Leo Burnett

🚗🔥 Exciting News! 🚗🔥

Leo Burnett London has turned the Reddit community into active advocates in their latest social-first campaign, “You Said It,” for ŠKODA.

Tapping into a Reddit forum of 350,000 passionate Škoda Octavia enthusiasts, fans from across the UK were given the exclusive opportunity to test-drive the new Octavia before anyone else and have had a hand in creating the first-ever Škoda designed by Redditors.

Read more here: https://bit.ly/4fbxZjN

Campaign Magazine |

Skoda enlists Reddit users to help launch 2024 Octavia model The campaign was created by Leo Burnett UK.

Discover how purpose meets business, AI sparks innovation, and why Leo Burnett India rocked Cannes Lions 2024 in a new interview with The Financial Express and Amitesh Rao, CEO of Leo Burnett South Asia.

Read the full interview 👉 https://bit.ly/4f926rZ

Interview: Amitesh Rao, CEO — South Asia, Leo Burnett, Publicis Health, Publicis Business "I also believe creativity, and creative people, respond amazingly well to challenge," Rao says.

Happy 50th McDonald's UK! 🎉🎂🥳

Join us in celebrating half a century of McDonald's magic with Leo Burnett London’s latest campaign, inviting everyone to relive the joy of an iconic McDonald's party ✨

Watch the film: https://bit.ly/3xQ9SGK

McDonald’s UK turns back the clock for its 50th birthday bash Nostalgic campaign leans into McDonald’s iconic birthday memories with a ’70s-tinged spot, a merchandise collection and more

Ah, awards season—the time when our campaigns shine on the global stage! We’re thrilled to share a roundup of Leo Burnett’s awards season accolades so far in 2024! 🍏✏️

Read more here: https://bit.ly/3XYmiH2

2024 Leo Burnett Global Awards and Shortlists Hub | News | Leo Burnett Worldwide Leo Burnett is proud to celebrate the award wins and shortlists earned by our global offices throughout the 2024 creative awards season.

Leo Burnett Toronto is now the Agency of Record for Ashley! 🎉

After a thrilling pitch process, they’ve teamed up to roll out a comprehensive marketing strategy that’s all about strengthening Ashley’s customer connections.

Read more here: https://bit.ly/4bEF75j

LBBonline - Little Black Book |

Leo Burnett Toronto Named Agency of Record for Ashley in the US | LBBOnline Little Black Book, Partnership encompasses a comprehensive marketing strategy, including both brand and product initiatives

Congratulations to Stacey Karayannis on her promotion to Creative Director at Leo Burnett Australia! 🎉

Since 2015, Stacey has been a powerhouse, creating some of the agency’s most-awarded work and racking up honors from Clios, One Show, and Spikes. She's also been named a One Club Next Creative Leader

Way to go, Stacey! We can't wait to see what amazing things you'll achieve next 🥳

Read more here: https://bit.ly/3W7r3wx

Campaign Brief |

Leo Burnett Australia promotes associate CD Stacey Karayannis to creative director Leo Burnett Australia has promoted associate creative director Stacey Karayannis to the position of creative director in Melbourne. Karayannis, who joined Leo Burnett Australia in 2015 as an art director, has made a significant contribution to the team and some of the agency’s most-awarded wor

As online gaming takes off, Canadians are swapping real sports for virtual ones. But Kellogg’s Vector and Leo Burnett Toronto are flipping the script with the “Become Your Player” campaign.

Gamers can snap a pic of their video game characters to get a chance to become them in real life, even winning the same clothes and gear.

Read more here: https://lbbonline.com/news/kelloggs-vector-is-turning-video-game-athletes-into-real-ones

LBBonline - Little Black Book |

Kellogg's Vector Is Turning Video Game Athletes into Real Ones | LBBOnline Little Black Book, The campaign was created with Leo Burnett Toronto

IKEA's latest campaign film “The Closet” by Leo Burnett India invites viewers to challenge stereotypes and embrace diversity and inclusivity through allyship with the LGBTQ+ community.

Set in a bustling IKEA store, the film invites customers to step inside a closet and confront the biases that many LGBTQ+ individuals face daily. The message, “Closets are for clothes, not identities.”

By spotlighting their struggles and promoting inclusivity, the ad delivers a powerful message that inspires a more accepting society, an impactful message that shines even brighter as we wrap up Pride Month 🤗🏳️‍🌈

Read more: https://bit.ly/4eEhGM5

Ikea embraces the LGBTQIA+ community with 'the closet' - ET BrandEquity Ikea India: Conceptualised by Leo Burnett, the campaign revolves around the message ‘Closets are for clothes and not identities’. The film is set in a busy Ikea store with a closet in the centre and leads with a thoughtful question to the ones who chose to enter the closet- "Many have lived here...

What a ROARING year it’s been! 🦁

Leo Burnett took home 25 Lions – including five Gold Lions for “Turf Finder” by Leo Burnett India “Paper Organs” by Leo Burnett Taiwan, “ProtecTasbih” and “The Great Indian Dunk” by Leo Burnett KSA/Leo Burnett MEA and “What the Fast!” by The Leo Burnett Group Thailand at the 2024 Cannes Lions International Festival of Creativity.

🥇5
🥈12
🥉8

Congratulations to our global teams and clients for their brilliant creative work and highly coveted award wins at this year’s festival. Here's to more groundbreaking work in 2025! ✨

View the winning work here: https://bit.ly/4bitDo2

Dive into the latest consumer insights from Leo Burnett in the US, Canada and Australia.

The HumanKind Study and The Good Study uncover pressing societal challenges and consumer sentiments, highlighting opportunities for brands to authentically connect with their audiences. From healthcare skepticism to climate anxieties, we're decoding what truly matters to people today.

Read more here: https://bit.ly/4eycIk3

The HumanKind Study: Bridging Consumer Concerns and Brand Opportunities | News | Leo Burnett Worldwide The Leo Burnett HumanKind Study and Good Study explore societal challenges in the US, Canada and Australia, highlighting widespread discontent and distrust. It reveals opportunities for brands to align with consumer values and foster empathy, trust, and positive change.

We’re thrilled to announce our latest campaign with Morrisons as they celebrate 125 years of serving fresh British food! 🇬🇧✨

“Over the counter, over the years” takes viewers on a nostalgic journey from 1899 to today, showcasing the heart and soul of Morrisons – their dedication to quality and fresh produce.

Read more here: https://bit.ly/45GutJV

Campaign Magazine |

Morrisons celebrates 125th year with campaign championing fresh British food heritage The work was created by the supermarket's creative agency, Leo Burnett.

Curious about Michelle Walsh's journey from art student to Leo Burnett Australia Creative Director? Find out why her most cherished campaign isn't the most awarded or inventive but holds a deeply personal significance. Learn more about Michelle as she answer 11 interesting facts about herself in new Campaign Asia-Pacific interview.

Read more here: https://www.campaignasia.com/article/creative-minds-michelle-walshs-favourite-work-was-inspired-by-her-grandparents/496464

Creative Minds: Michelle Walsh's favourite work was inspired by her grandparents | News | Campaign Asia The Leo Burnett creative explains while the campaign was not her most awarded piece of work or even her most creative, it holds a special place in her heart.

We are roaring with excitement for the Cannes Lions International Festival of Creativity and are thrilled to share our top 10 contenders from across the globe with LBBonline - Little Black Book.

From finger-lickin' good ideas for KFC to slam dunk campaigns for the NBA, our creative leaders from Leo Burnett offices worldwide have handpicked the projects that might just snag us some Lions this year 👀🤭

View them here: https://bit.ly/3Vo70Zh

Cannes Contenders: 10 of the Best from Leo Burnett | LBBOnline Little Black Book, The Publicis Groupe agency network shares its top 10 hopefuls for Cannes Lions 2024 from the US, UK, Canada, Brazil, India and more

Remember those unforgettable McDonald’s runs with friends? After school hangouts? Late-night bites? Leo Burnett London's new campaign for McDonald's, “Make It Yours,” captures these cherished moments.

Whether you call it Mickey D’s, Maccers, McD’s, or McDizzles, it’s all about how you make McDonald’s your own 🍟❤️

Read more here: https://bit.ly/4c0VJoH

Ad Age |

Gen Z rattles off all its nicknames for McDonald’s in UK campaign co-created by British youths ‘Make It Yours’ highlights how McDonald’s serves as a much-needed hangout spot for 16- to 24-year-olds

"There Ain’t No Rules" is Kalpesh Patankar’s motto, and his creative thinking is inspiring the Industry Craft jury room at the Cannes Lions International Festival of Creativity.

Read the LBBonline - Little Black Book Q&A with the Cannes Craft Jury President and Leo Burnett UAE Chief Creative Officer to get a sneak peek into his judging process.

Read more here: https://bit.ly/4cb2tQE

Leo Burnett MEA |

Kalpesh Patankar on Industry Craft Being “Labours of Love” | LBBOnline Little Black Book, Ahead of his Cannes Lions jury president duties, Leo Burnett UAE’s chief creative officer tells us about craft being embedded in every aspect of the creative process, and how AI hasn’t quite caught up to that just yet

Leo Burnett Chicago introduces the Tillamook iScreen, a revolutionary new product that hides ice cream in plain sight.

With the new Tillamook County Creamery Association Chocolate Collection ice cream in mind, the Tillamook iScreen uses Lenticular Lens technology to act as an invisibility shield, safekeeping the rich, decadent treat from any unapproved grazing.

Learn more: https://leoburnett.com/news/tillamook-debuts-a-new-innovative-designed-to-protect-your-ice-cream

Tillamook Debuts a New Innovation Designed to Protect Your Ice Cream | News | Leo Burnett To celebrate the brand’s new Chocolate Collection, Tillamook County Creamery Association (TCCA) and Leo Burnett introduce the Tillamook iScreen, a creative solution that uses Lenticular Lens technology to hide ice cream in plain sight.

In recent months, Leo Burnett campaigns worldwide harnessed the power of gaming for social good. For example, Leo Burnett Tailor Made launched “The Originary Map” on Fortnite to draw attention to the critical state of the Amazon rainforest, while Leo Burnett LATAM introduced a new game on WhatsApp, helping make gaming more accessible.

In a new Q&A with Tyler McKissick, Art Director at Leo Burnett Toronto, we learn more about “The Watch Toxicity Rating System.” A new campaign by our friends up North aiming to revolutionize the gaming experience, providing a safer and more inclusive environment for over three billion gamers worldwide 🤯🎮

Read more here: https://bit.ly/3Rb6Ymq

Leo Burnett Toronto Introduces the First Rating System for Online Gaming Toxicity | News | Leo Burnett Worldwide The rating system targets gaming organizations and digital communities, urging them to intensify efforts to combat toxicity in gaming, educate parents, and provide a more inclusive gaming experience for everyone.

Congratulations to our Leo Burnett offices in Chicago, Mumbai and Toronto for winning on effectiveness at the 2024 WARC Awards.

Leo Burnett India - 🥇🥇🥈🥈
Leo Burnett Chicago -🥈🥉
Leo Burnett Toronto - 🥈

Check out the full list of 2024 winners: https://bit.ly/4c1rqOA

Congratulations to our Leo Burnett offices across the globe for winning Wood and Graphite Pencils at the 2024 D&AD Awards! ✏️💚

Leo Burnett Toronto and Leo Burnett Italia led the network with 3 Graphite Pencils. They also join Leo Burnett offices in the UAE, Taiwan, UK, and US winning 12 Wood Pencils.

Check out the full list of 2024 winners here: https://bit.ly/3wPzz6G

Congratulations to our Leo Burnett offices worldwide for their showing at The 2024 One Show 🥳

Leo Burnett Deutschland and Taiwan led the network with 2 Gold Pencils for “Climate Realism” and “Paper Organs.” Leo Burnett offices in India, Toronto, Saudi Arabia, Italy, Chicago and Australia collected 2 Silver Pencils and 14 Bronze Pencils collectively.

Check out all the winners here: https://bit.ly/3WTa2Hw

From financial insecurities to the impact of social media and technology, learn how Americans are dealing with societal turbulence and how brands can help make a difference.

Download The HumanKind Study: https://bit.ly/3K8XEvp

“The Meal” created by Leo Burnett London and Ready 10, removed the iconic smile from McDonald's Happy Meal boxes for the first time ever. Launched during Mental Health Awareness Week, the campaign encourages families to embrace open dialogue about children’s mental wellbeing.

Over 2.5 million special edition Happy Meal boxes were printed and are now available in restaurants nationwide. The boxes come with a set of stickers that children can use to express and learn about their feelings.

Read more here: https://bit.ly/4btuDqi

Ad Age |

McDonald’s U.K. removed the smiles from Happy Meal boxes in mental health effort ‘The Meal’ tells children its OK not to be happy all the time

In the latest edition of "The Good Study" by Leo Burnett Australia, the agency takes a deep dive into the world of brand activism and social impact.

“When done right, doing good offers a valuable business lever, with potential to create brand differentiation and shape behavior, from consideration, through to purchase across all generations. Given this, our research is supplemented by a five-question checklist that every business and brand executive should ask before embarking on a new path of perceived social good.” – Catherine King, Chief Strategy Officer of Leo Burnett Australia.

Learn how business and brand executives can pave a positive way forward here: https://bit.ly/3UGwpNj

Leo Burnett Australia Creativity has the power to transform human behaviour.

In their first campaign for Confused.com, Leo Burnett London livens up the insurance sector with a catchy new jingle that's bound to stick in heads.

Saying goodbye to insurance woes is as easy as whistling 😗😗😗

Read more on The Drum: https://bit.ly/3WsH0y5

Ad of the Day: Leo Burnett’s first spot for Confused.com is a joyous whistle-along You’ll have a tough time not whistling along to this short. It’s an upbeat, memorable and fresh approach for Confused.com, landing it as our top ad today.

Thrilled to announce Anirban Roy as the new Chief Strategy Officer at Leo Burnett India! With over 20 years of experience, he's a powerhouse of innovation, strategy, and creativity.

Welcome to the family! 🇮🇳❤️

Read more here: https://bit.ly/3wpvokH

LBBonline - Little Black Book |

Leo Burnett India Onboards Anirban Roy as Chief Strategy Officer | LBBOnline Little Black Book, Anirban is known for his ability to challenge status quo and steer brands by keeping things simple yet impactful

Created by Leo Burnett Colombia with Publicis Play and Alpina, "Guardianes del Dorado” reshapes the gaming narrative and breaks free from traditional constraints, democratizing access to digital entertainment.

With only 4% of young people in Colombia owning a gaming console but 1.2 active cell phones per person with free access to WhatsApp, “Guardianes del Dorado” leverages the app to transcend socioeconomic barriers, reaching a diverse audience and making gaming accessible to all 🎮🇨🇴

Read more here: https://bit.ly/3wqtIrg

Publicis Play, Leo Burnett Colombia and Alpin Unveil Groundbreaking Role-Playing Game on WhatsApp | News | Leo Burnett Worldwide Guardianes del Dorado uniquely gamifies WhatsApp, making video games more accessible.

Why are AI-generated hands so messed up?! While not ideal for most use cases, it’s perfect for KFC – a brand known for being finger-lickin good.

KFC celebrates the launch of their most finger lickin’ product yet, with saucy ads, extra fingers, and a pop-up nugget dispensary.

Read more: https://leoburnett.com/news/kfc-adopts-ais-issues-with-hands-and-fingers-to-launch-new-saucy-nuggets

KFC Adopts AI’s Issues with Hands and Fingers to Launch New Saucy Nuggets | News | Leo Burnett KFC and Leo Burnett roll out the most finger-lickin'est campaign and let all five-fingers, and some, do the talking.

Maqroo was born to make reading easier for readers with dyslexia. In a joint effort led by Abdo Mohamed and his team over at Leo Burnett Dubai and Omantel, Maqroo was designed to bridge the gap in Arabic typography accessibility.

Sitting down with Fast Company, Abdo talks about Maqroo’s design philosophy and how changing minor details in a centuries-old font breaks barriers and fosters accessibility and inclusivity.

Read more here: https://bit.ly/3Qu4BdT

Leo Burnett MEA |

Can this Arabic font help readers with dyslexia? A new font call Maqroo attempts to improve readability with irregular letterforms.