Bryan Butler Studio

Imposter syndrome still shows up for dinner unannounced 😅

But, there is wisdom in learning to focus on the things you've done that have helped you grow and brought success to you and your clients or patients.

Recently, I heard both and in separate videos, talk about how they've navigated this as well.




Does imposter syndrome visit you?

What is your market position?

It’s the space your brand occupies in the hearts and minds of your ideal community in relation to your competitors.🎯

Is it important?

💯 Vitally. Without a clear position in the marketplace, you will have a very difficult time being noticed, getting clients, and making money (which you will need to stay in business so you can keep helping people).

Possible exceptions:

▪️You’re first to offer certain health and wellness services in an unserved/underserved niche.

▪️You create a new niche by bringing an innovative solution to the marketplace, and you convince people that they need it (hopefully, they actually do).

Note: it’s ok if you never add groups. It’s also ok if you eventually move to groups exclusively.

But if you keep both, the 1:1 option should be positioned as your most expensive offer, and the groups as a more affordable offer.

Build a brand you can live. 

On the surface this seems like a very straightforward proposition.🤷🏽‍♂️

You serve anyone who’s willing to pay you to do something somewhat similar to what you do, right?

That’s how many of us start out, but there usually comes a time when you need to get more specific about who you serve. 👀

Some of the indicators are:👇🏽
▪️You’re spread too thin
▪️You have a difficult time generating marketing messages
▪️You’re margins are too small, or you're losing money
▪️You feel the tension between needing more clients to make a living and not having enough time to take on more clients.

One step to start addressing this is to more clearly define your ideal audience and client.

Some questions that can help you do this are:
▪️From past clients, who have you most enjoyed working with?
▪️What made it enjoyable?
▪️What did they need help with?
▪️How long did you work with them?
▪️What industry(ies) are they in?
▪️What title do they hold in the company?
▪️What are some of their aspirations?
▪️What are some of their relevant fears?
▪️What aspects of their business are most painful to them?
▪️How much did they invest in your solution to their problem?

✅️You can then use the answers to these questions (and others) to start building a profile of your ideal client. This can serve as a filter as you consider prospective clients.

👉🏽What question would you add?💬👈🏽

Build a brand you can live.

😐That sounds like an impossible goal, right?
How can you know your legacy?

The truth is, you can’t guarantee you'll be remembered in a certain way. But, how you choose to live can have a significant influence.🤗

Here are some questions to help you think through this:

What do you believe?
What are your core values?
How does what you believe direct how you act?
How do you treat people?
How do you speak to people?
How do you present yourself?
How do people perceive you?

A question for the comments:💬
Is there any value in what other people think of you?

Build a brand you can live.

Are you afraid of the mirror?

If you are, I get it. There are things about myself I still have a hard time facing.

But running from it will only continue to limit your growth, personally, professionally, or both.🏃🏽‍♂️

A key foundational element to building a brand you can live is to know yourse🧱

What do you believe? 
Why do you believe it? 
What are your strengths and weaknesses? 
What skills do you possess? 
What are you passionate about?
What's unique or quirky about you?
Why do you want to start / why did you start your business?
Why do you want to build a personal brand?

If you build a brand without taking the time to know yourself, you'll wind up copying someone else... and lose yourself in the process.👀

Build a brand you can live.

Our freedoms have been purchased with blood. 

As we shop sales, go to beaches, grill with friends and family, remember the men and women who have died and their families who mourn.

Freedom of speech
Freedom of religion
Equal Rights
Due process
Petition
+

Once you know what you want your brand to be associated with, you need to creatively and consistently say and show your audience.

In time, the connection will be strong enough that your logo can do the work without the images.

Check out the real , which serves up indulgent eats.

Like me and my wife, many of the obstacles to an abundant life here lie in how we think about our God-given bodies, food, and how others view us.

Counselors, dietitians and nutritionists, fitness trainers, physical therapists, chiropractors, and others... you are uniquely equipped to help us in ways we desperately need now.

And for those of you who are entrepreneurs, I'm here to help you build influential brands to provide better lives for you and the people you serve.

And if you are curious about what I mean by an abundant life, check the caption on part 1😉

🌾Abundant Lives: What do I mean?

🧠A transformed mind, 💪🏽resilient body, and a ❤️secure spirit.

My goal is to help 10,000 health & wellness and faith based entrepreneurs build brands they can live, so they can equip 10,000,000 people live abundantly now and for eternity. 

📚The curse of knowledge: All of these terms are par for the course in certain circles.

And we throw them around in our content for our community, often assuming you live and breathe this stuff like us.🚫

Unfortunately, doing this often causes more infusion, makes building trust more difficult, and can limit the amount of people we help.🫢

📍So, I hope this simple brand glossary helps you think about and build your own brand.

Which of these did you find most helpful?💬

A deeper look into my process translating Revelation 4:8 into an icon.

Simplification is key in creating graphic icons. Even when the scene described is literally otherworldly.

Sometimes, the icons and logo marks we make are empty vessels waiting to be infused with meaning and associations.

Other times, they seek to simply convey a preexisting thought, event, scene, or association.

What does your brand's visual identity communicate?

A deeper look into my process translating Revelation 4:8 into an icon. Simplification is key in creating graphic icons. Even when the scene described is literally otherworldly.

There's a lot of focus on physical health on IG (bring a visual platform).

But mental health is just as important.

Reducing stress is one way to improve both your physical and emotional health.

This is especially important for entrepreneurs.

Fight to keep the small things that bring you joy and reduce your stress.

Exercise, draw, paint, write, ride, climb, read, etc. For fun. Not just for work.

Building your brand takes strategy.

But strategy can be confusing, frustrating, and daunting.

It can be helpful to think about it as prioritization:

- Who needs your help?
- who doesn't need your help?
- how will you find and connect with them?
- what will you help them with?
- how will you help them?
- what do you need to learn in order to better help them?

These are questions I asked myself when before I started my business.

I periodically ask myself as I grow and refine.

Save ths for later if you found it helpful.

Some people use writing to process what they learn.
Others talk it out.
Some think it out.
Others draw, paint, sculpt, or design it out.

One of the ways I meditate on God's Word is through design. This is from Revelation 4:8

How do you process what you learn?

One of the ways I meditate on God's Word is through design. This is from Revelation 4:8

I want to work full-time in and on my company.
I currently do so part-time while working full-time in a related field.

I’ve set a few aspirational departure dates, all of which have passed.

Why did I miss those dates?
There were some external factors, but I’ve recently realized…
well, I’ve recently acknowledged that a specific type of fear is largely at play.

Fear of failure BECAUSE no one in my family (that I’m aware of) runs a thriving creative company full-time.

I’ve allowed this fear to go unchecked even while meeting and learning from successful entrepreneurs.

A fear that says “no one in your family has done it and neither can you. Stick to part-time and leave the full-time business owning to your clients.”

So, what am I doing about it?

Sharing this revelation with whoever sees this is an important first step for me.

In sharing I hope it helps you identify and acknowledge something that may be holding you back.

Another recent step I’ve take is the narrowing of my focus, which, among others things has meant closing a second IG and FB page in order to dedicate my attention to you all here.

I’m also refining my own brand foundation in order to improve my
- positioning
- And messaging
Which will help improve brand awareness and lead gen.

I’m working on some other things as well, but would love to hear from you.

Let me know if you identify in some way with this in the comments or DM.

🚩Bonus Flag
The Master:

This client believes that once they pay you, they own you. You need to be available at all hours, quickly responding to text, call, or email. They see you as hired help, not the expert who can help them overcome their
challenges.
___

What flag would you add?

The beauty of working with someone with whom you share values.

This isn't often a priority for many business owners, especially if they're just starting off.

However, I believe that value alignment with your clients leads to better a experience and better outcomes for you both.

Design fun. Negative space.

What we’re doing…
- We’re building the brand from the ground up:
- Why does the brand exist?
- Who does it serve?
- What does it help them accomplish?
- How does it help them?
- What does the brand look, sound, and feel like?
- What market position will the brand seek to occupy?
And more.

I'll be posting more as the project develops.

Dm me "start" if you're ready to begin building your brand.

John 20:24-31
One of the twelve disciples, Thomas (nicknamed the Twin), was not with the others when Jesus came. They told him, “We have seen the Lord!”

But he replied, “I won’t believe it unless I see the nail wounds in his hands, put my fingers into them, and place my hand into the wound in his side.”

Eight days later the disciples were together again, and this time Thomas was with them. The doors were locked; but suddenly, as before, Jesus was standing among them. “Peace be with you,” he said. Then he said to Thomas, “Put your finger here, and look at my hands. Put your hand into the wound in my side. Don’t be faithless any longer. Believe!”

The disciples saw Jesus do many other miraculous signs in addition to the ones recorded in this book. But these are written so that you may continue to believe that Jesus is the Messiah, the Son of God, and that by believing in him you will have life by the power of his name.
“My Lord and my God!” Thomas exclaimed.

Then Jesus told him, “You believe because you have seen me. Blessed are those who believe without seeing me.”

I'm thankful for His cross, His sacrifice, His gift to those who would recieve it.

Sometimes, updating your logo is simply improving what you already have.

In this case, we needed to give the logo icon more presence, add in a little story element, and add "rentals", which is needed to clarify one of the basic purposes of the company.

In my last post I spoke about my work with health and wellness business owners and Christian-owned companies.

My goal is to help 10,000 business owners build clear brands so they can confidently connect with and help their communities (in-person or online) live healthier lives now and beyond.

For 2024 I’m focusing on working with clients one-on-one, with a goal of taking on 1-2 new clients each month. I currently have 1 spot for March and 1 for April open.

If you know of a business owner you think I should meet, drop me a DM and we’ll talk. (I do offer a referral perk if the referral works with me).

Check out a brief testimonial below.

I appreciate you.