Novulty

↦ Design Hack ↤

If you’re not thinking about color psychology in your UI design, you’re leaving money on the table. Colors aren’t just decoration; they’re a powerful tool to connect with your audience on a deeper level.

🧠 𝑯𝒆𝒓𝒆’𝒔 𝒕𝒉𝒆 𝒕𝒓𝒖𝒕𝒉: Colors trigger emotions, influence perceptions, and can make or break your design. But it’s not one-size-fits-all. Cultural differences, age, gender – they all play a role in how colors are perceived. Get this wrong, and your message gets lost in translation.

𝑷𝒓𝒐 𝒕𝒊𝒑: Design with intention. Know your audience, understand the color dynamics, and create experiences that don’t just look good but feel right too.

🎨 𝑸𝒖𝒆𝒔𝒕𝒊𝒐𝒏 𝒇𝒐𝒓 𝒚𝒐𝒖: What’s your go-to color in your designs? And do you think these insights hold up? Let’s talk in the comments. 👇

🌟 Exciting News! 🌟

We’re thrilled to announce that we’ve been selected as a recipient of the Comcast RISE Program grant package!

This incredible opportunity is a testament to the hard work and dedication we put into serving our community every day.

The grant package includes:

• Business consultation services to help us grow and thrive.
• Access to education resources to continue learning and improving.
• A $5,000 monetary grant to invest back into our business.
• A 30-second commercial that will be distributed for up to 180 days.
• A technology makeover to enhance our operations.

We’re beyond grateful for the support of Comcast and excited about improving the services we offer to our community.

Thank you to everyone who has been part of our journey!

Is your logo clever or confusing?

✔𝙒𝙝𝙮 𝙃𝙞𝙙𝙙𝙚𝙣 𝙈𝙚𝙖𝙣𝙞𝙣𝙜𝙨 𝙒𝙤𝙧𝙠: When done right, a logo with a hidden meaning becomes more than just a visual symbol; it becomes a conversation starter. It invites the viewer to look closer, to engage with the brand in a way that’s both intellectual and emotional. Take, for example, the iconic FedEx logo, where the arrow hidden between the “E” and the “X” subtly reinforces the brand’s commitment to speed and precision.

✖𝙏𝙝𝙚 𝘾𝙡𝙚𝙫𝙚𝙧𝙣𝙚𝙨𝙨 𝙏𝙧𝙖𝙥: However, there’s a fine line between cleverness and confusion. A logo that’s too obscure or overly complex can leave your audience puzzled, diluting the impact of your brand message. Cleverness should never come at the expense of clarity. A design should always serve its primary purpose — communicating who you are and what you stand for, clearly and effectively.

Here are a few brilliant examples of logos with hidden meanings that strike the perfect balance.

Btw, can you guess which one is designed by our team at Novulty?

🍩 We had a record crowd at the Gwinnett Entrepreneur Center Small Business Networking Breakfast this morning.

This amazing group of entrepreneurs meets regularly to network, share ideas, show support, and find new leads.

We meet again next Wednesday for the roundtable discussion event. RSVP 👉 https://lnkd.in/gzU7RMQY

𝙃𝙤𝙬 𝘿𝙤 𝙔𝙤𝙪 𝙃𝙖𝙣𝙙𝙡𝙚 𝘾𝙤𝙜𝙣𝙞𝙩𝙞𝙫𝙚 𝘿𝙞𝙨𝙨𝙤𝙣𝙖𝙣𝙘𝙚 𝙞𝙣 𝙔𝙤𝙪𝙧 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨?

In my latest LinkedIn article, I discuss what cognitive dissonance is and how it impacts retail owners, service providers, and online entrepreneurs.

Learn practical tips on how to shape customer perception, build brand loyalty, and drive business growth by aligning your brand’s promises with reality.

Click the link in below to 📖 more. We here to help ensure your business stays consistent and trustworthy!

https://www.linkedin.com/pulse/how-do-you-handle-cognitive-dissonance-your-business-shatoyia-bradley-lt4vc

We’re sponsoring a small business network breakfast this Wednesday. If you’re a small business owner in Gwinnett County, come join us!

When we consult with business owners looking to grow, we often get asked: should we be focusing on sales or marketing?

Here’s a simple way to decide.

This info is helpful if you have/are:

- Limited resources and budget
- Need for rapid growth
- Balancing operations with growth strategies
- High competition
- Building trust and credibility

Eᴍʙʀᴀᴄɪɴɢ ᴀ Cᴜsᴛᴏᴍᴇʀ⁻Cᴇɴᴛʀɪᴄ Aᴘᴘʀᴏᴀᴄʜ ⁻ Lᴇssᴏɴs ꜰʀᴏᴍ Aᴍᴀᴢᴏɴ

I recently read a story about a local bookstore that was struggling against big chains and online retailers. The owner read about Amazon’s customer-centric approach and decided to apply the same principles.

She improved the shopping experience, offered personalized recommendations, and prioritized customer service. Soon, her store became the go-to place for book lovers in the community.

➤ Lesson:

Focusing on the customer can transform your business. Amazon’s success is largely due to its obsessive focus on customer satisfaction. Your brand can thrive by putting the customer at the center of your strategy.

➤ Takeaway:

Engage with your customers, understand their needs, and tailor your services to meet those needs. Excellent customer service can be a game-changer.

𝘏𝘰𝘸 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘪𝘯𝘤𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘪𝘯𝘨 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘧𝘦𝘦𝘥𝘣𝘢𝘤𝘬 𝘪𝘯𝘵𝘰 𝘺𝘰𝘶𝘳 𝘣𝘳𝘢𝘯𝘥𝘪𝘯𝘨 𝘢𝘯𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴? 𝘚𝘩𝘢𝘳𝘦 𝘺𝘰𝘶𝘳 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘦𝘯𝘵𝘴!

We are excited to be nominated for in the Business & Creative Services category! Vote now at BESTofGEORGIA.com

Where are you on the business systems pyramid?

► Survival – You’re constantly putting out fires and improvising as you go.

► Stationary – Everything is in your head; it’s time to start documenting.

► Scalable – You’ve begun documenting, but systems aren’t completely organized and automated.

► Saleable – Your business operates like a well-oiled Swiss watch.

Do you find SEO confusing?

In our latest article [CLICK THE LINK BELOW], we tackle 10 common SEO myths. From the misconception that SEO is a one-time task to the belief that more money equals better results, we break down what it really takes to succeed in SEO, both in terms of time and money.

Whether you’re a small business or a big player, understanding these myths can help you set realistic expectations and develop a winning SEO strategy.

𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐚𝐫𝐭𝐢𝐜𝐥𝐞 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧:

→ Why SEO is an ongoing effort
→ How long it truly takes to see results
→ The importance of quality over quantity

And much more!

https://www.linkedin.com/pulse/debunking-10-common-seo-misconceptions-novultyofficial-rhsve/?trackingId=JIYNb2XPTqG32jfxTfsN2A%3D%3D

On this 4th of July, we celebrate the freedom we have in Christ, our ultimate source of liberty and hope. We also honor and give thanks to the brave men and women who have fought and continue to fight for us to live out those God-given freedoms🇺🇸✨

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✨ Introducing the new brand identity for The Andrews Law Firm, LLC! ✨

Located in Fulton County, The Andrews Law Firm, LLC is where your legal needs meet expertise and compassion. Specializing in real estate closing, estate planning, and probate, this firm is led by the dedicated Sonja Andrews. Her passion for helping individuals and families navigate the legal landscape is unmatched. 💼💖

Our goal was to capture the essence of their dedication and professionalism. The new branding reflects their commitment to excellence and personalized client care.

𝐖𝐡𝐚𝐭 𝐌𝐚𝐤𝐞𝐬 𝐚 𝐁𝐫𝐚𝐧𝐝? 𝐈𝐭’𝐬 𝐌𝐨𝐫𝐞 𝐓𝐡𝐚𝐧 𝐉𝐮𝐬𝐭 𝐚 𝐋𝐨𝐠𝐨!

Swipe ➡️ to see what goes into crafting a complete brand identity that captivates and resonates.

We often get approached to design logos, and when we mention that what we offer is brand identity design, sometimes there is confusion as to what that is and how it differs from designers providing logo design services.

1️⃣ Logo Design – The face of your brand.
2️⃣ Color Palette – Colors that evoke the right emotions.
3️⃣ Typography – Fonts that speak your style.
4️⃣ Imagery & Graphics – Visual storytelling at its best.
5️⃣ Brand Voice – Words that echo your core values.
6️⃣ Marketing Materials – Consistent, compelling communications.
7️⃣ Packaging – First impressions matter.
8️⃣ Website & Digital – Your online identity.
9️⃣ Signage & Environmental Branding – Make every space yours.

👇 Let us know your favorite element of brand identity and why!

I find this to be true in life and in business. Having direction means knowing exactly where you’re headed and making intentional moves to get there. It’s about clarity, purpose, and strategy.

As an integrated marketing designer, my passion is to help you deliver a unified message and visuals across all the marketing channels your brand uses, ensuring consistency and impact every step of the way.

As I was reflecting this morning, I thought back to a networking event I attended where Arielle Wozniak shared her experience with burnout as an entrepreneur.

As she spoke about her journey, one statement she made really resonated with me: "Rest when you feel tired. Work when you feel inspired."

I could hear the empathy in her voice as she spoke about the struggles she faced when she tried to push herself beyond her limits. As an entrepreneur, it can be easy to get caught up in the hustle and grind, and forget to take care of ourselves.

However, Proverbs 10:22 offers a refreshing perspective: "The blessing of the Lord brings wealth, without painful toil for it."

This verse reminds us that true success is not just about relentless hard work; it's about aligning our efforts with our values and seeking blessings that go beyond mere financial gain.

Here's how you can apply this wisdom to your business journey:

1. Seek Purpose-Driven Goals: Rather than focusing solely on profits, aim to create value that aligns with your principles and positively impacts others. When your business has a higher purpose, it attracts opportunities and blessings that mere hard work alone cannot achieve.

2. Embrace Integrity: Building a business with integrity and honesty invites trust and loyalty from clients, partners, and employees. These relationships are invaluable assets that contribute to long-term success.

3. Balance and Well-being: Proverbs 10:22 encourages us to recognize that wealth and success should not come at the cost of our health and well-being. Prioritize a balanced approach where rest, family, and personal growth are integral parts of your success strategy.

4. Faith and Trust: Trust in the journey and have faith that your efforts, when aligned with God’s will, will be blessed. This trust can reduce the stress and anxiety associated with the business world, fostering a more positive and productive mindset.

5. Gratitude and Generosity: Recognize and be grateful for the blessings you receive, and share your success with others. Generosity creates a cycle of gratitude that can lead to further blessings and opportunities.

By incorporating the wisdom of Proverbs 10:22 into your business practices, you can redefine success in a way that is fulfilling, sustainable, and enriched with blessings beyond financial wealth.

True prosperity comes not just from toil, but from the grace and guidance that align our work with who God has called us to be and what He has called us to do.

Quick selfie while attending TheNett Gwinnett Chamber of Commerce

Networking pro tip: Always stay true to yourself! In a room full of peers and competitors, authenticity is your superpower. Embrace who you are to build genuine connections that lead to impactful collaborations and success.

Today, we honor Juneteenth—a celebration of freedom, resilience, and unity. Let’s reflect on our journey towards justice and equality, and continue to stand together in solidarity. Happy Juneteenth from all of us at Novulty

We’re excited to share the new website we completed for Intentional Moments Spa & Wellness Lounge in Duluth, Georgia. If you’re in the local area and looking for holistic spa services, be sure to book a reservation soon! .

We're proud members of the Gwinnett County Chamber of Commerce! [Pictured with Deirdra Cox, Executive Director of the Gwinnett Chamber Foundation].

The GCCC 101 luncheon was an amazing introduction to the chamber for us. We had a chance to learn more about all of the amazing benefits we have as members of the BEST chamber in the world; they've got the award to prove it.

We're excited to build relationships with other like-minded business owners in our county to better serve our community..

Reposted from “Our foundation, a unique blend of my evolving creative skills and Nate’s deep dive into marketing analytics, remains our core strength. This fusion of art and science has fueled our continuous learning, equipping us with unparalleled expertise.”

About Membership at TNJ: “The staff at Toast and Jam have created more than just a workspace; they’ve fostered a nurturing environment integral to our growth. Their commitment to member success has been a key factor in our development from P&P Creative Studio to Novulty.

Being a member here resonates deeply with our entrepreneurial values. The community spirit here mirrors the essence of the diverse small businesses we admired in our travels, continuously fueling our inspiration and commitment.”

Beautiful words from incredibly special members. 🫶

We'll admit it. We lost sight of why we started our business.

In these times, when innovation zips by at the speed of light, it's easy to get swept up in the current, chasing after the latest marketing tactics instead of anchoring ourselves to the principles that set the foundation for success.

In the rush to keep up, to be everywhere at once and to leverage every new tool or platform, we risk drifting from the very core of what makes our marketing meaningful. It's not just about being seen; it's about resonating, truly connecting, and making a lasting impact.

𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐲 𝐫𝐨𝐨𝐭𝐢𝐧𝐠 𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐢𝐧 𝐬𝐨𝐥𝐢𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐫𝐢𝐧𝐜𝐢𝐩𝐥𝐞𝐬 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫:

𝘼𝙪𝙩𝙝𝙚𝙣𝙩𝙞𝙘𝙞𝙩𝙮 𝙞𝙣 𝘼𝙘𝙩𝙞𝙤𝙣: Our audiences seek genuine connections, not just another brand doing what everyone else is. When we base our strategies on principles, we're committing to authenticity, to showing up as we are and speaking our truths. This is what sticks, what leaves a mark.

𝘾𝙤𝙪𝙧𝙖𝙜𝙚 𝙤𝙫𝙚𝙧 𝘾𝙤𝙣𝙛𝙤𝙧𝙢𝙞𝙩𝙮: It takes boldness to stand firm in your principles when the world around you shifts with every new trend. But remember, as Les Brown inspired us, “Shoot for the moon. Even if you miss, you'll land among the stars.” It’s about setting your course by what you believe in, not just what’s buzzing right now.

𝘽𝙪𝙞𝙡𝙙𝙞𝙣𝙜 𝙖 𝙇𝙚𝙜𝙖𝙘𝙮, 𝙉𝙤𝙩 𝙅𝙪𝙨𝙩 𝙖 𝘽𝙪𝙯𝙯: True success isn't measured in likes, shares, or fleeting attention. It's built on the impact that lasts, that changes lives, and shapes futures. Principles guide us to look beyond the immediate and to focus on creating something that endures.

So, let's take a moment. Let's remember why we started this journey. It wasn't to follow the pack or to drown in the sea of sameness. It was to make a difference, to stand out, to stay true to what we believe in.

As we move ahead, let our strategies be a reflection of our deepest convictions.

Let's innovate with integrity, lead with purpose, and engage with sincerity. Our principles are not just our guideposts; they are our strength. They remind us that, in the end, how we reach our goals is just as important as achieving them.

We enjoyed discussing branding today with our Gwinnett Entrepreneur Center family and had a great turnout with over 20 small business owners.

We discussed learning how to shape customer perception, build brand loyalty, and drive business growth through strategic branding.

I love that GEC has fostered a community built on being relational, not transactional. Gwinnett is simply the BEST county in America.

𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐨𝐯𝐞𝐫 𝐐𝐮𝐚𝐧𝐭𝐢𝐭𝐲: 𝐖𝐡𝐲 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐤𝐞𝐲 𝐭𝐨 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐢𝐧 𝟐𝟎𝟐𝟒.

Attention spans are shrinking, and audiences crave valuable information. A recent study by the Content Marketing Institute (CMI) in 2023 found that 78% of B2B marketers prioritize creating high-quality content, even if it means publishing less frequently.

This shift aligns perfectly with the 80/20 rule in content marketing. By prioritizing quality content creation (80% effort) and strategic promotion (20% effort), you can ensure your message reaches the right audience and fosters meaningful engagement.

High-quality content leads to 63% higher brand awareness (𝐝𝐞𝐦𝐚𝐧𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧) and 37% more website traffic compared to generic content.

(Source: https://www.semrush.com/kb/1190-content-creation-with-semrush)

𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐭𝐢𝐩: Invest in content creation that educates, entertains, and solves your audience's problems. Conduct thorough research, gather valuable insights, and craft compelling narratives to keep your audience engaged.

𝘞𝘩𝘪𝘭𝘦 𝘵𝘩𝘦 80/20 𝘳𝘶𝘭𝘦 𝘪𝘴 𝘢 𝘩𝘦𝘭𝘱𝘧𝘶𝘭 𝘨𝘶𝘪𝘥𝘦𝘭𝘪𝘯𝘦, 𝘪𝘵'𝘴 𝘯𝘰𝘵 𝘢 𝘳𝘪𝘨𝘪𝘥 𝘧𝘰𝘳𝘮𝘶𝘭𝘢. 𝘛𝘩𝘦 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 𝘢𝘭𝘭𝘰𝘤𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘳𝘦𝘴𝘰𝘶𝘳𝘤𝘦𝘴 𝘮𝘪𝘨𝘩𝘵 𝘷𝘢𝘳𝘺 𝘥𝘦𝘱𝘦𝘯𝘥𝘪𝘯𝘨 𝘰𝘯 𝘺𝘰𝘶𝘳 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘢𝘯𝘥 𝘨𝘰𝘢𝘭𝘴.

𝐃𝐨 𝐲𝐨𝐮 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞 𝐝𝐚𝐢𝐥𝐲 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐨𝐧𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧, 𝐨𝐫 𝐝𝐨 𝐲𝐨𝐮 𝐩𝐫𝐞𝐟𝐞𝐫 𝐰𝐚𝐢𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐡𝐢𝐠𝐡-𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, 𝐞𝐯𝐞𝐧 𝐢𝐟 𝐢𝐭 𝐦𝐞𝐚𝐧𝐬 𝐥𝐞𝐬𝐬 𝐟𝐫𝐞𝐪𝐮𝐞𝐧𝐭 𝐩𝐨𝐬𝐭𝐢𝐧𝐠?

Over the past months, our team at Novulty took a strategic step back to reflect on our approach to content creation, community engagement, and growth strategies.

This wasn't a pause, but a strategic shift that yielded valuable insights that we'd like to share and discuss further in the coming weeks.

We are proud members of the Gwinnett Chamber of Commerce!

🌟 Exciting News from Novulty! 🌟 We're thrilled to announce that our very own CEO & Co-founder, Shatoyia Bradley, has been named Alignable's Local Business Person of the Year for Buford, Georgia!

This honor is a testament to our dedication to excellence, community engagement, and the relentless pursuit of innovation. A huge thank you to everyone in our community for your unwavering support and trust. Here's to continuing to serve and inspire our community together!