XAPP Design INC

We offer website design, ecommerce shops, mobile apps and online marketing services.

XAPP Design is a web development firm focusing on custom applications and internet marketing services. As such, we work with you to custom tailor solutions to your specific business needs and goals. We develop custom search engine marketing campaigns and perform on-page search engine optimization designed to make your company more profitable. From brochure websites to busy eCommerce websites, afte

Pay Per Result SEO 05/10/2024

With our Pay Per Result SEO, we'll rank your website on the 1st page of results or you don't pay a dime! You'll only pay for the results we deliver! Click to provide your details and get started today!

Pay Per Result SEO Speak to our experts now!

Custard Stand Hot Dog Chili | Hot Dog Chili and Chili Soup 04/30/2024

Custard Stand Chili is one of our great clients. They've been featured as a contestant on Shark Tank. We love supporting small businesses and the entreprenuers that make them go! I was a customer of theirs long before they were a customer of ours! 😀

Custard Stand Hot Dog Chili | Hot Dog Chili and Chili Soup Get to know Custard Stand hot dog chili & chili soup with beef & beans! Order online, find our retailer and restaurant locations, & get tasty recipes here.

Opening Weekend for 2024 – Whispering Pines 04/09/2024

Our client, Whispering Pines Fishing Lake, Alum Creek, WV, had their opening this past weekend showcasing their new food truck, pavilion, bait shop, and of course the awesome fishing lake. We have of course designed their website but also have provided a variety of consulting services. Very proud of what Brenda and Bub have been able to do in such a short time. They have more new things coming this year also, which will even further expand their business. Check them out!

Opening Weekend for 2024 – Whispering Pines People came out with family and friends to enjoy the opening of our new and wonderful Whispering Pines Fishing Lake! Our new food truck served food all three days and people used the new pavilion to take a break from the weather outside. Our live bait shop was in use the whole time, delivering up so...

03/05/2024

As the CEO of XAPP Design INC I'm always on the lookout for a way to improve our service offerings, so that we can drive more value for our clients. I'm very excited to announce that XAPP Design has now partnered with Umbrella Local!

This allows us to bring some marketing solutions to our clientele that are really amazing, some of which you can't get anywhere else:

Guaranteed Page 1 Ranking for Your Keywords - or You Don't Pay
Search Box Optimization - Exclusive and Totally Amazing

If you would like to learn more about this collaboration and what it can mean for your business, please contact me.

12/25/2023

Merry Christmas to all and to all a good night! 😀

Experts Share How to Find the Sweet Spot for Social Media Marketing 08/01/2023

Social media has become an indispensable tool for marketing businesses of all sizes across various industries.

Going beyond the traditional advertising channels, social media offers a unique opportunity to connect with the target audience and build a meaningful relationship.

To ensure that the social media marketing strategy aligns with the business goals, it's essential to find the right balance between the content, engagement, and analytics. Read on for more details.

Experts Share How to Find the Sweet Spot for Social Media Marketing Each company’s social media strategy is likely to be different. Below, experts share how to find the sweet spot for social media marketing.

Council Post: Web Accessibility Checklist: How To Improve Your Website Without Sacrificing Design Or Functionality 07/27/2023

As digital content becomes increasingly prevalent, it is vital for businesses to ensure that their websites are accessible to all users, including those with disabilities.

This article recommends a web accessibility checklist that provides solutions for improving website accessibility without compromising design or functionality. The checklist includes best practices such as keyboard navigation, alternative text for images, and clear content structure to ensure that all visitors can easily access and interact with a website's content.

Optimizing website accessibility enhances user experience, boosts engagement, and ultimately contributes to a more inclusive digital environment.

Council Post: Web Accessibility Checklist: How To Improve Your Website Without Sacrificing Design Or Functionality From keyboard accessibility to forms, here's how to better ensure that your website is compliant and user-friendly.

The Pros and Cons of Minimalism and Simplicity in Web Design | Entrepreneur 07/25/2023

It's hard to deny that minimalism and simplicity have become popular trends in web design.

But what are the pros and cons of this approach?

Let's take a look at some of the advantages and disadvantages of minimalism and simplicity in web design:

The Pros and Cons of Minimalism and Simplicity in Web Design | Entrepreneur Here are the benefits and limitations of minimalism in website design.

Top Social Media Statistics And Trends Of 2023 07/20/2023

The future of business is on social media! With billions of users on social media worldwide, it's no wonder that so many companies are leveraging this powerful platform to grow their businesses.

From creating engaging content and building relationships with customers to increasing brand awareness and driving sales, there are endless opportunities for businesses of all sizes.

Check out this article to learn more about social media marketing:

Top Social Media Statistics And Trends Of 2023 Recent announcements at Google I/O have propelled social media into an even larger share of the web spotlight. Platforms such as TikTok, Instagram, Facebook and YouTube are poised to become powerful marketing stages for your brand to interact with your audience. And these major changes in search

How Brands’ Social Media Marketing Is Evolving 07/13/2023

Today, brands are leveraging social media to build relationships with their customers and create communities.

Social media marketing has become a powerful tool for businesses to engage with their audiences in real time, allowing them to connect on a deeper level than ever before.

Discover how brands’ social media marketing is evolving in this article.

How Brands’ Social Media Marketing Is Evolving Social media keeps evolving and the way it works best for brands keeps changing.

07/11/2023

Finding content ideas for social media marketing can be a challenge, but with the right strategies it doesn't have to be.

By looking into trends, analyzing competitors, and exploring topics related to your industry, you can find innovative and creative content ideas that will engage your audience.

Discover how you can find content ideas for your social media marketing below. https://www.socialmediaexaminer.com/how-to-find-content-ideas-for-your-social-media-marketing/

07/06/2023

Digital marketing has transformed how businesses reach their customers, and understanding its importance is essential for modern marketers.

Digital marketers are responsible for executing marketing strategies that leverage digital channels to promote products, services, or brands.

Their primary responsibility is to create engaging and relevant content across various digital channels such as social media, search engines, and mobile apps.

To excel in this fast-growing industry, digital marketers must stay updated and master the significant components of digital marketing.


https://www.tutorialspoint.com/what-does-digital-marketing-do-and-4-types-of-digital-marketing #:~:text=Digital%20marketing%20includes%20various%20techniques,%2C%20email%2C%20and%20mobile%20apps.

07/04/2023

A mobile-friendly and responsive website design is crucial for successful mobile marketing efforts.

With mobile searches outnumbering desktop searches, businesses must ensure their website provides an optimal viewing experience on any device.

Responsive web design ensures a consistent user experience and easy navigation for visitors, satisfying users and increasing conversions.

To succeed online, businesses need to understand the benefits of responsive website design and its role in converting visitors into customers.


https://www.business.com/articles/how-responsive-web-design-helps-get-you-more-conversions/ -are-other-benefits-of-responsive-web-design

06/29/2023

Get ahead of your competitors with our tailored SEO plans!

Our expert team at xappdesign will conduct a comprehensive website audit, comparing you to up to two competitors and providing recommendations on beating them in rankings and winning new business.

Please choose from our custom plans to drive traffic to your website and improve keyword rankings in search engines.

Let us help you drive measurable results with our SEO services.

Contact us today to get started!


https://xappdesign.com/seo-search-engine-optimization/

06/27/2023

Many entrepreneurs understand the importance of solid marketing strategies but often overlook the power that small business web design development can bring to their success.

As you check into upgrading your internet site, you might ask yourself the significance of web design. Exactly how does it affect your audience as well as your business? A well-designed website can help you form a good impression on prospective customers and help you nurture your leads, and get more conversions. But more importantly, a well-designed website provides a good user experience and allows visitors to access and navigate your website quickly.

Why is website accessibility essential for business success? https://medium.com//why-website-accessibility-is-important-for-business-success-in-2023-4f84a63a49ef

Council Post: Making It Click: The Next Generation Of Digital Marketing 06/22/2023

In recent years, digital marketing has exploded onto the marketing scene, and its effect has been anything but small. Digital marketing is not a trending marketing tool, it's the most effective form of marketing that has been discovered to date, and the results are evident.

So, how does digital marketing work? Digital marketing, also called online marketing, promotes brands to connect with customers using the Internet and other forms of digital communication. It uses a range of strategies to reach customers, whether to tempt them into making a purchase, increase brand awareness or engage with your brand.

What are some of the most common digital marketing missteps?

Council Post: Making It Click: The Next Generation Of Digital Marketing Understanding the principles and practices that support an effective digital marketing strategy is absolutely essential today.

How To Become A Social Media Manager 06/20/2023

Social media management is a practice that supports your digital marketing and social media strategies. It involves creating content, scheduling its publishment, developing a plan, interacting with users, growing reach, and monitoring the performance of a company's accounts on social media. It enables you to build relationships with subscribers and publish relevant posts.

Why do you need a social media manager as a small business owner? Social media managers are responsible for developing strategies to maintain and grow a social presence on top of administrative and team development tasks.

Click the link below to learn more about social media management.

How To Become A Social Media Manager Want to be a social media manager? It requires a diverse set of skills. The best social media managers will have a combination of these 10 skills.

5 Ideal Ways to Maximize Your Social Media Marketing Efforts 06/15/2023

Engaging in two-way conversations with your followers establishes a personal connection with them.

It shows that you care about their interests and opinions.

Liking or commenting on your followers' posts is one way to build a relationship with them.

By engaging with your followers in this way, you encourage them to engage with your content, leading to increased visibility and engagement for your brand.

Check out four other ways to maximize social media marketing efforts.

5 Ideal Ways to Maximize Your Social Media Marketing Efforts Despite being free, properly implementing and using each of the five ideal ways to maximize your social media marketing efforts is critical.

How to Improve Digital Marketing Efforts 06/13/2023

Without leads, your sales team would have no one to sell to, and your business would struggle to grow and succeed.

Generating high-quality leads help your business build a robust customer base.

It also increases sales revenue and improves overall business performance.

One tactic to generate leads in digital marketing is search engine optimization.

Discover more ways to improve your digital marketing efforts.

How to Improve Digital Marketing Efforts How to Improve Your Digital Marketing Efforts for Maximum Lead Generation When it comes to digital marketing, lead generation is the name of the game. Without

5 reasons even your small business needs a professional website 06/08/2023

Having a website help businesses reach new audiences and stay connected with existing customers more conveniently and efficiently.

With more and more people relying on the internet to find products, having a website can make your business more visible and accessible to potential customers.

A professionally-designed website also establishes your brand identity and builds credibility with customers.

A well-designed website showcases your products or services, provides valuable information to visitors, and makes it easy for customers to contact you or make a purchase.

Learn five benefits of a professional website.

5 reasons even your small business needs a professional website EVERY business, no matter how small, will benefit from having a website. When you have a business website, you're giving your brand an online presence that can help widen its potential market and increase its revenue. However, though having a unique website will give a business an edge over its comp...

Why You Shouldn't Drop Your Marketing Budget in a Recession | Entrepreneur 06/08/2023

When the economy suffers a downturn and the term "recession" is uttered in executive offices across the country, one common response is to cut the budget.

Marketing is often the first department to be cut in many businesses. This is one area of business where results may appear intangible, and executives may mistakenly believe that trimming some of the perceived marketing fat will make little difference in the end result.

Learn why you should maintain (or even increase) your marketing budget in a recession below.

Why You Shouldn't Drop Your Marketing Budget in a Recession | Entrepreneur Don't cut your marketing budget during a recession. Here's what you should do instead.

Council Post: How To Сreate Сontent For A Revenue-Generating Social Media Marketing Strategy 06/01/2023

Analyzing your SMM strategy on a regular and in-depth basis can help make the content creation process more data-driven and goal-oriented.

However, keep in mind that being creative and prioritizing user entertainment and engagement are essential. It is preferable to spend time creating something unique rather than posting more frequently but in a less elaborate manner.

Learn how you can create content for a revenue-generating social media marketing strategy below.

Council Post: How To Сreate Сontent For A Revenue-Generating Social Media Marketing Strategy Many leaders underestimate how effective a well-developed social media marketing (SMM) strategy can be for generating leads and boosting sales.

05/30/2023

Social media is quickly becoming one of the most critical aspects of marketing for any business. It is an excellent way to stay connected with customers and grow your customer base. One problem that many businesses run into, however, is not knowing how to manage their social media accounts.

Social media management is essential to your brand's digital marketing strategy. It can propel your company above competitors and engage your customers more with your brand.

How does automation help social media managers? https://www.socialmediatoday.com/spons/5-ways-automation-can-keep-social-media-managers-sane/646498/

05/25/2023

Does digital marketing work for all businesses? The answer is a resounding yes. Digital marketing can work for any business and is not constrained to a niche or size.

Digital marketing is used to understand consumers' needs and create valuable, relatable content. The prime motto of digital marketing is to understand the necessities and requirements of consumers and provide high-quality, relevant content for them.

What are the basic features of digital marketing? https://www.tutorialspoint.com/what-are-the-basic-features-of-digital-marketing

8 inspiring content marketing campaigns and what you can learn from them 05/23/2023

Despite the economic downturn, most companies are doubling down on content marketing - which is three times more cost-effective than outbound campaigns and generates 67% more leads. In fact, only 3% of businesses plan to reduce their investments in this area while a whopping 90% intend to increase or maintain them over the next year.

8 inspiring content marketing campaigns and what you can learn from them As the global recession continues to gain traction, most companies cut their budgets on marketing activities that require significant investments, but don’t bring quick returns. This tendency is less relevant to content marketing, which, on average, brings 67% more leads and is three times more co...

10 Web Design Trends to Follow in 2023 to Create a Sales-Friendly Website 05/18/2023

Good web design is essential for businesses to truly thrive. The graphic design trends guide from Freepik can provide business owners with creative and engaging solutions that will help build their brands, captivate customers, and drive growth!

10 Web Design Trends to Follow in 2023 to Create a Sales-Friendly Website These graphic design trends guide will help businesses design their websites in a way that will engage their customers and build their brand.

05/16/2023

LinkedIn can be a powerful tool for growing both your network and your business. But not in the way that is traditionally seen across other platforms. With LinkedIn, it's all about messaging. Read on to find out more: https://www.socialmediaexaminer.com/how-to-use-linkedin-messages-for-more-qualified-leads-and-sales/

How To Create A Social Media Strategy In 9 Steps 05/11/2023

It's not surprising that social networking has become such an integral part of modern life.

It's also no surprise that it's become such an important part of modern marketing. No marketing strategy is complete without a social media component, from the largest global brands to the neighborhood mom-and-pop. However, developing an effective social media marketing strategy can be difficult, especially as platforms evolve and popularity fluctuates.

Learn how you can create a social media strategy below.

How To Create A Social Media Strategy In 9 Steps Platforms like Twitter, Facebook and TikTok are a powerful way to reach your targets. Learn how to develop a strategy to use them.

05/09/2023

With over half of the world's population on social media, having an online presence is no longer an option for businesses; it is a requirement.

Businesses of all sizes use social media to expand their online presence, gain followers, and connect with their target audiences. However, the sheer number of platforms available and their various uses can make developing your online brand appear daunting. But, whether you're just getting started or a seasoned pro, there's always room for improvement.

Learn how you can master social media marketing in the article below.
https://www.inc.com/carlos-gil/how-to-master-social-media-marketing-in-2023.html

Council Post: 4 Strategies To Improve Your Website’s Mobile Version 05/04/2023

More than 75% of the world's population owns a smartphone, so it's no surprise that website designers have become increasingly concerned with mobile optimization in recent years.

Because most businesses are now found through online searches, mobile web design is critical. But what exactly does it mean to have an effective mobile webpage, and how do you go about creating one?

Here are four strategies to improve your website’s mobile version:

Council Post: 4 Strategies To Improve Your Website’s Mobile Version Mobile web design is essential since most businesses are discovered through online searches now.

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505 Ohio Avenue
Charleston, WV
25302

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