DAVID.MARKET

DAVID.MARKET has achieved recent outstanding successes working with music industry manufacturing client A to Z Media through SEO and Google Search ads marketing channels:

We increased Google Ads Clicks by 74%
Key Conversions were Increased by 86%
We improved Google Ads Conversion Rates by 74%
Website Engagement Rate for Marketing Channels Increased by 68%

Contact us today to learn about how we can help your B2B or e-commerce business improve conversions!

New article from DAVID.MARKET: Why You Need a Digital Marketing Agency for Your Small Business.

- Connect with Customers Where They Are
- Target Like a Pro
- Generate More Business through Cost-Effective Means
- Track What Works
And why work with a digital marketing agency as a small business.

Why you need a digital marketing agency for your small business Connect with your customers where they are, target like a pro, generate more business through cost-effective means, and track what works.

Do you need a new website?

Your brand’s website is an essential component of your marketing, and first impressions are key. Your site is often the first place that people interact directly with your brand. Whether your audience is looking for the answer to a frequently asked question, comparing your product offerings against competitors, or looking to quickly evaluate whether you’re trustworthy or the right fit for them, your website is often their first and chief contact point. A well-designed website that your conveys visual currency is an investment that will generate returns.

Read more in our new blog post:

Do You Need A New Website? Your website is one of the most important parts of your brand and marketing. Read inside to learn more about why website design is important for your brand.

Curious about how to find the right branding agency through the formal RFP process? Check out this how-to guide featuring us from DesignRush.

Branding RFP: How to Find the Right Agency to Tell Your Brand Story [+ Free Template] In this guide, you’ll learn how to draft a solid branding RFP, from your project needs and challenges to deliverables, timeline, budget & more.

Recent Work by DAVID.MARKET: Java Studios Brand Refresh, Website Design/Development, and PPC/SEO.

Java Studios offer a series of Brooklyn-based community, office, and studio spaces for rent to a vibrant community of artists, startups, designers, non-profit organizations, and small businesses looking to amplify their reach by putting themselves side by side with like-minded creatives and entrepreneurs.

Java Studios asked us to redesign and redevelop their website, including a brand refresh, and to lead SEO and PPC digital ad campaigns driving sales and leads for their sales teams.

Read more about this process at our website:

Java Studios | Branding, Web Design & PPC Case Study DAVID.MARKET for Java Studios case study: brand refresh, website redesign, WordPress web development, SEO, and PPC campaigns.

When it comes to SEO services, pricing can sometimes be a mystery, but it doesn't have to be! DesignRush has pulled together factors a business owner should consider when researching their options.

Peak our mention alongside other independent agencies: https://buff.ly/3ubo5Zb

SEO Pricing: The Cost of Search Engine Optimization Services The cost of search engine optimization depends on a variety of factors. Here is what you need to consider when coming up with a budget for SEO.

What does it take to effectively promote an e-commerce business? Get some inspiration from this piece featuring one of our team members:

26 marketers share their best tips to promote ecommerce business online | Bobin D'silva I interviewed marketing experts around the world and here are some best tips from them which will help you to promote your eCommerce business online

Another win for our team: our digital marketing and print work with Alexa Avilés has received an Honorable Mention from the MarCom Awards.

Check out the winning effort here: https://buff.ly/3s8Ig9g

Big news for our team! Our work with Luna Park NYC has received a Gold Award from the MarCom Awards.

Check out the winning effort here:

Luna Park in Coney Island | Marketing Portfolio | DAVID.MARKET Luna Park in Coney Island, the birthplace of modern amusement parks, approached us to develop a comprehensive digital strategy for summer '22. Read more here.

Read more about our branding, PPC, email marketing, & SEO work with the Bhakti Center, a historic spiritual-cultural center on NYC’s Lower East Side 🧘

The Bhakti Center NYC | Marketing Portfolio | DAVID.MARKET Read more about our branding, PPC, email marketing, & SEO work with the Bhakti Center NYC, a historic spiritual-cultural center on NYC’s Lower East Side.

When done right, a rebranding exercise can set up a business for long-term, sustainable growth. This DesignRush article offers more insight into this topic and why a rebranding agency can be a smart move.

PS - Check out our mention among the top rebranding agencies 😉

How Rebranding a Company Can Lead to a Long-Term Growth Rebranding a company can bring about unique opportunities for your enterprise growth. Learn how to rebrand your company to generate long-term success.

🗞️ Check out our Director of Organic Growth Marketing's mention in this SEOptimer article focused on SEO lead gen tips.

13 Ways to Get SEO Leads (with Tips from Agencies) Are you still trying to figure out how to get SEO leads? You’re not alone. In this guide, we’ll walk you through SEO lead generation Ideas and best practices so you can learn how to get more SEO clients.

It is extremely exciting to see clients like Mosaic Instructional Planning take branding or marketing assets and use them for years. Read more about our work with Mosaic here: https://david.market/work/mosaic-instructional-planning

CIDDL Cizzles with Nicole Galante and Izzy Galante Meet Nicole and Izzy Galante, a brother-sister team with nearly 50 years of combined experience in education at all levels--from PreK to Postsecondary teache...

Project: Luna Park in Coney Island
Luna Park NYC is a historical amusement park and an iconic entertainment destination in Coney Island, Brooklyn. This area is famous as the birthplace of modern amusement parks.

Luna Park in Coney Island, a division of Central Amusements International, approached DAVID.MARKET to help build their digital marketing strategy for Opening Day and the rest of Spring/Summer 2022.

How did DAVID.MARKET help Luna Park grow its brand?

Focus: Brand Refresh

The DAVID.MARKET Team created a multifaceted, flexible campaign that resonated with all of Luna Park's varied and dynamic customer base. Its messaging was designed to speak directly to each demographic, but always with one central call to action: "Luna Park Coney Island is..."

We developed visual concepts to reflect the different experiences each member of their audience had at Luna Park. The creative is designed to connect with a wide-ranging audience through flexible applications. Meanwhile, the brand visuals use a hand-rendered typeface to give the concept personality; to strengthen the emotional connection underpinning the creativity.

Below is a compilation of the visual assets we created for Luna Park's brand refresh in preparation for its Opening Day 2022 and beyond.

Sign up for our email newsletter and view the portfolio on the DAVID.MARKET website to read more.

DAVID.MARKET offers SEO services spanning from keyword research, on-site and technical website optimization, to link building and content strategy.

At the core of our ethos, we believe in producing high-quality content over using cheap tricks that provides no real value, stunts growth, and ultimately hurts our clients' businesses.

This week, the DAVID.MARKET Team came across the article: "Link Relevance vs. Content Relevance in Link Building" by Paddy Moogan published on Moz - one of the most popular tools used by SEO specialists, alongside Ahrefs and SEMrush.

Our team members, Andrew and Naomi, thought it was a good read on the topic of relevancy and would recommend the article to anyone unfamiliar with the nature of SEO work.

Ever heard of the phrase: "Content is king"? The heart of SEO is content. In fact, not just any content - relevant, yet easy-to-read and informative content that your audience finds useful.

In order to increase your organic keyword rankings and drive traffic to your website, you want to establish you or your brand's authority and build trust by showcasing subject matter expertise.

SEO specialists cannot solely rely on best practices and being up-to-date with latest industry news. Rather than optimizing for algorithms, focus on optimizing for the person using the search engine.

Read the entire article here at https://buff.ly/3OpBKDv.

Link Relevance vs. Content Relevance in Link Building Relevance is talked about a lot in the context of link building, yet none of us know exactly how Google measures it. When it comes to link building, and specifically the part that relevance plays, the potential answers are a lot more complex than we think. Let’s start by splitting out link…

The DAVID.MARKET Team is proud to announce that our team member, Naomi D**g, has been featured in an article: “Experts Recommend Avoiding These 17 Content Marketing Mistakes” by John Egan! https://buff.ly/3IpA5fT

Thank you Expertise for featuring us in your “16 Best Brooklyn Digital Marketing Agencies” article!

16 Best Brooklyn Digital Marketing Agencies Find and connect with the 16 Best Digital Marketing Agencies in Brooklyn. Hand picked by an independent editorial team and updated for 2022.

Project: RentQualifier
RentQualifier is a tech start-up founded by mortgage and real-estate industry veterans that provides renters a quick, efficient way to show their “rental worthiness” to potential landlords and other renters, and for landlords to efficiently screen potential renters. Their mission is to make the rental process more efficient for tenants and real estate professionals alike.

How did DAVID.MARKET help RentQualifier grow their creative brand?
RentQualifier approached DAVID.MARKET to expand their brand awareness through advertising, in order to grow their partnerships with property management organizations and to attract individual renters seeking a leg-up in a competitive rental market.

We developed a paid digital advertising strategy to accompany the launch of RentQualifier, including refreshing the brand’s visuals and ad copy to create striking ads for various social media platforms.

As a result of our work with RentQualifier, the brand’s new website and digital marketing collateral has evolved beyond the startup phase and is engineered to grow with this rising company.

We are back again with a new, freshly-curated DAVID.MARKET team Spotify playlist.

This month's theme is summer, featuring indie and hardcore artists and bands all the way to k-pop, j-pop, and fun, nostalgic summer tunes. Stay tuned in the upcoming months for more!

https://buff.ly/3znBukW

DAVID.MARKET Playlist Iron Pier · Playlist · 19 songs · 3 likes

What is SEO and How Does It Work?

If you own, manage, monetize, or promote online content, SEO is an important tool that can bolster business, improve the quality and quantity of website traffic, and amplify brand recognition. Put simply: search engine optimization uses keywords and other essential data to attract unpaid traffic to a website or web page.

SEO is a discipline within the wider world of search engine marketing (SEM). However, unlike other SEM branches like pay-per-click (PPC) / cost-per-click (CPC) advertising, SEO’s focus is solely on organic, or non-paid, marketing channels and their optimizations in order to attract new website visitors.

Why is SEO Essential for Your Online Presence?
What’s in a word? A lot. SEO keywords can determine bottom-line performance for a business or initiative. They can bolster web visibility and rankings on search engine listings, and can promote website authority and relevancy. A site that takes its SEO seriously will be deemed more authoritative and relevant to people searching on the internet, and that means increased web traffic. Also, SEO-treated sites offer better visitor experiences because the relevant information is easily accessible.

How to Enhance Your SEO Efforts
There are many ways to integrate SEO into your online presence and have this powerful asset start working for you now. Some routes to explore here are embedding relevant keywords into your current site content and metadata; optimizing image alt-tags; and creating fresh website content peppered with SEO keywords like blog entrees. You can also seek an agency like DAVID.MARKET to research keywords and help you impactfully implement them.

Yes, it is possible to DIY SEO, but it’s a tall order to get up to speed and make meaningful SEO-informed changes to your site and web presence, especially while running a business. Your best course of action is seeking the advice and help of a team of SEO experts like DAVID.MARKET to take care of ensuring your website and other SEO tasks are as effective as possible.

Our team can help in a myriad of ways. We can conduct recurring analysis of your website's content, keywords, and metadata to identify SEO improvements. We can also develop and execute meaningful SEO outreach strategies to drive awareness, website visitors, and sales. Additionally, our team can lead or collaborate on content strategies that help you build organic web traffic and foster genuine connections with your customers. And we can also keep tabs on your competitors' SEO efforts and propose ways to adapt their tactics so you stay ahead of them.

DAVID.MARKET helped SpaceMaster launch a Kickstarter campaign for the new, re-developed 2.0 version of their well-known transforming X Table.

The goal was to use the Kickstarter campaign to launch a popular new version of the table, the X Table 2.0, and to offer flexible, unique customization unavailable in mass commercial manufacturing runs. We also worked to use the Kickstarter as an opportunity to build brand and press awareness for long-term brand growth.

Our team worked closely in partnership with SpaceMaster, collaborating with their team on research, campaign strategy, press, writing copy, assisting in the creative direction of their photo and video shoot (even making an appearance in the video and in Kickstarter Live streams). We also handled PPC pre-launch lead generation, PPC in-campaign, social media, and email promotions, as well as designing and implementing landing pages on their website.

The Kickstarter campaign was ultimately successful, raising $31,362, over its $30,000 fundraising goal, with 98 individual backers, and gaining coverage in media.

BRIK Charger are designers and developers of handheld charging technologies for personal vaporizers.

BRIK approached DAVID.MARKET to help BRIK grow their inbound e-commerce traffic and sales through SEO (Search Engine Optimization), PPC (Pay-per-Click) digital advertising, and website optimization.

We used heat-mapping and traffic analytics data to improve BRIK’s landing page, visitor, and conversion process. Additionally, we developed a precise SEO keyword strategy for BRIK Charger, re-writing and organizing site content, and using link-building, to optimize for key terms and for sales. Our Google Search and Shopping Strategy helped attract new customers to BRIK's website.