The Beauty Caliber

By Devyn Penaflor • Wyoming/Colorado Pro Makeup Artist, Aesthetician, and Permanent Makeup Artist ✨

Best of the Best 08/05/2024

The Beauty Caliber + Devyn Penaflor have been nominated in the Top 5 in FIVE categories for Best of the Best 2024 this year! 🥹🤯
✨Brow/Lash/Waxing Treatment
✨Facial/Massage Therapy
✨Permanent Makeup
✨Spa
✨and Aesthetician!

I am so overwhelmed with gratitude to know you guys took the time to nominate my business for this, as there are so many amazing contenders I’m honored to be on the same list as!

If you haven’t already, please go cast a vote for us every day from August 5th-August 19th if you love us!
Thank you so much again 💖

https://www.wyomingnews.com/community/readers_choice/?fbclid=IwZXh0bgNhZW0CMTEAAR12RLI8Sd6TM42lmOqj08Wwhna4ww8SlneRphGgilvsUDTP7O_4jJxPkf8_aem_QM508KKEW_NaveomJaj7QQ #/gallery/?group=494958

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Photos from Sippin' Sassy LLC 's post 07/29/2024

Vendor Collab/Showcase coming soon! It’s been a while since our last one so we’re super excited for this one with all these amazing, talented local women! 🤩

Photos from K. Marlow Photography LLC's post 06/15/2024

Some sneak peeks from K. Marlow Photography LLC for The Beauty Caliber! 📸
Go give them a follow! ✨

06/09/2024

𝑫𝑬𝑹𝑴𝑨𝑷𝑳𝑨𝑵𝑰𝑵𝑮 🔪✨

One stroke was made before I was so wow’d I had to grab my phone!

The process of manually exfoliating the epidermis using a medical grade scalpel. This treatment is minimally invasive and can be done every 4-6 weeks for smooth, glowing skin and best results 🫧

Say goodbye to:
❌ 𝙑𝙚𝙡𝙡𝙪𝙨 𝙃𝙖𝙞𝙧 (𝙞𝙚. 𝙋𝙚𝙖𝙘𝙝 𝙁𝙪𝙯𝙯)
❌ 𝘽𝙪𝙞𝙡𝙙𝙪𝙥 𝙤𝙛 𝘿𝙚𝙖𝙙 𝙎𝙠𝙞𝙣 𝘾𝙚𝙡𝙡𝙨
❌ 𝙏𝙚𝙭𝙩𝙪𝙧𝙚𝙙/𝙋𝙖𝙩𝙘𝙝𝙮 𝙇𝙤𝙤𝙠𝙞𝙣𝙜 𝙈𝙖𝙠𝙚𝙪𝙥
❌ 𝙋𝙤𝙤𝙧 𝙋𝙧𝙤𝙙𝙪𝙘𝙩 𝙋𝙚𝙣𝙚𝙩𝙧𝙖𝙩𝙞𝙤𝙣
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Book now for your summer skin ✨☀️
📍 𝐓𝐡𝐞 𝐁𝐞𝐚𝐮𝐭𝐲 𝐂𝐚𝐥𝐢𝐛𝐞𝐫

https://thebeautycaliber.glossgenius.com

05/30/2024

It’s my Mama’s birthday next Wednesday 🥳💖 so I opened up my Monday 6/3 (y’all know I don’t work Mondays unless it’s for my industry folk or certain client situations lol) so if you’ve been wanting to get in on a Monday, here’s your chance! 😁

Photos from The Beauty Caliber's post 05/22/2024

Yes, we still provide 𝙋𝙀𝙍𝙈𝘼𝙉𝙀𝙉𝙏 𝙈𝘼𝙆𝙀𝙐𝙋 over here 👋🏽💉

Check out this Before & After!
This client came looking for a refresh on her shape, brow maintenance, color saturation, and longevity giving her… the 𝙋𝙊𝙒𝘿𝙀𝙍 𝘽𝙍𝙊𝙒 ✨

This PMU technique will last anywhere from 3-5 years! Can you imagine waking up, going to the grocery store, or going to the lake and not having to worry about your eyebrows? 🤩

Swipe to see a beautiful selfie of her healing brows 🤳

05/12/2024

𝑯𝒂𝒑𝒑𝒚 𝑴𝒐𝒕𝒉𝒆𝒓’𝒔 𝑫𝒂𝒚! 🌸🌼💐

The post you’ve all been waiting for is finally here..
🚨𝙁𝘼𝘾𝙄𝘼𝙇𝙎 𝘼𝙍𝙀 𝘽𝘼𝘾𝙆!!🚨

If you’re an OG client/supporter of mine, you remember my MedSpa days providing some of the most luxurious and relaxing facials (so I’ve been told 😉) and I’m so excited they’re finally back!

Whether you’re a baby’s Mama, a fur baby Mama, a plant Mama, a Mama to yourself, or a Mama to someone in heaven, this one is for you so treat yourself!! 💖 (Men’s facials available too, but this post is for you guys LOL) but speaking of men.. if you’re looking for something to treat the special woman/women in your life, this is the perfect gift! 🎁

Bookings available under Facials/Body Treatments and Gift Cards also available on my site.. thank you all so much for supporting me and make sure to squeeze your loved ones today 🫶
https://thebeautycaliber.glossgenius.com

Photos from The Beauty Caliber's post 05/02/2024

𝑀𝑒𝑔𝒶𝓃 ✨💍

When you finally get to see the wedding pictures 😁 swipe for the photographer’s POV!

I had the honor of glamming this beautiful Bride and her sweet Mom and MIL for their Scottish wedding. She also came to me for a set of Classic Lashes and some brow cleanup beforehand.. isn’t she stunning? ☺️

05/02/2024

Hair friends‼️‼️🚨
I have a beautiful, sweet, and lovely bride from AZ getting married in Cheyenne July 13th, 2024. Obviously being an out of town Bride, she’s struggled to find a hairstylist for her big day.. are any of you available for getting ready services with us that morning?
Please PM me! 🫶

05/01/2024

To say I’m grateful is an understatement 🤍

I’ve been flooded with Bridal Trials & Inquiries since the beginning of the year (and before)! Looking at my books, almost all of my summer Saturdays are booked (some double booked) for Brides, and still booking into September & October 🥹🍾
*limited summer dates still available for the last minute planners LOL*

I feel so blessed and appreciate every single tag on socials, recommendations from my fellow (industry) friends, clients, and former Brides.. you guys really are the best, and I cherish you! 🙏🏽✨

I’m so over the moon with excitement for the rest of this Bridal season and so excited for all the new things to come ⏳🥳

Photos from The Beauty Caliber's post 04/09/2024

𝑺𝒎𝒐𝒌𝒚 𝑬𝒚𝒆𝒍𝒊𝒏𝒆𝒓 🖤

We love a sultry glam ✨
Click link in bio or DM to book!
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03/12/2024

𝘽𝙧𝙤𝙬 𝙒𝙖𝙭 + 𝙎𝙩𝙖𝙞𝙣 🤍

When you have clients who turn besties, it’s hard to remember before & afters/content sometimes 😅🫶

02/15/2024

𝐓𝐡𝐢𝐬 𝐰𝐞𝐞𝐤 𝐨𝐧𝐥𝐲! 𝟐/𝟏𝟕-𝟐/𝟐𝟒 💥
______________________
If you treated your hunny for Valentine’s Day, it’s your turn now! Orrrrr if you still want to treat your lady 👀

𝑺𝒑𝒐𝒕𝒔 𝒂𝒓𝒆 𝒍𝒊𝒎𝒊𝒕𝒆𝒅! 🚨
Any Full Set of Lashes $𝟏𝟐𝟓! Also, if you refer a friend you BOTH get $𝟏𝟓 𝐨𝐟𝐟 your next Lash Fill 🤩

*Discount will be applied at time of service*

02/06/2024

So cute 🥰💘

We’re doin it!!
A little Valentine flash sale for all my cuties🫶🏼
Some super pretty, dainty, girly tattoos. Sorry boys 😋
This is extended through the end of February!
I am only allowing ONE of these tattoos PER person and it will be appointment based to ensure everyone gets the amount of time and attention each tattoo needs!
Each tattoo will be $60.
My website is now open for booking!
Must be 18+.
If you have any questions, please dm me!
And please share🥹
💘🌹🎀💝💋

01/26/2024

𝐹𝓁𝓊𝓉𝓉𝑒𝓇𝒾𝑒𝓈 🦋✨

https://thebeautycaliber.glossgenius.com

Photos from The Beauty Caliber's post 11/23/2023

❤️‍🔥𝔹𝕝𝕒𝕔𝕜 𝔽𝕣𝕚𝕕𝕒𝕪 is here at 𝙏𝙝𝙚 𝘽𝙚𝙖𝙪𝙩𝙮 𝘾𝙖𝙡𝙞𝙗𝙚𝙧!❤️‍🔥
Please read below for more info! ⤵️⤵️⤵️

✨ All $100 & $150 gift cards automatically entered into drawings for more $$$! 🤑
✨ Heavily Discounted Full Sets, Brow Laminations & Lash Lifts (first time on sale and upcoming new product alert!) must be booked & redeemed before NYE ‘23 🎊
✨ Discounted Lash Fills may be purchased in multiples for use throughout 2024 (pay less throughout the year!) 👏🏽
✨ Permanent Makeup & Touchups heavily discounted (‘tis the season for good healing!) 💉
✨ Holiday/Special Event Makeup discounts (first time ever!) 💋

This event will run through December 15th, 2023!
Gift cards may be purchased through booking link and the Black Friday specials have their own category! Afterpay is always available for service pricing! Inbox is open for questions, Afterpay invoices, and/or purchasing if needed 🤍


As always, thank you all so much for supporting The Beauty Caliber you guys make every day so special, and we are eternally grateful for our friendships with you all 🫶✨

https://thebeautycaliber.glossgenius.com

10/01/2023

𝕊𝕡𝕠𝕠𝕜𝕪 𝕊𝕒𝕝𝕖 👻🎃

All October long snag these 𝒔𝒄𝒂𝒓𝒚 good deals on Lashes, Makeup, and PMU before they’re gone 😱
Please send inspo pictures & details for Halloween makeup 💀

*Discount applied at checkout, booking site will NOT reflect these prices*

𝐁𝐨𝐨𝐤 𝐍𝐨𝐰! ⤵️
https://thebeautycaliber.glossgenius.com
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✨ 𝐓𝐡𝐞 𝐁𝐞𝐚𝐮𝐭𝐲 𝐂𝐚𝐥𝐢𝐛𝐞𝐫
📍 𝟏𝟒𝟐𝟒 𝐋𝐨𝐠𝐚𝐧 𝐀𝐯𝐞. 𝐂𝐡𝐞𝐲𝐞𝐧𝐧𝐞, 𝐖𝐘
📞 𝟑𝟎𝟕-𝟐𝟕𝟒-𝟏𝟓𝟗𝟐

09/05/2023

We’ll be gone at Chispa of Cheyenne this weekend so there are open availabilities from 10-4 tomorrow Wednesday 9/6 ✨

☎️📩 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐓𝐨 𝐁𝐨𝐨𝐤 𝐍𝐨𝐰!

08/02/2023

We’ve made it to the final round! ✅
We’d appreciate so much if you showed us some love and shot us a vote daily using the link below 💖🫶

https://embed-997351.secondstreetapp.com/embed/41639969-2d59-4746-842e-c385fe15aa3b/gallery/394249105/

07/20/2023

Tomorrow is the big day! 🤠 Cheyenne Frontier Days™ in full force and you don’t wanna get caught at The Plaza, the Night Show, or the Fairgrounds & Rodeo without some glam to last all night right? ✨
We’ll be offering Full Faces or A La Carte services at The Desperado Depot Vendor Show starting tomorrow Friday 7/21, Monday 7/24, and Tuesday 7/25.
Pre-bookings will be taken via DM/Phone and walk-ups at our station will be next to the gorgeous selfie station stage Amore Floral and Events created!
There will be some amazing vendors so come check it out! 💋
🦋The Desperado Depot VIP Group🦋

Photos from The Beauty Caliber's post 06/05/2023

Glamming the beautiful Dolled up with Destiny was absolutely no work at all 😍

Summer books open for weddings/events ☀️

DM or use link below for more info and booking dates ✨

https://the-beauty-caliber.square.site/

Best of the Best 05/13/2023

It’s that time of year again! ☀️
Wyoming Tribune Eagle’s annual Best of the Best is upon us!

What are your favorite local businesses?
You can nominate all of your go-tos using the link below including favorite salon, favorite restaurant, favorite shopping spot, etc.

Last year The Beauty Caliber was honored to be nominated by all of you lovelies, and would be just as grateful for your nominations in the three categories of Aesthetician, Brow/Lash/Waxing Treatment, and Permanent Makeup 🫧
You can click the link below and navigate to the categories: Beauty & Health and Beauty & Health - People to vote every day for The Beauty Caliber & Devyn Penaflor in these specific subcategories, and more for more chances for your favs to reach the final round ✨

Much love and huge thanks for being the Best of the Best when it comes to clientele and friends 🫶

Best of the Best

Photos from The Beauty Caliber's post 05/10/2023

Prom Baby #1, an absolute gem ✨

💄: Devyn Penaflor
💇‍♀️: Styles by Sather

Photos from The Beauty Caliber's post 04/23/2023

Face Card ✅💋

If you have prom, quinces, graduation, weddings, senior sessions, maternity shoots, CFD events, etc. think ahead about your glam of the day and be stress free!

DM or use link in bio to snag available bookings❣️

04/14/2023

Get weekend ready 😌

MESSAGE ME TO GET IN TOMORROW FOR A PEDICURE OR HAIR SERVICE👀

Photos from The Beauty Caliber's post 04/11/2023

Step 1: The Bridal Trial 💍✨
The skin was skinninggggg 😮‍💨

Currently booking for weddings, proms, quinceañeras, birthdays, etc. make sure your date is secured!

Link in bio 💋

04/09/2023

Happy Sunday everyone!
Just hopping 🐇 on here to wish you all a very Happy Easter! 🐣🌷
Hoping you’re enjoying this beautiful day today ☀️

02/26/2023

Openings this week—
Monday @ 1:00 pm & 2:00 pm
Tuesday @ 12:30 pm
Wednesday 9:00 am & 12:30 pm then gone for vacay 🥳

02/08/2023

Opened up a few extra spots before Valentine’s Day 💝🌹

Hybrid Lash Special, Brow Wax & Tints, Lash Lifts & Tints, Makeup, etc. ✨

Booking Link ⤵️
https://the-beauty-caliber.square.site/

Photos from BLUSH Photography's post 02/03/2023

Don’t miss the exhibit this Saturday!
The Louise Event Venue 🤎

Want your business to be the top-listed Beauty Salon in Cheyenne?
Click here to claim your Sponsored Listing.

Videos (show all)

🪩🚨𝙂𝙄𝙑𝙀𝘼𝙒𝘼𝙔 𝙏𝙄𝙈𝙀!!🚨🪩•It’s my birthday weekend, so what better way to celebrate and say 𝙩𝙝𝙖𝙣𝙠 𝙮𝙤𝙪 for all of your guys’ co...
𝑪𝒍𝒊𝒆𝒏𝒕 𝑳𝒐𝒗𝒆 🤍✨a big thank you to all of my amazing clients for trusting me to be your Aesthetician! Help me continue to ...
3 Reasons to get a Lash Lift + Tint ⤵️✨ Natural Results: A Lash Lift + Tint enhances your natural lashes by curling, lif...
POV: I’m your Aesthetician 🥹🫶•Receive a mini gift after your December appointments! 💝•I am absolutely so grateful for al...
𝕊𝕡𝕠𝕠𝕜𝕪 𝕊𝕒𝕝𝕖 👻🎃•All October long snag these 𝒔𝒄𝒂𝒓𝒚 good deals on Lashes, Makeup, and PMU before they’re gone 😱Please send ...
Look at the confidence boost some pretty fluttery lashes did for her! $100 Classic Lash full set special ✨ Refer a frien...
Instagram saw it first 😌 follow @TheBeautyCaliber there to see more content/behind the scenes!
Sculpting brows with wax and trimming makes such a difference 😍 Get fresh before school starts next week 💥
Advanced Microblading ✍️ Book Now!
Microblading Chat ❤️‍🔥
Sheeeeeeesh 😮‍💨•I only have three slots left to get “I woke up like this” eyebrows that last up to two years for $250 be...

Address


620 W. 19th Street
Cheyenne, WY
82001

Opening Hours

Tuesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 5pm
Saturday 10am - 3pm

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