Shiny Ball Media

Shiny Ball Media updated their address.

TV vs. digital video: How they stack up - Media Life Magazine

medialifemagazine.com TV is seeing a bit of a decline from the increased popularity to digital video, though probably not as much as you might expect based on all the hype.

Absolutely Everything That Advertising People Love, All Jammed Into 90 Seconds

Do you fit the profile fellow advertising peeps?

http://bit.ly/1b69mQL

adweek.com Did you know advertising professionals love Helvetica, foreign films, bourbon, po*******hy and muting TV commercials? OK, you probably did know all that, but kudos to Lowe Roche for compiling a bunch of these agency lifestyle stats (specific to Canada, but mostly universal) into one video meant to a...

A week in the life of today’s hyper-connected consumer | Marketing Forward

A week in the life of today's hyper-connected consumer broken out by three age groups.

http://ex.pn/10NiOpT

experian.com In any given week, a consumer moves seamlessly in and out of channels to research, find and buy products. In the infographic below we looked at three age groups – 18-34, 35-49 and 50 and older – to break down the number of activities and types of devices used to email, visit websites, engage in soci...

30 great print ads that tell a visual story – Part 1 | Bhatnaturally

30 Great Print Ads That Tell a Visual Story

http://www.bhatnaturally.com/advertising/30-great-print-ads-that-tell-a-visual-story/

bhatnaturally.com Here is a collection of random print ads that rely less on the copy but more on the visuals to tell a story. Most of them force the reader to think about what is said for a split second. And then the penny drops. 1. Al-Ain Desert Wildlife Park If the animals are awake till late at night, it's natura...

Facebook Will Start Reporting The Stuff You Post About TV Shows To Four Major Networks

I have been guilty lately of a few posts surrounding the end of (I still can't really believe it's over) Breaking Bad!

http://www.businessinsider.com/facebook-tv-network-sharing-2013-9

businessinsider.com Reports will help draw more advertising and engaged users.

Is Social Media Advertising or PR?

How many times have you had this debate? In the end, it does depend on how you use social media and what you are trying to achieve.

http://www.inc.com/scott-elser/is-social-media-advertising-or-pr.html

inc.com PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing?

The 10 Most Unexpected Media Placements We've Seen

More clever media placement ideas!

http://adage.com/article/agency-news/10-unexpected-media-placements/234338/

adage.com With creative efforts now appearing on urinals, straws and shoes, here are 10 of the weirdest yet smartest media placements from the past few years.

Japanese Girls Rent Their Thighs as Advertising Space | Oddity Central - Collecting Oddities

So far women's legs have been off limits, but no longer in Japan!

http://www.odditycentral.com/funny/young-japanese-women-rent-out-their-bare-legs-as-advertising-space.html

odditycentral.com Japanese company Absolute Territory PR pays young girls to wear advertising stickers on their zettai ryouiki area, the thigh area between their mini skirts and long socks

http://mashable.com/2013/03/25/facebook-replies/

STUDY: If A Facebook Post Hasn’t Gone Viral In Three Hours, It Probably Won’t - AllFacebook

Interesting - 50% of post-level engagement occurs during the first hour.

http://allfacebook.com/optimal-viral-three-hours_b113559

allfacebook.com Give it three hours, and then move on to the next one: That advice comes from Facebook analytics and advertising company Optimal, in reference to how long it should take for page administrators to determine if their content has gone viral.

Happy 7th Birthday, Twitter! Let's Celebrate By Honoring the Most-Followed Celebs (Hello, Justin Bie

Birthday Twitter!

http://www.eonline.com/news/399793/happy-7th-birthday-twitter-let-s-celebrate-by-honoring-the-most-followed-celebs-hello-justin-bieber

eonline.com , Twitter! The popular social media site is celebrating its 7th birthday today, and...

Where You Should Market Online

Really interesting look at understanding where your target personas hang out for 33 different industries.

http://www.inc.com/aaron-aders/where-you-should-market-online.html

inc.com A recent study outlines online channel and social media activity for 33 different industries.

Four big takeaways from Pew's "State of the Media" report

Consider this sentence from Pew: “A growing list of media outlets, such as Forbes magazine, use technology by a company called Narrative Science to produce content by way of algorithm, no human reporting necessary.” http://pandodaily.com/2013/03/18/four-big-takeaways-from-pews-state-of-the-media-report/

pandodaily.com Four things jump out from the Pew Research Center’s just-released “State of the News Media 2013” report. None of them are particularly good news for anyone in news publishing but they all point to ...

Cast your vote in the Agency Recipe Contest and print out your favorites!

Vote for your favorite recipe in the Taste of Home Agency Recipe Contest! You can print out your favorites too!
https://feedthemadness.com

Vote for your favorite recipe in the Taste of Home Agency Recipe Contest! You can print out your favorites too!
https://feedthemadness.com

Which Content Marketing Tactics Get the Best ROI? - eMarketer

Here's a great look at what tactics are worth your time and effort when creating content.

emarketer.com Marketers are increasingly focused on content marketing—and are taking a hard look at which tactics are worth the time and effort. Articles are widely seen as a particularly efficient and effective content marketing technique, but marketers mus

Social Media Predictions for 2013

This is an interesting presentation on social media for 2013 from some well-known marketers.

slideshare.net The world’s most respected and proven marketers share what changes they believe are in store for social media in the new year.

Tweetable Stats to Inspire Your Social Media Strategy

http://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/266443/Tweetable-Stats-to-Inspire-Your-Social-Media-Strategy

www.inboundmarketingagents.com Learn how to update your social media strategy for 2013 using data from Nielsen's 2012 Social Media Report.

INFOGRAPHIC: Who's Using What Media, When?—FIVE-STIR: At the intersection of creativity and commerce

Interesting infographic of who's using what media when across the generations.

getthefive.com Created by: MBA Online

So true!

Heehee!

Powerful new Facebook feature boosts Post targeting - Trends & Ideas - BizReport

More targeting options becoming available on FB!

bizreport.com Over the coming weeks Facebook will roll out a powerful new tool that marketers using the network have been craving for some time. It will enable Posts to be more accurately crafted and targeted at various subsets of Fans.

Fear Of Missing Out Spurs SocNet Use

Are you afraid you will miss something?

marketingcharts.com 62% of American adults say they are afraid of missing something (e.g., news, an important event or status update) if they do not keep an eye on their social networks,

incyte-destinations-purchase-decision-support-july2012.png

Do you research products on Facebook or other SocNets? Apparently, most don't!

http://www.marketingcharts.com/direct/consumers-not-keen-on-socnets-for-product-research-22787/incyte-destinations-purchase-decision-support-july2012png/

marketingcharts.com incyte-destinations-purchase-decision-support-july2012.png. Marketing data repository.

Media Management Inc. » Things We’ll Be Watching in 2012

Excellent Media Watchdog post on the state of 2012 political advertising and the ramifications for non-political advertisers.

http://www.mediaaudit.com/media-watchdog/things-well-be-watching-in-2012/

mediaaudit.com At MMI, we are – for the most part, at least — all “media geeks” at heart. We all share a genuine fascination with the media industry and the vendors, researchers, agencies and advertisers which comprise it. Here, then, are some of the top items which our senior media staff believes will be worth ke...

11 Successful AdWords Ads and Why They Crush the Competition – The Daily Egg

If you are involved with the crafting of Google AdWords this article has some great elements to consider in your campaigns.

blog.crazyegg.com Adam Kreitman of Words That Click shows eleven successful AdWords ad and explains why they work so well.

2 in 5 Young Consumers Regret Posting Personal Information Online

Do you feel that people share too much of their personal lives online?

marketingcharts.com The majority of consumers of all ages across the world feel that people share too much about their personal thoughts and experiences online, with 71% of those 55 and older

What will you be watching this week?

'How Creativity Works': It's All In Your Imagination

Interesting...

npr.org In his new book, Imagine, Jonah Lehrer explores the art and science of original thinking — from Shakespearean tragedies to the invention of masking tape to Nike's "Just Do It" campaign. And when you get stuck? "Take a very long, warm shower," Lehrer says.

Welcome Spring!!! So happy to have you here!