Simple Truth

Valuable insights aren’t limited to a business’ immediate industry. Simple Truth harnesses insights across networks of industries related under broader arenas (like home, health and learning), and use them to spark new possibilities for our clients. We call it ecosystems thinking. Learn more at yoursimpletruth.com/focus

Simple Truth updated their address.

Our two-day portfolio event is back for round two!

Providing insight into questions you may have about creative career fields, day one includes discussions with designer Cristiaan Jackson and Partner and Executive Creative Director at Your Simple Truth, Kim Terzis, about the hidden tricks you may have not uncovered in class.

For day two, we’re featuring a personalized, one-on-one portfolio review from a design industry professional! With both written and virtual feedback options, this day provides participants with the opportunity to hear fresh perspectives as well as the chance to mingle among fellow creatives in the design community!

For more information about the event, registration, and our panelists, check out the link! https://bit.ly/3iEfn04

We're honored to be recognized in the 2022 Graphis Advertising Annual, with a Silver Award and an Honorable Mention for our latest campaign for Chicago real estate icon Baird & Warner. Our team would also like to thank theirs — great work results from great partnership.

Check out the full Home+ campaign at https://graphis.com/entry/e7dd3d64-9b96-4e8c-825b-804f3e07d462/
Senior Designer: Alex Sommerville
Associate Creative Director: Jason Kronewitter

On April 8, 2021, we lost a core member of our Simple Truth family. Jason Kronewitter, Associate Creative Director and senior-most writer, passed away from COVID-19. Please visit https://yoursimpletruth.com/blog/a-tribute-to-jason-kronewitter/ to read about his work, his stories and the everlasting impact he's made on each and every one of us.

We had the honor of helping judge ADL Midwest's 2020 First Amendment Art & Essay contest. Congratulations to the winners! You can see all their great work 👉 https://www.facebook.com/media/set/?vanity=ADLMidwest&set=a.5122867171118849

Thank you to the students from more than 230 schools who shared what the First Amendment personally means to them (as well as the educators and caregivers who helped them think about their freedoms).

Despite the challenges of the last year, the quality of work submitted for consideration in this contest made the deliberations particularly difficult! Winners, Honorable Mentions, and Semi-Finalists for the 2020 First Amendment Freedoms Art & Essay Contest came from 5 of the 6 states in our region and the following schools: Addison Trail High School, Adlai E. Stevenson High School, Albert Lea Senior High School, Beulah Shoesmith Elementary, Bolingbrook High School, Carl Sandburg High School, Conrady Jr High, Haven Middle School, Highcrest Middle School, Homewood-Flossmoor High School, Lakeview Technology Academy, Lockport Township High School, Lowell High School, Mete Valley High School, Niles North High School, Pennoyer Elementary School District 79, Scullen Middle School, Southwest Middle School, St. Cajetan, Summit Hill Junior High School, Sun Prairie High School, Vernon Hills High School, Walter Payton College Prep, Waubonsie Valley HS, Wauconda High School, West Lafayette Jr Sr High School, and Westchester Middle School.

Congratulations!

All of us at Simple Truth want to wish you health and happiness this holiday season. May 2021 bring you much love and laughter.

Adapting to the new normal is no easy task. Especially when it comes to brand communication. After conducting a Simple Truth Writing Workshop with her and her team, we sat down with Lauren from The Scion Group to tap into her perspective. Check it out at https://yoursimpletruth.com/blog/a-communication-strategy-for-the-new-normal/

We recently did work for one of our home ecosystem clients, The Scion Group. The challenge? Create an experiential off-campus student housing brand that matches the target audience’s wonder-and-wander spirit. The solution? Find out at yoursimpletruth.com/projects/redpoint.

Valuable insights aren’t limited to a business’ immediate industry. At Simple Truth, we harness insights across networks of industries related under broader arenas (like home and health), and use them to spark new possibilities for each of our clients. We call it ecosystems thinking. Learn more at yoursimpletruth.com/focus.

We uncover what organizations stand for to make their brands stand apart. We look across traditional category lines to find unseen value. And we do it all together, as one team. (With a little help from Zoom these days.) Check us out at yoursimpletruth.com.

Taking our virtual Friday to the next level.

One of our partners, Steve Batterson, talks with Bisnow about how branding is reshaping the real estate category and changing the game for clients like AvalonBay Communities and The Scion Group.

Long A Staple Of Hospitality, Branding Is Now Lifting Residential A number of residential developers have looked for an edge by offering their own menu of lifestyle brands.

Happy international women's day!

Check out 's new identity!

Exclusive: Chicago’s new brand identity could save the city $10 million a year Chicago wants you to make its brand your own.

"How much further are our messages going to reach when they are coming organically and powerfully from our customers?" Insightful words from Lauren Merritt on turning customers into advocates through memorable brand experiences. Amazing to be at Scion Summit again this year. Congrats to The Scion Group for an incredible year launching your new family of brands!

With 2019 coming to a close, all of us at Simple Truth would like to wish you, your team and your loved ones a happy holiday and wonderful New Year. It's because of you we're able to do what we love and push ourselves to be the best partner we can be. And for that, we thank you. Here's to 2020. May it be a year full of love and joy for all.

The beautiful artwork was created by Nic Hnastchenko a local artist here in Chicago.

Happy ! We’re gathering up gifts for our family. How are you giving back today?

The theme: TV commercial characters, can you guess who everyone was?

We are delighted to announce the addition of four new partners to our executive leadership team. They are James Maule, Brea Malloy, Kim Terzis & Steve Batterson, who join our existing partners Rhonda K***t, Mark Drozd & Susan Bennett. Please join us in congratulating our colleagues. We’re very excited for them & for our future.

We had a beautiful day and a lot of fun for our summer outing yesterday!

From freelancer to full time, we’d like to welcome a new copywriter to Simple Truth. Meet Connor in his own words: I’m a diehard White Sox fan. I love nothing more than a good time-travel-paradox movie. And I refer to bags as “bags,” not “cornhole.” Don’t @ me.

It’s a really good Thursday when we get to introduce our new designer. Meet Lauren in her own words: Designer by day, amateur chef by night! I am an avid learner, always seeking out the next adventure, whether it’s learning a new skill or scuba diving with sharks.

Bonus points in the The Challenge: Greater River North Scavenger Hunter

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