Great Outdoor Provision Co.

Since 1972, Great Outdoor Provision Co. has been gearing up for life outside. With nine stores throug

09/06/2024

on the MST ⛰️🌊

Our favorite trail is memory lane, and on this adventure, we’re reflecting back on May of 2012 during Diane Van Deren’s MST expedition.

“With 63 miles to go, Diane Van Deren will catch her breath today and enjoy the Outer Banks that treated her so harshly the day before. Her plan as of 7:30 this morning is to put in 30 to 35 miles today, then finish her MST Endurance Run Friday morning. That would put her at 23 days and change, breaking the record Mountains-to-Sea Trail crossing of 24 days, 3 hours and 50 minutes set the year prior by Matt Kirk.

The recovery day is well-deserved after yesterday’s 50-mile-long battle with Tropical Storm Beryl, which regained strength and lingered into the evening on the Outer Banks.

“Yesterday,” support team member Joel Fleming said this morning, “Diane really proved why she’s a North Face athlete. She was a machine.”“

Read the full story. Link in bio. 🔗

09/02/2024

Reeling in the perfect day. 🐟🌊 Whether you’re casting for the big one or just soaking in the great outdoors, we’ve got the gear to keep you hooked. 🎣

08/30/2024

Thinking about fall? We’re One Sept. Ahead! 🏕️🍂

For us at GOPC, September is coming with some pretty exciting celebrations in the outdoors. Join our MULEteam to stay in-the-know with all we have in store next month!

Our upcoming events, Labor Day hours, and Summer Sale details out in our latest MULEmail. Link in bio. 🔗

Photos from Blue Ridge Music Center's post 08/29/2024

If you're looking for a way to spend the weekend, look no further!

We're thrilled to be sponsoring the final outdoor amphitheater concert this season! Grab your tickets 👉https://www.blueridgemusiccenter.org/concert-events/molly-tuttle-2024/

Great Outdoor Provision Co. Great Outdoor Provision Co.Great Outdoor Provision Co. Great Outdoor Provision Co.Great Outdoor Provision Co. (Winston-Salem, NC)

Photos from Great Outdoor Provision Co.'s post 08/26/2024

Happy to our adventure-loving pups in the Great Outdoor community! 🐶🌲 Exploring is always more fun with these companions.

We love seeing your four legged friends in our shops! Tag us and use to be featured on our page! 🫶

08/25/2024

Happy 108th Birthday, 🥳

The NPS was created August 25, 1916 to “preserve unimpaired the natural and cultural resources and values of the National Parks System for the enjoyment, education, and inspiration of this and future generations.”

Today, we have more than 400 parks to enjoy! Headed on your next adventure? We’ve got the map to get there. What’s ? 🏕️✨

08/12/2024

Only a few days left to get tickets to our Moonlight Paddle on Sunday, August 18th! Thank you to our sponsors Great Outdoor Provision Co. and Easy Bend River Farms. We can't wait to see you there!

https://www.yadkinriverkeeper.org/events/2024/8/18/moonlight-paddle-at-easy-bend-river-farms

08/04/2024

Moonlight paddle, anyone? 🌙🛶

Our friends at are hosting a Moonlight Paddle at Easy Bend River Farms on Aug. 18! If you don’t have a boat, YRK can provide one. Come watch the moon rise and enjoy a night under the stars! Registration required. More details at the link in bio. 🔗

08/02/2024

August already?!

Do you have a trip back to school on the horizon? Maybe one more summer adventure? If you’re looking for the right pack for your back, we have a unique collection of daypacks for both travel and everyday use! Check out our latest MULEmail for a preview of our favorite packs. 🎒

Link in bio. 🔗

Photos from Great Outdoor Provision Co.'s post 07/19/2024

Congratulations to our friends at for winning the “Best Boat & Watercraft” award at for their new Tactical Pro 128 fishing kayak! Our Paddlesports Category Manager, Bittu, had a blast getting to test this model on the water! The combination of durability, stability, organization, and speed undoubtedly sets this model apart. ☀️🌊

We value the opportunities to scope out the latest and greatest gear, test it for ourselves, and connect with our vendors that we carry in our shops. Thank you, ICAST, for the incredible opportunity and Wilderness Systems for making incredible products! Who’s ready to get one of these on the water? ✋

07/16/2024

Triangle Mules! 📣 We need your help!

We’ve partnered with , , and to provide back-to-school materials for youth in Wake County, distributed by .

Our friends at Osprey have donated 100 backpacks to this mission, and we’ve been able to supply an additional 50 packs from The North Face! We’re excited to fill these packs with everything these kids need to get back to school and have a successful academic year. 🎒📓📝

Want to get involved? Donation bins can be found on the sales floor at and for any school supplies you feel inclined to contribute. We’re accepting donations during normal business hours now through Aug. 4!

Details on the mission and the supply lists can be found on our website. Link in bio! 🔗

07/12/2024

Talk about a hot dog, am I right? ☀️

We’re used to the heat, but DANG! We just saw the hottest 4th of July on record in parts of our communities, and are officially in the Dog Days of Summer! (Pun intended)

Our latest MULEmail emphasizes everything you need for beach day, pool day, or trying to stay cool day! ⛱️🌊

Presley says you should check it out. Link in bio! 🔗

07/01/2024

Happy July, Mules! ☀️🍉🚤⛱️

We’re enjoying the longer days, summer vacays, all the water-based outdoor activities, and all the fun summer gear in our shops. This season, we’ve got everything you need to beat the heat and look cool doing it!

Our latest MULEmail includes all our summer favorites & our updated shop hours for the 4th of July! 🇺🇸 Link in bio. 🔗

06/22/2024

Ah, the first Saturday of SUMMER! ☀️ No matter where you’re exploring this season, we’ve got your sunshine essentials for any adventure like:

⛱️ Shades from !
⛱️ Sun Shirts from !
⛱️ GOPC Script Nylon Hats!

06/21/2024

CHEERS to our incredible kayak and SUP reps for helping us conclude a successful boat demo season in the Triangle! 🛶🍻

These folks put the “PRO” in Great Outdoor PROvision Co. and are the definition of “work hard, play hard.” We are so grateful for their support kickstarting the prime paddlesports season, and kicking off summer in the best way! ☀️

06/21/2024

Happy Summer! ☀️⛱️🍉🌊

Summer isn’t wasting one second as it cranks up the heat. Want to know what our favorite clothing, footwear, and gear options are for the coast, the pool, or the lake? Check out our latest MULEmail. Link in bio! 🔗

Photos from Great Outdoor Provision Co.'s post 06/16/2024

Happy Father’s Day, Mules! 🐴🫶

We’ve got some incredible dads and father figures to celebrate in the GOPC fam. Today, we express our gratitude for the fun they add to every adventure, their love of the great outdoors, and sharing that love with one’s lucky enough to call them “dad.” 🛶🥾🏕️

06/15/2024

Attention Triangle Mules! 📣

Our final Triangle Spring Boat Demo at Lake Crabtree County Park is Thursday, June 20! GOPC afternoon Boat Demos are geared towards customers who have already narrowed down their choices after visiting one of our shops and feel that some on-water time prior to purchase is necessary. However, we also welcome folks who are just curious about kayaks & canoes and want to try it out in a low pressure environment. ☀️🛶

Interested? Make sure to pre-register! Details in our latest MULEmail. Link in bio. 🔗

06/07/2024

All that pesky plastic we get at the store was recently donated to Jackson Via Elementary who were collecting it to turn into a bench for the school. Here the 3rd graders make a human 1000 to celebrate reaching their goal of 1000 lbs of plastic that was needed. We're trying to minimize plastic waste & currently recycle almost all of it. Let us know if you have a plastic reuse project.

06/06/2024

It’s starting to feel like summer, and we’re setting the summer tone! ☀️

Kids are out, Father’s Day is around the corner, graduations are being celebrated, summer cookouts are on the books, and the shops are stocked with all your summer favorites!

Check out our latest MULEmail for everything you need to kick off this season right! ⛱️ Link in bio!

06/04/2024

It's National Boat & Fishing week & we got Justin ready with his new Sportsman 106 & 120 PDLs, here's to many happy days of Father & Son fishing trips.

05/28/2024

Today we got in early to learn all about Rab & their technology. If you're after gear that works as hard as you do, is super comfy & stylish all backed up by Rab Repair & some great sustainability credentials then come by to check it out & quiz us.

Photos from Piedmont Land Conservancy's post 05/28/2024
Photos from Great Outdoor Provision Co.'s post 05/24/2024

Talk about Carp Diem, am I right? The cicadapocalypse has worked its magic for Category Manager Scott & Paddlesports Operations Manager Austin!

After Scott & Austin wrapped up fly fishing classes for this season, they decided to try the challenge of catching the grass carp. Not having a big enough net wasn’t a problem. Austin waded out to pick it up and 15 minutes later, we have these pictures to prove it! 🙌

Photos from Great Outdoor Provision Co.'s post 05/21/2024

“I’ve been everywhere, man” — Rudy’s Down Sweater Jacket

We value gear that goes the distance. Brands like Patagonia help ensure your garments reach their maximum lifespan by being intentional with their design, offering an incredible warranty, and hosting events like the Worn Wear event happening this Saturday on front porch!

As you can see, shop manager Rudy has taken his down jacket EVERYWHERE! Year after year, it continues to be a staple piece in his closet and on his adventures. Over the years, he’s had it repaired twice already and is looking forward to our friends at stopping in to get it good-as-new for next season.

This Saturday, May 25, bring in your favorite piece of gear that needs some love, and Patagonia’s Worn Wear repair techs will fix it for free—any brand, one garment per person. Plus, learn DIY repair skills, write a love letter to your favorite garment, and hang with our incredible team!

Photos from Great Outdoor Provision Co.'s post 05/12/2024
Photos from Great Outdoor Provision Co.'s post 05/12/2024

Happy Mother’s Day, Mules! 💐

We’ve got some pretty incredible moms and mother figures in the GOPC family. Today’s the day to celebrate their sense of adventure, their leadership in the outdoors, their kind spirits, and the love they give to those who call them “mom.” 💚💛🧡

Photos from Great Outdoor Provision Co.'s post 05/11/2024

It’s o-fish-ally the weekend! ✨

When one of Trusty’s baby mules wants to catch their first fish… we make it happen! So happy for Sareena on her REELY cool catch! 🎣

05/10/2024

To all the moms and mother figures in our lives— thank you for all you do! 💚

Wanting to get her outside this weekend for ? Check out our recommended hikes! 🥾🏕️ 👇

http://eepurl.com/iPxVg-/

Photos from Great Outdoor Provision Co.'s post 05/08/2024

Is there a particular boat you've been thinking about? Stop by or give us a call to chat about possible boat demos. Not sure what boat is right for you? We can help narrow down the perfect craft for your adventures.

05/03/2024

These shoes are Top-o the line 🤩

It’s not a surprise that has become a crowd favorite. This season, our shops are stocked with a variety of styles so you can experience the Topo difference!

You’ll love their unique features like:

⭐️ The Roomy Toe Box

⭐️ A Secure Midfoot & Heel

⭐️ Low Heel to Toe Drop

Stop in your local shop and step into comfort! Learn more about our styles in our latest MULEmail. Link in bio! 🔗

Photos from Great Outdoor Provision Co.'s post 04/30/2024

Looking for the perfect Mother's Day gift? Look no further! 🥰

Our online-exclusive Mother's Day Gift Boxes are carefully curated for that special mother-figure in your life. Best part is, it can ship directly to her doorstep!

Order by MAY 2 for guaranteed delivery by Mother's Day. 💐

Photos from Great Outdoor Provision Co.'s post 04/27/2024

Perfect weather ahoy for messing about on the water. This week we got to test out a range of Jackson Kayaks, from recreational, good all rounders & serious fishing platforms. Paddle & foot drive options. We're excited to show you these, swing by the store to check them out.

Photos from Great Outdoor Provision Co.'s post 04/22/2024

Passing down the knowledge, this weekend Tim, our Fishing Manager took Drew our Boat Manager out for some flyfishing teaching. Drew was then out with his daughters on the water passing the enthusiasm on.

Photos from Great Outdoor Provision Co.'s post 03/26/2024

How’s it Goorin Bro(s)? 🧢

We’re stoked to have in our shop! These legends have been making hats since 1895. It all started with a family of of hat makers and dream makers with a legacy built on unconventional ideas and foolish pursuits in order to move people forward. Come find your unique style today! ✨

03/21/2024

We just got a delivery of Goorin Bros truckers, these caps are legendary, come & check out the cheeky & fun designs.

03/15/2024

It's time for boats, C'ville teachers have a professional learning day today so we thought we'd take out the Hobie Compass 10.5 & a fly rod & do some learning of our own.

Photos from Great Outdoor Provision Co.'s post 02/26/2024

What a fun evening we had fitting packs for a group that are doing the Camino. Remember if you have any trips planned & need help getting your pack just right call by & let us help.

02/26/2024

There's only one week left to enter our Premier Raffle for a chance to win a $2,500 gift card to Great Outdoor Provision Co.!

Great Outdoor Provision Co. is a conservation-driven specialty retailer in North Carolina and Virginia offering the best in outdoor clothing and gear for over 50 years. Their expert staff can help you plan for camping, hiking, kayak fishing, paddling, climbing, and more.

We are only selling 100 raffle tickets at $50 per ticket, and ticket sales will close at intermission on March 3rd or when sold out!

Click here to enter our Premier Raffle for your chance to win: https://snptrust.givecloud.co/product/BanffPremierRaffle/banff-premier-raffle

While you do not have to attend the film festival to enter this drawing, the winner will be announced Sunday, March 3rd during the Banff Film Festival at Charlottesville’s Paramount Theater.

Want your business to be the top-listed Shop in Charlottesville?
Click here to claim your Sponsored Listing.

Videos (show all)

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The winter clearance deals from your favorite brands and our favorite products are heating up! ❄️Shop our selection in-s...
Join us this Saturday, Dec. 2, for our annual Habitat Day! 5% of sales go to our local Habitat for Humanity. 🌳As a wilde...
We’ve got a lot to be thankful for! 🍁We’re thankful for our hardworking staff, our new store coming together, our commun...
Looking for a fire pit for your outdoor gatherings? We carry Solo Stove and Burly fire pits and accessories…
We hope everyone had a wonderful and very merry Christmas yesterday!Our winter clearance even starts TODAY! We’re open 1...
Bicycle Film Festival
Get out your gear!
Land Trust Day 2018

Address


1137 Emmet Street N
Charlottesville, VA
22903

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 5pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 12pm - 6pm

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