Sombrero Festival
Sombrero Festival Ltd. throws a party for Brownsville the last weekend in February during Charro Days Sombrero Festival is a Brownsville original.
Incorporated in 1985 for the first Sombrero Festival held in 1986, for the purpose of enhancing the spirit of Charro Days, Sombrero Festival is now the largest event in Cameron County, TX, and benefits multiple non-profit organizations and causes throughout the community. The festival is held in Washington Park located in the Mitte Cultural District and on the edge of historic downtown Brownsville
09/18/2024
Join us for the first Membership Drive of Sombrero Festival 2025! We'll be at Cobbleheads next Thursday, September 26! Stop by & check out our Sombrero Mercado Pop-up during the drive! See you there!
06/13/2024
Sombrero Festival is deeply saddened to hear of the passing of iconic Tejano pioneer and legend, Johnny Canales. Dedicated to promoting our culture & music, Canales was instrumental in showcasing the careers of many artists that have graced our main stage throughout the years. He will be greatly missed.
05/05/2024
Introducing our Sombrero Festival 2025 President, Patty Cuellar.
Patty has been a Sombrero Festival volunteer for 19 years. She loves that the community comes together to enjoy what the organization & sponsors have put together. For 2025, Patty is looking forward to a bigger & better year!
Editors Note: Happy Birthday, Patty! 🎉🥳🎉
Closing out Sombrero Festival 2024 with a HUGE thank you to our sponsors and supporters!
04/29/2024
⛳️ 🏆💪🏼
04/20/2024
BISD’s 21st Annual Superintendent’s Scholarship Golf Tournament! Proud Sponsors!
04/17/2024
Sombrero Festival Board Members and officers presenting BISD Superintendent Dr Chavez with a donation for the 21st Annual Superintendent's Scholarship Golf Tournament! Sombrero Festival proudly makes contributions in the community that support Recreation, Beautification, Tourism, and Higher Education. 🙂🤩
04/17/2024
Proud Sponsor of Texas Southmost College’s Emerald 💚 Gala!
Thank you to our Emerald Scorpion Sponsor: Sombrero Festival. With your help, we raised $112,538 for student scholarships at our Emerald Gala.
04/09/2024
Every year Sombrero Festival makes contributions which support Recreation, Beautification, Tourism, and Higher Education in the community. Pictured here are Sombrero Festival Board Member & General Manager, JJ Gonzalez with Mr. Eugene Fernandez of the South Texas Center for Historical Genealogical Research. This donation was one of several approved in May 2023.
El Poder del Norte closing out Saturday Night at Sombrero Festival 2024 🤠
03/09/2024
El Poder del Norte closing out the Saturday Main Stage at Sombrero Festivals 2024 🤠
03/07/2024
A. Roy Gonzalez
Nov. 6, 1950 – Mar. 7, 2024
When building what will become a lasting institution, one of the inevitable pains is not being able to see what it will continue to become in the future. For those of us who remain, it is the reality that with time we will lose those who were part of its foundation, who served as our friends and mentors and who will always be part of the fabric and part of the legacy of what they helped build. Following the close of one of our most successful years with Sombrero Festival 2024, we have lost one such icon from our family. On Thursday, March 7, 2024, we let go of a man who gave so much and many years to the festival he loved. A. Roy Gonzalez was a mentor to many in today’s leadership roles at Sombrero Festival, Ltd. After years of service with the organization and rising through the ranks of officers, he served as President in 2002, and then served many more as an active member of the Board of Directors. Some of his greatest work included the music lineup at the annual festival. His wife, Frankie, served beside Roy for many years as an officer with the organization, and it is because of their service then, that this amazing event could grow into what it is today. While the sun has set on this earth for a man we all loved, he now looks after us from up above, and we will persevere, continue to grow what he helped build for one of the communities he so loved and carry on his legacy.
Alvaro Raul (Cowboy Roy) Gonzalez
aka A. Roy Gonzalez
aka Pops
Nov. 6, 1950 – Mar. 7, 2024
Rest in Peace, Pops ✝️🙏🏻❤️
Banda Los Recoditos closing out Friday Night at Sombrero Festival 2024 🤠
03/03/2024
Presenting the winners of the Sombrero Festival 2024 Frijolympics!
03/02/2024
Sombrero Festival Security handles lost & found items.
A Security booth can be found on the 8th St side of the park. It is located behind the park electrical panel on 8th St. nearest the intersection of 8th & Adams St.
After the festival you can contact Valley Wide Security to inquire about lost & found items at: 956-544-4726
03/02/2024
Banda Los Recoditos closing out an unforgettable Friday Night at Sombrero Festival 2024 🤠
03/02/2024
Presenting the winners of the Sombrero Festival 2024 Chili Cookoff!
Los Dos Carnales closing out a packed Main Stage at Sombrero Festival 2024 🤠
03/01/2024
Don’t miss out on the Texas Lottery Luck Zone at Sombrero Festival 2024! 🤠
Come out each day of the event to Spin & Win! 💲💲💲
03/01/2024
Los Dos Carnales closing out Thursday night at Sombrero Festival 2024 🤠
02/29/2024
A friendly reminder, NO drones allowed over festival grounds.🚫
To contact Sombrero Festival Corporate Marketing, please stop by the VIP Entrance or email us at [email protected]
02/29/2024
02/29/2024
Friendly reminder 🤠
02/29/2024
3 BIG DAYS 🤠🤠🤠
Thursday - Los Dos Carnales
Friday - Banda Los Recoditos
Saturday - El Poder del Norte
First 3 hours free everyday | Children 12 & under admitted free with an adult
More information at SombreroFestival.com
02/28/2024
PRESALE TICKETS AVAILABLE NOW 🎫
GA - $10 Presale | $15 At the gate
Full music line up at www.SombreroFestival.com
02/25/2024
Kickstart the festivities by joining us for OPENING NIGHT on Wednesday, February 28! ✨
A night full of music, food, drinks and a red carpet! Charro attire is encouraged.
Entertainment by:
Reflejo Activado & CHICAGO LIVE BAND
Opening Night is sponsored by PNC Bank
02/25/2024
Get ready for SATURDAY with El Poder del Norte at Sombrero Festival 2024! 🤠
GATES OPEN AT 7 AM
Tickets now on sale at SombreroFestival.com
Get your teams ready!🛶
It's the 14th Annual Kayak Fun Race happening THIS SUNDAY at Cobbleheads
FREE t shirt to the first 40 teams! Sign up will be on site at 11:00 AM 🥇🥈🥉
Download forms at SombreroFestival.com
02/23/2024
Sombrero Festival 2024 Members 🤠
Packet Pick Up Dates:
📍Feb. 23 - SF HQ
📍Feb. 24 - SF HQ
📍Feb. 25 - Kayak Fun Race at Cobbleheads
Click here to claim your Sponsored Listing.
Our Story
Sombrero Festival, Ltd. was created to enhance the spirit of Charro Days & thus throws a party for Brownsville the last weekend in February each year during Charro Days, traditionally held in Washington Park in Downtown Brownsville. Sombrero Festival was founded in 1986 to enhance the Charro Days celebration and to provide a venue targeting a broad segment of the community. Our average annual attendance is 40,000. We maintain a low gate admission price for adults, while also offering free admission times to ensure everyone in our community can attend. Children under 12 are always admitted free when accompanied by an adult. We maintain a cooperative agreement with numerous local non-profit groups whereby the group performs volunteer service and we make a donation to their organization. To date, Sombrero Festival, Ltd. has returned approximately $1.5 million back to the community through non-profit organizations and direct donations for tourism, beautification, and recreation venues in the City of Brownsville. Sombrero Festival is staffed completely by volunteers and is a 501 –(c) (4) non-profit organization.
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Website
Address
1908 E 6th Street
Brownsville, TX
78520
Opening Hours
| Monday | 7am - 11pm |
| Tuesday | 7am - 11pm |
| Wednesday | 7am - 11pm |
| Thursday | 7am - 11pm |
| Friday | 7am - 11pm |
| Saturday | 7am - 10pm |
| Sunday | 7am - 11pm |
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