Mindstream Interactive

As we close on a year of AI-dominated conversations, our latest thought leadership piece brings storytelling back on topic. We saw brands both boycotted and celebrated for aligning to cultural shifts and subcultures – and in both instances the message is clear: if you’re gonna talk the talk and walk the walk, your working teams must embody the same principles.

Brands too often jeopardize their foundational identity by mirroring trends to which they have no rooted connection. Our latest decodes NPC behavior and reveals the key to sounding authentic is, surprise, behaving authentically. > https://bit.ly/3QWK5BW

Aesthetically inspiring creative content, and the frequent publication of, has reached a pinnacle to maintaining a consistent brand identity across the expanding digital space. As our fifth and final topic in our Future of Websites for 2025 and Beyond series, we explore a rising design trends and discuss how generative AI has elevated the imagination (and expectations) of consumers – influencing digital, product and environmental design. >> bit.ly/3sM6Z6S

With advancements like dual-utility folding screens and gesture recognition already in motion, our latest article in our Future of Websites series discusses how kinesthetic layouts, motion UI and a revisit to the metaverse will make navigating digital environments more intuitive and improve the user experience. >> bit.ly/45uphHE

It’s no question humans expect to see a mirror reflection in our phones. We demand brands to reflect our values and beliefs. As we progress through the decade, we require a more human-like online experience tailored to our unique values.

The third article in our Future of Websites for 2025 and Beyond series explores the humanization of the Internet by addressing our social needs and website-reshaping concepts like the cloud’s carbon footprint and the advancing Internet of the Senses. > bit.ly/3NKMqP3

Presenting the second trend in our Future of Websites series, our latest article explores the forthcoming advancements that will reshape how we experience the internet.

Seamlessly transitioning across devices, we’re continuing to use the internet in all new ways. From touchless flight check-in to voice searching everything, be inspired to advance your brand for future success in the digital realm. > bit.ly/3p8ZchT

Now that the shift to Web3 has begun, web developers haven't been this excited since the first days of RSS feed integration and AJAX (IYKYK).
Providing opportunities for increased user engagement, trust, data ownership and innovation, companies can adapt to emerging trends faster, while marketers can tap into a new era of digital experiences that align with evolving consumer expectations.
The second article of The Future of Websites for 2025 & Beyond blog series lends our perspective on the evolving paradigms on the continuing use of emerging technologies. bit.ly/43qLWDI

Delving into the ever-shrinking edge between digital space and human need, our six-part summer series, The Future of Websites for 2025 & Beyond, promises insightful perspectives on the evolving paradigms of design and development.
Touching on everything from headless architecture to 3D design to experiences that feel like explorations, our strategy team identified five key themes under which emerging technologies and user behaviors fall.
Our first article introduces these themes as the following:

🚀 Rapid speed & The Adoption of Web3
🗣 Seamless Experiences
👥 Human Connection
🌀 Kinesthetic Layouts
🌺 Aesthetic Escapism

bit.ly/3LA523e

Reaching the most digitally connected generation requires more than selling a product. It takes proving your deeper brand values are online and in line with their high, value-conscious expectations. In part 3 of our Storylining series, we touch on expanding your brand into the new territory of co-creation and collaboration. >> bit.ly/3EIQ88d

Social media is the intersection of culture and commerce — and the epicenter of our curiosity. Now with the equivalent of half the world’s population actively using more than one platform, we take a deeper dive into tackling content creation.
bit.ly/3WEM0MM

What better time than a season all about festive fables, folklore and spirituality to introduce the first of our three-part thought leadership pieces about Storylining — our proprietary method for mapping storytelling that just happens to build what the holidays are all about: human connection. >> http://bit.ly/3Ty3bxA

Destination marketing is not solely about promoting place over service; it’s the action of familiarizing people with their (re)location dream before they step foot in a new location – whether for business or pleasure.

It’s what we call PlaceID for .

It’s how we connect people to the places that redefine their lives.

Learn more: https://bit.ly/PlaceIDforCX

How does a website redesign play into the larger CX? Learn what Mindstream helped accomplish for JobsOhio.

Learn how a headless CMS improved JobsOhio.com for both its internal teams and external users, resulting in a fully optimized experience.

✅ Conversion rate increase.
✅ Bounce rate decrease.
✅ Fantastic partnership results!

Read more about our recent work with JobsOhio.
https://mindstreaminteractive.com/work/jobsohio-cx-strategy

Brands are making the sharp pivot to to get 1st party data with the demise of 3rd party cookies. With Marriott International opening their first media network, look out for early opportunities from other verticals following in their footsteps. More about media networks: https://bit.ly/38LETyZ

Top 7 Retail Media Networks in 2022 Looking to expand your ad campaigns through Retail Media? Here are the top 7 retail media networks in 2022!

Say hi to Seth. He's our new Director of Measurement & Insights! Not only does he have 12+ years of experience in , he's also a certified project manager. He loves playing music, going to concerts, traveling, the ocean, and working on his motorcycle. 🏍

Last weekend, Mindstream took on A Big River Clean Up sponsored by Green Columbus and Keep Columbus Beautiful 🌱🌎 There was an amazing crew of volunteers picking up litter from the Scioto and Olentangy riverbanks.

Photos by ARO Aerial Inc.

Modernized, streamlined, and refreshed, we are beyond excited to share the launch of the new https://www.jobsohio.com. 🚀 This full-scale redesign further drives home the commitment of JobsOhio to empower businesses and individuals to prosper in Ohio!

Extremely proud of not only the work but the partnership and collaboration with a top-notch organization making a difference in Ohio.

It's the 2021 Mindstream Interactive ! We are delighted to announce these rockstar individuals who have been nominated for demonstrating our core pillars of curiosity, collaboration, and courage.

Curiosity: Min Hoq, who operates on the cutting edge of development, always stays up to date with industry trends and pushes the team to imagine a better product.

Collaboration: Giovanna Farinazo, who is quick to build relationships with ease both internally and externally, shows tremendous compassion for her colleagues and clients.

Courage: Kayli Hamilton, who drives forwards ideas to improve the community and its people, is a champion of causes and draws others on her team to do so as well.

Let's give a warm round of applause to Min, Giovanna, and Kayli. 🥳👏

See how emerging technology will disrupt and transform the market by creating smart worlds, a , transparent security, and being critical enablers. Get a closer look: https://gtnr.it/3BTXGC5

media marries multitasking (we all do it 🤹) with the opportunity for advertisers to add another major cross-channel customer touchpoint. See how Pepsi won with their exclusive for the : https://bit.ly/36pKCZJ

Ongoing continues to build complexity in how online marketers interact with consumers. Termination of 3rd party cookies may be delayed until late 2023, but the time is now to come to terms with these changes. Find out what to watch for: https://on.wsj.com/3og0JiI

More Changes Loom for Online Marketers From Google to Apple and California to Belgium, digital marketers have a lot to consider soon.

“Mindstream is embedded as part of our team, can fill in the gaps and can advise us where we need it.” - Gaurav Bhatia, CMO at PenFed. Learn how seamless partnership transformed the of PenFed through email and content strategy: https://bit.ly/3KC0IPE

The is akin to how "the internet" was in the 1970s. Few of us can conceptualize this world and how it'll be implemented. For marketers, it's somewhere between an all-immersive fever dream and a gaming trend. Find out where your brand stands: https://bit.ly/3Ik3kQf