Beall Research, Inc.

In market research, we don't always see the direct impact of our work. This time, our research influenced a major decision and Nielsen acknowledged it. It's a great day at Beall Research, Inc.

Nielsen Won’t Sunset C3 And C7 Ratings Next Year | AdExchanger Nielsen told its clients it will not, in fact, sunset its average commercial minute (C3 and C7) ratings by September of next year as planned.

Honored to have Greenbook publish this article about our work. Emotional needs are so important these days in consumer purchasing.

The Power of Emotional Needs in Consumer Purchases: Insights from Two Studies | Greenbook Explore the emotional needs influencing consumer buying decisions. Find out how to increase brand loyalty and satisfaction by meeting these emotional needs.

https://www.prnewswire.com/news-releases/award-winning-author-anne-beall-reveals-the-profound-effect-of-fairytales-in-modern-life-in-new-book-only-prince-charming-gets-to-break-the-rules-gender-and-rule-violation-in-fairy-tales-and-life-301761733.html?fbclid=IwAR1E_FG45eXCd9UPBjF3ECGRcAgcmRkcXOlk9MS1PNDHoS_v4gX95hh5EiM

Award-Winning Author Anne Beall Reveals the Profound Effect of Fairytales in Modern Life in New Book, Only Prince Charming Gets to Break the Rules: Gender and Rule Violation in Fairy Tales and Life /PRNewswire/ -- Just in time for Women's History Month, Foreword Publicity announces the release of Only Prince Charming Gets to Break the Rules: Gender and...

A great example of how Hubspot used our market research to show the impact of their products on their customers. We were able to show that using HubSpot products had a huge impact on revenue. Go Hubspot! We love working with you!!
https://www.linkedin.com/posts/activity-7009509563448119296-AvWv?utm_source=post_nba&utm_medium=member_desktop&utm_campaign=copy

Anne Beall on LinkedIn: HubSpot Revenue Impact Report by Beall Research A great example of how Hubspot used our market research to show the impact of their products on clients. We were able to show that using HubSpot products had a…

Honored to be a part of this podcast talking about the role of emotions in purchasing.
https://happymr.com/anne-beall-ep-577/

Ep. 577 - 3 Ways Emotion Impacts Consumers and Their Brand Choices with Anne Beall, Founder and CEO of Beall Research - Happy Market Research My guest today is Anne Beall, Founder and CEO of Beall Research.  Founded in 2003, Beall Research is a strategic market research firm based in Chicago that services some of today’s top brands.  Anne holds a Ph.D. from Yale and has worked at Boston Consulting Group and National Analysts.   Find...

Beall Research, Inc. updated their address.

https://blog.marketresearch.com/predicted-market-research-trends-for-2022

Predicted Market Research Trends for 2022 Which market research trends will take off in 2022? We asked a variety of executives and thought leaders to share their predictions. Find out more in this post.

Anne Beall presenting at Quirks Conference in Chicago. So nice to be around other market researchers. Great conference!

Anne Beall's latest book. Written for a friend who was having trouble, it's a source for wisdom during difficult times.

https://www.amazon.com/Words-Encouragement-Inspirational-Profiles-Cultivate-ebook/dp/B0944FFD46

Words of Encouragement: Inspirational Quotes and Profiles to Cultivate Strength Words of Encouragement: Inspirational Quotes and Profiles to Cultivate Strength

Having trouble sleeping? Anne Beall wrote this book for people who are having issues sleeping... something that's been problematic for many of us since the pandemic started.

5-Minute Sleep Meditations: Fantasy Journeys with an Inspirational Message 5-Minute Sleep Meditations: Fantasy Journeys with an Inspirational Message

Research we conducted on how cats can help people during stressful times

https://catingtonpost.com/stress-getting-you-down-4-reasons-why-you-should-get-a-cat/

Stress Getting You Down? 4 Reasons Why You Should Get a Cat by Anne Beall, Ph.D. GG had always been a companionable cat. But as the feline

https://creativewarriorsunite.com/what-the-current-consumer-data-is-telling-us/?fbclid=IwAR3ENgmDeO4anfFOTsMW_uCMSWuaeCTQfynK3LLg9RZKfthQMDXZwYUZTh8

Anne Beall - What the Current Consumer Data is Telling Us - Creative Warriors Unite THE THOUGHTFUL WARRIOR In times of crisis it’s very easy to get caught up in the stress of the unknown. When emotions are running the show, it’s important to take a step back and look at data that can help clarify what your next steps should be. So, what is the research telling us about

Retail Rundown - June 29, 2020 - with Kevin Graff and Anne Beall June 29, 2020: The state of luxury, the staying power of secondhand retail, Amazon’s Dash Wand is officially dead.

These 5 COVID-19 Changes Can Help Brands Grow Market Share Some actions and messages are more effective at making people feel good than others. They’re the ones that will help move the needle as far as retaining and growing market share.

https://people.com/parents/princesses-not-as-happy-as-princes-study-anne-beall/

Author Analyzes Fairy Tales, Discovers Stark Emotional Contrast Between Princes and Princesses The author of Cinderella Didn't Live Happily Ever After found that while more than half of princes are happy, the same may not be true for princesses

This map shows how the US really has 11 separate 'nations' with entirely different cultures From the utopian "Yankeedom" to the conservative "Greater Appalachia," looking at these cultures sheds a light on America's political divides.

Nearly 700,000 will lose food stamps with USDA work requirement change The Trump administration’s rule change would limit states’ abilities to provide residents access to food stamps.

'They're Trying to Wipe Us Off the Map.' Why Independent Farming in America Is Close to Extinction

Nestlé​ probe finds slave labour used to catch fish for Fancy Feast | CBC News Impoverished migrant workers in Thailand are sold or lured by false promises and forced to catch and process fish that ends up in global food giant Nestle SA's supply chains.

How to Dazzle Your Audience in 15 Seconds (without making a critical mistake) description for your awesome landing page

America's largest milk producer files for bankruptcy Dean Foods, America's largest milk producer, is filing for bankruptcy.

KFC rolls out first plant-based fried 'chicken' with Beyond Meat On Monday, the chicken chain announced the debut of Beyond Fried Chicken, in partnership with Beyond Meat.

https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-insights-into-the-views-and-behaviors-of-the-us-dairy-consumer

Five insights into the views and behaviors of the US dairy consumer Companies in the US dairy industry that can tailor their product offerings to the evolving tastes of consumers will be better positioned for growth.

https://www.mckinsey.com/industries/agriculture/our-insights/alternative-proteins-the-race-for-market-share-is-on

Alternative proteins: The race for market share is on Consumer interest in non-meat-based protein options is increasing globally. Food industry players that want to capture the alternative protein opportunity must understand the evolving market dynamics and where to place their bets.

Lovely article on dealing with hardship.

Opinion | What I Learned When I Stabbed Myself 52 Times A person can rage pointlessly at hardship, or draw strength from it.

Join Me at CRC 2019!

I’m excited to be a presenter at CRC, hosted by the Insights Association, October 22-24 in Orlando.

Close to 200 proposals were submitted and I’m honored to have been chosen by the committee. Also taking a turn at the podium will be insights leaders from Mastercard, Microsoft, ESPN, P&G, Wells Fargo, Eli Lilly, Campbell’s, Pfizer, GoDaddy, Johnson & Johnson and many other leading brands, who will share details about new ways to observe and predict consumer behavior. More than 90% of sessions will be presented or co-presented by corporate researchers!

This is intel that will inform your work in real, practical ways and why I welcome you to join me and hundreds of our peers at this important conference. Here you’ll have the chance to learn about novel work being done in behavioral science, AI, data fusion, and much more in compelling use cases. And, with ample time carved out for networking, you’ll have the chance to meet with and learn from fellow attendees.

Please take a look at the program and if you're interested, register with my promo code CRCSPEAK to save 20%*.
I hope to see you there!

*Only one Discount/Promo Code can be applied to each registration. Codes must be utilized at time of registration - no price reductions will be made to previous registrations.

So great to be speaking with David Paull about the role of emotions in purchasing for his fabulous podcast.

https://engagious.com/insights-association-podcasts/

Engagious | Insights Association Podcasts

‎ContenderCast with Justin Honaman: Anne Beall: Strategic Market Research on Apple Podcasts

https://podcasts.apple.com/us/podcast/anne-beall-strategic-market-research/id1253179825?i=1000441048597

podcasts.apple.com ‎Show ContenderCast with Justin Honaman, Ep Anne Beall: Strategic Market Research - Jun 10, 2019

Reading the Hidden Communications Around You: A Guide to Reading the Body Language of Customers and Colleagues

New book about reading body language just released

amazon.com How well do you read the body language of the people around you? Researchers estimate that nonverbal communication comprises between 60 to 93 percent of all communication. How much are you missing? In Reading the Hidden Communications Around You, author Anne Beall shares her approach to reading c...

Join Me at NEXT 2019!!
I’m excited to be a presenter at NEXT 2019, hosted by the Insights Association, June 13-14 in Chicago.
Also taking a turn at the podium will be Insights leaders from PepsiCo, Cargill, IBM, Wrigley’s and many other leading brands, who will share details about new ways to observe and predict consumer behavior. This is intel that will inform your work in real, practical ways and why I welcome you to join me and 300+ of your peers at this important conference.
Here you’ll have the chance to learn about novel work being done in behavioral science, AI, data fusion, voice tech, and much more through unbiased peer-reviewed research, objective learning labs, and compelling use cases. And, with ample time carved out for networking – including a show at the world famous The Second City – you’ll have the chance to connect with potential business partners and forge new friendships.
Please take a look at the agenda and if you're interested, feel welcome to register here. Register With My Promo Code: NEXTSPEAK to save $100.
I hope to see you there!