LCWA

As PR professionals, sometimes even we need a little refresher on what makes our industry unique and effective – and what makes us successful. The Four Ps of PR, protect, promote, perform and prove, are guidelines that practitioners must follow if they wish to prosper – another P!

Today is National Friendship Day and at LCWA our co-workers are our friends! Make sure to celebrate with those special to you.

We had a fantastic media training session with our client American Academy of Sleep Medicine this past week. What are some of your best pieces of advice for talking with the media?

Please help us congratulate Terri on her 20th anniversary of working at LCWA! Cheers to two decades. Time goes by when you’re having fun!

Did you know that LCWA’s client Ecore International, recently appointed Shweta Srikanth as Chief Circularity Officer? In this first of its kind role, Srikanth will spearhead the company’s commitment to sustainability and circular economy practices.

LCWA tip of the day! Ensure your brand message is clear and cohesive across all channels to build trust and recognition.

There is nothing like summer in the city. From festivals to walks along the lake to baseball games, see how our staff is making the most of the warm weather in Chicago!

Happy Monday! It’s always good to remind yourself to keep dreaming and achieving your goals. What’s a goal you’re working on right now?

Today, we commemorate International Plastic Bag Free Day, which raises awareness of the detrimental impact single-use plastic bags have on the environment. To help divert plastic bags from winding up in landfills, where they can take up to 1,000 years to degrade, our client, Trex Company, transforms recycled plastic bags and other flexible plastics into beautiful, high performance composite decking through the NexTrex® recycling program.

Do your part to create a cleaner, greener future and drop off your used plastic film at one of the thousands of NexTrex recycling partners today! Find a participating location in your area here: https://bit.ly/3VyHfFF

Celebrating American craftmanship today and every day! LCWA is proud to work with so many clients that manufacture products here in the U.S.A.

Today is World Social Media Day! At the LCWA office, TikTok is the top social media platform of choice. What’s yours?

We recently welcomed three summer interns to LCWA! We are excited to have them join our team, bringing fresh ideas and energy to our projects.

Happy Summer Solstice! How will you embrace the longest day of the year? Our team can’t wait to get outdoors and enjoy the beauty of nature.

Happy Juneteenth! This historical day marks the end of slavery in the United States and celebrates the freedom of the black communities. Juneteenth is a reminder of the progress we’ve made and the work that still lies ahead in the fight for equality and justice for all.

Did you know that members of the LGBTQIA+ community have a high risk of developing eating disorders? Our client, Monte Nido, is working hard to shed light on this trend and to provide solutions to those who are impacted.

The SLEEP 2024 conference took place last week in Houston. This annual conference is the premier clinical and scientific conference in the sleep field. The LCWA team attended to support our client, the American Academy of Sleep Medicine.

Happy World Environment Day! We are proud to work with clients like Wilsonart, Trex Company and Boise Paper, who are dedicated to sustainability and environmental stewardship. Let’s celebrate by making eco-friendly choices and supporting brands that prioritize our planet.

Happy Pride! Let’s celebrate love, equality and diversity together!

It’s finally feeling like spring in the city! Our team is enjoying all the great spring activities Chicago has to offer. Here are some of our favorites.

Get ready to soak in the vibrant atmosphere of Chicago's street festivals this May! From savoring delicious bites to grooving to live music, there's something for everyone at these upcoming events. Let's celebrate the spirit of our city together! Which ones are you planning to attend?

It’s Friday, and the LCWA team has compiled our favorite feel-good songs to celebrate!

Still reeling from the awesome influencer event hosted yesterday by our Trex Company at the HGTV Smart Home 2024 in Marietta, Georgia. The outdoor living space featuring Trex Transcend® Lineage™ decking, Trex® Outdoor Kitchens, a Trex® Pergola and Trex® Privacy screen provided the perfect platform for content generation. Click here for more info about the house and to enter to win it for yourself: hgtv.com/sweepstakes/hgtv-smart-home/sweepstakes

Each year, our client, the American Academy of Sleep Medicine, works to abolish seasonal time changes in favor of having permanent standard time all year round. This year, our media outreach preceding Daylight Saving Time garnered over 2.5 billion impressions and 1,673 placements. Want to know more? Read our latest blog post to find out: https://lcwa.com/2024/04/media-not-sleeping-on-daylight-saving-time/

Happy Earth Day! We are so grateful to work with eco-minded clients like Trex Company and Boise Paper who treat every day like , striving to protect and preserve our planet for future generations.

A few members of our LCWA team spent time at the CEDIA Tech + Business Summit in Chicago yesterday! Kudos to our client CEDIA for organizing such a great event, offering a great blend of education, networking, and peer-to-peer learning.

With warmer weather on the horizon, now is the perfect time to rejuvenate our minds and bodies. Here are some refreshing wellness tips to help you bloom into the season.

Spring has sprung, and its finally time to get started on those DIY projects that you’ve been putting off for months! Whether you're looking to refresh your living space or enhance your outdoor oasis, there's no better time than now to roll up your sleeves and get creative. Check out these easy home improvement projects to tackle from our client, DAP.

Happy World Health Day! Today, we stand alongside our healthcare clients who continue to innovate, research, elevate care standards and ensure that everyone receives the quality healthcare they deserve.

Chicago has long been a thriving hub for innovation, fostering groundbreaking ideas and creativity across various industries. One of those innovative claims to fame is that we hosted the world’s first skyscraper!

Learn more about the building here: https://www.architecture.org/learn/resources/buildings-of-chicago/building/home-insurance-building/