True Moringa

Love for our Shea & Moringa balm from My Life on and off the Guest List 🥰 Have you made it a staple in your skincare routine yet?

"Rooted in tradition and backed by science, True Moringa offers a complete line of regenerative skincare products featuring nutrient-rich oil from the seeds of the Moringa tree grown in Ghana. This oil is chock full of antioxidants, phytonutrients, and essential fatty acids, making it a multitasking moisturizer that absorbs quickly into the skin, nourishing tired, dry skin and restoring balance, glow, texture, tone, and firmness."

True Moringa Launches New 2-Ingredient Shea & Moringa Balm Rooted in tradition and backed by science, True Moringa offers a complete line of regenerative skincare products featuring nutrient-rich oil

📣 Our new farm has launched! 🌱✨ We’re growing! (pun intended). We’re thrilled to announce the launch of our second organic moringa farm 🥳

🌍 We started planting this spring with the goal of cultivating more trees 🌳 creating more farming jobs 👩🏾‍🌾 and (of course) bringing you more moringa!

Swipe to see how it started 🌱 ➡️ How it’s going 🌿

☀️⛱️ Summer flash sale ends at midnight PT! ⏰ Use code ‘SUMMERSKIN’ for 20% off sitewide

Ready for your skin to feel like new again after a sweaty summer day? 🥵☀️

🙌🏽 Reach for our Moringa Face Mask

💧Blend a small scoop with an equal amount of water

🧖🏾‍♀️Apply to freshly cleansed face with a finger, brush, or small spatula

⏳Wait 15-20 minutes

✨Rinse and voila! Bye bye clogged pores!✌🏽 Hello healthy skin 🥰

This Juneteenth, I’m celebrating progress and reflecting on the long road ahead for true freedom and equity for Black founders.

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝘀𝘁𝗮𝘁𝘀:
• Black-founded startups received less than 0.5% of the $140.4 billion in venture funding all US based startups received last year.

• Funding for black founders has declined every year since 2021 - a 86% drop.

• The statistics are even more abysmal for women: less than 0.1% went to Black and Latino women founders. Of the total capital under management by Black VCs, Black women only managed 0.03%.

• Unfortunately the story isn’t any better in the impact investment world. A Village Capital study found that only 10% of capital in East Africa went to startups with local founders, with the majority of dollars going to expats.

𝗛𝗲𝗿𝗲 𝗶𝘀 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗮𝗹𝗹 𝗺𝗲𝗮𝗻𝘀:

I’ve seen the consequences of statistics play out in our community - particularly among my Black women founder friends. These statistics translate to high rates of burnout.

They mean unique, world-changing ideas and community programs aren’t realized.

They mean better-for-you and better-for-the-planet products don't reach enough store shelves.

In short, when we underinvest in Black founders, we all lose.

𝗪𝗵𝗮𝘁 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗱𝗼?

• Investors: Hire and promote more Black (particularly Black women) decision makers to deploy and manage capital. Reach out to Black founders for recommendations of underrepresented founders who deserve investment dollars.

• Business Leaders: Leverage your network and customer relationships to support Black founders with social capital. As a 2023 report from McKinsey put it “Underrepresented founders are often tokenized; they tend to be offered a barrage of programs to mentor or support them, but don’t provide meaningful help, connections, or long-term contracts.”

• Customers and Retail Buyers: Continue to support Black founders and seek out Black brands long after the trend has passed.

With Love,
Kwami

𝗣.𝗦. 𝗝𝘂𝘀𝘁 𝗮 𝘀𝗺𝗮𝗹𝗹 𝘀𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝗕𝗹𝗮𝗰𝗸-𝗹𝗲𝗱 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗼 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘁𝗼𝗱𝗮𝘆 𝗮𝗻𝗱 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! 𝗔𝗱𝗱 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀!

Yvaya Farm - Delicious tropical fruit snacks
https://yvayafarm.com/

Midunu - Chef-crafted artisanal chocolates
https://midunuchocolates.com/

Kawa Moka - Sustainably grown specialty coffee
https://kawamoka.com/

PiperWai Natural Deodorant - Natural deodorant that works!
https://www.piperwai.com/

Pholk Beauty - Skincare made with ingredients from Black-owned farms in the US
https://pholkbeauty.com/

Organic Bath - Bath and body handcrafted with care
https://www.organicbath.co/

Black Paper Party - Decor, wrapping paper and more that celebrates Black families & communities
https://www.blackpaperparty.com/

Wow! ✨ Beyond thrilled to win the inaugural Naturally New England pitch slam! 🥳

Thank you to the judges Jamie Borteck, Holly Long, Poorvi Patodia, Maria Dubuc, & John Burns

🌿Thanks to BevNET.com and the board and event organizers, our mentor Veronika Stabinger and to everyone who came out and listened to our story!

🇬🇭 We’re excited to put this prize to work supporting more women and farming families in Ghana as we grow our regenerative skincare and wellness line.

🌱❤️ So grateful to be part of this community of natural brands making a difference for people and the planet GRIA Food Co. Aahana's Naturals Eat Shire's Tootie's Tempeh Waku

Happy to all who celebrate 🥳 Obsessed with our new Shea & Moringa balm formula - lightweight, hardworking moisture for dry and damaged skin ✨

📸

Shea & Moringa Balm for Tattoo Care ✨

Our two ingredient balm gives your skin the support it needs to heal naturally 🌱

Apply a pea sized amount over freshly cleansed skin daily to:

✅ deeply moisturize and prevent drying, cracking, and peeling

✅ support skin barrier health

✅ keep tattoos vibrant and irritation-free

Looking for last minute gifts that give back for mom? Our entire line is on sale now through 5/14 at throughout New England ✨🌱

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Blending a fresh batch of our tranquility moringa oil this week 🌱💜 This lightweight, two ingredient serum is perfect for

💧moisturizing and nourishing dry skin

✨combating signs of premature aging, dark circles, and hyperpigmentation

😌 Soothing inflammation and evening skin tone

Apply 1 pump to freshly cleansed skin in the morning and at night for baby soft, healthy skin 🥰

📸 .hume

📣 Last chance for Mother’s Day orders! 🌺 Looking for gifts that give back? Send the mamas in your life a little love knowing that your purchase supports women farmers in Ghana 💌

Use code MAMA20 for 20% off now through Mother’s Day



📸

🌺Looking for the perfect gift for the mamas in your life? Shop our Mother’s Day sale now through May 10th!

🌱Use code ‘MAMA20’ for 20% off site-wide: https://truemoringa.com/discount/MAMA20

Thrilled to be a finalist in the pitch slam alongside so many amazing natural brands making a difference for people and the planet! 🌍

➡️ Swipe for just a few of our favorite ways to use our new Shea & Moringa Balm ✨🥰

10/10 babies agree - Shea & Moringa balm makes for the perfect gentle moisturizing massage ✅ Just two all natural ingredients for mamas and babies alike 🤗

Your new favorite multitasking moisturizer has landed ✈️ Instantly absorbed, bursting with skin-friendly ingredients. 🤗 Perfect for:

💛 Scars & stretch marks - gentle enough for mamas and babies alike 👶🏾

💛 Head to toe moisture - dry hands and cracked heels are no match our Shea & Moringa balm. Deeply hydrate, nourish, and spot treat dry skin 🙌🏼

💛 Tattoo care - Soothe itching and discomfort and form a protective moisturizing barrier to aid in the skin’s natural recovery process ✨

💛 Climbers & weightlifters - Restore grip strength, alleviate discomfort and restore blistered, dry, and cracked skin to get back to doing what you love best 🧗🏽‍♀️

No April fooling - it’s here! 🥳 You asked, we listened 🌿We’re kicking off Earth Month with our newly reformulated Shea & Moringa balm packaged in a gorgeous sustainable aluminum tube. Here’s what’s new with this old fan favorite:

💛 All over moisture - the go-to for soothing and moisturizing scars, stretch marks, and dry skin conditions

💛 More to love- 43% more product per tube, same price

💛 Sustainable packaging - 👋 bye plastic! Leveling up with recyclable aluminum

💛 Smoother application - no graininess or greasy afterfeel. After months of formulation experiments, this is the winner!

💛 Still just two ingredients - Ethically sourced from Ghana and moringa oil expertly cold-pressed in house by our team 🇬🇭

✨

Last week, we expanded our solar powered irrigation to 36 new acres on our organic farm ☀️ 🌿 ✨

Access to irrigated land is a game changer for small farmers - particularly women - to earn income throughout the dry season.

Proud of our farm team for making this dream a reality! 💪🏾

Friday plans: ✅ get cozy

Meet Mavis! 🌿 In 2018 after meeting a True Moringa Field Team member, she asked her family for a small plot of land to grow moringa trees. ✨Look at those trees today!

💚 The women in her community were so inspired by her work that they joined her in planting their own moringa tree farms. Today, Mavis is a True Moringa Field Team member, managing and supporting 263 farmers.

Grateful for amazing women like Mavis this month and every month!

Happy Independence Day from our growing farm team in Ghana 🇬🇭✨

Back in stock! 📣 A fresh batch of moringa mist is here and ready to ship to your doorstep 🥰✨Made with lots of love and:

💧 Aloe - Awakens and deeply hydrates

🌿 Moringa - Rich in micronutrients and unique plant hormones to support cell turnover for youthful, even skin

🍋 Tightens and tones appearance of skin for a healthy natural glow

Hello from Accra 🇬🇭 Starting the year off dreaming big together about wellness for people and the planet 🌍 We can’t wait to share all we have in store for 2024!

🚨BACK IN STOCK! 🚨 Your favorite on-the-go all over moisturizer is back! ✨

💧Long lasting moisture and protection for dry winter skin

👶🏽 Gentle enough for mamas and babies alike

💅🏽 Restore cuticles and rejuvenate chapped hands

✨ Soothe scarred and damaged skin & stretch marks

Get ready to treat yourself and your best gal pal! 🌟 We’re celebrating friendship with our exclusive Galentine’s Giveaway. Win a delightful True Moringa beauty bundle by joining in:

✅ FOLLOW us
✅ LIKE this post and SHARE it on your story
✅ TAG your bestie below

🎁 A luxurious self-care experience is just a few clicks away. Winner to be revealed on 18th February. Spread the love! 💕

*Only open to US based customers.

Celebrate love and wellness with True Moringa’s Valentine Bundles this Valentine’s Day! Our carefully curated gift sets feature all natural, nourishing products, perfect for pampering yourself or someone special 🥰
Shop now ☺️

Here’s to the best year yet!✨🌱

Thanks to Beauty Independent and Dahvi Shira for sharing our story alongside some of our favorite indie beauty brands!

Grateful for the highs and lessons of 2023 and excited for all that's in store for True Moringa in 2024

The Highs And Lows Of Running An Indie Beauty Brand In 2023 | Beauty Independent "If you managed to stay afloat, you can consider this year a success," says Naturally Drenched founder Jamila Powell of 2023.