Laura's Wig & Beauty Supply

Shop all the Salon-Quality lines you love at Laura's!

We stock RastAfri synthetic fiber braiding hair in a variety of natural colors (FREED'M SILKY BRAID). Vibrant, pastel, and ombre packs can be special ordered on request!

⭐⭐⭐⭐⭐ "I went in with no clue what I needed and the kind knowledgeable staff helped me find the right products. I will be a returning customer!" Five stars from K. Klink! ❤️

Need a hairnet? We've got them!

Cruelty-free, vegan, and nature-inspired solutions for every hair type? Yes, please! Maintain healthy, vibrant, mineral-free hair with weekly remedies, deep conditioners, daily shampoos, and protein reconstructions with Malibu!

Every strand deserves It's a 10! Elevate your hair routine with our nourishing products. 🌟🌿

Had a great experience with us? Share your feedback on Yelp and help others discover Laura's! ❤️ t.ly/FPACS

Transform your look effortlessly with our stunning wig collection! From sleek styles to bold colors, find your perfect match at Laura's. ✨

⭐⭐⭐⭐⭐ "Beautiful store, staff are very friendly and helpful!" Five stars from Karen C. ❤️

Did you know we offer salon services? Book your appointment! (530) 342-1200

With so many wigs in stock, we'll help you find your new look!

Save money and plastic with our Refill Station. Visit our website to view all the products we offer! 💻t.ly/HraI8

Discover the magic of WOW Hair Care products – now available at our store! From shampoos to conditioners, give your hair the love it deserves. 🌸

We're your one-stop beauty shop in Chico, CA! Come see what's new at Laura's!

⭐⭐⭐⭐⭐ "They were very helpful and patient. The store employee was very friendly and helpful—a nice shopping experience for sure!" Five stars from Rose J. ❤️

Experiencing hair loss? Our collection of beautiful wigs is here to help you feel like yourself again. Visit Laura's and discover the perfect wig that suits your style and needs! ✨

Do you love shopping with us? We'd love to hear about your experience! Share your thoughts on Yelp and let us know how we're doing. Your feedback means the world to us! 💖

Laura's Wig Beauty Supply & Salon - Chico, CA Specialties: We are Chico's oldest and most comprehensive salon and beauty supply store. Whether you're going for everyday glamour or getting dressed to the nine's for your wedding, you'll love the way our stylists make you look. We also have the largest selection of salon-style beauty products with...

Quick tip: Use a leave-in conditioner or hair serum to protect your hair from sun damage and keep it hydrated!

We have Rasta Afri Braiding Hair! Perfect for creating stunning braids, twists, and locs. Come check out our selection today!

May your day be filled with BBQs, laughter, and amazing fireworks. Have a fun and safe Independence Day! 🎆

We now carry the Coily by It's a 10! Perfect for embracing your natural curls and coils with confidence. Come and get it! ✨

We’re here to support you with wigs that combine comfort, style, and a natural appearance!

Our shelves are now stocked with the NEW Redken Acidic Bonding Curls & Curl Stylers. This line is designed to repair curl strength and restore your natural curl pattern. 🌿✨

Summer has officially started! Stop by our travel size section and pick up all your name-brand favorites for your travels! ✈️🌴🧳

⭐⭐⭐⭐⭐ "The staff are very helpful and polite! The store has all your beauty needs." Five stars on Google Reviews 🩷

At Laura's, we’re dedicated to providing wigs that offer both comfort and style, helping you feel more like yourself.

🚨 New Product Alert! We now carry Biolage Bond Therapy! Biolage Professional Bond Therapy is a bonding haircare line that offers internal bond and surface care for overprocessed hair. The star ingredients are citric acid, a repairing acid, and conditioning coconut oil. Anyone with damaged or dyed hair craving strength recovery is a great candidate for these products!

✨ Our wigs offer a natural look and feel, helping you reclaim your confidence and embrace your beauty. Come see what's new at Laura's! Style: Jon Renau SmartLace - JULIANNE 5968

Need a trim or a total transformation? ✂️🌟 We offer several salon services! Visit lauraswigandbeautysupply.com to learn more.

New at Laura's! K-18 DAMAGE SHIELD pH Protective Shampoo.

Say hello to vibrant, healthy hair with our color-safe, pH-optimized formula that not only cleanses but also protects your locks from damage. ✨ This shampoo works wonders by reducing excess swelling of the hair cuticle during washing, preventing frizz, preserving color, and boosting shine!

Plus, it's gentle enough for every wash and kind to your scalp's microbiome. Ready to transform your hair game? Come grab yours today!