Golin

We are a global PR agency. Together, we do the best work of our lives to create change that matters.

60 years ago, Golin opened its doors in Chicago when our founder, Al Golin, made a cold call to an aspiring businessman with a couple of hamburger stands. That man was Ray Kroc, and his business, McDonald's, remains one of our agency's largest clients. Since that day over half a century ago, Golin’s reputation has been one of an innovator and leader in progressive corporate and consumer communicat

11/08/2024

For the sixth consecutive year, Golin has been named the AMEC Research and Measurement Team of the Year! The agency's work was recognized with six gold medals, one silver, and the Grand Prix Platinum award, showcasing Golin's unwavering commitment to data-driven, innovative PR.

Specsavers won five gold medals, and the New York State Maple Producers Association earned silver. Golin also received gold and the Grand Prix Platinum award for Team of the Year – Large Organization.

Big thank you to the AMEC Measurement and Evaluation awards for the honor. We are proud of our Goliners who continue to raise the bar and demonstrate that insights-driven communications are central to the agency’s client partnerships. Cheers all!

Insight & Strategy: The Desk Break 11/08/2024

Golin’s Global Chief Creative Officer George Bryant and Chief Creative Officer Alex Wood spoke to Contagious Magazine about ASICS' latest campaign 'The Desk Break' which features Succession star Brian Cox and highlights the importance of movement breaks in the workplace to help improve mental health.

Insight & Strategy: The Desk Break How a sportswear brand used a cultural icon to express its brand platform around mental wellbeing for World Mental Health Day

An employee communications template for addressing post-election unease - Ragan Communications 11/06/2024

Following the U.S. Presidential Election, Megan Noel, Golin’s President of Corporate Affairs, underscores the need for clear communication during transitioning times. She recommends five ways for leaders to reinforce organizational values and maintain focus on core missions to promote unity. Noel's guidance provides communicators with a path to support their workforce as they navigate the evolving landscape.

An employee communications template for addressing post-election unease - Ragan Communications The anatomy of a message that acknowledges uncertainty, provides support, and ties back to your core mission.

11/04/2024

“Running the New York City Marathon means everything to me,” says Golin New York Director Kristin Adomaitis. “I put my heart and soul into my 17-week training block and I could not be more proud to be running on behalf of American Cancer Society.”

Congrats to all the Goliners who ran the five boroughs on Sunday! 🏃 https://bit.ly/40t816z

Photos from Golin's post 10/31/2024

Golin APAC unveiled its amazingly designed pride float at Taiwain Pride, centered around embracing inclusion to create a “PRoud Symphony” inspired by the belief that love, much like a symphony, brings together diverse voices and hearts to create true harmony. Over 100 Golin staff, friends and family encouraged all to at East Asia’s largest LGBTQ Pride event.

10/29/2024

To celebrate 20 years of Grubhub, Golin Chicago helped launch Grubhub’s ‘Food Feastival’ event in Chicago. Held right next to City Hall at Daley Plaza, the Food Feastival brought Chicagoans’ favorite restaurants together to enjoy for free for a day – all while giving the hungry crowd a taste of Grubhub’s positive impact on local businesses. https://bit.ly/3UPskHR

Photos from Golin's post 10/29/2024

Golin wins Global PR Agency of the Year at the 2024 PRovoke Media Global SABRE Awards! This accolade is a glowing reflection of the agency’s top-notch creativity and unwavering dedication to its .

We're also thrilled that our campaigns have earned remarkable recognition among the top 40 best campaigns of 2024, with McDonald's "McDonald's Birthday Meals: Grimace's Birthday" securing an impressive #2 spot and Specsavers' "The Misheard Version" landing at #8!

These achievements were enabled by the tireless efforts and collaborative spirit of our Goliners and valued clients. Together, we've embodied our ethos, and these prestigious accolades serve as a powerful validation of our commitment to driving extraordinary impact. Congratulations, all!
https://bit.ly/4f3uICA

Photos from Golin's post 10/28/2024

At Golin, our THRIVE Employee Resource Group celebrates the diverse perspectives and experiences of individuals who identify as disabled. Our new collection shares powerful and often hidden stories of navigating the world of work with a disability – the challenges, the triumphs and everything in between, revealing that disability is a unique lens that enriches our perspectives. These narratives celebrate the depth of human potential and the beauty of our differences.

To view the full perspectives from our THRIVE group, visit our website and download our story collection now. 🌟

Photos from Golin's post 10/24/2024

Let’s raise a glass to Golin Health EVP Kate Woodman and Golin Creative Technology Director Zach Tarvin for their accolades! We are to celebrate Kate for her induction into the 2024 Class of 40 Under 40 and to Zach for being awarded as a NextGen Awards honoree.

To Kate and Zach: Your hard work, creativity, and passion for PR shine brightly. Congratulations once again to these rising stars! Your innovative spirit drives us forward, and we’re excited to witness your continued growth and impact in the industry.

Finding the Unexpected Joy in Healthcare Marketing - Golin 10/21/2024

Healthcare marketing takes an unexpected turn in 2024, blending humor with heart to tackle serious issues. Discover how a clever campaign turned misheard lyrics into a powerful message about hearing health and learn why strategic audience research is the secret ingredient in award-winning creative that resonates and drives real results, as shared by Lauren de Vlaming, EVP, Strategy, Golin Health and Smitha Piedilato, EVP, Executive Creative Director, Golin Health.

Finding the Unexpected Joy in Healthcare Marketing - Golin By Lauren de Vlaming, EVP, Strategy, Golin Health and Smitha Piedilato, EVP, Executive Creative Director, Golin Health This year, a notable trend has emerged in healthcare marketing: campaigns that are insightful, clever, and full of unexpected joy. While it might seem counterintuitive to associate....

Photos from Golin's post 10/17/2024

Congratulations to our brilliant Manager Laila Mitchel on her well-deserved recognition in the Publicity Club of Chicago's 30 Under 30 list!

Laila, your exceptional talent and innovative thinking have not gone unnoticed. Your passion for crafting compelling narratives and ability to drive impactful campaigns is truly remarkable. We're incredibly of your achievement, Laila, continue to shine because you have a bright future ahead!

Golin hires PwC’s Megan Noel as global president of corporate affairs 10/17/2024

Join us in welcoming Megan Noel as Golin's new global president of corporate affairs. In this pivotal role, Megan will spearhead our expansion in crisis management, executive visibility, and data analytics, while focusing on enhancing our corporate affairs practice's existing global capabilities. Her seasoned counsel will be instrumental in driving our agency's vision forward as we look ahead toward solutions that create even greater change for our clients.

Golin hires PwC’s Megan Noel as global president of corporate affairs Golin hires PwC’s Megan Noel as global president of corporate affairs. From PR Week

10/17/2024

Golin secured the coveted Large Consultancy of the Year title at last night’s 2024 PRWeek UK Awards! This recognition highlights our team's exceptional work and dedication throughout the year.

We're excited to celebrate alongside our brilliant Specsavers and Magnum for their award-winning campaigns. Their trust in our expertise has led to outstanding results and industry acclaim.

A massive thank you to PRWeek for this honor. And to every member of the Golin family - your passion and creativity make our agency an extraordinary place to work and grow. Together, we continue to push the boundaries of what's possible in PR. https://bit.ly/3BKibFE

McDonald’s Singapore rallies youth to embrace self-love and resilience | The Work | Campaign Asia 10/11/2024

Marking World Mental Health Day, we partnered with McDonald’s Singapore to launch ‘Lovin’ Me,’ a youth-focused mental wellness initiative – including original anthem – promoting self-love and emotional well-being.

From concept to ex*****on, the Golin Singapore team poured their hearts into every aspect of this integrated campaign, and we are so of this work. We’re grateful to McDonald’s Singapore for the opportunity to contribute to such a meaningful cause.

McDonald’s Singapore rallies youth to embrace self-love and resilience | The Work | Campaign Asia Launched on World Mental Health Day, the 'Lovin' Me' initiative aims to support youth mental wellness through music, podcasts, and resources, tackling the growing challenges of emotional well-being among young people.

Ellen Ryan Mardiks on Taking the Lead 10/10/2024

Golin Chairman Ellen Ryan Mardiks appeared on the Taking the Lead podcast to discuss effective leadership qualities, lessons learned from industry pioneers, and key insights for organizational success.

Thanks to Taking the Lead host Ken Jacobs for featuring Ellen's valuable perspective. Tune in to hear leadership wisdom from one of Golin's top minds!

Ellen Ryan Mardiks on Taking the Lead In this segment of Taking the Lead, we're joined by Ellen Ryan Mardiks, Chairman at Golin. We discuss the core attributes of effective leadership, lessons sh...

10/09/2024

In recognition of World Inclusion Day tomorrow, we are holding a panel focused on allyship and fostering inclusive environments where everyone feels valued and respected. During this internal discussion, our agency’s ERG executive sponsors will speak on behalf of our various communities to create a dialogue around best practices, share personal experiences, and discuss actionable steps we can take to support one another.

10/09/2024

Golin won an impressive six awards at the PRNEWS Platinum Awards last night, earning accolades for Adobe, McDonald’s and the Taiwan AIDS Society. We extend our heartfelt congratulations to the teams for their exceptional efforts and express gratitude to our esteemed clients for their trust in our creative capabilities. These honors inspire us to continue delivering outstanding work in partnership with our valued clients. https://bit.ly/3Nf0Xme

10/08/2024

We’ve been shortlisted for an impressive SEVEN awards at the AMEC Awards 2024 – including Large Team of the Year, Samantha Kelsen for Professional of the Year, and our work with Specsavers! This recognition highlights the outstanding work we’ve achieved with our client partners, and we are honored to be acknowledged alongside industry innovators. Thank you, AMEC Measurement and Evaluation, for this recognition. We look forward to the ceremony in November!

Shortlist 2024 The AMEC Awards is a global awards programme for communication measurement excellence.Now in its 22nd year, the Awards aims to recognise and celebrate exceptional work and showcases the importance of research, measurement, insights and analytics.

Photos from Golin's post 10/07/2024

There’s a reason McDonnell’s may look, sound, and even taste familiar….It’s because we secretly introduced new Chicken Big Mac as “The Chicken Sandwich” for several hundred unsuspecting fans at a dupe pop-up event.

You can try the *official* Chicken Big Mac at your local McDonald’s on 10/10.

Photos from Golin's post 10/03/2024

For Hispanic Heritage Month, we’re turning up the volume and celebrating the music that moves the Latine Community.

We asked our Cafecito Time ERG to share the songs and artists that hold a special place in their hearts. Whether it’s a beat that brings back memories with Abuelita, dancing with friends, or tunes that light up their lives during tough times, these tracks are more than just music—they’re a part of our culture.

10/02/2024

We’re happy to share that newcomer Joe Leslie, VP, Global AI Learning and Development, will be a featured speaker at the , where he will delve into how the GenAI revolution is transforming the learning industry and how these initiatives are rolled out globally.

10/01/2024

Big news coming from across the pond! We are so excited to shine the spotlight on Golin London and their activations for UK’s Black History Month activities all October. Our London Goliners are celebrating food and music from across the African Diaspora and the Caribbean with pride and authentic style. At our agency, we are so to create appreciation opportunities and inspirational moments all year round.

10/01/2024

Are you a rising senior at an HBCU or a member of a Black Greek Letter Organization? The PRep School Fellowship is just for you! Dive into an 8-week paid experience with expert guidance and real-world projects in Chicago or New York. Ignite your career in PR— learn more and apply today. https://bit.ly/4eKzfJL

How top agencies are celebrating Hispanic Heritage Month 2024 09/30/2024

In honor of , The Drum Magazine featured Golin amongst leading agencies elevating Latiné voices! Brenda Herrera DeLeon, VP of Social Impact and Inclusion spoke to the publication about our series of social content, including spotlighting Golin’s ‘Orgullos Hisapnos’, and our virtual block-party ERG event titled ‘El Ritmo Latino’! Read more of our festivities here:

How top agencies are celebrating Hispanic Heritage Month 2024 As the festivities continue into October, The Drum highlights how top ad agencies are elevating Latinx voices – from hosting cultural events to launching impactful, heritage-driven campaigns.

09/30/2024

Our founder, Al learned early on to trust his instincts. “My biggest mistakes were when I followed clients’ directions to the letter, rather than sticking my neck out for the big idea that would really make a difference.” He believed creativity was a competitive advantage. Al’s humble style and tone set him apart, presenting bold ideas with genuine care for his clients’ success. “In our business, if you play ‘not to lose’ rather than ‘to win,’ you'll never be a success.”

Beyond Positive or Negative: How AI Unlocks Emotional Precision in PR - Golin 09/27/2024

In the evolving landscape of public relations, awareness alone isn’t enough. The real game-changer is emotional precision. By leveraging AI, we can craft campaigns that resonate deeply and drive meaningful engagement, transforming awareness into loyalty and market share growth. Peter Warner, director, breaks down how to create meaningful campaigns with emotional intelligence.

Beyond Positive or Negative: How AI Unlocks Emotional Precision in PR - Golin By Peter Warner, Director, Golin London In the evolving landscape of public relations, especially for well-established brands, awareness is no longer the holy grail. The new frontier? Precision in emotional engagement. The Emotional Edge Intuitively, marketers have always known that campaigns drivin...

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Our Story

60 years ago, Golin opened its doors in Chicago when our founder, Al Golin, made a cold call to an aspiring businessman with a couple of hamburger stands. That man was Ray Kroc, and his business, McDonald's, remains one of our agency's largest clients.

Since that day over half a century ago, Golin’s reputation has been one of an innovator and leader in progressive corporate and consumer communications.

What began as a small agency in Chicago in 1956 has grown into one of the world's largest public relations firms with 50 offices around the globe. In North America, we are supported by 12 offices coast to coast, along with a global network of 33 wholly owned offices and 24 affiliate offices. Golin provides unequalled expertise, resources and commitment to every client.

Videos (show all)

Are you a rising senior at an HBCU or a member of a Black Greek Letter Organization? The PRep School Fellowship is just ...
Fresh off the heels of winning an award for the 2023 Savour the Beauty of Canada campaign, Golin worked with Nutella Can...
#HappyHolidays from our Goliners to you! Cheers to a happy holiday season and a new year filled with good fortune and op...
Today marks 67 years at Golin!For more than six decades, we’ve been dedicated to our people, our clients, and delivering...
Golin partnered with Specsavers and music legend Rick Astley to get people talking and thinking differently about hearin...
In commemoration of Hispanic Heritage Month, Golin, in collaboration with its Latiné Employee Resource Group 'Cafecito T...
Jeff Beringer, President, Global Digital for Golin, speaks with Global Results Communications PR360 Podcast about all th...

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