Orbit Media Studios

Are you keeping track of all of the awesome marketing content you and your team have been creating?? Build a body of work you're proud of and leverage it to help you continue to make great content!

Email marketing is one of the few ways you can directly communicate with your audience. Prioritize email and own your own marketing channel.

With Google Analytics 4, we now have 'Engagement Rate' - it's just a WAY better version of the 'Bounce Rate' metric! Go use it and get more meaningful insights today.

If you're trying to stand out from the crowd, you have to do more than what the crowd is doing!

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Sometimes you aren't the best messenger for your marketing messages. Let other people tell your message sometimes - it's so powerful!

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Here's our recommended first steps when diving deep into digital marketing!

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Here are some things to look out for when doing keyword research your your website.

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Are you investigating the back button activity on your website? You'll get ideas right away about how you could make an improvement to a page.

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Is your best messaging in the most prominent place on your website? Don't waste great copy by having poor placement.

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While some website traffic can be paid for, some of it is earned through your brand’s reputation and your relationship with your audience. Knowing how to leverage your earned traffic can help you improve your brand, all-the-while saving you some money!

Here's the original blog: https://bit.ly/3YWKQ0M

Leveraging website traffic may seem like a tough skill to master, but, in reality, it just comes down to knowing what to look for. Take back control of your traffic, break down your audiences by traffic sources, and take them on one at a time.

Here's the original blog: https://bit.ly/3YWKQ0M

Website traffic is data. Data can be overwhelming and get a bit messy. But with a clear view of the areas that need improvement, you can set clearer goals, which will enable you to grow your site traffic that much faster.

Here's the original blog: https://bit.ly/3YWKQ0M

Okay, so you have a great blog packed with useful information, all formatted nicely and ready to go right? Wrong. Little details can make massive differences when it comes to SEO and quality content. Don’t let these opportunities to rank high slip by.

Here's the original blog: https://bit.ly/3StO8q0

UX is SEO - put some care into how your information is displayed to new visitors and watch your rankings rise!

Here's the original blog: https://bit.ly/3StO8q0

Click-through rate from search, bounce rate, and time-on-page from search are going to be super valuable things to look at when trying to improve your site.

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There’s 31.7 Million bloggers on the web…..what should I even be writing about?! Learn what topics AND formats to dive into in your content journey!

Here's the original blog: https://bit.ly/3XYV92V

Advertising is pushing, Content Marketing is pulling. Determining your persona allows you to know exactly what type of digital marketing to pursue, and what type of content to create to attract your audience.

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There is a rare shortcut in content marketing - borrowing someone else's audience!

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So you want to be a marketing scientist, ay? The first step is a solid hypothesis.

Here's the original blog: https://bit.ly/3XUrPuo

You hear this all the time, “Be a data-driven marketer.” But what does that mean? If you’re going to be a data-driven marketer, make sure you know where your data is coming from and get the best quality you can!

Here's the original blog: https://bit.ly/3XUrPuo

With email signup forms, attention is only one step to get visitors interested. You also have to build trust, so use social proof to get them over the hump!

Here's the original blog: https://bit.ly/3InIGQL

Every marriage starts with a promise, and so does an email subscriber relationship. Put your promise front and center and watch your email subscriber count grow.

Here's the original blog: https://bit.ly/3InIGQL

What is the number one thing that determines if people sign up for your email list? Whether or not they can find your subscriber form.

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Are you looking at the metrics that REALLY impact your company's bottom line? They aren't easy to find, but they're well worth the effort.

Here's the original blog: https://bit.ly/3m2BfXS

Don't be fooled into thinking views and likes REALLY tell you anything valuable. The most visible marketing metrics often have the smallest impact on your company's bottom line.

Here's the original blog: https://bit.ly/3m2BfXS

Be sure to look at the mobile use stats for your website and take some time to use your site on your phone and make improvements as you see them. People don't optimize for mobile enough and it can make a huge difference in conversion rate performance!

Here's the original blog: https://bit.ly/3xK20mh

Dropdown menu design is important! Give people what they're looking for quickly with mega dropdown menus instead of having them click around a bunch with a small menu!

Here's the original blog: https://bit.ly/3xK20mh

Choose topics over formats when it comes to website navigation labels. The goal is to get visitors to where they're going FAST.

Here's the original blog: https://bit.ly/3xK20mh