Alpha Bicycle Company

Come on in, say your goodbyes and take home any bits of inventory, tools, fixtures, etc.

Hours are 10am-5pm.

March brings our last month of business after Alpha’s nearly 50 years of operation in the DTC.

Thanks to everyone for making our liquidation a success. It’s time to sell it off to the walls and finish strong.

We’ll be posting updates all month long!

Happy New Year! It’s January which means another round of markdowns!

EVERYTHING IN STOCK AT LEAST 40% OFF

Bikes 40% OFF
Helmets and Clothing 60-80% OFF
All Parts and Accessories 40-60% OFF

December markdowns are here!

All Bikes AT LEAST 30% OFF
All Parts 30-50% OFF
All Helmets, Clothing and Accessories 50-80% OFF!

With the holidays here, discounts that haven’t been seen in years and a good selection of bikes, we expect that the store will be pretty cleaned out by months end. Don’t wait!

52cm MOOTS ROUTT 45
GRX 810 Di2 build
Enve 45 wheelset
Was 10,700 now 20% off

It’s November! That means the next round of markdowns in our “Long Goodbye” SALE!

Bikes, Parts, Helmets, EVERYTHING 20-70% OFF!

*all sales final, in stock only

Fall is in the air!

That means shorter days and beautiful riding weather.

Enjoy the long weekend. See you next week!

It’s been a while since I’ve been here, so take a minute and give it a read.

A decade ago we sold A LOT of really cool custom built hardtails and rigid mtn bikes. Many we don’t see come through the shop anymore.

Recently a friend dropped me note saying that he got back on his 10 year old MootoX YBB for the first time in years as he has some other amazing (and more current) rides. His message mentioned how fun and fast it was and that he had missed that feeling.

At the same time, I recently sold my Revel Ranger to a well deserving junior. I wasn’t getting enough mtb time in this summer, he needed a bad ass race bike and I had already gotten plenty of riding on it to speak intelligently about my experiences with it. While I wait on a new ride, I was mtn bike-less. Kinda. I had my 2010 MootoX in pieces that I hadn’t looked at in years. It had been hung up in favor of full suspension, slacker geometry, carbon fiber super bikes.

I was looking for something to re-stoke the fire. My days of riding this bike on some epic all day excursions, pre work hot laps with and endurance races around the Western US were some of my happiest memories on the bike.

So, I rebuilt it the other day. A lot of old parts, a few newer ones off the Revel, and a one off wheelset that made it uniquely mine. Beautifully welded by Matty P, it’s now rigid again, singlespeed, with an almost 72 degree head angle, quick release wheels and no dropper. But golly I smiled a lot!

The moral of the story: Remember those expertly crafted bikes that haven’t seen the sunshine lately. With a tiny bit of maintenance, you’ll remember why you loved them. They still have their place. -AR

BIKE SALE Part 2! All City Mr Pink. Super smooth Columbus steel frame. SRAM Rival drivetrain.
Reg. $2200 SALE $1200!!!!

Bike sale! Salsa Warroad 57.5cm. Full Ultegra drivetrain with hydraulic brakes. Super comfortable road bike that you put gravel tires on.
Reg. $4400 SALE $2600!!!

The Kona Honzo. One of our best selling mountain bikes and a staff favorite. Amazingly equipped! 120mm Rock Shox Recon fork. Long travel dropper post. WTB tubeless rims and tubeless ready Schwalbe Nobby Nic 29” tires. Shimano Deore wide range 1x drivetrain. This bike has all the upgrades. All for $1799!

We recently received several long awaited shipments! Bikes from Kona, Ibis, and Revel. Come check out the best stock of bikes we’ve had all year!

Handmade in Colorado from the imagination of Alpha. Head over and give a follow.

📷

Thanks for all the encouraging words from everyone on this project and thanks to The Radavist for spreading the love!

https://theradavist.com/2021/03/alpha-bicycle-start-em-young/

Alpha Bicycle: Start Em Young McGovern, Meriwether, and even Spray.Bike had a helping hand in this custom bike for Alpha Bicycle's Adam Rachubinski: This project started almost as one of necessity. Bicycle shortages and delays are a matter of fact that don’t care if your daddy owns a bike shop. With the shop’s allocation of ...

An unbelievable project a long time in the making came to fruition yesterday. The end result is some truly bespoke new rides for Hannah and Abbey. Give the article a read for the deets on what is quite possibly the ultimate set of kid’s bikes!

https://www.alphabicycle.com/start-em-young/

More than a fair amount of planning, creativity and hard work by the crew here have been paying off for some lucky (and patient) riders! Custom builds from and have been rolling out almost daily lately.

Oil Slick 240 hubs? Yes please! We are humbled to be part of the extremely limited release of these, capped at just 1000 pairs worldwide with a fraction of that making their way in to the country. IN STOCK NOW!

What rims would you lace to your oil slick 240’s?

Introducing the all new Moots Vamoots RCS! With lightweight RSL tubing, an all new rear end including fastback seatstays, the latest generation 3D printed dropouts and a new model specific fork, this is THE modern road bike. Designed to fit the current crop of high volume road tires but still be a light and snappy all road machine.

We have had our first one on order for quite some time and should see it in the store very soon!

New year, more brands. We are excited to welcome ! Whether you’re out on all day cross county epics, flowing the Colorado high country or getting rowdy at Trestle, Revel has a ride worth checking out. Plus, being a Colorado company means the bikes are tested to excel in our backyard.

The most sincere Thank You to all of you for a great 2020! ‘21 is lining up to be something really special.

We are out of the shop 12/31 - 1/3. See you in the new year!

It’s no secret, we are huge Shimano-MTB fans. This is just another case made for the fact that not all badass bikes cost north of $5k. Shimano Deore is such an incredibly performing value. In stock now for your winter upgrade projects!

2020 Pinkbike Awards: Value Product of the Year Winner - Pinkbike This years value award goes to a drivetrain that offers great performance at a very reasonable price.

Gone riding.

We’ll be back in the shop on Monday. See you then!

We are excited to announce our latest venture, Alpha Bicycle Studio. It’s a place where proven technology pairs with old school work ethic. Where hospitality and the community that we’ve worked so hard to cultivate will thrive with our signature creativity. It’s one on one, because your time is important. It’s an unparalleled attention to detail complimented by one of the most complete parts selections in the country. A place where we know every rider and their machines on a first name basis. Give us a follow for stories, product and some sneak peaks as we prepare to open in early 2021!

Looking for that perfect gift idea? We’ve put together some ideas for that special someone on your “Nice” list this holiday season.

The Cyclist's Wish List - Alpha Bicycle Company We all know how hard it can be to find that perfect gift for the cyclist that seems to have everything. Our list will be sure to make your favorite rider light up with joy. Spurcycle Brass Bell $50 Silver, $60 Black. These beautiful, made in America bells are the envy…

The 2021 Kona Sutra ULTD.

Steel frame. Sram Rival 1. Big tires. Dropper post. Just asking to get rowdy.

Sizes in stock now.

The seasons they are a changing & the newest hat is a banger! Super soft wool with our retro style leather patch. Only 25 available. When they’re gone, they’re gone.
with
・・・
Soft Melton wool +
leather patch = The ultimate winter cap 🎯
Available

We would like to extend our most sincere Thank You to all that have served and continue to serve this great country. People like my grandfathers, my brother in law, our friends John and Rick, and so many others.

As a small token of our gratitude, we would like to extend active or former military a 20% discount on any item in our store today. Just bring in any form of ID or proof of service.

Happy Veteran’s Day!