Be Found Online - BFO

AirOps, we’re blushing. They’ve listed us as one of the top 10 SEO agencies in Chicago!

We’re honored to have made the list alongside so many other incredible agencies. Take a look at the full breakdown below (including why you should choose to work with our fantastic team)!

https://bfo.io/3ThoLcG

Top Chicago SEO Agencies: The 10 Best in 2024 Discover the top 10 SEO agencies in Chicago for 2024. Elevate your business's online visibility and drive growth with expert SEO strategies.

Looking to breathe new life into your marketing strategies? It all starts with empathy.

Steve’s on Built In sharing more about why this unique approach will help you create campaigns that resonate with today’s consumers. Take a look below!

https://bfo.io/4dLwqrG

Why You Should Use Empathetic Marketing | Built In To better engage your consumers, you need to step into their shoes. This article explores what empathetic marketing is and how you can use it in your strategy.

Labor Day weekend has (sadly) come to an end, so it’s time to start talking about the holidays. If just reading that made you say, “The holidays? Already?!” we understand.

But if you want to stay ahead of the game, your holiday campaigns should move to the top of your to-do list.

Not sure how to maximize your content ahead of peak shopping season? Check out our free webinar below.

Steve and Curtiss are talking more about the paid media strategies you can use to reach more of your target audience.

https://bfo.io/3Zbinal

Remember Scott’s Hot Seat? We’re bringing back his chat with Steve on entrepreneurship, mindset, and more.

Take a look below to learn more about Steve’s best tips on running a business!

https://bfo.io/3Xkllbx

So what’s the big deal with landing pages, anyway? We’re glad you asked.

Curtiss, our Director of Paid Media, is on the blog sharing more about how you can perfect your landing pages to maximize ROI and meet your business goals. Check it out below!

https://bfo.io/3YWxvZ5

What Is a Landing Page and Why are They Important? Successfully optimize your landing pages using SEO, paid media, and analytics best practices from BFO. Whether a lead gen or click-through page, start here!

Did you know your Google Ads can be disapproved just because of using too many exclamation points?

That's right—Google has strict guidelines to ensure ads are clear and professional. So, before you hit publish, double-check those exclamations!

Struggling to be found online? Our SEO audit checklist can help with that! Check it out so you can make sure your site ticks all the right boxes for better rankings.

https://bfo.io/3YRHizI

SEO Audit Checklist: Ensuring Your Website is Search-Engine Friendly Learn to improve website visibility with this SEO audit checklist from BFO! Covering technical SEO, on-page SEO, off-page SEO, local SEO, UX, and more!

Jon, our wonderful Director of OrganicSearch, is celebrating six years at BFO this month! Get to know him a little bit better:

Q: What’s the best part about working in digital marketing?

A: The best part about working in digital marketing is the ability to innovate and be creative. SEO is constantly evolving, and we get to test out new ideas to see what works. Instead of following the same old routine, we’re always discovering new strategies to solve the mysteries of the Google algorithm. And when we finally figure out what works and see our efforts pay off, it’s incredibly rewarding not just for clients but for the team.

Q: What motivates you?

A: What really gets me going is finding a solution to a problem, whether it’s for internal initiatives, helping out a coworker, or tackling a client’s challenge. There’s nothing quite like that “aha” moment when a plan comes together. I guess you could say I’m driven by the thrill of the chase, except the chase involves a lot of coffee.

Q: What’s the number one thing on your bucket list?

A: Okay, maybe it’s not the absolute number one thing, but a bucket list item for me would be to see Daft Punk perform live. Yes, I know they’ve broken up, and the odds of this happening are about as likely as the White Sox winning a World Series in the next 5 years. But hey, it wouldn’t be the first time a music group got back together for one last hurrah. A man can dream, right

Learn more about Jon below!

https://bfo.io/3X9yTGA

Wondering how long it takes for your SEO efforts to pay off? We’ve got the scoop.

Our team has put together this in-depth guide to help you understand what goes into SEO and when you can expect to start seeing positive returns on your pages.

Check it out below!

https://bfo.io/4fAnVky

Adam, our SEO Analyst, is celebrating 10 years (yes, TEN!) with BFO this month! In honor of his anniversary, we sat down to chat digital marketing (and some other fun things).

Q: What's the best part about working in digital marketing?

A: The best thing about working in digital marketing for me is when my clients succeed through a collaborative strategy. Specifically, I love molding a client's brand and goals into engaging, marketable content to help them exceed their goals.

Q: What motivates you?

A: People motivate me. Professionally, my co-workers are some of the best people a guy could ask for. We have managed to assemble an awesome collection of Beefers at BFO in my time here. I also I love it when a client is excited about SEO and content and brings good ideas but also is willing to let me run free. Knowing we've been able to deliver on our goals is very rewarding. Personally, my family is my motivation. Motivation to be a good (or even great) partner and father, and brother, and son, and son-in-law, cousin ( I could go on...). So, while the answer is still "people" it's just a different group of people who motivate me.

Q: What's the number one thing on your bucket list?

A: My wife and I were married during the pandemic and had planned an extravagant honeymoon to Australia and New Zealand. We never made it and the travel funds were mostly distributed elsewhere, BUT we are still saving up and plan to take our son (almost 1 yo) with us whenever we make it!

Visit the link below to learn more about Adam!

https://bfo.io/3WAg1iw

Heading to Digital Summit Series Minneapolis next week? Steve’s emceeing and we’re hosting the VIP reception!

We’re pumped to hang with some of the best marketing talent in the country, and would love for you to register below if you’ll be in the area.

Hopefully we’ll see you there!

https://bfo.io/4fCmHpa

Digital Summit Minneapolis | August 14-15, 2024 Join Digital Summit Minneapolis on August 14-15, 2024, for two days of marketing sessions delivered by industry experts.

Enhanced conversion tracking helps you get an average of 5% more credit for conversions in Google Ads by improving the accuracy of tracking.

It uses first-party data which improves the ability to track people who use ad blockers or clear their cookies.

Getting it set up now immediately helps and prepares you for third-party cookie deprecation in the future. Want help doing so? Reach out to us today!

https://bfo.io/4caARLb

Sometimes, leadership isn’t always about pushing forward—it can also be about knowing when to step back.

Steve’s on Built In sharing more about how about you can lead your team and organization as an “unleader.” Take a look below!

https://bfo.io/3A6oL8D

How to Lead by Letting Go | Built In The paradox of effective leadership is understanding when stepping back can push your team forward. What is the concept of unleadership? How to be an unleader.

Though it's tempting to hop right into the creative work, auditing your content is what's going to help you better understand your audience and tailor your campaigns to their needs.

Don't have time to conduct your own? That's what we're here for. Check out our content solutions below so you can get back to doing what you love most!

https://bfo.io/4d8EFh8

Chicago Content Research & Audit Services - Be Found Online Content marketing solutions with competitor research and audits to get the edge in your organic search strategy - BFO, a Chicago digital marketing agency

Contextual keyword targeting (say that 3 times fast) is on the rise, and if you want to reach more customers in a way that’s natural, Curtiss is sharing how below.

Check out his blog so you can drive meaningful connections online!

https://bfo.io/3LHc32m

What Is Contextual Keyword Targeting? Driving Relevancy & Revenue Learn how Contextual Keyword Targeting can help solve digital marketing issues around third-party cookie deprecation with Be Found Online!

Though our team works remotely across the country, those of us based in Chicago have loved getting out and enjoying the city this summer.

If you’re a local, make sure you check out our blog on seasonal marketing. Inside, we’re sharing how you can tailor your campaigns to all four of Chicago’s seasons.

Take a look below!

https://bfo.io/3Wst85l

Seasonal Marketing in the Windy City: Adapting to Chicago's Rhythms Fall into the groove of the seasonal rhythms of Chicago to craft engaging marketing campaigns for your audience. Spring, summer, fall, and winter covered!

Digging deeper into Google Analytics 4 (GA4)? Though we love it, there are plenty of nuances to get used to.

Lucky for us, Lauren, our SEO/Analytics Account Manager, is on the blog sharing more about how you can fully harness your data’s potential.

Take a look below, and shoot us a message with any questions!

https://bfo.io/3LKe1PJ

Making Sense of Data Sampling in Google Analytics 4 Explore how to overcome data sampling, thresholding, and cardinality issues in Google Analytics 4 with BigQuery. If you need a data expert, BFO is here!

Free: one of our favorite words when it comes to marketing resources. And did we mention all of our previous webinars are on our website for free?

Check them out so you can improve your paid media, SEO, analytics, and more!

https://bfo.io/46n7Fz9

Webinars - Be Found Online Chicago Boost your marketing expertise with BFO webinars! Register for new webinars, view replays, & learn from an award-winning Chicago digital marketing agency.

Did you know a tiny typo can derail your Google Ads? Don't let a simple 'their' vs. 'there' trip you up. Keep it error-free so you can make the most of your budget.

And if you need a little help, that's what we're here for! Check out our paid media services below.

https://bfo.io/4fgN03N

Google loves its algorithm updates, so if you’re struggling to keep up on the SEO front, we’ve got you covered! Jon, our Director of Organic Search, is sharing an SEO roundup below. Check it out to make sure you’re keeping up!

https://bfo.io/3WnjHFm

How to Leverage 2024's May & June SEO Updates Get ahead of the SEO game with key updates in 2024 - from Google algorithm changes to Instagram integration, let's boost your online visibility and rankings.

The marketing world has certainly kept us on our toes this year. That’s why we’re sharing the biggest things we’ve learned so far in 2024 inside our latest blog! Take a look below so you can stay ahead of the changes.

https://bfo.io/3y9T2Cy

6 Months In: What We've Learned in Marketing So Far This Year Keep up in 2024 with insights on AI, paid advertising, privacy, SEO, data-driven marketing, and more in this 6-month digital marketing check-in from BFO.

From iconic jingles to hilarious signage, nobody does advertising quite like Chicago.

We're sharing a handful of our favorite classic Chicago ads inside our latest blog, so take a look and let us know if we missed any!

https://bfo.io/4cZYGGl

6 Classic and Quirky Chicago Ads We Love From Eagleman to Vienna Beef, revisit the iconic Chicago ads that have left a lasting impact on the city and its people in this walk down memory lane.

Quick fact: 80% of people use search engines for local queries.

What this really means? You need to make sure your website takes its local SEO strategy seriously—and that's what we're here to help with!

Check out our SEO solutions below so you can connect with your local customers in the right place at the right time.

https://bfo.io/4cN8yTy

Source: https://bfo.io/3RVGs0w

Chicago SEO Consulting & Solutions - Be Found Online Looking for effective SEO solutions? Be Found Online is a Chicago-based digital marketing agency offering tailored SEO consulting services. Learn More!

Remote work is all the rage, but it’s not always easy! Check out our best tips on how to navigate collaboration with a team that’s scattered across the country (or globe!).

https://bfo.io/3Wes3z6

Balancing Act: How BFO Navigates the Challenges of Remote Collaboration Discover how Be Found Online embraces remote work as a digital marketing agency. Learn how we navigate remote challenges for successful collaboration!

Steve was soaking up the Miami sunshine last week as emcee, panel host, and presenter at DigiMarCon Florida! From data analysts to social media managers, we've had a fantastic time connecting with digital marketing pros across the country.

We hope you learned a thing or two about data privacy and first-party data - stay tuned for more!