but we’d argue that humans and artificial intelligence are one of them 😉

Join us at CONVERGE on December 5 + 6 and be entered to win a FREE Solo Stove for all your S’mores needs.

Sign up here: https://drift.ly/3ulJqmc

🎵 Life in the fast lane 🎵

While we can't confirm or deny that this is the song in the Algolia team's head as they accelerate the time to sales from a form fill, we can confirm that Fastlane makes up two-thirds of their total live chat-generated pipeline.

Read more about Algolia's experience with Drift here: https://drift.ly/3RkK645

Showing your buyers you know them by sharing content you know they will appreciate.

That’s one of the tips Carly Botelho, Director of Demand Generation at Intellimize, shared during the writing of The Marketer's Guide to Optimizing Website Conversions.

Read more of Carly’s tips, as well as about how Intellimize approaches their personalization strategy, for free here: https://drift.ly/47xq5wT

Raise your hand if you like at-home try-ons 🙋

Us too.

That’s why we created a custom demo page of our new Bionic Chatbots, all for free.

Just enter your email address and website URL, and see how Bionic Chatbots could work for your business in real-time from the comfort of your home.

Get started: https://drift.ly/3GkuqHI

Artificial intelligence has the power to help you deliver more streamlined buying experiences at scale. So, what are you waiting for?

Join Ottavio Dattolo and Caitlin Seele at 2 pm on December 7 to learn the tricks of the AI trade.

Register: https://drift.ly/46pjbbM

What does it mean to be a human in the world of Ai?

That’s the question Danilo McGarry is set out to answer.

Join him at CONVERGE on December 6 for “Ai Everywhere.”

Register here: https://drift.ly/3ulJqmc

It’s no secret that Drift is best friends with AI, but we were thrilled to hear that Clari is, too 😉

Maya Connet sees AI as an essential partner in the future of selling. Read how she sees it fitting into the sales processes of today and tomorrow here: https://drift.ly/3ZUUm5G

She’s a self-proclaimed AI and data geek.

She co-founded an AI solutions firm.

She founded a charity to teach girls the basics of coding and artificial intelligence.

Folks, please welcome Dr. Ayesha Khanna to CONVERGE 👏

Join her for a live Q&A on December 5 to learn how you can accelerate your company’s AI journey.

Register for free here: https://drift.ly/3ulJqmc

Out with the old one-size fits all B2B marketing tactics, and in with the new customer-centric ones. That’s what Ottavio Dattolo’s and Caitlin Seele’s webinar is all about on December 7.

Join them at 2 pm to learn how to leverage AI and reshape your customer engagement strategy.

Register here: https://drift.ly/46pjbbM

Ok, ok. We know we've been talking a lot about AI lately, but that's why today, we're going to SHOW you exactly how we make AI work for Drift. Because adopting AI isn't just buying an AI product and calling it a day. It's so much more than that.

Read how Kari Raabe, the mastermind behind Drift's own Conversational AI instance, approaches and iterates on our AI implementation here: https://drift.ly/40MBuq0

How to Build a Conversational AI Experience Your Site Visitors Will Love Here are the practices that Drift's Conversational AI designer follows to build an AI experience that is helpful, productive, and effective.

New year, new ABM strategy?

As you plan for 2024, keep this ABM benchmark report in your back pocket. It's full of tips for building high-performing ABM campaigns gathered from over 200 industry leaders.

Download it here: https://drift.ly/3R3yXEL

Getting ready to set that "out-of-office" status? Make sure you do in Drift, too.

Read this blog to make sure you're taking all of the necessary steps to enjoy a peaceful time off while still delivering a positive customer experience to your site visitors.

https://drift.ly/47YZ3P5

Signing Off for PTO? Don’t Forget to Do This in Drift. Here are three things you need to do in Drift to ensure your team won't lose out on any opportunities while you're away this holiday season.

How are HR teams thinking about AI in the workplace?

Drift's Chief People Officer, Diana Brunelle, shares her thoughts in the most recent edition of AI Made Me Do It.

Read it here: https://drift.ly/3R4xWMQ

#3: AI Made Me Do It — The Newest Tool in HR's Garden A monthly take on what’s new in AI — personal stories, opinions, and inspiration from Drift’s leadership team. This edition is written by Drift’s Chief People Officer, Diana Brunelle. What’s On My AI-Mind AI tools have the power to help us build better workplaces. Working in HR is like ten...

🗣️CONVERGE speaker alert!

We’re thrilled to bring the author of “Using Artificial Intelligence in Marketing,” Katie King, to the virtual stage on December 6.

Katie will be talking all about how to harness AI ethically and effectively — very important stuff for anyone leveraging new tech.

Join us there: https://drift.ly/3ulJqmc

1️⃣ 2️⃣ 3️⃣ 4️⃣ 5️⃣ 💰

Sales reps, it only takes 5 steps to start hitting your quota goals faster. If you use Drift, that is 😉

As you make the final push in Q4, check out this blog to learn how you can maximize your sales productivity with Drift: https://drift.ly/3QYE8WF

5 Things Sales Users Should Start Doing in Drift Right. Now. As a seller in today’s noisy digital world, you know that each day brings its own endless list of tasks — from research to Zoom meetings and everything in between. But with only a finite number of hours in the workday, it’s impossible to get to every task. So, how do you make sure that … Con...

How does double the website conversion rate sound to you?

Join our webinar with Lift AI this Thursday to learn how Drift Engage can help you see more conversions with less manual effort.

Register: https://drift.ly/46rWZ0R

There's no denying that a positive digital buying experience in the pre-sales process will deliver positive results. But get lazy in the post-sales process, and all that effort will be for naught.

That's why we built Drift to help you deliver on buyer expectations both before and after signing on the dotted line.

Read what we mean here: https://drift.ly/3MAxHqb

Here's the Inside Scoop on How Drift Works for Post-Sales If you work in B2B today, there’s no escaping talk about the future digital sales experience. And, with the digital advancements we’ve seen in the past few years (see: AI), all that talk is rightfully earned. But, while we’re already spending lots of time (and let’s face it, money) investing...

Wondering what you’ll get out of attending CONVERGE?

Here are a few things:
- A game plan for AI adoption, application and usage at your business
- Exclusive insights into AI’s potential to transform your customer experience
- Pro tips for creating demand

Sound good to you? Register here: https://drift.ly/47uzS6J

Clean data 🧽 That’s the future of selling Derek Levine (Director of Enterprise Sales, 6sense) predicts.

Our new Future of Selling ebook highlights ways sales teams can leverage AI to help them take advantage of more data with less manual effort.

Read it here: https://drift.ly/463hel0

⏩ Want to fast forward your deal cycles?

▶️ Then it's time you press play on personalization.

Join Drift's Caitlin Seele and Demand Gen Report's Kelly Lindenau at DGR's Strategy and Planning Series on November 13 to make personalization a part of your 2024 strategy.

Register for free:

Press Play On Personalization: Integrating ABM & Demand Generation Across Channels - Demand Gen Report Webinars Marketers aspire to be in perfect harmony with prospective buyers, providing personalized experiences whenever possible. In this session, Caitlin Seele, Director of Revenue Marketing at Drift, will discuss how her team integrates ABM and demand generation to deliver personalized buying journeys that...

Conversational Marketing is proven to increase conversion rates, but do you know what can make those conversion rates even higher? Leveraging intent data to take a more targeted approach to your strategy.

Join Drift's and Lift AI's Heads of Marketing, Emily Singer and Justin Wagg, on Thursday, November 16 at 1 PM ET to learn the benefits of leveraging Drift Engage in your Conversational Marketing strategy, complete with color commentary from Drift x Lift AI customer Jennifer Boudreau of Intelex.

Register: https://drift.ly/3s7aepD

Are you fed up with trying to figure out the right personalization strategy for your business?

Then, we’ve got just the guide for you 📖

The Marketer's Guide to Optimizing Website Conversions covers how to figure out what to prioritize, the best ways to personalize, and how to iterate based on the results.

Read it here: https://drift.ly/45TWzQn

Wishing you all the treats 🍬 and no tricks 👻 this Halloween.

Happy Halloween from the team at Drift!

It's 2024 planning season, and if you're feeling like you don't know where to start, you're certainly not alone.

That's why Demand Gen Report has created a free, week-long virtual experience, Rewriting The GTM Story: The Next Chapter Of Your B2B Playbook, to help you set up your team for success.

Register to learn how you can drive impact without burning out your team here: https://drift.ly/4996gxb

Conversational Marketing is entering its new era.

And while others may be stuck in the past, Drift’s version of Conversational Marketing is Taylored (see what we did there 😉?) to deliver more revenue and enduring relationships.

PS. Happy 1989 (Taylor’s Version) Day everybody 🫶 🪩

Nothing says like live event season.

Read (and laugh) about a live event gone wrong in our compilation of Marketing Horror Stories: https://drift.ly/3Md3Lju

Just because we announced three MAJOR product updates at the beginning of the month doesn't mean that our product team was sleeping on the rest of our product suite 😴 ❌

Check out all the new features that entered Drift this month in our monthly release blog:

AI Account Engagement Summaries & Streamlined Processes: What’s New from Drift This October Read the latest feature updates to Drift's product suite that will help drive efficiency across both your sales and marketing teams.

Right email copy, wrong link. Talk about a jump scare.

Read the full marketing horror story here: https://drift.ly/45FIC8H

🔋 Looking to power up your personalization strategy?

Drift's Caitlin Seele and Intellimize's Tracy Sestili are teaming up next Thursday at 1 PM ET to teach you the ins and outs of a holistic personalization strategy.

Join them here: https://drift.ly/494rI6k

A healthy combination of tech and humanity. That will be the future of selling.

Read more of Lee’s predictions in our latest ebook: https://drift.ly/3s0VpVu

Let's get spooky 👻

To celebrate , we asked marketers what some of the scariest stories are from their careers. Check them out (and share your own!) here: https://drift.ly/400XJYU

📰 Extra extra! Read all about it!

Your sci-fi fantasies are now reality. Read our SVP of Product's take on it here: https://drift.ly/45AbS0u

#2: AI Made Me Do It — Your Sci-Fi Fantasies Are Now Reality A monthly take on what’s new in AI — personal stories, opinions, and inspiration from Drift’s leadership team. This edition is written by Drift SVP of Product.

Show, don't tell.

That's the not-so-secret to B2B selling today.

Read (or watch) 4 ways our sales and post-sales teams leverage Drift Video to help streamline the sales process and give context to every sales conversation they have here: https://drift.ly/3ZY6cwa

3 Ways Drift Video Can Help You Sell More Efficiently To cut through the prospecting noise, today's sellers have to get creative. Here's how Drift Video can help sellers channel their creativity, efficiently.