Secure Real Estate

Tree lighting at Tempe marketplace weds nov 25th:) who wants to go??

Experience Scottsdale – Things to Do in Scottsdale AZ, via Secure Real Estate Phoenix http://ift.tt/1PMsXJX Check out the latest blog post from Secure Real Estate Phoenix.

Giving advise to get this Scottsdale, 85254, home looking ready to sell!!

Did you know the 85254 zipcode gets phoenix services (water, trash & sewer)? which is less expensive than Scottsdale:)

I was asked to be in this video with a Scottsdale home!! I talk more about the Old Town Scottsdale area than the home:)

P.S. I haven't watched it, it makes me nervous:)

https://youtu.be/r1n5DMgiZeo 

McCormick Ranch Homes for Sale Scottsdale, Arizona McCormick Ranch, a pioneer among master planned communities, was almost the size of Scottsdale when it was integrated the 1970s. Charlie Allred walks you thr...

Here's what a median priced home in Chandler looks like! $249,000.

https://plus.google.com/+SecureRealEstateChandler/posts/e1GxjxfFck5

Just moving a chair down the street on a dolly:)

6 Smart Tips for Securing a Mortgage.

=> http://goo.gl/vTHWxU

6 Smart Tips for Securing a Mortgage - Real Estate News and Advice - realtor.com ByCraig Donofrio1:58 pm ETAugust 27, 2014August 27, 2014 Snagging a great loan and setting yourself up for a smooth trip on the home buying journey doesn’t happen by accident. As with most big decisions,

48 Real Estate Marketing Ideas The Pro’s Use.

=> http://goo.gl/dH04yl

48 Real Estate Marketing Ideas The Pro's Use Here are the top 25 real estate marketing ideas the pro's use to generate new business week in and week out. Start selling more real estate today!

10 top real estate tips for 2015.

=> http://goo.gl/KoHfbh

10 Top Real Estate Tips For 2015 Buying or selling a home means major planning. Follow our real estate strategy for the best results.

Introduction to Real Estate Securities.

=> http://goo.gl/Ld4oxz

Introduction to Real Estate Securities {insight_seo_desc}

7 Reasons Why Now Is a Great Time to Invest in Real Estate.

=> http://goo.gl/iO8Yv

7 Reasons Why Now Is a Great Time to Invest in Real Estate - Buyer's Market I know, I know - you've been hearing for years that it's a great time to buy real estate. When the bubble burst a few years ago, and people were losing money on their houses, it made investing in r...

Real Estate Keywords for your Real Estate Business

Real estate keywords are imperative to being found online for your real estate niche. You want to show up multiple times for the same niche.

What is your niche? It’s important that you nichify. Choose a neighborhood, zip code or area of town and then create a list of articles you can write about that niche.

My most prominent online niche is “Old Town Scottsdale”. The best keyword for the homes in the are is “85251 homes”. I have tons of articles on this niche. I want someone searching for a home to see my name and my brand several times during their search, thus I’m the obvious expert.

Back to keywords…

Deciding what to discuss on your blog and writing articles with good keywords is imperative to your prospects fining you online.

& I’m sure your goal is: PROSPECTS FINDING YOU ONLINE!!!

That’s my goal.

Choose Your Best Keywords for Your Niche using Google.com/Adwords

Choose the keywords with the most searches (these are 3 of my niches, they have the most searches)

85251 homes

85250 homes

McCormick Ranch homes

Use Google to find article keywords (these will be longer or “long-tail keywords”

Google your keywords, see what pops up

Look at the sites on page 1 of google

if these are all big sites, i.e. zillow, trulia, realtor.com, keep looking for new article keywords

Look at the bottom of the page for keyword suggestions

Make a list of the long tail keywords, use these as your article keywords.

Ideas:

Best 5 Restaurants in Old Town Scottsdale (85251)

What to Expect in an 85251 Home

The Guide to the Scottsdale Zip codes with zip code map

5 Reasons to Move to Scottsdale or Relocate to Scottsdale

Old Town Scottsdale Guide

Don’t use the same keyword only. So if I used the keywords “85251 homes” for every article, the articles would be competing with each other. So instead, I have a long list of topics all with topics related to Old Town Scottsdale.













The post Real Estate Keywords for your Real Estate Business appeared first on Charlie Allred.

Real Estate Keywords for your Real Estate Business - Charlie Allred  

Automate Your Real Estate Business Online

Here’s the story, I started using IFTTT.com to automate my real estate business online. You can use IFTTT.com to automate your real estate business as well. I use it mostly for blog or article promotion and social media posts. But, the list of things you can automate is endless.

I wrote a basic version of this article on the YPN Lounge.

IFTTT.com is short for “if this, then that”. You can create recipes to help you automate your real estate promotion.

Most of my recipes include, “if I post a blog, post to x site” (x = social media sites, usually).

charlieallred.com blog to FB page for Killer Online Mastermind

charlieallred.com blog to FB group for Killer Online Mastermind

charlieallred.com blog to FB page for Secure Real Estate Phoenix

new twitter follower – thank them

new post on Secure Real Estate Facebook to LinkedIN

Secure Real Estate Phoenix to Secure Real Estate’s page

New blog post on Secure Real Estate Phoenix to Twitter

New blog post CA to Twitter

If a new member joins Neighbors near Chaparral Park (my facebook neighborhood group) – message to the FB group

If a new member joins Killer Online Facebook Group – thank them

As you can see, you can automate much of your blog promotion, thanking social media followers and save yourself time using IFTTT.com.

Let me know if you have other recipes you’ve found helpful for your real estate business.

As always, I hope you are succeeding with your online real estate business.

The post Automate Your Real Estate Business Online appeared first on Charlie Allred.

Automate Your Real Estate Business - One Easy Trick to Automate  

YouTube Videos – How to Gain Traffic to Your Website

Here’s the problem: You want to show up on page 1 of google for particular keywords, but these keywords are already taken by large websites that you will likely never outrank with your smaller blog.

The solution: Make a YouTube Video using the keywords to show up on page 1 of google as a video:)

I wrote an article on the YPN Lounge Blog with a better overview, this article has more detailed instructions.

Here’s the scene, I’m driving in my car home, after showing homes and my phone rings. I look at the number and it’s an out of state number. Not atypical, I get calls from homeowners wanting to move to the Phoenix area pretty regularly. I have blog posts on Moving to Phoenix, Move to Chandler and Move to Scottsdale.

The sales call basically gives me the idea to use “New Homes in Chandler AZ” as my next keywords for my blog post.

So here’s what I did:

I googled “new homes in chandler az” to see who was on page 1 of google. They were all big companies, mostly home builders. So my initial thought was, I can’t beat out these big websites with a blog post.

No Video?? I noticed there were no youtube posts that popped up. Google loves to add youtube videos to the first page of google. Google owns youtube and if there are applicable videos (they have to include the keywords), they will be on page 1 of google. You can see this from the photo above, no youtube videos are showing in the search results.

I decided to make a video for the topic! First, I was a little stumped there are tons of new homes in Chandler, how will I make a video of all the new homes? The list of homes for sale would be huge. Here’s the video I made: Now this is not the world’s best video, by any means. The GOAL is to have folks see it and click through to the blog post on my site:)

I looked up the keyword volume on google adwords. The best long tail keywords were “new homes in Chandler AZ”. At first I thought “new homes Chandler AZ” would have the highest search volume, but it didn’t.

At first this made me worried because how on earth would I make a list of all the new homes in Chandler AZ? My choice was to make a “Must Know” video about buying a new home in Chandler AZ. I even inserted this warning image.

I made the presentation in my google drive, just inserted some photos and text.

My plan was to record me talking while I flip through the presentation. I thought about adding music, which is what I do in my Genius Home Videos, but this topic is very important, I thought I should talk, even though I don’t love my voice in videos. I tend to get a little overly excited.

Lastly, I wrote a blog with the same information, this way on youtube I link to the blog post, which drives more potential clients to my website. At my website, the potential client can get valuable information on homes in Chandler and learn more about me. Here’s the blog post: http://ift.tt/1BWEe0N

My next goal is to have a video made for this topic as a white board video. You know those videos that look like someone is writing on a whiteboard and have an amazing narrator. I’m planning to do this on Fiverr.com, it will cost more than $5, but will be well worth it.

I hope you can use this information to propel your blogging and online efforts. For more details on this process, head to charlieallred.com.

As always, I hope you are succeeding.





The post YouTube Videos – How to Gain Traffic to Your Website appeared first on Charlie Allred.

YouTube Videos - How to Gain Traffic to Your Website - Charlie Allred  

New Homes in Chandler AZ – What You Must Know!, via Secure Real Estate Phoenix http://ift.tt/1BWEe0N Check out the latest blog post from Secure Real Estate Phoenix.

How to Become a Killer Online Agent – 7 Must Knows (in detail)

Here is the detailed version of becoming a Killer Online Agent.

7 Must Knows to Become a Killer Online Real Estate Agent

A Vibrant Blog

Having a vibrant blog means you post consistently. Your consistency may be once a month, which works. Make sure you are consistent. I suggest 2-4 posts per month addressing your niche.

Bill Gassett does a great job with consistency and has a SUPER vibrant blog.

Here’s what it looks like:



Answering FAQ



You know your niche, they ask similar questions all the time. Answer these questions in your blog. You are currently telling one client at a time about your expertise, why not tell the internet, so it can work for you?

An example of a FAQ Blog Post is this:

What to Expect in Old Town Scottsdale Homes

I wrote this post because so many clients wanted to move to Old Town Scottsdale, but expected the homes to be new & spacious with vaulted ceilings. This is not the case, most of the homes were built in the 1960’s, this article talks about what to expect.

Share Your Content



If you want your blog and articles addressing your niche to be found, you must share them. Choose your social media platforms and be consistent. Share every blog post, you can even share an older blog post with a new graphic.

I have a checklist when I write a blog, make yourself a checklist, here’s mine:

Nichify



Nichify, make sure you are always talking to one niche at a time. Don’t try to write an article including every neighborhood you specialize. Write an article for each neighborhood. Really make your niche feel understood, be the expert of your niche!

Examples of Niches:

Neighborhood

Masterplanned Community

Zipcode

Type of home (Horse properties in Phoenix, AZ)

Homeowners divorcing





Offer Somthing

You need to offer something on your website / blog to gain opt-ins. This becomes your potential client list. You can offer something as simple as a List of homes in Scottsdale 85250. This example isn’t great because the opt- in is for a personal search. However, my main offer on my site is MLS search for free. The goal is to offer something to gain potential clients.



this pops up on Lynn Pineda’s blog. It doesn’t have to be a pop-up, but offer a neighborhood report, a guide to sell homes in your niche neighborhood. Even a home value is an offer, just make it sound juicey. (like 7 Must know tips to sell your Dobson Ranch home in 2015).

Your List



Once a potential client opts in for your free resource, you need to have systems in place to keep in touch with this potential client. Auto responders are perfect, you can create a drip campaign with small offers as the series continues. A simple example is a welcome email, tutorial on mls search, offer for a personalized search, your latest blog, and it continues on and on. You can send your list emails as often as you like, but I suggest no more than once a week and make sure you are sending good information.

List options are endless. Mailchimp is free up to 2000 subscribers, which makes it a nice choice. Aweber is more expensive. Constant contact works too! Use whatever works for you, but automate it!

Detailed Resources



Once you are talking to your list, you have your drip campaign in place (automatically), you can start sending detailed resources. This could be a buyer’s checklist, a seller’s checklist, statistics on your niche. This is whatever you think is the most important to your niche.

Examples:

Buyer Checklist, Seller Checklist, List of homes for sale in a particular niche.



As always, comment below with any questions!





The post How to Become a Killer Online Agent – 7 Must Knows (in detail) appeared first on Charlie Allred.

How to Become a Killer Online Agent - 7 Must Knows (in detail) - Charlie Allred  

Move to Chandler AZ, Relocating Chandler AZ, via Secure Real Estate Phoenix http://ift.tt/1K6Ae2y Check out the latest blog post from Secure Real Estate Phoenix.

9 Must Haves for Your Real Estate Website

I recently wrote an article on the Must Haves for your real estate website, it’s here on the NAR blog if you want to refer to it.

In this blog post, I will have images to show exactly what you should have on your site. I wanted to give a blue print for your website.

9 Must Haves for Your Real Estate Website for Agents

Address Your Niche – Who do you want to address? Your website visitors / readers want to feel understood. If I marketed to the entire Phoenix area real estate market, no one would feel like I work their neighborhood. So instead I market to mostly Central Scottsdale. I talk about what to expect in the area, area amenities and in many articles give a good overview of a specific neighborhood or zip code. Here’s an article that addresses the Central Scottsdale area: Guide to the Scottsdale Zipcodes. The goal is addressing my Central Scottsdale home sellers & buyers. It looks like this:

List Building: This is the opt- in function for your website. This allows you to capture your leads information and then create a drip campaign. To gain the most leads offer something of value: an e-book, report of the area, list of homes for sale, etc. Here’s what it looks like on my site:

Keyword Driven- It’s very important to know what keywords your prospects use to search. In my case, it’s not just “Scottsdale homes” or even “Old Town Homes”. More specifically home buyers are searching “85251 homes” or “85250 homes”. In Old Town Scottsdale, there are not big neighborhoods with memorable names, so the zip codes are the big search terms. This is very important for you to know, otherwise your website will not gain visitors and traction.

Categories – Having 3-4 categories or niches is a great idea. This way you are always talking to your niche, but you aren’t limited to just one niche. Although, don’t spread yourself too thin, you want to make sure you go deep with a niche instead of trying to be everything to everyone. Learn more about how to nichify for bigger results.

Easy to Navigate – This seems easy, but make sure your categories are easily found by your reader. Most likely a prospect will land on your site on a specific blog post, so make sure they can find other blog posts of similar interest. There are two ways to do this. First, the categories at the top of every page of your site, like this one: Kathy specializes in green real estate and that category is very prominent. The second way to do this is to link within your site, like this: All the links are other articles on my site about Old Town Scottsdale, which is located in 85251. You can always go back to older blog posts and add links from newer blog posts. This task is very helpful to keep prospects on your site.

Home Page – Talk to your prospect about their needs, not about YOURSELF! This also applies to your about page, talk about your prospects needs before you talk about yourself.

Above the Fold – refers to what a prospect sees on a page of your website without any scrolling. Make sure they feel understood immediately.

Home Search – Of Course, home search is what 90% of home buyers are looking for, so make sure they can search easily.

Responsive Site- Your site needs to be viewable on mobile devices. I search for all kinds of things on my smart phone, probably more often than on my computer. Make sure your site re-sizes for mobile devices.

The post 9 Must Haves for Your Real Estate Website appeared first on Charlie Allred.

9 Must Haves for Real Estate Websites for Agents  

Check out the most expensive homes in Scottscale for sale right now:
http://securerealestatephoenix.com/?p=3100

Most Expensive Scottsdale Homes Currently on the Market - Secure Real Estate Phoenix Guide to the most expensive Scottsdale homes listed on the market right now. See the top 5 most expensive Scottsdale homes for sale now! See the most expensive Scottsdale neighborhoods.

Are you looking for a fresh change of pace? Here are 5 up-and-coming neighborhoods in Phoenix: http://ow.ly/CLD6f

5 Up-and-Coming Phoenix Neighborhoods Landing a house in an up-and-coming neighborhood doesn't just give you bragging rights, it gives you a good investment. Sure,...

Are you looking to invest in real estate? Make sure you're up to date on the Phoenix market: http://ow.ly/CHqjA

How good is the Phoenix housing market for investors? PHOENIX -- Metro Phoenix ranked No. 28 out of the U.S.'s 75 largest metro areas for buying an investment home.

Whether you're buying or selling, here are 10 things we think everyone should know about real estate: http://ow.ly/CHpBw

10 Real Estate Terms Everyone Should Know - Redfin Real Estate Blog Here are ten real estate terms you should know and understand before you start looking for a home, and money saving tips for each process along the...

The continued fall in listing prices gives you a great opportunity to find your dream home: http://ow.ly/ChNP1

Listing Price Drops Will Help Drive a Fall Surge in Home Sales - Research Center | Redfin Homebuyers who have been willing to wait for better deals are starting to be rewarded for their patience, as sellers drop listing prices to meet buyers’ more value-focused expectations. Read More

Don't get ripped off with a home inspection. Make sure you are educated in every aspect of the process. http://ow.ly/C8nXD

Home Inspection Costs | Average Price to Hire a Home Inspector HomeAdvisor's home inspection cost guide offers average cost information reported by customers who have hired a home inspector. Enter your zip code...

How long is too long? Learn more about how long your house should be on the market: http://ow.ly/C8nTC

The Average Length of Time It Takes to Sell a House Asking how long it takes to sell a house is asking for an absolute in a universe of variables. There’s always the house that sells in three days...

Need new ideas for painting your home? Try looking here for inspiration: http://ow.ly/C536N

Interior Painting Ideas for Painting Walls, Furniture & More Find tips and techniques on interior painting for your walls and throughout your home at HGTV.com

Moving is never fun, but unpacking can be the worst! Here are tips to help you get it done quickly! http://ow.ly/C51Ym